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“Your world. Your win” – STS launches a new esports campaign

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STS, the largest bookmaking company in Poland, is launching a new marketing campaign entitled “Your world. Your win”. The campaign is the result of the introduction of new brand positioning in esports communication. The launch of the campaign coincides with the beginning of one of the largest CS:GO tournaments in the world – IEM Katowice 2021.

In its new campaign, STS combines the digital world of fans and influencers with the bookmaking world in which fans can make real profit thanks to their passion. – esports fans are very involved in their hobby. We reward this passion. We believe that the time spent on playing or following games translates into a capital of knowledge and experience. STS makes it possible to turn them into real profit – says Paweł Rabantek, marketing director at STS.

The first part of the campaign, prepared on the occasion of IEM Katowice, features world stars of esports, including Wiktor “TaZ” Wojtas – the icon of Polish CS:Go, who has been on the gaming scene for over a decade. Another featured star is Henry “HenryG” Greer”, a former CS:GO commentator and at present – the manager of Cloud 9, one of the top organizations.

The main elements of the campaign include a dedicated offer for fans, broad online communication, also on social networking sites, and outdoor advertising, which is carried out in Katowice for a third consecutive year. The advertising consists of two large-format and one LED ad – all of them appearing in the very centre of the city. The capital of Upper Silesia hosts one of the biggest esports events in the world – IEM Katowice 2021 (Intel Extreme Masters), which is why this location was chosen.

– as the leader in the Polish bookmaking market, STS has been investing heavily in esports for years. By launching the campaign during the IEM we can show how important the event is to Polish fans and the brand itself. We wanted to make sure that we could feel the atmosphere of esports in Katowice, even though the tournament is held without audience – says Paweł Rabantek.

Supporting esports for many years

STS has been investing in the development and professionalization of Polish esports for a long time. The bookmaker has been a sponsor for, among others, Paweł “innocent” Mocek – a CS:GO player who played for the most popular Polish and foreign teams. This is the first time that a bookmaking company supports an individual Counter-Strike player. The company also decided to work with Damian “Nervarien” Ziaja who is one of the most popular influencers in the Polish League of Legends community. In recent seasons, STS provided support for the Nine to Five tournament, the Polish Esports League – which are among the leading CS:GO competitions in Poland – as well as eSports teams Izako Boars,devils.one, AVEZ Esport and x-kom AGO. The company also joined in the initiative of staging a charity match played by the top Polish CS:GO teams.

You can find more information at https://www.sts.pl/pl/twoj-swiat-twoja-wygrana/


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “Your world. Your win” – STS launches a new esports campaign

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Everygame Casino Introduces New Rudolph Unleased Christmas Slot Game

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Everygame Casino has just introduced a brand-new Christmas game and a new crash game.  With 178 chances to win on any spin, Rudolph Unleashed is loaded with features for wintertime wins. Ripcord Rush is a multiplayer crash game where players try to cash out before their parachute randomly opens.

Santa’s favorite reindeer is causing mayhem in Rudolph Unleashed. Santa Scatters can trigger a re-spin feature with Santas held in place.  Rudolph symbols on the last reel can trigger the Moving Wild feature. With every spin, Rudolph shifts one reel left and keeps giving another re-spin until he reaches the first reel.  When Rudolph and at least one Scatter appear, the Chasing Wild feature comes to life. Rudolph chases and replaces Santa Scatters all over the board, leaving Wilds in his wake.

Ripcord Rush is a new kind of gambling game with sky-high risks and even higher rewards. Players hop on the plane, place their bet, and prepare to make the leap. The higher they go before they jump, the more they can win – up to 5000X the bet. But wait too long and the bet is lost.

These new games are now available in Everygame’s instant play online casino and in its mobile casino for smartphones and tablets.

There are hundreds of premium real-money online slots and table games to choose from at Everygame Casino, one of the most trusted online casinos in the world. Friendly and knowledgeable customer service agents make sure that everyone enjoys themselves, and generous bonus offers give plenty of free play time.

The post Everygame Casino Introduces New Rudolph Unleased Christmas Slot Game appeared first on European Gaming Industry News.

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Kambi Group plc repurchase of shares during 20 November – 26 November 2024

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Kambi Group plc (“Kambi”) has during the period 20 November to 26 November 2024 (the “Buyback Period”) repurchased a total of 50,000 ordinary B shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 50,000 ordinary B shares at a volume-weighted average price of 106.92 SEK. From the beginning of the Programme, which started on 6 November, until and including 26 November 2024, Kambi has repurchased a total of 154,000 ordinary B shares at a volume-weighted average price of 108.17 SEK per share.

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 26 November 2024, Kambi’s holding of its own shares amounted to 154,000 and the total number of issued shares in Kambi is 29,903,619 ordinary B shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary B shares, up to a maximum amount of €12.0 million.

The post Kambi Group plc repurchase of shares during 20 November – 26 November 2024 appeared first on European Gaming Industry News.

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CyberPowerPC gives gamers the chance to win premium PCs for free at one of India’s biggest gaming festivals

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Keeping in tandem with its vision to contribute to the growth of PC Gaming in India, CyberPowerPC India, a global leader in custom gaming computers who debuted in the Indian market earlier this year, has announced a unique giveaway at GamingCon 2024, one of India’s biggest gaming festivals. Two lucky attendees will have the chance to take home CyberPowerPC’s premium customised gaming rigs, the Xtreme 500 and Xtreme Arctic 500, each valued at over INR 1 lakh and designed to deliver a best-in-class gaming experience.

Taking place at the Bombay Exhibition Centre, Mumbai, from November 30 to December 1, 2024, GamingCon 2024 will be featuring gaming influencers, streamers, esports tournaments, cosplay competitions, a board games arena, F1 simulators, and much more.

After redeeming their event ticket for a band, attendees will receive a lucky draw coupon with instructions. First, they need to visit the CyberPowerPC booth and spin the wheel to perform an assigned task. Next, attendees must participate in other exciting activities and games. Upon completion, they will receive stamps on their coupon.

Finally, they have to enter their details on the coupon and drop it in the lucky draw box at the CyberPowerPC booth. Participants also stand a chance to win exclusive CyberPowerPC merchandise at their booth.

Winners will be announced the same day at the CyberPowerPC booth and must claim their PC within 10 seconds, or another draw will occur. The PCs will be handed over on Day 2, at the close of event hours.

Commenting on the giveaway, Vishal Parekh, Chief Operating Officer, CyberPowerPC India said, “We are excited to join GamingCon 2024 and host this amazing giveaway. At CyberPowerPC, we take pride in delivering high-performance, customised gaming PCs that offer an immersive experience, and both of the PCs featured in this contest are prime examples of that. Through initiatives like this, we aim to not only inspire and empower gamers, ensuring they have access to cutting-edge technology, but also contribute to the growth of India’s burgeoning PC gaming community. We want gamers, whether on mobile, console, or PC, to feel the power of a custom gaming rig and understand how superior hardware can transform their overall gaming experience. CyberPowerPC India invites all attendees to participate, experience the excitement firsthand, and join us in making this an unforgettable experience.”

Apart from the giveaway, attendees can explore CyberPowerPC’s innovative website at their booth and see how easy it is to customise a PC through the Configurator. Additionally, they can experience their revolutionary EZPC module, which allows gamers to quickly customise their dream PC or select the right one in just 30 seconds based on the games they play, with options for over 25 popular titles, including Counter-Strike 2, Valorant, Elden Ring, and Fortnite.

The recently released ‘Indian Gamer Behaviour and Market Insights’ report by Niko Partners shows that 77.3% of PC gamers in India spent more on games in Q1 2024 than the previous year, outpacing mobile and console gaming. Additionally, Steam reported a 150% increase in new users in India from 2019 to 2024, highlighting the growing interest in PC gaming.

The increase in spending and new users highlights gamers’ growing desire to enhance their gaming experience. By giving attendees the opportunity to not just try customized gaming PCs at their GamingCon 2024 booth but also win free ones, CyberPowerPC is dedicated to supporting the growth of India’s PC gaming community.

The post CyberPowerPC gives gamers the chance to win premium PCs for free at one of India’s biggest gaming festivals appeared first on European Gaming Industry News.

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