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Yohan Leon from Kensho Media explains how the English company expanded internationally
Yohan Leon, the Chief Marketing Officer of Kensho media, told, “Some of the most appealing markets for gambling advertisements include Latin America and Spain.” He added, “The Spanish gambling regulator, DGOJ, has granted an increased number of approvals and licenses to gaming companies that have invested in Spain during the last year, irrespective of the economic instability due to the ongoing health crisis.”
“On the other hand, Latin America is a new and interesting opportunity to explore. A number of states in Latin America are in the process of regulating internet gambling and granting licenses to the gaming operators to operate in countries like Mexico, Argentina, and Colombia, which have a huge number of users of online gambling,” Yohan continues.
As a result of the reasons mentioned, Kensho Media has resolved to escalate the technological growth and marketing efforts for its portals tragaperrasweb.es and slotvegas.es. The company is following a similar approach for Spanish websites as it has implemented for its gambling fans in Italy, using sites like giochidislots.com.
The three leading traits of the English companies include providing unbiased information to the users about all national and international occurrences in the gambling world, reviews of the online slot machines by professionals using the top software houses, and analysis of the strengths and drawbacks of the leading gaming companies.
Kensho Media is also famous as it encourages responsible gaming and publishes unique studies on international gaming markets conducted by a team of professional data analysts.
“The studies conducted in Italy and their results have boosted us to continue the process of internalising our products,” Leon explains. “The total income from gambling increased by 7% in Spain in 2019, according to the annual report of the state online gambling market. We trust that the growth will continue to go up in the coming years, and the distribution of our products in Spain will help us expand our revenue and enlighten the online game players to approach the game differently.”
Yohan Leon stresses that the journey of making the games available to everyone is subject to the unclear and unequal ways in which the public interprets it. The numerous publishings of Kensho Media in Italy have contributed to improving the quality of information disseminated about online casinos. In this aspect, Kensho Media has remained a role model for its competitors and the motivation behind the news segment.
Leon concludes, “To inflict the same philosophy in Spain and Latin America still remains demanding for us. In the countries where information about the online gambling industry is still in the primitive stage, it is the moral duty of our company to provide a true and honest opinion about the game. The gambling industry requires more educational and less promotional method of communication to support the old and new players. It will help the general public and the political groups to grasp the true meaning of the game, a game that is being responsible for fighting against gambling.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Yohan Leon from Kensho Media explains how the English company expanded internationally
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Galaxy Entertainment Confirms its Interest in an IR Project in Bangkok
Galaxy Entertainment Group has confirmed its exclusive interest in an IR project in Bangkok, with an estimated total capital expenditure of $3 billion. Meanwhile, gaming expert Daniel Cheng advises caution for casino investors after Thailand’s Constitutional Court dismissed a petition against former Prime Minister Thaksin Shinawatra claiming he attempted to undermine the monarchy and exert control over the Pheu Thai Party. In the UAE, more than half of the $5.1 billion Wynn Al Marjan Island project, the region’s first IR, is said to have been completed.
Galaxy Entertainment Group has expressed its intent to focus solely on a proposed integrated resort (IR) project in Bangkok, despite Thailand’s plan to issue five gaming licenses nationwide, including three outside the capital. Management believes that Bangkok’s status as a premier travel destination offers greater certainty for investment returns. This information was shared by Goldman Sachs after meetings with Galaxy executives in Singapore, where they indicated a willingness to collaborate with local partners.
The post Galaxy Entertainment Confirms its Interest in an IR Project in Bangkok appeared first on European Gaming Industry News.
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Argentina to Begin Federal Debate on Gambling Ad Ban
The Chamber of Deputies of Argentina will debate a federal measure on Wednesday, 27 November, to ban all gambling advertising and sponsorships.
The debate has been expedited after five opposition blocs in Congress united behind the proposal, which aims to prohibit any form of advertising or sponsorship promoting gaming and betting companies.
Civic Committees, tasked with creating a federal framework to address gambling-related harm and pathological behaviour, strongly support the measure. Committees on Addiction Prevention, Social Action, Communications, Criminal Legislation and Families and Youth are finalising policies for a federal bill on gambling protections. The proposed law would supersede existing state regulations.
Strengthening protections for minors is at the heart of the committees’ efforts. This summer, Jorge Macri, Chief Governor of Buenos Aires, banned new gambling licenses after reports revealed that 34% of minors in the city had gambled by bypassing adult verification checks.
The bill proposes strict rules on gambling promotion, including:
• Banning betting company logos on sports jerseys.
• Prohibiting advertisements in digital and traditional media.
• Eliminating welcome bonuses on online gambling platforms.
• Restricting payment methods, such as banning credit systems and social assistance cards for gambling transactions.
The proposal has drawn support from diverse political groups, including Unión por la Patria, Encuentro Federal, the Civic Coalition and left-wing factions. However, the ruling coalition, which includes PRO, La Libertad Avanza and parts of the UCR, advocates for a more lenient approach that would allow sponsorships to continue.
The minority opinion pushes for a broader ban on all forms of gambling advertising and sponsorships, though it lacks detailed guidelines.
Lawmakers face a deadline of 30 November, when a three-month recess begins. They aim to ensure the measure is debated and voted on before the recess.
The post Argentina to Begin Federal Debate on Gambling Ad Ban appeared first on European Gaming Industry News.
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Tipstrr Completes Pyckio Acquisition
Sports betting service Tipstrr has bought out its competitor Pyckio, the company founder Damien Fearn has confirmed.
In a post on LinkedIn, Fearn also declared that the company has regained a 100% stake in Tipstrr.
“We’ll continue to work on exciting projects with Planet Sport as commercial partners. The Tipstrr team enjoyed being part of the network and we can all say we learned a lot during the time we spent with the team in Leeds,” he said.
“Still, it’s an exciting time for Tipstrr – and we’ve really hit the ground running with the acquisition of Pyckio. We’re now working on combining the best aspects of each platform to create the ultimate offering for sports bettors with Mark Rees leading the development.”
He added that the team was “actively looking for other acquisitions in the space.”
The post Tipstrr Completes Pyckio Acquisition appeared first on European Gaming Industry News.
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