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Affordability checks will undermine the safer gambling success story, argues Gambling Business Group CEO, Peter Hannibal


Peter Hannibal, chief executive of the cross-sector Gambling Business Group, has warned that the introduction of affordability checks as proposed by the UK Gambling Commission, will jeopardise the current low incidence of problem gambling and in the process undo much of the positive work that’s been achieved by the industry in partnership with its regulator and the wider stakeholder community, including the safer gambling agencies and charities.
Commenting on the Gambling Commission’s proposal that players should be required to provide evidence of affordability based on the highly controversial creation of a monthly discretionary spend ceiling – a figure which the cross-party think-tank the Social Market Foundation has recommended is set at £23 a week (£100 pcm) – Peter Hannibal said: “I would like to stress from the outset that although the Gambling Commission’s affordability proposal has been framed in relation to online players, it would be naïve in the extreme to assume that the principles and philosophy will not be extended to all gambling entertainment activities across all verticals including Adult Gaming Centres, Licensed Betting Offices and Bingo Clubs in some shape or form.
“While this proposal is wrong on virtually every level imaginable, the biggest concern for all those who genuinely care about safer gambling and continuing the UK industry’s internationally acclaimed success story in consistently maintaining problem gambling levels to below 1 percent for the last three decades, is the impact affordability checks will have on driving players away from regulated and responsible sites to unregulated offshore sites.
He added: “Currently the demand to play on unregulated sites is limited but the unintended and I assume unforeseen consequences of affordability checks will be to create such a market and then to sustain it.
“Make no mistake, this is prohibition by another name and wherever you look in the world prohibition has never worked and will never work, more than often creating exactly the set of problems that it sets out to address.”
Hannibal believes there’s a danger a proposal of this significance does not receive the necessary degree of scrutiny particularly in relation to its’ impact on safer gambling. He explained: “In December I contacted DCMS regarding what I feel was a balanced and logical set of Terms of Reference for the Review of Gambling, but pointing out that it was illogical for the Gambling Commission to be continuing their own unilateral consultation into what it refers somewhat euphemistically as ‘customer interaction requirements and guidance’.
“I argued that it would be more logical to include any proposals for controls on consumption – that could have a profound impact on the public – as part of the Government Review. It would also be in the public’s interest for proposals for such intrusions into personal affairs to be subject to the same Aim and Objectives as those DCMS have set out for the Review of the Act which appear free of preconceptions and well considered.
“The affordability proposal raises a huge range of quite fundamental ethical, legal and practical issues – not least a precedent for state intervention in consumer spending alongside a quite startling presumption that gambling entertainment, enjoyed responsibly by 99 percent of consumers, represents a public health issue way beyond that of tobacco, excessive alcohol consumption or obesity. As such it merits much deeper, evidence-based scrutiny.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Affordability checks will undermine the safer gambling success story, argues Gambling Business Group CEO, Peter Hannibal

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The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
The Casino Guru Awards 2025 concluded in spectacular fashion last night, as nearly 150 distinguished guests gathered at the stunning Portomaso Suite, Hilton Hotel, to honor the changemakers shaping a safer and fairer future for online gambling.
From laughter echoing through the elegant venue to heartfelt applause for industry trailblazers, the atmosphere was vibrant and full of purpose. The night wasn’t just a gala, it was a statement. In her opening speech, Daniela Sliva, PR & Creative Projects Director at Casino Guru, set the tone:
“The Casino Guru Awards are more than just trophies and titles. They’re a celebration of the people and companies who are truly moving the industry forward. The ones who choose to be responsible, innovative, and proactive in how they do business.”
Hosted by Martin Sepiano, the evening honored the winners in 10 categories, all evaluated through a radically transparent and values-driven process. And the winners are:
- iGaming Changemaker of the Year: Ebbe Groes, CEO, EveryMatrix
- Most Effective Handling of Complaints: Vulkan Vegas
- Most Transparent Casino: OnlyWin Casino
- Most Impactful Social Responsibility Initiative: Mindway AI
- Fairest General Terms & Conditions: OnlyWin Casino
- Fairest Bonus Policy: Wazbee Casino
- Best Implementation of RG Tools (Operators): L&L Europe
- Best Implementation of RG Tools (Providers): Mindway AI
- Voice of the People – Public Vote: iWild Casino
- Players’ Choice Casino – Public Vote: Pragmatic Play
Following the awards, the celebration continued at the glamorous Tiffany Lounge, where guests enjoyed cocktails, conversation, and music by DJ Luke Panza until late into the night.
The Awards stand apart for their credibility, with judges required to declare conflicts of interest, direct interviews with shortlisted nominees, and clear evaluation criteria. This year’s edition saw over 150,000 public votes in the “Voice of the People” category, reinforcing the Awards’ commitment to transparency and community-driven recognition.
“This night isn’t just about recognition, it’s about building momentum for lasting change,” added Sliva. “Seeing this room filled with leaders who care about integrity and fairness makes me hopeful for what’s next.”
With a powerful lineup of finalists, the Casino Guru Awards 2025 Gala reaffirmed that ethical innovation in iGaming isn’t just an ideal, it’s becoming a reality.
The post The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration appeared first on European Gaming Industry News.
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MightyTips and Boomerang Partners expand media collaboration with exclusive Andrea Pirlo interview
MightyTips, one of the leading global football content platforms, is proud to announce the next stage of its strategic media partnership with Boomerang Partners, a prominent player in the iGaming industry, highlighted by an exclusive interview with Italian legend Andrea Pirlo.
This expanded collaboration builds on a shared commitment to delivering world-class football content and exclusive access to the gam’s iconic figures.
“Collaborating with Boomerang has allowed us to go beyond match stats and predictions”, said Eugene Ravdin, Head of PR of SEOBROTHERS. “It’s about capturing the emotional and personal side of football – what it means to the players and the fans.”
In the exclusive MightyTips interview, Pirlo spoke about pivotal career moments, his former AC Milan and Italy partners, including Paolo Maldini and Francesco Totti, and the heartbreak of the 2005 UEFA Champions League final, which he described as the most painful defeat of his career.
“Every child who wants to be a footballer dreams of winning the World Cup”, Pirlo told MightyTips. “It’s the ultimate prize, the pinnacle of success in our sport. For me, lifting that trophy was the realisation of a dream that seems almost unattainable for so many.”
With this renewed commitment, MightyTips and Boomerang Partners will continue to collaborate on original interviews, behind-the-scenes content, and compelling media projects that bring fans to football closer than ever.
The full Andrea Pirlo interview is available now on MightyTips.com.
The post MightyTips and Boomerang Partners expand media collaboration with exclusive Andrea Pirlo interview appeared first on European Gaming Industry News.
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Casino Kings Announces £4000 Giveaway when You Download Their Brand New App
Get ready to experience the thrill of the game like never before! Casino Kings, a trusted name in online betting and casino entertainment in the UK, is thrilled to announce the launch of their brand-new, state-of-the-art mobile app, bringing a world of excitement straight to your pocket.
Building on a legacy of trust and high-quality entertainment, this betting app has been designed with you in mind, offering a seamless and intuitive experience for both experienced players and newbies. Whether you’re looking to place a last-minute bet on your favourite football team, spin the reels on the latest slot releases, or immerse yourself in the live casino atmosphere, the Casino Kings app delivers it all with unparalleled speed and convenience. Imagine all that excitement, plus the opportunity to win £1,000 just for downloading… intrigued?
“Launching the Casino Kings app has been on our mission board for a while,” said James Dowd, CEO of Casino Kings. “It’s always in our greatest interest to develop Casino Kings to a higher level, and our app moves us one step closer to making Casino Kings the best online casino and sport book in the world!”
To say thank you to their dedicated customers for their continued support over the years, Casino Kings is launching a special giveaway exclusively for app users this June.
Download, Register, Deposit, and You Could Win!
As a special celebration of their app launch, and to reward their valued players, Casino Kings is giving away £1,000 in website credit to four lucky winners! Entering is simple:
- Download the new Casino Kings app (available on iOS).
- Register an account through the app (if you haven’t already).
- Make a deposit into your Casino Kings account during the month of June (from 10th June 2025 – until 30th June 2025).
That’s it! All users who complete these three steps within the promotional period will be automatically entered into a random draw. Four lucky winners will each receive a generous £1,000 directly into their Casino Kings account.
Special Note for Existing Players: The king casino hasn’t forgotten their loyal customers who have already registered and deposited this June. If that’s you, you’ll receive a separate invitation to simply download their betting and casino app to enter.
The new Casino Kings app boasts a range of impressive features, including:
- Effortless Navigation: A sleek and intuitive design ensures quick and easy access to all your favourite betting markets and casino games.
- Extensive Betting Markets: Enjoy competitive odds on a huge selection of sports, including football, horse racing, tennis, cricket, and more.
- The Best Casino Games: Dive into the very best slot games, classic table games like blackjack and roulette, and immersive live casino experiences with real dealers.
- Secure and Reliable: Enjoy peace of mind with advanced security measures protecting your data and transactions.
- Fast Deposits and Withdrawals: Enjoy the convenience of a pay by mobile casino, and cash out your winnings quickly and securely.
- Exclusive Mobile Offers: App users will gain access to special promotions and bonuses tailored specifically for mobile play.
- Personalised Experience: Save your favourite bets and games for quick access and receive tailored recommendations.
- Real-Time Updates and Notifications: Stay informed with the latest scores, odds changes, and bonus offers.
The launch of their betting app, coupled with this exciting giveaway, underscores Casino Kings’ enduring commitment, built over the past 15 years, to providing its customers with the most engaging, accessible, and rewarding gaming experience possible. Now, the excitement of Casino Kings can be enjoyed anytime, anywhere.
Download the Casino Kings app today and unlock a world of winning possibilities!
Available on iOS Now!
About Casino Kings:
Established for 15 years, Casino Kings is a leading online betting and casino platform dedicated to providing a premium gaming experience. With a wide selection of sports betting markets and casino games, coupled with a commitment to customer satisfaction and responsible gambling, Casino Kings have proved themselves to be a trusted and entertaining destination for players worldwide.
The post Casino Kings Announces £4000 Giveaway when You Download Their Brand New App appeared first on European Gaming Industry News.
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