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Argyll Entertainment partners with Enteractive

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Argyll Entertainment partners with Enteractive
Argyll Entertainment partners with EnteractiveReading Time: 2 minutes

 

Innovative operator looks to revive dormant accounts in 2021 

Enteractive, the leader in player reactivation and retention for the iGaming industry, is to provide its personalised reactivation services to dynamic and entrepreneurial online gambling operator, Argyll Entertainment. The activity will initially focus on the company’s market leading sportsbook brand, SportNation, in the UK, with further rollout of the service to other iGaming verticals to be considered following this campaign.

Argyll Entertainment offers its customers a new online gaming experience that surrounds the traditional online gambling product with a fun, authentic and engaging entertainment layer, comprising a market leading sportsbook and premium portfolio of casino games to rival the very best operators in the market. The Company’s mission is to become a global leader in the offering of branded and themed online gambling sites.

Enteractive, now in the top three traffic generators for the iGaming industry, will help achieve this projected growth by opening doors to previously untapped revenues locked in the hard-to-reach lapsed and churned player databases.   The personalised approach that Enteractive uniquely offers iGaming operator partners sees unmatched success levels reaching these players, with one-to-one phone calls creating a direct two-way communication channel that promotes trust and loyalty for brands, as well as prompting greater conversion rates for dormant or non-depositing accounts.

Max Howard, Head of CRM for Argyll Entertainment, commented, “We’re incredibly excited to see increased conversions for our newly registered customers who have not yet deposited.  Enteractive has a proven track record of engaging with these players through phone conversations, creating revenue streams where our digital CRM processes are less effective.”

Andrew Foster, Enteractive’s Head of Business Development, welcomed the new partnership, saying, “Argyll Entertainment is a global leader in the iGaming sector, and we couldn’t be happier to start this first project together.  We know we’ll achieve great results in this initial sports vertical, and we’re confident that this will be the first step to deliver increased revenues across their brand portfolio.”

The agreement was penned in December, and Enteractive has already started the campaign activity, with early results looking promising.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Argyll Entertainment partners with Enteractive

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kambi Group plc signs Turnkey Sportsbook partnership with multi-brand operator Glitnor Group

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a long-term partnership with Glitnor Group (“Glitnor”), a multi-brand online gaming group, to provide its premium Turnkey Sportsbook to Glitnor’s growing portfolio of brands in multiple markets.

Under the terms of the agreement, Glitnor will replace its current B2B sportsbook provider with Kambi’s premium, end-to-end sportsbook technology and services, including its robust betting engine, AI-powered trading capabilities, award-winning Bet Builder product and regulatory compliance expertise.

Kambi’s Turnkey Sportsbook will power the operator’s full portfolio of online brands — which currently includes Lucky Casino, Happy Casino, Flax Casino and One Casino — in several markets such as Sweden and the Netherlands in Europe and Ontario in the Americas. Founded in 2018, Glitnor is led by an experienced management team comprised of industry leaders and entrepreneurs which founded some of the industry’s most renowned gaming brands.

Werner Becher, CEO of Kambi, said: “We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook. This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”

Richard Brown, CEO of Glitnor Group, added: “Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets.”

The post Kambi Group plc signs Turnkey Sportsbook partnership with multi-brand operator Glitnor Group appeared first on European Gaming Industry News.

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Ganadu Gaming launches new brand Flamez, featuring top Pragmatic Play titles.

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 A successful online casino is only as good as its partnerships – and Ganadu Gaming is turning up the heat with the launch of Flamez, a bold new brand that brings together a premium gaming experience and top-tier content from leading providers including Pragmatic Play.

Flamez has been designed as a player-first platform, offering cutting-edge technology, a seamless user experience and over 4,000 of the world’s best slots, table games, and live casino content, including titles from Pragmatic Play’s diverse and innovative collection of online slots.

Flamez players will now be able to enjoy Pragmatic Play’s most iconic games, including Sweet Rush Bonanza, Big Bass Bonanza, Wolf Gold, The Dog House, Gates of Olympus and 5 Lions Megaways, among others. With new titles being released at a consistent rate, the award-winning Pragmatic Play portfolio adds proven player favourites and fresh content to the Flamez game lobby.

Sven de Waard, Head of Casino at Ganadu Gaming, said: “We’re proud to offer our Flamez players access to a top-tier games catalogue, which includes outstanding titles from Pragmatic Play. Their games are a must-have for any serious online casino, offering strong performance, engaging mechanics, and wide player appeal. We look forward to a successful partnership that brings more entertainment and choice to our users.”

The post Ganadu Gaming launches new brand Flamez, featuring top Pragmatic Play titles. appeared first on European Gaming Industry News.

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MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits

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As part of its ongoing commitment to player protection, the Malta Gaming Authority (MGA) has announced the launch of an online Self-Assessment Tool, available in both English and Maltese, designed to help individuals reflect on their gambling habits and behaviour.

Developed in close collaboration with several key local organisations – namely Sedqa, Caritas Malta, the OASI Foundation and the Responsible Gaming Foundation – the tool is completely anonymous, free to use and accessible to all.

Rooted in the Problem Gambling Severity Index – a widely recognised, evidence-based screening tool – the questionnaire comprises nine straightforward questions. These aim to assess the extent of an individual’s gambling behaviour while also considering broader social and environmental influences.

The tool encourages self-reflection in an accessible way, helping players consider whether they may benefit from reaching out for professional guidance. Should a user’s results indicate the need for further support, they will be directed to one of the participating organisations, each of which serves as a trusted point of contact for advice and care. Information is also available on safer gambling tools, such as setting limits or using global bet-blocking tools.

This initiative represents a collaborative, people-first approach to player protection, working alongside local entities in Malta and Gozo to ensure that anyone experiencing gambling-related harm is not only informed but also supported.

The MGA encourages players to use the tool regularly as a way to monitor changes in their gambling behaviour over time and stay mindful of any change that may occur.

The post MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits appeared first on European Gaming Industry News.

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