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CMD368 APPOINTS ROBERT PIRES AS BRAND AMBASSADOR


CMD368, Asia’s leading online betting operator has announced a partnership with former FIFA World Cup and UEFA European Championship winner Robert Pires as its brand ambassador.
The legendary French forward will collaborate with CMD368 to promote the brand across Asia ahead of the upcoming UEFA Euro 2020 competition and conduct various digital marketing activations to further boost the brand’s awareness across the region.
Voted as one of the greatest players to suit up for Arsenal FC, Robert Pires gained prominence attributable to his exquisite touch and silky finish. He was part of the ‘Invincibles’ squad that went unbeaten for the entire 2003-04 season and played crucial roles in winning the Premier League title that season.
Robert Pires said: “I am proud to represent CMD368 as the brand ambassador and I look forward to working with the brand closely to produce entertaining content and rewarding experience for the users.”
As part of the partnership, the ex-Arsenal winger will play a pivotal role in the brand’s marketing campaigns including a promotion trip to Asia to connect with the fans.
James, CMD368 marketing director commented: “The CMD368 brand represents innovation, integrity and excellence. These very same qualities are epitomized by Robert Pires, whose qualities, depth of skills as well as versatility as a professional footballer have made him a much loved and respected figure today. We are indeed very proud and privileged to have him as our Brand Ambassador.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: CMD368 APPOINTS ROBERT PIRES AS BRAND AMBASSADOR

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Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball
Featuring titles that span mobile, console, and strategy-based formats like chess, the esports lineup at KIYG 2025 reflects a deliberate effort to cater to diverse gaming audiences. This move also signals a broader national recognition of esports as a legitimate sporting pursuit, on par with traditional disciplines, a direction that India has been moving toward with increased pace.
While BGMI remains the most popular esports title in India, Chess stands out as a particularly noteworthy addition to KIYG 2025. Once considered a purely traditional sport, Chess has increasingly found a home in the esports world, most recently as part of the Esports World Cup (EWC) 2025, which boasts a prize pool of $1.5 million (INR 12.6 crore) for the title. NODWIN Gaming, a leader in South Asia’s esports and gaming ecosystem, has been one of the pioneers of this shift in India. In 2021, the company organised the Chess Super League, featuring national and international stars and also hosted Chess tournaments at DreamHack India 2024 across rapid and blitz formats.
“The inclusion of titles like BGMI, Street Fighter 6, Chess, and eFootball in the Khelo India Youth Games 2025 signals a big step forward for grassroots esports in India,” says Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. “It’s encouraging to see esports standing shoulder to shoulder with traditional sports, and the addition of Chess – bridging classical and digital strategy shows how in tune this initiative is with global trends. But this isn’t just about tournaments. It’s about creating real opportunities to discover talent from Tier 2 and Tier 3 cities, places that have been overlooked for too long, thus building the foundation for a future where Indian gamers don’t just participate, they dominate on the world stage.”
Further underscoring the growing stature of Indian Chess in esports, S8UL, a global force in esports and gaming content, has signed Grandmasters Aravindh Chithambaram and Nihal Sarin to compete at the EWC 2025. In addition to Chess, S8UL will also field players in Street Fighter 6, as well as EAFC25, Call of Duty Warzone, Tekken 8, and Apex Legends at the prestigious tournament.
Animesh Agarwal, Co-founder and CEO of S8UL believes that the inclusion of titles like Street Fighter 6, Chess, and eFootball console in KIYG 2025 reflects a thoughtful push to diversify beyond mobile gaming and build a more well-rounded competitive ecosystem. “It is especially encouraging to see Street Fighter 6 and Chess recognised through a government-led initiative, at a time when S8UL will be representing India in these very titles at the upcoming Esports World Cup. This development is crucial for identifying and nurturing talent across a range of platforms and genres from the grassroots level. Such proactive support from the authorities is a strong indicator of the growing legitimacy of esports in India and a positive sign for the industry’s future,” he adds.
The roots of esports entering the mainstream have already been visible across various states. Before its inclusion in KIYG 2025, the state of Bihar actively embraced the esports movement by organising the Bihar State Esports Open Championship and the Bihar Inter School and College Esports Championship over the past year. States like Maharashtra, Tamil Nadu, and Nagaland have also taken proactive steps to support and formalise grassroots esports programs.
Mikhail Bhuta, Co-Founder & Tech Lead, Dirtcube Interactive LLP remarked, “Including esports in the Khelo India Youth Games is a practical step toward building a grassroots ecosystem for new-age sports. We believe that through this program, we’ll soon see national esports heroes rise from across the country and bolster India’s representation on the global stage. With this being the inaugural season, we envision having Made-in-India esports-based games be part of KIYG’s future seasons.”
With S8UL participating in Chess and Street Fighter at the EWC 2025, India has already been making waves on the international stage in eFootball, with Pavan Kampelli winning the bronze medal at the 2024 Asian Esports Games in Bangkok.
Esports will be an official medal sport at the 2026 Asian Games, and the first-ever Olympic Esports Games is scheduled to debut in 2027. These developments mark a global shift toward legitimising esports within mainstream sporting culture.
KIYG 2025 featuring esports will help identify, nurture, and empower gaming talent from the ground up. With both state and national bodies supporting the push, the future of Indian esports looks brighter than ever.
The post Esports to make its mark at Khelo India Youth Games 2025 with BGMI, Street Fighter 6, Chess, and eFootball appeared first on European Gaming Industry News.
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Leadership, Culture & Innovation Conversations – Itai Zak Joins NEXT.io Valletta
Digicode is pleased to announce that Itai Zak, Executive Director of iGaming at Digicode, will participate as a speaker at the highly anticipated NEXT.io Summit in Valletta 2025, taking place from May 5 to 8.
Itai Zak will contribute to the panel discussion titled “Blood or Business?”, part of the summit’s dedicated Personal Development Hub, which focuses on leadership, mental wellbeing, and workplace culture across the iGaming industry.
Moderated by Emily Leeb, CEO of Saroca, the panel will address the complexities of professional relationships within the sector, examining how genuine leadership can foster healthy environments while maintaining essential boundaries. Zak will be joined by other prominent industry figures, including Peter Grech (CEO & Founder, BRND WGN), Claire Adamou (VP of Development, Saroca), and Fiona Ewins Brown (Executive Coach, Mondial Coaching).
Itai Zak will share insights into how evolving leadership styles can shape a safer, more sustainable industry, while promoting genuine care without compromising professionalism.
“The iGaming industry moves quickly, and leadership needs to keep pace – not just with innovation, but also with how we support our people. It’s time for real conversations about what a healthy, high-performing workplace looks like. I’m excited to be part of this important discussion at NEXT.io”, Zak added.
This year’s NEXT.io Summit is expected to attract over 6,000 participants, making it one of the largest and most impactful events on the global iGaming calendar. The event will feature open discussions, interactive workshops, and networking opportunities, bringing together the industry’s top minds to tackle its most pressing challenges.
Digicode’s involvement in the summit underlines the company’s commitment to industry leadership, innovation, and the advancement of positive workplace practices.
The post Leadership, Culture & Innovation Conversations – Itai Zak Joins NEXT.io Valletta appeared first on European Gaming Industry News.
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Springbok Casino Honours South Africa’s Strongest Mother’s in the Wild and Gives Away 25 Free Spins
SpringbokCasino.co.za, South Africa’s premier online casino, is celebrating Mother’s Day by honoring the fiercest and most devoted mothers in the animal kingdom. To mark the occasion, players will enjoy 25 Free Spins throughout May on new mystical slot, brimming with glowing gemstones and treasures — a fitting tribute to all the amazing moms out there!
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From the lioness’s unyielding defense to the elephant matriarch’s profound wisdom, these remarkable mothers go to unimaginable lengths to ensure the survival of their families.
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The post Springbok Casino Honours South Africa’s Strongest Mother’s in the Wild and Gives Away 25 Free Spins appeared first on European Gaming Industry News.
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