Latest News
Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?


Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
- A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
- Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

Latest News
NetBet Denmark expands its casino library by adding SYNOT Games as a provider
NetBet Denmark, a leading online gaming platform, has enhanced its casino library with the addition of SYNOT Games as a provider. NetBet users will have access to a wide variety of the games SYNOT has to offer.
SYNOT Games is a world-renowned provider of casino games, with a glowing reputation thanks to their ability to deliver high-quality products that contain a variety of themes and special features. NetBet users will be treated to some of the best titles in SYNOT’s extensive library, including 7even Max, 27 Spooky Pumpkins and Joker 5.
SYNOT has been a major player in the iGaming industry for over 30 years, with a home base in Malta and a licence to operate within the Danish market, as well as many other markets.
Claudia Georgevici, PR Manager at NetBet Denmark, said: “SYNOT is a provider we have had our eyes on for a long time. Establishing this new, exciting partnership is yet another positive step for our mission of offering the best casino games library to our customers.”
Ivan Kodaj, Chief Executive Offer at SYNOT Games, added: “This is such an exciting time for SYNOT Games and this partnership with NetBet is all thanks to the hard work that goes on behind-the-scenes. NetBet users will enjoy all the magnificent slot machines we have to offer.”
The post NetBet Denmark expands its casino library by adding SYNOT Games as a provider appeared first on European Gaming Industry News.
Latest News
Groove Technologies Partners with Playnetic to Elevate iGaming Innovation
Strategic alliance integrates Playnetic’s premium game portfolio into Groove’s industry-leading aggregation platform, delivering unparalleled entertainment and engagement to operators worldwide.
Groove Technologies, a premier iGaming aggregator and platform, has forged a strategic partnership with Playnetic, the globally acclaimed B2B iGaming content provider renowned for its immersive gaming experiences and exceptional service. This collaboration will see Playnetic’s high-performing game portfolio seamlessly integrated into Groove’s expansive platform, enriching its offering with cutting-edge titles and reinforcing its position as a leader in the iGaming industry.
Through Groove’s single, streamlined API, operators worldwide will gain access to Playnetic’s adrenaline-fueled games, combining fast-paced thrills, captivating gameplay, and unmatched player engagement. This partnership underscores Groove’s commitment to delivering premium content that drives operator success and player retention.
With the addition of Playnetic’s standout titles including fan favourites like Sweets & Hits, Osiris Fortune, and Thor’s Wild Power; Groove further enhances its robust portfolio of over 15,000 games from 150+ top-tier providers. This integration ensures operators can leverage the most innovative and high-performing content to stay ahead in a competitive market.
Rachel Tourgeman, Head of Partnerships at Groove: “At Groove, we are relentless in our pursuit of delivering the highest-calibre gaming experiences to our partners. Playnetic’s track record of crafting deeply engaging, premium content makes them an ideal strategic addition to our platform. This partnership underscores our commitment to curating a best-in-class game library, one that not only meets but anticipates the evolving demands of players and operators worldwide.”
Playnetic’s inclusion in Groove’s ecosystem not only diversifies its content offering but also strengthens its ability to fuel operator growth through unmatched variety and quality. As Groove continues to release over 100+ premium games monthly, this partnership ensures partners maintain a competitive edge with an ever-evolving selection of world-class entertainment.
Julian Borg-Barthet, Chief Commercial Officer at Playnetic: “Collaborating with Groove represents a pivotal moment in Playnetic’s global growth strategy. Their platform’s sophistication, combined with their dedication to operator success, aligns perfectly with our vision of creating immersive, player-centric entertainment. By integrating our portfolio into Groove’s ecosystem, we’re unlocking new opportunities to delight players while driving measurable value for our shared partners.”
Playnetic operates on a philosophy of competitive, cutting-edge game development, leveraging three in-house studios and a robust pipeline of localised, player-tested content. With a focus on mobile, tablet, and desktop optimisation, along with multiple RTP variants, Playnetic ensures partners can engage the broadest possible audience.
Groove’s enterprise-grade platform, featuring advanced player engagement tools and real-time analytics, redefines iGaming scalability and profitability. By integrating Playnetic’s dynamic portfolio, Groove reinforces its commitment to delivering precision, performance, and profit potential to operators who demand excellence.
Yahale Meltzer, Co-Founder and COO at Groove: “This partnership is a testament to our shared ambition: to redefine excellence in iGaming. Playnetic’s innovative approach to game design complements our mission to equip operators with transformative technology and content. Together, we’re not just expanding a portfolio, we’re shaping the next generation of player engagement, ensuring our partners lead rather than follow in an increasingly competitive landscape.”
The post Groove Technologies Partners with Playnetic to Elevate iGaming Innovation appeared first on European Gaming Industry News.
Latest News
Veli Group Appoints Tal Zamstein as CEO of Veli BC
Experienced leader brings extensive European iGaming expertise to drive next phase of growth
Veli Group, a global iGaming holding company, today announced the appointment of Tal Zamstein as Chief Executive Officer of Veli BC, effective immediately. Zamstein brings over a decade of senior leadership experience across most dynamic iGaming markets globally.
“Tal embodies the spirit of Veli Group perfectly, bringing a proven track record of transforming challenges into opportunities and the international market insight that creates winning moments for players across diverse markets,” said Ital Hadas, CEO of Veli Group.
Zamstein joins Veli Group with impressive credentials spanning key European iGaming hubs. His experience includes Managing Director positions at Löwen Play and Spiele-Palast GmbH in Berlin, CEO roles at United Remote and Chilling Cheetah in Malta, and most recently serving as Senior Consultant and Chief Product Officer at KINGSBET HOLDING in Prague.
This diverse background aligns perfectly with the Veli Group international expansion strategy and commitment to understanding local gaming cultures while delivering world-class technology solutions.
At Veli Group, technology innovation is backed by real-world gaming expertise. The company’s unique approach combines platform development with insights gained from operating their own gaming brands across multiple markets.
“This appointment reflects our commitment to bringing top-tier talent who can take Veli BC operations to the next level,” explained Hadas.
“We continue doing what we do best: creating moments of joy, solving challenges with creativity, and proving that when you combine quality people with proven technology, everyone wins.”
The post Veli Group Appoints Tal Zamstein as CEO of Veli BC appeared first on European Gaming Industry News.
-
Latest News3 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News2 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News3 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News1 month ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News4 weeks ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News2 months ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
You must be logged in to post a comment Login