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Audiomob Helping Kwalee to Up Its Game

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Kwalee puts monetisation experience on par with UX with AudioMob’s brand new rewarded audio ad format
Kwalee, a leading UK publisher of hyper casual games will inject new spice into its in-game monetisation by deploying audio ads later this quarter. Known for its adrenaline-inducing games, Kwalee will first introduce AudioMob’s innovative audio ad format in its popular ‘Crazy Shopping’ title, as part of its continued commitment to improve user and monetisation experience in its games.
User experience is more important than ever in mobile games and has the power to make or break a title, so it’s no surprise that more developers are seeking new ways to improve their games and in-game advertising. AudioMob, the leaders of audio in games, provides a user-friendly ad alternative to developers with its world first, non-intrusive audio ad format. The innovative ad format creates an immersive ad experience for users that works with the gaming world, and helps game developers maximise their ad revenue. Through its elegant and seamless plugin, developers can unlock incremental revenue and LTV by amplifying existing ad placements with a potential of 250% revenue increase.
“We know that video ads are a great way of monetising your games, and that banner ads during gameplay can monetise at $1, if you’re lucky! Monetising using audio provides an ideal scenario for developers who can exponentially increase their revenue without blocking the player and damaging player retention,” said Christian Facey, CEO and co-founder of AudioMob.
Audio ads are already a proven hit among gamers, with a YouGov survey from earlier this year revealing that UK adult gamers prefer audio ads over other alternatives, such as full screen video and IAPs. Brands like Amazon, Dell and McDonald’s have already started using the AudioMob ad format, taking advantage of its many benefits, and now Kwalee is joining the movement.
“We’re always interested in developing new ways to engage players on mobile with our hyper casual games, so we were really intrigued when we heard about what AudioMob is doing with audio ads for mobile games,” said Ryan Davies, Head of Digital Marketing at Kwalee. “We were eager to collaborate with the Audiomob team on a test to see what we can produce together, and Crazy Shopping feels like the perfect starting point.”
Kwalee is an award-winning mobile games publisher, known for its impressive portfolio of fun-packed hyper casual games. No stranger to innovation, Kwalee will use AudioMob’s non-intrusive audio ads in its popular game ‘Crazy Shopping’; a chaotic shopping simulation game with over 20 million downloads, challenging players to steer shoppers through a store to grab the most expensive items.
“We are thrilled to be working with such a reputable publisher as Kwalee, whose games we’ve been massive fans of for years,” says Christian Facey, CEO and co-founder of AudioMob. ”Kwalee testing our audio ads is a testament to the massive demand for better ad experiences in games. Working with such a forward thinking mobile-games brand is an honour, and will help our continued work to innovate the games industry and raise the standard on advertising in games.”
Currently in Beta, AudioMob is really pleased with the results they are seeing, as they continue to onboard more developers and expose the format to more players. If the results AudioMob is seeing is any indication of what the future holds for audio advertising in games, there is a lot to look forward to for both developers and players.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Audiomob Helping Kwalee to Up Its Game
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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden
BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.
As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.
“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.
You can read the full letter here: Letter to Government on ATG gambling duty
The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.
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Momentum Series: A Crash Gaming collection crafted for emotions in your online casino
FBMDS proudly unveils the Momentum Series, a crash gaming collection built to deliver fast-paced thrills, immersive visuals, and strong retention for online casino operators worldwide with the Piñata Rush, Magical Garden and Arctic Jumper titles.
Designed “for emotions” and “born to captivate”, the Momentum Series includes three high-performing titles — Piñata Rush, Magical Garden, and Arctic Jumper — that redefine the crash genre with dynamic gameplay, deep personalization, and stunning 3D environments.
The Momentum Series was created to give players more control, excitement, and emotional connection while providing operators with games designed for longer sessions and better retention metrics. Each title combines intuitive gameplay with high volatility, 97%+ RTP, and a responsive, mobile-first design, ensuring performance across devices and browsers. Players can personalize their experience with auto bets, double bets, and auto cashouts, adapting each round to their individual risk strategy.
Piñata Rush offers a colorful, multiplayer crash gaming experience set in lively Mexican-inspired streets. Players can track others’ progress in real time and enjoy a community-driven atmosphere that keeps engagement levels high. With 97.06% RTP and features such as Multiplayer, Auto Play, Auto Cash-Out, and a configurable Max Bet from 100x to 1000x, this crash game provides vibrant entertainment across Android, iOS, Mac OS, and Windows.
Magical Garden immerses players in a lush 3D fantasy world where serenity meets suspense. This single-player experience blends calm and thrill through Auto Play and Auto Cash-Out functions, allowing personalized strategies and a Max Bet configurable from 100x to 1000x. With 97% RTP, it offers operators a high-performing product with wide cross-platform compatibility.
Arctic Jumper brings adrenaline to the frozen north with a fully 3D single-player experience. Its immersive visuals and smooth performance are enhanced by Auto Play, Auto Cash-Out, and customizable betting options that match each player’s risk profile. Operating at 97% RTP, this title delivers consistent engagement and retention potential for competitive markets.
“The Momentum Series represents FBMDS’ evolution into crash gaming — a genre built on emotion, timing, and control,” said Renato Almeida, Director at FBMDS. “With Piñata Rush, Magical Garden, and Arctic Jumper, we’re delivering fast, flexible, and emotionally charged experiences that empower both players and operators.”
FBMDS brings a winning portfolio of innovative iGaming solutions, blending tradition with cutting-edge technology to deliver engaging, reliable, and profitable gaming experiences for operators worldwide. With a focus on slots, table games, video bingo, and now crash games, FBMDS empowers partners to scale and succeed in competitive markets.
The post Momentum Series: A Crash Gaming collection crafted for emotions in your online casino appeared first on Gaming and Gambling Industry Newsroom.
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Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available
- Sunny feel-good vibes for everyone: Cozy Coast now available for iOS and Android
- New trailer highlights entertaining storytelling, merge-2 puzzles, and diverse gameplay elements
- Upcoming updates with new events and challenges for long-lasting fun
A beach adventure with heart: InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, today launches Cozy Coast worldwide, bringing sunny feel-good moments to smartphones and tablets. The game is now available for free on the App Store and Google Play Store. Players in selected regions have already explored the Mediterranean island of Calista and experienced the captivating story of the two protagonists Mia and Elara. The unique mix of merge-2 puzzles, exploration, and heartfelt moments is clearly resonating with players, earning 4.8 on the App Store and 4.6 on Google Play out of 5 stars.
With today’s launch, InnoGames expands the game’s language support. Alongside the existing languages German, English, and French, Cozy Coast is now also available in Italian, Polish, Portuguese, and Spanish.
New Features, More Events: Regular Updates for Lasting Fun
In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island is filled with childhood memories, but its former charm has faded. Together, they set out to restore the island. The gameplay centers on merge-2 mechanics: By skillfully combining items, players fulfill the wishes of island residents, collect resources, and restore buildings to unlock new areas of Calista. Along their journey, Mia and Elara encounter interesting characters, discover secrets, and explore the environment.
Check out the trailer on youtube: youtube.com/watch?v=hpacBlPfio4
Since the initial launch of Cozy Coast in selected regions, the development team has steadily expanded the merge-2 adventure. Customizable portraits, 3D decoration events, special quests with unique rewards, and advanced challenges for experienced players ensure there’s always something new to discover. The holiday season has also arrived: players can earn daily rewards, including the festive avatar “Winter Elara”.
Key Features of Cozy Coast
- Merge items: Strategically combine items to create new and higher-value objects
- Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
- Adventure in paradise: Follow best friends Mia and Elara as they discover hidden places and uncover the secrets of a corporation with questionable intentions
- Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
- Fresh challenges every day: Participate in competitive, daily, weekly, and seasonal events like exploration quests, puzzle collections, decoration and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
- A personal touch: Use portrait customization to bring individuality and personality to every adventure.
- Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
- Free to play without restrictions: Available worldwide on iOS and Android (except in Russia and China)
Cozy Coast is available on the App Store for iOS and on Google Play for Android.
For the latest news about the game, visit the official website or follow Cozy Coast on Facebook, Instagram, TikTok, and YouTube.
The post Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available appeared first on Gaming and Gambling Industry Newsroom.
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