Latest News
Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?

Reading Time:  3 minutes
Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
 - A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
 - Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
 
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?
																	
																															Latest News
REEVO Partners with BEON
Reading Time: < 1 minute
REEVO has entered into a new partnership with BEON, an emerging game provider known for its technical excellence and fast-paced innovation.
The collaboration will see BEON’s expanding game portfolio integrated into REEVO’s advanced aggregation platform, giving REEVO partners access to BEON’s high-performing and distinctive titles. This partnership reflects REEVO’s ongoing commitment to delivering top-quality, diverse and exciting content to operators worldwide.
BEON’s reputation for simplicity, precision and reliable technology aligns perfectly with REEVO’s vision of creating seamless and scalable solutions for its partners. By adding BEON’s games to its aggregation platform, REEVO continues to strengthen its mission to make premium content easily accessible to operators looking to stand out in a competitive market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BEON is another strong step forward for REEVO. Their focus on building quality games backed by solid technology fits perfectly with our approach to innovation and speed. We are excited to bring BEON’s growing portfolio to our partners and believe this collaboration will add real value to the REEVO ecosystem.”
Saba Chkheidze, Managing Partner at BEON, added: “We’re happy to team up with REEVO. We share the same vision of creating high-quality gaming experiences, and we’re looking forward to combining our strengths to bring more value to our partners and players.”
The post REEVO Partners with BEON appeared first on European Gaming Industry News.
Latest News
Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe
Reading Time: < 1 minute
The Turkish Football Federation (TFF) has suspended 149 referees and assistant referees after an investigation found hundreds of professional match officials in the country had betting accounts.
Bans ranging from eight to 12 months, based on the severity of the act, have been imposed for involvement in betting activity, with investigations into three other officials still ongoing.
The full list of the penalised officials was published on the TFF website.
Last week, it was revealed a five-year probe had found 371 of 571 match officials have betting accounts, with 152 of those actively gambling.
While some had only bet once, 42 had bet on more than 1000 football matches – with one official found to have placed 18,227 bets.
Like players and coaches, match officials are forbidden from participating in betting activities by TFF disciplinary regulations, as well as those of world governing body Fifa and European governing body Uefa.
“There is a moral crisis in Turkish football. There is no such thing as structure. The fundamental problem at the core of Turkish football is an ethical one,” TFF president Ibrahim Haciosmanoglu said.
“Ask any referee, if there is even one who has not received his pay, I will resign as federation president. In fact, we improved their salaries last year, and again this year.”
No further details of the cases or ongoing investigations were provided.
After the investigation’s findings were announced, a number of Turkey’s top clubs responded.
Besiktas said it “could mark a new beginning for clean football” while Trabzonspor called the development “an historic opportunity to rebuild justice in Turkish football”.
Fenerbahce president Sadettin Saran said: “This is both shocking and deeply saddening for Turkish football.
“But the fact that it is coming to light is a hopeful development.”
The post Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe appeared first on European Gaming Industry News.
Latest News
UKGC Suspends Operating Licence of VGC Leeds Limited
Reading Time: < 1 minute
The UK Gambling Commission has suspended the operating licence of VGC Leeds Limited as it carries out a review under section 116 of the Gambling Act 2005.
The review and consequent suspension follow concerns that activities may have been carried out contrary to the Act, not in accordance with conditions of their licence and that the Licensee may be unsuitable to carry on the licensed activities.
During a recent Compliance Assessment, VGC Leeds Limited are reasonably believed to have failed to maintain and implement effective anti-money laundering policies, procedures and controls, as required under the conditions of their licence.
In addition, serious concerns were identified regarding the adequacy of decision-making processes and the Licensee’s response to identified anti-money laundering and counter-terrorist financing risks, raising questions about the overall effectiveness of its governance and risk management arrangements.
These failings are considered significant and represent a serious threat to the licensing objectives, in particular keeping crime out of gambling.
“We have made it clear to the operator that during the suspension, we expect it to focus on treating consumers fairly and keeping them fully informed of any developments which impact them,” UKGC said.
The suspension takes place immediately.
The post UKGC Suspends Operating Licence of VGC Leeds Limited appeared first on European Gaming Industry News.
- 
																Latest News3 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
 - 
																Latest News3 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
 - 
																Latest News3 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
 - 
																Latest News2 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
 - 
																Latest News3 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
 - 
																Latest News1 month ago
Announcement: 25th September 2025
 - 
																Latest News2 months ago
NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder
 - 
																Latest News2 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
 



									
																	
									
																	
									
																	
									
																	
									
																	
									
																	
    
You must be logged in to post a comment Login