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Audiomob Helping Kwalee to Up Its Game


Kwalee puts monetisation experience on par with UX with AudioMob’s brand new rewarded audio ad format
Kwalee, a leading UK publisher of hyper casual games will inject new spice into its in-game monetisation by deploying audio ads later this quarter. Known for its adrenaline-inducing games, Kwalee will first introduce AudioMob’s innovative audio ad format in its popular ‘Crazy Shopping’ title, as part of its continued commitment to improve user and monetisation experience in its games.
User experience is more important than ever in mobile games and has the power to make or break a title, so it’s no surprise that more developers are seeking new ways to improve their games and in-game advertising. AudioMob, the leaders of audio in games, provides a user-friendly ad alternative to developers with its world first, non-intrusive audio ad format. The innovative ad format creates an immersive ad experience for users that works with the gaming world, and helps game developers maximise their ad revenue. Through its elegant and seamless plugin, developers can unlock incremental revenue and LTV by amplifying existing ad placements with a potential of 250% revenue increase.
“We know that video ads are a great way of monetising your games, and that banner ads during gameplay can monetise at $1, if you’re lucky! Monetising using audio provides an ideal scenario for developers who can exponentially increase their revenue without blocking the player and damaging player retention,” said Christian Facey, CEO and co-founder of AudioMob.
Audio ads are already a proven hit among gamers, with a YouGov survey from earlier this year revealing that UK adult gamers prefer audio ads over other alternatives, such as full screen video and IAPs. Brands like Amazon, Dell and McDonald’s have already started using the AudioMob ad format, taking advantage of its many benefits, and now Kwalee is joining the movement.
“We’re always interested in developing new ways to engage players on mobile with our hyper casual games, so we were really intrigued when we heard about what AudioMob is doing with audio ads for mobile games,” said Ryan Davies, Head of Digital Marketing at Kwalee. “We were eager to collaborate with the Audiomob team on a test to see what we can produce together, and Crazy Shopping feels like the perfect starting point.”
Kwalee is an award-winning mobile games publisher, known for its impressive portfolio of fun-packed hyper casual games. No stranger to innovation, Kwalee will use AudioMob’s non-intrusive audio ads in its popular game ‘Crazy Shopping’; a chaotic shopping simulation game with over 20 million downloads, challenging players to steer shoppers through a store to grab the most expensive items.
“We are thrilled to be working with such a reputable publisher as Kwalee, whose games we’ve been massive fans of for years,” says Christian Facey, CEO and co-founder of AudioMob. ”Kwalee testing our audio ads is a testament to the massive demand for better ad experiences in games. Working with such a forward thinking mobile-games brand is an honour, and will help our continued work to innovate the games industry and raise the standard on advertising in games.”
Currently in Beta, AudioMob is really pleased with the results they are seeing, as they continue to onboard more developers and expose the format to more players. If the results AudioMob is seeing is any indication of what the future holds for audio advertising in games, there is a lot to look forward to for both developers and players.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Audiomob Helping Kwalee to Up Its Game

Latest News
Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings
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Philippine eGames provider PhilWeb’s principal shareholder Gregorio Araneta Inc (GAINC) is going to sell its entire 57% stake in PhilWeb to Nexora Holdings Inc and Velora Holdings Inc for a total consideration of Php1.8 billion (US$30.8 million), representing 829,574,354 common shares.
GAINC is owned by Gregorio “Greggy” Araneta III, a member of the powerful Araneta family and the brother-in-law of Philippines President Ferdinand Marcos Jr.
Given that the transaction would involve control of more than 35% of the outstanding voting shares of PhilWeb, the buyers will be required to conduct a mandatory tender offer to remaining shareholders to acquire full control of the company as per local laws.
PhilWeb noted that the buyers are closely linked to the company, with current PhilWeb President & Director Edgar Brian K. Ng also serving as President, Chairman & a Director of Nexora, while current PhilWeb Vice Chairman and Director Crisanto Roy B. Alcid is a Director and the Treasurer of Nexora.
The post Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings appeared first on European Gaming Industry News.
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Betsson Supported Crete Half Marathon as Official Sponsor
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Continuing its longstanding commitment to supporting sports and local communities, Betsson Greece was once again present at one of the island’s most anticipated sporting events.
Celebrating its tenth anniversary this year, the Crete Half Marathon has become a flagship event for the region, attracting thousands of runners from Greece and abroad. Participants took part in the 21.1 km, 10 km and 5 km races, as well as children’s and inclusive races for people with disabilities, reinforcing the event’s inclusive spirit.
Betsson brought vibrant energy to the event, with its lively fan zone becoming a central meeting point for runners and spectators alike, offering gifts, activities and smiles throughout the day. Representing the company at the event, Thanos Marinos, Managing Director of Betsson Greece, took part in the awards ceremony and emphasised Betsson’s commitment to initiatives that promote sports and celebrate the rich culture of Crete.
Adding to the day’s excitement, OFI football players Giannis Theodossoulakis and Manolis Faitakis joined the festivities, engaging with participants, posing for photos and sharing words of encouragement, further amplifying the spirit of community and togetherness that defines the event.
Through its sponsorship of the International Crete Half Marathon, Betsson Greece once again underlines its dedication to promoting sports, fair play and social inclusion. Supporting major and local sporting events across Greece, Betsson continues to champion initiatives that strengthen community bonds and highlight the positive power of sport in society.
The post Betsson Supported Crete Half Marathon as Official Sponsor appeared first on European Gaming Industry News.
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DigiPlus Announces Partnership with Bayad
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DigiPlus Interactive Corp. (DigiPlus), the pioneer in digital entertainment in the Philippines, announced an exclusive partnership with Bayad, a trusted authority in bills payment services, to expand over-the-counter (OTC) or physical payment options for players of BingoPlus, ArenaPlus and GameZone.
The partnership was formally signed on October 8, 2025, led by top executives from both companies: Eusebio H. Tanco, Chairman of DigiPlus; Jasper Vicencio, President of AB Leisure Exponent Inc., a subsidiary of DigiPlus; Ray C. Espinosa, Chairman of Bayad; and Lawrence Y. Ferrer, President and CEO of Bayad. The agreement is effective immediately, making DigiPlus Bayad’s only gaming partner for OTC cash transactions.
Through this collaboration, DigiPlus customers gain access to Bayad’s extensive network of payment touchpoints, present across 800+ Bayad Center branches and Bayad Partners in malls, supermarkets and convenience stores nationwide.
Bayad is accredited by the Bangko Sentral ng Pilipinas (BSP) as an Electronic Money Issuer (EMI). DigiPlus partners only with BSP-accredited payment channels in accordance with the requirements of the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring that all player wallet transactions are processed through secure and compliant payment platforms.
BingoPlus, ArenaPlus and GameZone players can now make cash-ins or deposits through Bayad. Additional features including cash-outs or withdrawals and access through the Bayad App will be rolled out in next phases, providing DigiPlus customers with more options to manage their funds conveniently and safely.
“At DigiPlus, our priority is to deliver engaging entertainment while ensuring safe and reliable services for our players. This partnership with Bayad provides customers with more secure and convenient ways to manage their transactions, reinforcing our commitment to player protection and dependable service at every touchpoint,” said Eusebio H. Tanco, Chairman of DigiPlus Interactive Corp.
“Today, we take another meaningful step forward through our partnership with DigiPlus. Together, we’re expanding access to digital channels and offering new, engaging, and responsible ways for Filipinos to experience convenience and entertainment made possible by accessible and inclusive financial services,” said Atty. Ray C. Espinosa, Chairman of the Board at Bayad.
The Bayad payment channels partnership adds to DigiPlus’ growing customer service network and player support, which already includes its in-house 24/7 customer support, 130+ physical BingoPlus stores nationwide and a surety bond for player wallets. These expanding service touchpoints reflect DigiPlus’ continued commitment to delivering digital entertainment with safe, reliable and accessible service for Filipinos.
The post DigiPlus Announces Partnership with Bayad appeared first on European Gaming Industry News.
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