Latest News
yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games


Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies
Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published today by yellowHEAD , the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,” the report offers best practices, industry benchmarks and performance insights for all app marketers but especially those in the social casino industry. The complete report can be downloaded at https://resources.yellowheadinc.com/social-casino-benchmark-report.
The Ad Creative Benchmark Report offers many insights that contradict commonly used industry best practices. For example:
- Showing a brand’s logo at the beginning of a video results in 7-day ROI that is over 41 percent higher than waiting until the end of a video to show the logo
- When it comes to call-to-action design, purple boxes outperform blue and green boxes for 7-Day ROI by more than 30 percent
- Voiceovers aren’t always necessary for video ads; in top-tier countries, ads without voiceovers actually have a slightly better ROI than ads with them
- “Play now” is the most common call-to-action, but more specific directions such as “Spin” or “Claim now” showed higher conversion rates and ROI
- Social casino gamers love cartoon characters and animal mascots, despite most ads using animated men and women characters
- Spinning reels and dollar bills are among the most compelling animations social casino marketers can use
“Marketers only have a few seconds to grab people’s attention,” said Noa Miller, Marketing Creative Strategist at yellowHEAD. “With our latest Ad Creative Benchmark Report, social casino marketers can get a clear picture of the most effective and engaging creative practices without wasting time on strategies that don’t make an impression.”
With data from thousands of ads and over 300 million impressions, the report offers insights into best practices for logos, calls to action, animations, and many other creative strategies. The data was gathered by yellowHEAD’s proprietary Alison creative technology platform, which uses a combination of computer vision and machine learning to analyze and optimize ad creatives at scale. Alison analyzed millions of impressions from over 6,000 ads across 860 campaigns spanning a range of geographical locations, platforms, and mobile operating systems.
The full report contains KPIs for numerous creative strategies broken down by region, mobile OS, and ad platform. With social casino apps representing a multi-billion-dollar slice of the mobile pie, these insights could be invaluable to marketers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games

Latest News
GGPoker Unveils Massive Weekly $100K Freeroll, Kicking Off October 18
Reading Time: 2 minutes
Play your way to a share of $100,000 each week
GGPoker, the World’s Biggest Poker Room, today announced the launch of an exhilarating new promotion designed to give players even more chances to win big: the Weekly $100K Freeroll. Starting on October 18, poker enthusiasts can compete for a share of a guaranteed $100,000 prize pool every single week, completely free of charge.
The Weekly $100K Freeroll offers a straightforward path for players to turn their everyday poker action into significant winnings. Players can claim tickets to both the Daily Freeroll tournaments or the main Weekly Freerolls in a variety of ways. The Daily Freerolls run twice every day, with thousands of Weekly Freeroll tickets up for grabs in each event.
Every Saturday at 08:00 (UTC-8), the main $100,000 freeroll tournament will take center stage, promising thrilling action and substantial payouts for hundreds of players.
How to Enter the Daily and Weekly Freerolls
GGPoker has made qualification easily accessible:
-
Daily Freerolls (Run Twice Daily): Players can secure a ticket by:
-
Fully completing their sign-up at GGPoker
-
Making a deposit
-
Playing 100 cash game hands
-
-
Weekly $100K Freeroll (Every Saturday): Players can earn their spot in the big weekly event by:
-
Winning a ticket in a Daily Freeroll
-
Making a cumulative deposit of $500 or more during the week
-
Refer a Friend Bonus: Successfully referring a friend (via GGPoker’s new Refer Your Friend feature) who registers and makes their first deposit will also grant a direct ticket to the Weekly $100K Freeroll for both players
-
Playing 1,000 cash game hands
-
“We are incredibly excited to launch the Weekly $100K Freeroll, offering our players an unparalleled opportunity to compete for a massive prize pool with no buy-in required,” said Sarne Lightman, Managing Director of GGPoker. “This promotion is designed to both reward our loyal community and welcome new players, making poker more accessible and exciting than ever. With multiple ways to qualify daily, everyone has a shot at playing for a tasty score each Saturday.”
To learn more about the Weekly $100K Freeroll, please visit: ggpoker.com/promotions/weekly-freeroll/
The post GGPoker Unveils Massive Weekly $100K Freeroll, Kicking Off October 18 appeared first on European Gaming Industry News.
Latest News
Important Information regarding Fast Track services
Reading Time: < 1 minute
Fast Track is issuing this statement regarding an isolated incident that occurred in early October.
Fast Track experienced a highly sophisticated cyber attack that specifically targeted two clients operating on the Fast Track Platform.
Upon detection of the breach, Fast Track immediately ceased the attack and informed the affected parties.
Fast Track confirms that no other clients have been impacted by this incident.
Further details will be provided as they become available and appropriate to release.
If you have any questions regarding this incident, please email [email protected].
The post Important Information regarding Fast Track services appeared first on European Gaming Industry News.
Latest News
Week 41/2025 slot games releases
Reading Time: 4 minutes
Here are this weeks latest slots releases compiled by European Gaming
GAMOMAT is taking players on a colourful adventure with its new title, Frooty Troupe Sun Splash. This feel-good game launches the new Frooty Troupe series, transporting players to exciting worlds, with more to be revealed in time.
Relax Gaming has launched Masked Treasures, a volatile Aztec-inspired slot packed with mystery symbols and free spins. Set deep in the jungle on a 5×3 reel layout, Masked Treasures invites players to uncover sacred rewards hidden behind ornate gold masks, with a maximum win potential of 5,000x the stake.
Evoplay has launched Hocus Pocus Sorcery, where the night comes alive with glowing gems, enchanted books, and mischievous black cat. Hocus Pocus Sorcery captures the Halloween spirit with a supernatural flair. Players are welcomed into a moonlit world of bubbling cauldrons and mysterious symbols, where each spin offers a chance to unlock powerful features and hidden rewards.
Players will feel the power of the herd and find strength in every spin in Buffalo Wild Collection, the latest slot from in-demand iGaming content provider, ICONIC21. Buffalo Wild Collection takes players to the Great Plains, where they follow these magnificent beasts towards potentially big wins.
TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines. Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.
Endorphina has announced the release of its newest title, Sloteus Gold. Featuring 5 reels, 4 rows, 25 fixed paylines, and a royal treasure narrative, Sloteus Gold is now available in online casinos. This new Endorphina slot invites players on a royal adventure for King Sloteus’ Gold, where valuable coins with multipliers up to x15 are in play.
Amusnet has released its latest slot game – 40 Lucky Wilds Hot. This sizzling online slot turns the temperature up with classic charm, vibrant symbols, and electrifying winning potential. Designed with 5 reels and 40 fixed paylines, 40 Lucky Wilds Hot invites players into a world where every spin crackles with excitement.
Million Games, together with Million Stars partner studio Yugo Workshop, has announced the launch of FreakShow Hotel, a Halloween-themed 5×3 video slot designed to deliver both festive fun and serious win potential. Set inside Count Drac’s haunted hotel, the game invites players to join a supernatural banquet filled with ghosts, monsters, and high-paying surprises.
Stakelogic has unveiled its latest enchanted adventure, Leprechaun’s Loot, where Irish folklore meets inventive mechanics. Starring Pip O’Spin, a cheeky leprechaun from the emerald hills with a gift for turning rainbows into gold, the game combines playful storytelling with exciting Hold ‘N’ Win action.
Play’n GO breathes new life into ancient Chinese mythology with Bao Shi, a visually striking 5-reel slot centred around the mythical Lion God, Lioras. Set amidst mist-shrouded mountains and long-forgotten temples, Bao Shi beckons players to release Lioras from an ancient spell cast by a malevolent warlord, bringing prosperity to those brave enough to beat the drums of destiny.
Evoplay has launched Trick or Treat Joker, a spooky slot where mischief and mayhem rule the night. Led by the sinister yet charming Joker, this Halloween-themed release blends spooky visuals with classic fruit symbols for a mischievous twist on conventional gameplay. Pumpkins, cobwebs, bats, and glowing symbols create a haunting setting for an eerie adventure.
Spinomenal is celebrating this year’s Halloween with the release of its new title, Spooky Halloween. Spinomenal’s chilling slot is set within a forest cloaked in fog, surrounded by twisted trees and glowing candles illuminating the 5×4 layout. Adding to the haunting experience is an atmospheric soundtrack, echoing with eerie chimes that builds anticipation with every spin.
Amusnet has released its latest video slot, Wild Fortune. This 5-reel, 40-fixed-payline video slot features nine beautifully designed symbols. The Wild symbol expands on all reels and positions, helping players to complete winning combinations and unlock hidden treasures.
The post Week 41/2025 slot games releases appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News3 months ago
DigiPlus Backs Stricter Online Gambling Regulation
-
Latest News3 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
You must be logged in to post a comment Login