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Nextwave Multimedia launches World Cricket Championship 3 with slick animation and a host of new features


Now at 143 million downloads post Covid-19 lockdown
The wait is over and the stadium roars again!
Cricket fans have something to cheer for this month as Nextwave Multimedia Pvt. Ltd. which is a subsidiary of Nazara Technologies Ltd., a global gaming and sports media company, has announced the launch of the third installment of its AatmaNirbhar Bharat App Innovation Challenge winning mobile cricket game franchise, World Cricket Championship (WCC) which is currently at 143 million downloads.
So, if you were missing the actual cricket gaming experience, here’s your chance to play!
The game is now available on:
Google Play:
https://play.google.com/store/apps/details?id=com.nextwave.wcc3&hl=en_IN&gl=US
App Store:
https://apps.apple.com/au/app/world-cricket-championship-3/id1514775424
The latest edition is aimed at bringing the ultimate cricket experience for the fans at their fingertips. To bring the feel of the actual cricket stadium, international commentators Aakash Chopra and Matthew Hayden have lent their voices to the game.
Keeping the fans in mind the game has been polished with motion capture sequences, better controls, dynamic difficulty mode, a comprehensive career mode, women’s cricket and much more. The features were carefully curated after feedback from the fans during a 3-phase beta testing which saw over 4 million players taking part in it for 49 minutes daily on an average.
Continuing its dominance over the mobile cricket gaming space, the franchise boasts of 143 million downloads and with the latest version adding to the hype. WCC 3 has realistic graphics and an array of new features for cricket enthusiasts.
Says P.R. Rajendran Nextwave Multimedia Pvt. Ltd., Co-founder and CEO, “We are delighted to launch the much awaited third edition of the game. We got a good response from the fans during the beta phase and we have made sure everything was on point before the launch. The franchise has been successful and we are sure that the third edition with all its features will continue to attract fans as we work on bringing fresh features in the future.”
To add the dash of extra realism, the game has been infused with simulation of actual cricket, updated gameplay features like brand new controls, animations, real-time motions of athletes and professional cricketers, advanced artificial, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more.
Alongside, the League of Champs is a player bracketing system and dynamically scalable leaderboard in the game that slots players in a way that ensures higher degree of fairness. As players rank up by League Score, they gain higher rewards in a competitive system that manages millions of players. WCC3 uses artificial intelligence (AI) to track a player’s skills and dynamically adjusts difficulty for the player, creating a state of ‘flow’ that ensures players are always adequately challenged while not feeling overpowered. The AI balances aggression with safety based on the targets it needs to hit or chase. It smartly finds gaps in the field, and while bowling as well, it adapts field setups and customizes its deliveries to the user’s batting patterns.
The latest features which come into the game along with the launch are:
Women’s Cricket
As a tribute to the changing face of women’s cricket, WCC3 will feature women’s cricket. This is a new era for women in sports, and breaking all the taboos the emerging popularity of women’s cricket is all set to stir the mobile cricket market.
Player Name Presets
One of the best things about WCC3 is the ability to experience the pure thrills of cricket without stepping onto a pitch or into a stadium! Now users can simulate country teams with regional name flavours for all their favourite teams. No more tedious editing is needed every time you want to play as Australia instead of India. With Name Presets you’ll get access to regional squads that are mapped to your own in terms of performance and abilities. Have a few favourites in mind? Naturally you can also further customize these as you wish.
Hot Events
Much as we’d love to influence the outcomes of real matches, for most of us it’s restricted to watching and cheering on your favourite side. Not anymore. Hot Events are an exciting game mode, a live op that accurately simulates a match that has just concluded. Think you can make better decisions than the losing skipper? Now you can. Replay the events of the match and take your chosen side to victory!
World Tour
With all the lockdowns and travel restrictions, it’s hard to stay connected with the real world in a physical way. But through cricket you can. WCC3’s world tour puts you on a whirlwind path to glory by having you face off against the toughest cricketing countries on a play tour where you call the shots. Victors are rewarded with legendary kits and other goodies to further bolster their team strengths for the next outing.
Ashes to Ashes Series
Our take on an iconic series has made its way to WCC3. A true test of mettle for the cricket fan, play as your favourite side and battle it out in a time-honoured cricketing hallmark that has retained its popularity since inception. Victory here also comes with its own sweet rewards.
The game also features special features like international leagues, career mode and more which aims at giving the players a wholesome cricket experience, all in one title.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nextwave Multimedia launches World Cricket Championship 3 with slick animation and a host of new features

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SOFTSWISS Wins Best Game Aggregator Award in Latin America
SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.
The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.
The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.
Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.
The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.
Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.
“We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Game Aggregator Award in Latin America appeared first on European Gaming Industry News.
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SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia
This October, SBC Summit Tbilisi 2025 returns to Georgia with an enhanced conference agenda that connects the industry to the expertise and insights of local Eastern European and Central Asian leaders, helping delegates succeed in these markets.
Co-hosted with SMH Global, a Georgia-based company at the crossroads of sports, media, and iGaming, the summit will once again take place at the Sheraton Grand Tbilisi Metechi Palace on 15–16 October.
With over 50 speakers, the two-day agenda will cover local marketing, regulatory hurdles, and talent development, offering delegates the expertise needed to build stronger operations in Eastern Europe and Central Asia.
Commenting on this year’s conference agenda, Rasmus Sojmark, CEO and Founder of SBC, said: “We’ve worked closely with SMH and a group of local experts who really understand the region to shape this agenda. They know how to connect with Eastern European players, why crypto has taken off in gaming here, and how sports icons influence the way fans engage. It’s their stories and expertise that make the program in Tbilisi so valuable.”
Day One will dig into the realities of entering and growing in Eastern Europe and Central Asia. Panels will explore what it really takes to win over players from a marketing perspective, while others will examine how operators can navigate multi-jurisdictional compliance, balancing taxation, GDPR, and responsible gambling rules without losing efficiency.
Beyond regulation, discussions will look at how traditional casinos are reinventing themselves, from integrating digital products to keeping pace with changing player expectations. The day will conclude with a candid discussion on the rise of cryptocurrency in iGaming, asking whether it is truly a game-changer for payments and trust or a risk that requires careful management.
Day Two will turn the spotlight to sports and player engagement. Panels will unpack how athletes and sports icons influence fan communities, shape responsible play, and build brand trust, with case studies of successful collaborations between gaming brands and top stars. Discussions will then move into the rise of esports and fantasy sports, asking whether these interactive formats are the key to winning over younger, more skill-driven audiences.
Experts will also dig into gamification, from leaderboards and missions to loyalty programmes, and debate which mechanics truly keep players engaged long term. Later in the day, attention will shift to the region’s growing reputation as a talent hub, with speakers sharing how companies are recruiting and retaining top tech and product talent from Georgia, Armenia, Ukraine, and beyond. The program will close on the power of sport itself, exploring how major events like the World Cup and Olympics fuel massive betting activity, and how sponsorships are reshaping the global sports economy.
Looking ahead to this year’s summit, Sojmark added: “For me, the real value of this agenda is its practicality. Delegates will leave with ideas they can put into practice across Eastern Europe and Central Asia. Just as importantly, it’s about looking ahead, thinking about the region’s future role in the industry and how businesses can start preparing for it today.”
Get your tickets for SBC Summit Tbilisi now!
Take advantage of our Early Bird offer and secure a Full Event Pass for just $150 — a $50 saving. Your pass gives you access to every conference session, the exhibition floor, and all evening networking events across both days.
Operators and affiliates are eligible for free passes. Simply click to apply.
The post SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia appeared first on European Gaming Industry News.
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DATA.BET Partners with Genius Sports
DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.
The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.
Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.
This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.
“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings,” said Otto Bonnig, Head of Sales at DATA.BET. “We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals”.
The post DATA.BET Partners with Genius Sports appeared first on European Gaming Industry News.
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