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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021


2020 was hugely successful for BtoBet. What are the set targets for 2021?
Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.
Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.
Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.
Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them. And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.
The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.
Any new products in the pipeline from BtoBet?
We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.
The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.
Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.
Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.
How disruptive was the coronavirus pandemic for the industry?
2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.
Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.
Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.
The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

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Introducing Rhythm of Resistance: A Fresh Rhythm Metroidvania Where Your Playlist Is Your Weapon
Drenched in Darkwave: Innovative 2.5D Rhythm Based Metroidvania – Fueled by Forbidden Music and Gothic Soundscapes.
NetherMoon Game Studio, a small independent development studio based in Karlstad, Sweden, unveiled today Rhythm of Resistance, a shadow-draped adventure that fuses the somber tones of gothic and darkwave music with atmospheric Metroidvania exploration, creating an unforgettable game experience unlike anything you’ve seen, or heard, before.
Proudly tipped to be the world’s very first Rhythm Metroidvania, Rhythm of Resistance places explorers in the role of Aria, a hero fighting for survival in a dystopian future where music is forbidden, joy outlawed, and the skies hang heavy with cloying silence. The world is ruled by shadow and steel, until Aria discovers a relic of the old world – a cracked cassette player pulsing with forbidden power. This ancient music player unlocks a host of mysterious abilities, and allows her to navigate through labyrinthine dungeons, spectral foes, and traps as cruel as they are cursed. Each corridor hums with a forgotten melody, each enemy a sentinel of silence.
In Rhythm of Resistance, music is your key to success. As your adventure progresses, Aria discovers dusty cassettes hidden in the ruined world and expands her music library, unlocking more than 20 unique tracks, each holding the key to progression and altering the gameplay, unlocking different stats and abilities. Choose your playlist with care, in Rhythm of Resistance, your chosen beats can be your saviour or your downfall, with each track dynamically changing your surroundings, working at a different tempo to increase or devastate your chances of survival. Players will enjoy full freedom to choose the haunting songs, and will watch as the entire world around them reacts to their choices.
Expected to release in 2026 on Steam, Rhythm of Resistance offers a host of unique gameplay features, the first and only Metroidvania adventure where your playlist is your weapon! With music controlling your destiny, playlists can not only alter your surroundings, but alter enemy behaviour, reveal hidden paths, and solve the most fiendish of musical puzzles.
Music is a key factor in the title, with two early band announcements being Swedish goth sensation ABU NEIN, who took the darkwave world by storm with the release of their debut album “Secular Psalms” in 2020, and Underground Fire, a Swedish gothic rock band formed in 2015 by the aptly named Rob Coffinshaker in 2015. More musicians will be announced as the game’s development progresses, but you can be sure that they will delight any fans of the genre.
Joel Fjällsby, Founder & Creative Director at Nethermoon Game Studio commented, “I wanted the music to be real songs with lyrics and everything. Like an old track you could actually find on a forgotten cassette tape. With this in mind, I reached out to bands that felt like a great fit—and everyone so far has fallen in love with the project.”
Get your groove on and feel the beat to attack, parry, dodge, and unleash powerful abilities, all in perfect sync to your soundtrack. Be on the lookout for spare parts to upgrade your music player and unlock new powers as you traverse a vast, haunted landscape of crumbling cathedrals, rust-choked catacombs, and decaying factories echoing with the whispers of lost, solemn songs as players guide Aria to uncover clues of a long-forgotten past.
Rhythm of Resistance Feature Highlights:
- World’s first rhythm based Metroidvania where every beat defies the void, and your playlist is your weapon!
- Wield the force of music to unlock exciting features and abilities.
- Discover 20+ forbidden cassette tapes,each one distorting reality in strange and surprising ways while dynamically changing your game experience
- Choose your tracks wisely to alter enemy behaviour, reveal hidden paths, and solve musical puzzles.
- Stay on the beat to stay alive! Attack, parry, dodge, and unleash powerful abilities in sync with the dark pulse of your chosen song.
- Traverse a vast interlinked world of cathedrals, catacombs and factories to uncover clues of a long-forgotten past.
- Collect spare parts to upgrade your music player and unlock new abilities.
- Featuring a haunting gothic darkwave soundtrack from a range of underground artists.
Joel Fjällsby, Founder & Creative Director at NetherMoon Game Studio commented, “I’ve always been drawn to dark music, dystopian worlds, and of course Metroidvanias—so this project is the perfect fusion of everything I love. Honestly, I’m surprised no one’s made a game like this before. It’s a massive undertaking, especially for a new studio, but I love every hour of it. Seeing this dark, mysterious world come alive is incredibly rewarding.”
Rhythm of Resistance – Every beat, a rebellion. Every song, a revolution.
To find out more about Rhythm of Resistance and to Wishlist, please visit the Steam page here: store.steampowered.com/app/3269550/Rhythm_of_Resistance/
Find out more about the team on the Nethermoon website: nethermoon.com
Stay up to date with all the latest news by following NetherMoon Game Studio on social media: YouTube, Instagram, Facebook, TikTok, X, LinkedIn
The post Introducing Rhythm of Resistance: A Fresh Rhythm Metroidvania Where Your Playlist Is Your Weapon appeared first on European Gaming Industry News.
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Aristocrat Interactive Delivers New Player-Centric Experience to Cliff Castle Casino Hotel Through Mobile and Cashless Systems
Cliff Castle Casino Hotel Expands Long-Standing Relationship with Aristocrat Interactive Through New Products & Solutions
Aristocrat Interactive™ announced today the roll out of new player-centric solutions to Cliff Castle Casino Hotel, located in Camp Verde, Arizona, as part of a recent deal under its Gaming Systems division.
Already an Oasis™ customer for over 20 years, as part of the deal signed in December, Cliff Castle Casino Hotel will be adding Aristocrat Interactive’s player mobile app, PlayerMax™, as well as its Mobile nCompass™ cardless solution, ONE LINK progressive management solution and Oasis Loyalty™ suite of products, all rolling out over the course of the summer.
“Cliff Castle Casino Hotel has been a valued customer of Oasis™, our comprehensive casino management system, for over two decades now,” said Kristen Jones, VP of Sales of Aristocrat Interactive Gaming Systems. “We take great pride in being a trusted provider of products that support casino operations, while also keeping the player experience top of mind.”
These additional products will enable Cliff Castle Casino Hotel to push real-time progressive data to marquee video displays and electronic gaming machines (EGM) on the floor through ONE LINK. Separately, the Oasis Loyalty™ suite of products, will allow for advanced campaign management and enterprise-wide tier management – ultimately, leading to operation efficiencies and strengthened player retention.
Through PlayerMax™, Cliff Castle Casino Hotel patrons will benefit from access to a blend of immersive options, engaging features like live progressive jackpots, exciting rewards and personalized offers to stay informed through timely, location-based communications.
Players will also be able to “card-in” via their mobile device, enabling them to play an EGM without having to insert a physical players’ card.
“Aristocrat Interactive has been instrumental in our ability to provide our players with a personalized and entertaining casino experience,” said Paul Hamm, Director of Gaming for Cliff Castle Casino Hotel. “We’re confident that the addition of these products will continue to elevate the player experience and show the value we bring to players, reinforcing Cliff Castle Casino Hotel as a premier gaming destination.”
The post Aristocrat Interactive Delivers New Player-Centric Experience to Cliff Castle Casino Hotel Through Mobile and Cashless Systems appeared first on European Gaming Industry News.
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Gaming Americas Weekly Roundup – June 30-July 6
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.
Partnerships
International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.
EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.
The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.
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