BetConstruct Press Releases

The Importance of UX for gaming businesses

Published

8 years ago

November 23, 2016

The article was originally published in the September/October issue of the iGaming Business Magazine.

According to BetConstruct CEO Vahe Baloulian, the industry faces myriad challenges when it comes to optimizing UX on mobile, none bigger than those arising from there being no single defined way to create a player journey.

When talking about the challenges of optimizing sites to meet the requirements imposed by Google’s “Mobilegeddon”, we often focus on technical issues. But that’s only one side of the story. As operating platforms change, user behavior and device types grow. As these habits change, so will do the way customers interact.

We now understand that developers and designers have to develop device-agnostic products, which is challenging enough with the growing number of devices and platforms. Moreover, these need to be adapted to certain requirements, for example, localized for specific regions.

We certainly have no doubt that the times when companies could build separate customized websites for each device are long over. Now the responsive and mobile-friendly gaming and betting websites, mobile and desktop, will have to run cross-platform and cross-device. And while doing this, the sites should address a major challenge – how to present the primary content without overloading as speed is a priority, especially in the betting industry.

We have already discovered that light and responsive sites help us avoid what designers call ‘interstitial anxiety’ – the brief state of tension a player experiences between an action he takes within the site and a response he receives. This period of user’s powerlessness and discomfort should be brought to the absolute minimum. A player feels in control when he feels comfortable.

We realized that as we move forward, the players expect us to bring down the walls between mobile, desktop and land-based environments when it comes to their interaction with us and our products and services.

These are big issues and there are many others that we are wrestling with and that are informing us on a daily basis.

However, there is an issue of customer journey on these optimized sites that is as big, if not bigger.

There is no definite one way to create a player journey within mobile. It continuously evolves as operating platforms change player behavior and the way our players interact. The journeys are often non-linear as some may jump straight from awareness to real-money play if they are not apt to try demo play or have a strong recommendation from a friend.

How do we make sure that time investment by players is not corrupted by the convoluted path to experience they are looking for? How do we make sure that the time to first value is brought to the very minimum? There is a myriad of questions on how to do it right with no definite answers.

It’s a plausible notion that with the journey the customer makes to use our services and products being identified and mapped, we can do a better job of looking after them. The problem is that typically the effort to map this journey turns into an attempt to make sure the players are pushed onto a particular one.

The idea of building journeys for players can hardly be useful for players or operators. As players search for value on our sites, they don’t use the same routes and constantly discover different ones. By the time we map their journeys, these become less relevant because our sites evolve along with the players’ wants and requirements.

When building gaming and betting sites and products in general, we should not focus on what we think our players want and deliver that. We should endeavor to crack the code of creating a responsive infrastructure that is omni-channel, dynamic and adaptable enough to allow players shape their own individualized experience for each interaction based on their wants for that particular moment.

Players’ onboarding needs to be interactive, providing them with instructions as they actually use the site. Players expect to be accompanied to where they need to go and not to be pushed to where we need them to go. One of the keys to success is to make sure that these two destinations are the same and make players feel that they enjoy a very personalized experience. By presenting the player with only what he needs to know we will lessen the load of information that he needs to memorize and make his path smoother.

Whether they need to place a quick bet or want to engage in a lengthy playing session, as a result of the same action taken in different contexts and circumstances, our system has to discern that and provide both. It also has to learn from that interaction so it can improve its response to the next one.

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BetConstruct Press Releases

Babe Casino and BetConstruct Bring You Top Class Games

Published

7 years ago

January 5, 2018

Zoltan "Hawkie" Tundik

January 5, London, UK: Babe Casino and BetConstruct partnered up to deliver one of the most dynamic gaming platforms. The online casino is considered highly attractive to players who have an appreciation for a quality gaming experience enhanced by transparency and 100% safety.

The Babe Casino and BetConstruct collaboration shines a welcoming new light on the age old world of online gaming, by adopting a feminine touch that is rarely available in the industry.

Being in league with one of the world’s leading providers of betting and gaming solutions allows all gaming enthusiasts access to unmatched VIP bonuses, top casino games, jaw dropping welcome bonuses and more! In its first year, Babe Casino is nominated for the Best New Casino award at AskGamblers Awards 2018.

Enhanced through BetConstruct, users can visibly witness newfound qualities that provide a unique environment, offering players entertainment and interactive game time that is unbeatable. For players seeking an attentive gaming experience, the casino games are suitably designed for gaming on the go or via PC, making it a popular attraction 24/7. Loyal players are treated to exclusive deals that are alluring to those who enjoy participating in extraordinary bonus deals, industry leading games and free game time. All transactions are protected as Babe Casino and BetConstruct have created a transparently safe and secure infrastructure to assure the privacy of all members.

BetConstruct and Babe Casino strive to enhance the gaming experiences by not only delivering high quality gaming standards, but by also implementing them and keeping existing members pleasantly rewarded through exciting new phases of development for the duration of membership. There’s a load of excitement yet to roll out at this classy, feminine casino, led by the top iGaming entrepreneurs.

About BetConstruct

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.

BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite, Live Dealer Casino and VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.

BetConstruct Press Releases

BetConstruct Boosts Casino Offering with Spinomenal Content

Published

7 years ago

December 20, 2017

Zoltan "Hawkie" Tundik

BetConstruct, the award-winning iGaming technology provider has signed a multi-year content distribution deal with Spinomenal Ltd. The agreement will see Spinomenal’s entire suite of original, in-house game titles being made available on BetConstruct’s game aggregation platform.

With more than 87 cross-platform, HTML5 games, Spinomenal delivers high-speed game play offering attractive and artsy graphics. The content has already been integrated into BetConstruct’s propriety gaming platform, where the provider already has over 40 integrations, and available for their operators to add to their sites.

“We are excited that BetConstruct will be offering our cutting-edge HTML5 content to their distinguished list of licensees and operators. BetConstruct has proven to be one of the iGaming industry’s most innovative companies and we are looking very forward to working with them,” comments Derek Bloom, Spinomenal Business Development Executive.

“Spinomenal is producing the most innovate HTML5 content, with various themes – from Oriental to Western, that has already grabbed a lot of attention in the industry. I’m more than sure that our operators will welcome this addition to their casino offering,” says Edgar Mkrtchyan, BetConstruct Casino Product Owner.

About Spinomenal:

Founded in 2014 with offices in Israel, Ukraine and the US; Spinomenal is one of the leading providers of cutting edge, cross-platform gaming solutions. At time of press, Spinomenal has produced over 87 unique slot and casino games, enjoyed by millions of players across Asia, West and East Europe and Latin America. Spinomenal offers truly innovative content with games offering an extremely fast and engaging user experience that delivers pure excitement!

About BetConstruct

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.

All partners benefit from the BetConstruct Spring platform with its powerful back office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.

BetConstruct Press Releases

BetConstruct strengthens its partnership with Spheroid Universe

Published

7 years ago

November 28, 2017

George Miller

Award-winning technology provider BetConstruct and Spheroid Universe, an AR and digital property provider, entered into partnership.

The companies have teamed up to develop a solution that will allow owners of digital spaces on the Spheroid Universe platform to set up AR gaming machines within their spaces. There will also be available personal portals to access VR casinos that will use blockchain. Using the blockchain technology, the company assures transparent, secure and fair game play. For enhancing the gaming experience with BetConstruct VR products, the users of the platform will be provided with the Spheroid Universe tokens. The tokens will be used to purchase and sell digital properties, as well as make payments for the services available on the platform.

Spheroid Universe has created a platform that generates geo-localized digital assets – spaces – real estate for developing AR/VR world and applications. Once the user purchases a space, they can resell it or, alternatively, buy and place various AR items, change their property the way they wish and start interacting in the surrounding AR/VR world. On the same platform BetConstruct’s VR Casino will allow players to make bets on live sports events, spin reels and play other VR games.

About Spheroid Universe
Spheroid Universe is an innovative platform creating a new functional layer of reality as a digital projection on Earth’s surface for connecting users, businesses, customers in a new experience of an augmented reality world. It is a place for socio-economic interactions, promotion, advertising, games, project activities and more.
Spheroid Universe project and applications are based on geo-localized digital assets – spaces – real estate in Spheroid AR developing world, owned by the users, limited in number, with unique coordinates, and distributed in correspondence with the whole Earth’s surface.

About BetConstruct
BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 14 countries.
BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.