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Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind


Leading esports organisation Fnatic, today announced a multi-year partnership with Jack Link’s, a global leader in branded protein snacking and the world’s largest meat snacks manufacturer.
After a successful activation in 2019, Fnatic and Jack Link’s EMEA have teamed up again to enable gamers across Europe to power through their grind without compromising taste or nutrition. By having access to Fnatic’s massive network of fans and players, this partnership will allow Jack Link’s to expand its reach across EMEA and establish the brand as the primary protein snack for gamers.
Fnatic and Jack Link’s will work together to give gamers, whether beginners or competing on the world stage, the tools they need to achieve their personal goals. From providing plenty of the high protein Jack Link’s products, through to the development of content, in-game activations, online and physical tools as well as story-telling from the pros, every aspect of this partnership will be centred around enabling gamers to power through their grind.
Selecting Jack Link’s as Fnatic’s first global snack partner represents the company’s continued commitment to maximising and enhancing esports performance, while prioritising the health and wellbeing of its players. The Jack Link’s logo will be featured across the right sleeve of all Fnatic team jerseys immediately, and across the right sleeve of the retail jersey from May.
“In fast-paced online competition, gamers need a consumable respite that gives them the energy to get through their grind,” said Neil Walker, Partnerships Manager at Fnatic. “At Fnatic, we have a performance-first philosophy to ensure gamers are always playing at their best. All of Jack Link’s snacks are made with 100% beef, are high in protein and have less than 80 kcal per serving.”
Gamers have a reputation for snacking on sugary, greasy food that lacked nutrition which often results in an adverse impact on their performance. This collaboration unlocks gamers’ full potential by providing them with the quality, protein-rich fuel needed to power through intense gaming sessions, and play to their maximum potential.
“When it comes to nutrition, we are actively encouraging our players to eat in a way that will improve their performance in competitive games,” said Jens Hofer, Performance Director at Fnatic. “Providing them with snacks is extremely important, especially considering how long and intense gaming can be. A high protein, no-nonsense type of snack like Jack Link’s is the best option for us.”
Jan Pieter Schretlen, Managing Director Jack Link’s EMEA, said that snacking while gaming is an exciting area for the brand. “Our products are the perfect snack, no matter if at home or on the go, at work or during leisure time activities such as gaming. Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance.” He continued in saying, “we want to be a true partner, supporting gamers on all levels and building relationships both in competitive as well as amateur gaming.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind

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Government of Tamil Nadu’s Chennai Esports Global Championship (CEGC) Announces International Counter-Strike 2 and National BGMI Tournaments
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Chennai, India – October 2025: Sports Development Authority of Tamil Nadu’s flagship esports initiative, the Chennai Esports Global Championship (CEGC), has announced two major tournaments featuring Counter-Strike 2 (CS2) and Battlegrounds Mobile India (BGMI) in collaboration with Skyesports. Both will take place at the Jawaharlal Nehru Indoor Stadium this November, marking one of the most ambitious esports celebrations ever hosted in India.
The CEGC – Counter-Strike 2 will be held from November 7 to G, bringing together top teams from India, Southeast Asia, and Europe to compete for a USD 50,000 prize pool. This prestigious tournament will be part of the Valve Regional Standings, making it one of the key events to watch and positioning Chennai as a rising destination for global esports. Registrations are open across all three regions, with the top two teams from each qualifier advancing to the Chennai Playoffs.
The CEGC – BGMI tournament will follow from November 14 to 16, featuring India’s leading mobile esports teams competing for national glory and share of the INR 50,00,000 prize pool. Details about the tournament format, prize pool, and invited teams will be revealed soon.
The Opening Ceremony on November 7 will bring together global stakeholders, government representatives, and esports leaders to inaugurate the championship. This moment will mark the beginning of a new chapter in India’s esports journey, establishing Chennai as a hub that connects local talent with global opportunity.CEGC isn’t a one-time tournament; it’s the foundation for India’s long-term global esports expansion. It blends community, culture, and competition to build sustainability rather than short-lived spectacle. An official initiative by the Government of Tamil Nadu, envisioned by the Hon’ble Deputy Chief Minister of Tamil Nadu, it represents a historic milestone as the first Indian state government-backed international esports championship.
Dr Atulya Misra IAS, Additional Chief Secretary, Youth Welfare and Sports Development Department, said “Tamil Nadu is proud to pioneer the convergence of technology and sport. Having successfully incorporated esports into the Chief Minister’s Trophy, we are now ready to showcase our state’s prowess on the world stage. This landmark initiative is aligned with the vision of the Hon’ble Deputy Chief Minister, Thiru. Udhayanidhi Stalin, to promote emerging and futuristic sports disciplines and empower the state’s massive youth demographic.”
Meghanatha Reddy IAS, Member Secretary of the Sports Development Authority of Tamil Nadu (SDAT), added, “Tamil Nadu is proud to champion this new era of esports in India. The Chennai Esports Global Championship reffects our vision to make the state a global esports destination while creating opportunities for young players, creators, and professionals. Beyond competition, it will strengthen industries like broadcasting, production, and content creation, generating jobs and fostering growth for our creative economy.”
Shiva Nandy, Founder and CEO of Skyesports, said, “The Chennai Esports Global Championship is more than an event. It is India’s declaration that we are ready to build, host, and sustain a global esports ecosystem rooted in local talent and creativity. With the support of SDAT, we aim to make Chennai a bridge between Indian esports and the global scene, much like how Saudi Arabia’s Esports World Cup became a worldwide hub for the industry.”
By combining competition, culture, and tourism, the CEGC will deliver a festival-like experience that celebrates both gaming and Tamil Nadu’s heritage, while positioning India within the global esports landscape.
According to IMARC Group, the global esports market was valued at USD 2.08 billion in 2024 and is projected to grow to USD 10.06 billion by 2033, at a CAGR of 17.05 percent. The Asia-Pacific region currently leads the industry, accounting for over 30 percent of global market share. Within this, India continues to rise as one of the fastest-growing gaming markets, with over 453 million gamers in 2023, expected to surpass 730 million by 2028.
The post Government of Tamil Nadu’s Chennai Esports Global Championship (CEGC) Announces International Counter-Strike 2 and National BGMI Tournaments appeared first on European Gaming Industry News.
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SimplePlay has launched a new Table Game: Vietnamese Fish Prawn Crab!
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The post SimplePlay has launched a new Table Game: Vietnamese Fish Prawn Crab! appeared first on European Gaming Industry News.
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Tekken 8 Superstar Jeondding Renews Contact with Team Vitality till 2030
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Today, Team Vitality are proud to announce the contract renewal of South Korean Tekken 8 superstar Jeon “Jeondding” Sang-hyun, who will continue with the organisation through to 2030.
The renewal follows Jeondding’s standout performance at the 2025 Esports World Cup, where he secured an impressive 4th-place finish. This defining moment not only solidified his reputation on the global stage but also reaffirmed his status as one of the most respected and admired competitors in the fighting game community.
“Securing such a long-term commitment in esports is something truly special, and it speaks volumes about the absolute trust we have in Jeondding, both as a player and as a person. His attitude, dedication, and the way he embodies the DNA of Team Vitality make this partnership feel natural and inspiring. We’re thrilled to continue building this journey together and excited to see all the milestones he will achieve with us in the years ahead,” said Danny Engels, Corporate Director of Global Operations at Team Vitality.
The contract renewal reflects Jeondding’s unmatched talent, dedication, and passion for the game as well as Team Vitality’s commitment to nurturing talent and strengthening its footprint in the fighting game scene.
As Jeondding’s legacy continues to grow, fans can look forward to seeing him in action at the upcoming EVO Nice in France, taking place from October 10-12. Competing on home soil always holds special significance, while the ultimate goal is to become the best club in the world, every event in France carries added meaning.
The post Tekken 8 Superstar Jeondding Renews Contact with Team Vitality till 2030 appeared first on European Gaming Industry News.
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