Monsterwin Casino, the fast-scaling international operator, has partnered with iConvert, the world’s first iGaming-specific conversion solution, to power up first-time deposits (FTD) rates across its global sites.

With players spanning Portugal, Turkey, Italy, Czech Republic, New Zealand, Finland, Canada, Hungary, Norway, Poland, Brazil, Switzerland, Germany, and Spain, Monsterwin’s footprint is vast. But so is the volume of unconverted traffic. iConvert’s solution is built for exactly this: turning missed opportunities into new depositing players.

Now live across all of Monsterwin’s key markets, iConvert’s behavioural overlays are geo-personalised and traffic-source-driven, ensuring every user sees the right offer, at the right time, before they bounce.

Monsterwin is the kind of operator we love working with, ambitious, global, and not here to mess about. They’ve got the traffic. Our job is to make sure more of it converts. This partnership is all about building smarter funnels, fast.

Ashley Wood, CEO of iConvert. “Partnering with iConvert is a game-changer for our conversion strategy—bringing sharper visibility and greater control across every region. Their team, led by the brilliant Ashley Wood has been nothing short of exceptional. This marks the start of what we believe will be an outstanding and long-lasting partnership.”

Sebastian, Head of Affiliates at Altair Affiliates. “With over 2M FTDs generated and 100+ operators across 50+ global markets, iConvert continues to help iGaming brands stop wasting traffic and start turning interest into action.”

The Mobile AppDev Awards 2025 recognizes excellence in mobile games and apps

Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, has announced the finalists for the 2025 Mobile AppDev Awards.

Now in its fourth year, the Mobile AppDev Awards mark the best collaborations, social events, and minigame events in midcore and casual gaming, as well as marking both notable newcomers and evolving game apps.

For the first time, the 2025 awards will celebrate non-gaming apps for their innovation and use of engagement, social, and AI-powered features, drawing upon the skills and expertise of the team behind AppRefinery, Liftoff’s new insights platform designed to revolutionize app development and growth.

A jury of expert game and app analysts selected finalists across five gaming categories, each split into midcore and casual, as well as for the first year, four non-gaming categories.

Gaming categories (both midcore and casual) are: 

• Best Collaboration Event
• Best Social Event
• Best Minigame
• Best Newcomer
• Biggest Evolver

New for 2025,  the non-gaming app categories are:

• Best Feature Innovation
• Best Use of Engagement Features
• Excellence in Social Features
• Excellence in AI-Powered Features

The winners will be announced on May 13th, 2025.

The finalists for the 2025 Mobile AppDev Awards are:

Best Collaboration Event (Midcore):

• Summoners War: Sky Arena x Jujutsu Kaisen by Com2uS
• PUBG Mobile x Venom: The Last Dance by Tencent
• Brawl Stars x Spongebob Squarepants by Supercell
• Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
• Diablo Immortal x World of Warcraft: Eternal War by Blizzard Entertainment

Best Collaboration Event (Casual):

• Stumble Guys x My Hero Academia by Scopely
• Mob Control x Transformers by Voodoo
• Sky: Children of the Light x Moomin by Thatcamecompany
• Grand Harvest x Snoopy: Snoopy’s Camp by Supertreat – A Playtika Studio
• Monopoly GO! x Marvel by Scopely

Best Social Event (Midcore):

• Legend of Mushroom – Age of Discovery, seasonal 4x mode/event by Joy Net Games
• Squad Busters – Piñata Festival by Supercell
• League of Legends: Wild Rift – Battle of Twin Cities by Riot Games
• Diablo Immortal – Howler Hunt by Blizzard Entertainment
• Free Fire – Outlaw by Garena

Best Social Event (Casual):

• Roblox – The Games by Roblox Corporation
• Phase 10 – Pirate Duel by Mattel163
• Monopoly GO! – Tycoon Racers by Scopely
• Triple Match 3D – Global Animal Challenge by Boombox Games
• Candy Crush Saga – Golden Crowns by King

Best Minigame (Midcore):

• State of Survival – Paw-some Puzzle Party by FunPlus
• League of Legends: Wild Rift – RUINATION: Kalista’s Odyssey by Riot Games
• Whiteout Survival – Tundra Games: Kitty Rescue by Century Games
• Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
• Honkai: Star Rail – Conventional Memoir by MiHoYo

Best Minigame (Casual):

• Match Masters – Matchinko: Travel Tales by Candivore
• Love and Deepspace – Bounce, Bounce Planet by InFold
• Homescapes – Restoration events by Playrix
• Phase 10 – Jewel Craze by Mattel163
• Merge Mansion – Secret Supply by Metacore

Best Newcomer (Midcore):

• Legend of Mushroom by Joy Net Games
• Top Heroes by RiverGame
• Pokémon TCG Pocket by The Pokémon Company
• Dungeon Fighter (地下城与勇士：起源, CN) by Tencent
• Age of Empires Mobile by Level Infinite

Best Newcomer (Casual):

• Love and Deepspace by InFold
• Truck Star by Century Games
• Screw Jam by Rollic Games
• Domino Dreams™ by SuperPlay
• Royal Kingdom by Dream Games

Biggest Evolver (Midcore):

• Brawl Stars by Supercell
• League of Legends: Wild Rift by Riot Games
• Last War: Survival by First Fun
• Warhammer 40,000: Tacticus ™ by Snowprint Studios
• Tokyo Debunker by ZigZaGame

Biggest Evolver (Casual):

• Hexa Sort by Lion Studios
• Match Factory! by Peak Games
• Matching Story by Vertex Games
• Dice Dreams™ by SuperPlay
• Seaside Escape®: Merge & Story by Microfun

Non-Gaming App – Best Feature Innovation:

• Chime by Chime
• The Weather Channel by The Weather Channel
• Duolingo by Duolingo
• DraftKings by DraftKings
• Google Maps by Google

Non-Gaming App – Best Use of Engagement Features:

• Instagram by Instagram
• Spotify by Spotify
• Trip.com by Trip.com
• Calm by Calm
• Audible by Audible

Non-Gaming App – Excellence in Social Features:

• Binance by Binance
• Tinder by Tinder Inc.
• Snapchat by Snap
• TikTok by TikTok Pte Ltd
• BIGO LIVE by BIGO

Non-Gaming App – Excellence in AI-Powered Features:

• Pinterest by Pinterest
• Spotify by Spotify
• Snapchat by Snap
• Instagram by Instagram
• Duolingo by Duolingo

For more information about the awards and the finalists, please visit the official Mobile AppDev Awards website.