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SAZKA Group teams up with Sir Keith Mills in bid for Fourth UK National Lottery Licence

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SAZKA Group teams up with Sir Keith Mills in bid for Fourth UK National Lottery Licence
SAZKA Group teams up with Sir Keith Mills in bid for Fourth UK National Lottery LicenceReading Time: 4 minutes

 

SAZKA Group, Europe’s largest lottery operator, today announced it has appointed Sir Keith Mills as Bid Chair of the UK team for the Fourth National Lottery Licence Competition. Sir Keith, a successful entrepreneur whose creative talent conceived the loyalty programmes so ubiquitous today, brings a wealth of experience from his roles across sport, charities, and business. He played a pivotal role in London’s successful bid to host the 2012 Olympic and Paralympic Games and subsequently, their successful staging. For the past six years he has chaired the Royal Foundation of the Duke and Duchess of Cambridge, a role he hands over to Lord William Hague next month. He is also Chairman of the Invictus Games, the international adaptive multi-sport event created by Prince Harry, Duke of Sussex.

Commenting on the announcement, Sir Keith said, “I am driven by organisations that make a real contribution to society. I chose to team up with Sazka for the Fourth National Lottery Licence Competition because I believe the UK National Lottery needs to grow and be engaging if it is to continue to fund the thousands of good causes every year. Our lottery is a national treasure with nearly 26 years of history; however, the landscape has changed immeasurably since it was first launched back in 1994. The challenge now is to ensure the lottery connects with people right across the country, making it fresh and exciting as it once was, bringing new ways that are relevant for today and tomorrow’s generation. I feel passionately that it needs to be restored to the nation’s hearts, especially in these difficult times. I teamed up with Sazka because they have a proven record of taking established lotteries, growing them and evolving them to be relevant for the future. I am cognisant that much has to be done for us to make a winning case in this competition, but I believe that over the course of this process we will be able to demonstrate how Sazka’s expertise coupled with the experienced British team that we are building in the UK will offer the right stewardship for the UKNL for 2023 and beyond.”

As Bid Chairman, Sir Keith will lead a team with world-class bidding and delivery experience, including for the London 2012 Olympic and Paralympic Games and Comic Relief. Sazka has appointed former London 2012 employee, Alastair Ruxton, as the Bid Director, together with British experts in key areas such as Player Protection, Good Causes, Innovation, Digital, Retail and Customer Experience.

Commenting on the agreement, SAZKA Group CEO Robert Chvátal said, “We are thrilled to be partnering with Sir Keith Mills and have him lead our entry in the Fourth National Lottery Licence Competition. We are hugely excited to be participating in this competition and for the chance to take stewardship of the National Lottery, helping the UK to fall back in love with this vital institution. Operating in five different national markets (Czech Republic, Austria, Italy, Greece, and Cyprus) has given us an unprecedented level of insight and experience in running lotteries. In addition, we have consistently increased participation and revenues for the lotteries we operate. We want to bring this deep knowledge and customer insight to revitalise the UK National Lottery increasing sales and money raised for good causes, thereby providing a much-needed long-term boost to community, arts, sports and heritage institutions across the UK.”

After submitting the Selection Questionnaire earlier this month, SAZKA Group has been accepted into the competition by the Gambling Commission, the body running the Competition. The team will now review the final bid application documents and continue to assemble a strong consortium capable of submitting a winning bid in 2021.

About Sir Keith Mills
Sir Keith Mills GBE DL is a British business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes and has established numerous businesses, both in the UK and internationally.  In September 2003, Sir Keith was appointed International President and CEO of London 2012 established to bid for the 2012 Olympic and Paralympic Games.  Having won the bid, he established LOCOG to organise the Games, where he was Deputy Chairman alongside Lord Sebastian Coe.  In 2007 Sir Keith established an Olympic related charity, International Inspiration, which he chaired, and in 2008 he established a UK charity, Sported, which he funded and chaired for 10 years. In 2014 Sir Keith established, and was Chairman of, the Invictus Games, working with Prince Harry to deliver a new major international sport event for wounded servicemen and women.  Sir Keith Chairs the Royal Foundation of The Duke and Duchess of Cambridge, and the Invictus Games Foundation.  Sir Keith is also a Director and an investor in a number of private companies.
Sir Keith has received numerous awards including: Master Entrepreneur of the Year, Chief Executive of the Year, and the Sports Industry Businessman of the Year, and was knighted by The Queen in 2006 and again in 2013 when he received the Grand Knight Cross for his services to sport.

About SAZKA Group
The SAZKA Group is a national lottery, instant lottery and digital gaming operator, with our trusted brands and industry-leading technology delivering over €17bn in annual sales. Established in 2012, SAZKA Group is already one of Europe’s largest and fastest growing lottery companies and our strong performance across our markets is helping to fund good causes in the Czech Republic, Greece, Cyprus, Austria, and Italy.
Since entering the lottery market in 2012, SAZKA Group has quickly expanded from the Czech Republic into four other European markets. SAZKA Group has consistently taken on established lotteries and made them better, while also expanding into new market segments through market-leading technology platforms. The Group’s unique experience of operating in different jurisdictions enables it to adopt a tailored approach to customer experience in each market, helping to increase sales and returns to good causes.
Responsible gaming and funding good causes are at the heart of SAZKA Group’s business and culture. it promotes responsible gaming in all of its markets and is committed to having a positive impact where it operates. From building children’s hospitals in Greece to support for the Czech Olympic Foundation, SAZKA Group has put its business skills to the benefit of the local community.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SAZKA Group teams up with Sir Keith Mills in bid for Fourth UK National Lottery Licence

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

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Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen,  dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name Club Nick Province
Jessica Eleez Greeff (Capt.) ZAG Academy heartjess KwaZulu Natal
Avonique van Rooyen ZAG Academy avo Gauteng
Kiera McCallum ZAG Academy queen KwaZulu Natal
Megan van der Westhuizen ZAG Academy m3gz Gauteng
Kalee Ludick ZAG Academy creative Gauteng

The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.

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Week 25/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched Jack the Giant Hunter – a cascading-style, 5-reel, 4-row video slot featuring expanding reels and a dynamic multiplier mechanic. Jack the Giant Hunter instantly plants players into an enchanted world where the path to riches is made perilous by a fierce giant. The action unfolds against a backdrop of mythical giants and golden treasure hidden in the clouds.

Spinomenal has dropped its hot new slot, Westside Glory as part of its Adventure Series. Westside Glory is set on the West Coast streets where bling, bravado, and beats make for a platinum title. Framed by palm trees and the iconic Golden Gate Bridge, this 5×3 slot takes players on the ultimate urban experience.

Betsoft Gaming has released Coins of Alkemor: Extreme Magic – Hold & Win, a fast-paced 3×3 slot packed with powerful features and mystical energy. The iconic wizard Alkemor returns in the game that elevates the popular Hold & Win mechanic with three explosive Extreme Features. Players can trigger the bonus with two or more BONUS symbols and at least one WIZARD BONUS—one of which must be EXTREME—awarding three respins and the chance to land magical golden coins.

Reflex Gaming is making waves once again with the launch of Big Game Fishing Golden Catch™, the latest online release in its hugely popular Big Game Fishing franchise, and proudly powered by Yggdrasil. This thrilling new slot reels players into a bright and breezy lake, where Reflex’s iconic fisherman, Fred, returns for another unforgettable adventure. With a 5-reel, 3-row layout, high volatility, and a max win potential of 5,000x the stake, Golden Catch is bursting with fun, flair, and fishy fortune.

TaDa Gaming has released its latest slot Lucky Jaguar 2. This time, the Colourful Jaguar Wild is joined by a Gold Jaguar Wild to ramp up the wins with multiple multipliers, stunning graphics and a humorous soundtrack, alongside the original Lock & Respin bonus game feature. Designed specifically for the LatAm market, where earlier release Fortune Gems had held the record breaking top spot, Lucky Jaguar hit 33%+ of Fortune Gem’s DAU figures within one month.

 

Million Games and partner studio Black Cat are excited to announce the release of Island Ices, a vibrant 5×4 slot packed with tropical charm and rewarding mechanics. As the second game from Black Cat under the Million Star partner programmeIsland Ices brings a refreshing low-volatility experience with a polished aesthetic and summer-ready features. Designed for players who love quick-paced, feel-good gameplay.

SlotMatrix is proud to announce the launch of an exciting new slot – Gold Pigger. This exclusive title introduces players to a fun-fuelled adventure starring Richie and Peggy, two funny piglets with a taste for fortune and a nose for cash prizes. With a 4×6 reel layout and 4096 ways to win, Gold Pigger blends light-hearted design with exciting gameplay mechanics to deliver an engaging slot experience with a win potential of up to 8,086.8X the player’s stake.

Dear passengers, welcome aboard Flight NLC25! Flight Mode is cleared for takeoff and let’s just say, it’s not a typical family trip to Hawaii. After delivering signature slots like Tombstone Slaughter: El Gordo’s Revenge and Duck Hunters, Nolimit City is now taking it to the skies with Flight Mode and definitely not in a boring way.

Thunderkick has unveiled MeJUICEa, the latest addition to its content portfolio that breathes new life into a proven popular theme, reintroducing Greek mythology’s iconic Gorgon with a modern makeover. The 6×5 cluster pays title revolves around the Crush feature, a unique take on the fan-favourite avalanche mechanic.

Push Gaming has launched Fang City, a sleek and suspenseful slot that combines ever-popular Push Gaming features. Set in a futuristic world, this game sees wolves with pointy teeth engaging in activities reminiscent of humans while featuring popular mechanics such as scatter pays, multiplier symbols, and cascading combos.

Play’n GO steps into the underworld of Viper City with its new slot, Viper City Heist, where cunning strategy and raw firepower lead to big rewards. Combining visual flair with exciting mechanics, this 5×3 slot with 20 fixed paylines offers a potent mix of instant prizes and feature-rich gameplay that stays true to Play’n GO’s signature storytelling style.

Evoplay has released Oath of Steel, a moody, battle-driven slot that captures the raw intensity of knights locked in combat beneath storm-filled skies. Set in a storm-soaked battlefield of iron masks and glowing castle windows, Oath of Steel brings players into a world where survival outweighs glory.

Get ready to run for cover as Peter & Sons latest release, Boom Farm, exploded onto the internet on June 19th, 2025. Set in the deceptively peaceful countryside, this is no simple farming game. The 6×6 scatter-pays video slot hides a dynamite twist—literally. With TNT barrels, Star Bombs, Scatter Pays mechanics and thrilling Cascades, every harvest can explode into serious wins.

ELA Games invites players to step into a captivating world of mystery and mischief with its latest title, Tail of Crime. Tune into your detective instincts for big wins with thrilling mechanics. The 5×4 slot has 20 paylines and a 96.2% RTP, guaranteeing action in both the base game and lucrative bonus feature.

Are you ready for the grand finale? That’s what in-demand content provider, ICONIC21, is asking players as it launches the final title in its Stellar Fruits series. Stellar Fruits 100 wraps up the iconic series with a bang, with the game being set across four reels and five rows with 100 paylines active.

Stakelogic is reaching for the clouds with the launch of its newest high-rise slot game, Skyline Fortunes. This bold and eccentrically engineered title trades traditional reels for steel beams and skyscraper thrills, where every spin helps build a skyline packed with potential. At the heart of the action is Big Bruno, a gorilla with a serious work ethic and a knack for stacking wins.

Dive deep and double your fun with Fish Tales: Double Catch, from Booming Games, the thrilling sequel to Fish Tales: Monster Bass! This 5×3 reel slot brings exciting features like Barrel Boost, Big Net Modifier and Free Spins with Cash Collection, all designed to reel in those big wins. Keep an eye out for Fish Multiplier symbols to trigger massive payouts and enjoy the anticipation with every spin.

Amusnet has released a new football-themed dice slot – 20 Wild Goals Dice. This 5-reel, 20 fixed paylines game brings the thrill of football to the reels, blending high-energy gameplay with iconic dice symbols. Watch for the Ball Wild symbol that appears on the 2nd, 3rd and 4th reels and expands, substituting for the rest of the symbols, except for the Scatter.

Playson, the accomplished digital entertainment supplier, invites players on a high-stakes safari in Lion Gems 3 Pots: Hold and Win, where Special Gems hold the key to lavish Bonus Game variants. A stunning African landscape plays host to the 5×4 slot as the reels blaze with powerful lions, radiant gems, and dazzling diamonds.

Prepare to embark on an epic adventure where the power of the gods awaits in Unusual Suspects: Legends of Olympus from Northern Lights Gaming. This is the latest instalment in the studio’s hugely popular Unusual Suspects series and promises plenty of divine action. Players will marvel as Wilds unleash their celestial power, flying over the gods for a chance to trigger the Judgement Day Jackpot

 

The post Week 25/2025 slot games releases appeared first on European Gaming Industry News.

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Try to Beat the Devil: Hell Partners Dares You at iGB Live 2025

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Think you’ve seen it all at iGaming conferences? Try your luck against the Lucifer himself.
On July 2–3, 2025, the gates of iGB Live in London will crack open — and out will step Hell Partners, taking over stand G22 with one unapologetically seducing invitation: outplay Lucifer and leave with more than bragging rights.

This isn’t a booth. It’s a lair.
A custom-built cave where fire meets flair, rules bend to desire, and the brave walk out with deals hotter than the drinks served at the bar. It’s where luck, wit, and charm will be put to the test — and only the most daring will earn a nod from Lucifer himself.

The Game: “Beat the Devil”

Five cards. One choice. No second chances.
Step into the fire and face five devilishly crafted mini-games — designed to test your reflexes, intuition, and sheer audacity. Choose a card. Accept the challenge. Win the round. Or don’t — but either way, you’ll have earned your place in Hell’s little black book.

But this isn’t just a game. It’s a key checkpoint in the masterfully orchestrated Lucky Media quest.
Survive the stand and you’ll stay in the running to win a MacBook or even a ticket to Wimbledon. Yes, seriously.

Hell’s Not for Everyone — But It Might Be for You

Hell Partners doesn’t pitch. We tempt.
With over 25%+ click-to-deposit, 50%+ reg-to-deposit, and no traffic source too wild to consider, our iGaming brands speak your language — seductive metrics and no-nonsense deals, spread across 20+ GEOs and tailored to your deepest cravings.

And if you think a Telegram chat can get you a better deal — think again.
The real power moves happen in person. At stand G22 on iGB London. With a drink in your hand and a smirk on your face.

Another stop on your checklist:
How about a HolyTraff collab photo booth styled like a retro phone box — for when you want to capture the exact moment you sealed the deal for premium traffic and a taste of Wimbledon flair.

Temptation Has a Name — And It’s G22

Skip this stand and spend eternity wondering what you could’ve had:
Exclusive offers, unforgettable games, and a private word with the very team rewriting the rules of iGaming.

Not one to let chances slip by?
Come visit HellPartners at stand G22.

You’ll leave with more than you came for — if you’re lucky. Sure you’ve got what it takes?
And remember: don’t try to bluff. The Devil sees everything.

The post Try to Beat the Devil: Hell Partners Dares You at iGB Live 2025 appeared first on European Gaming Industry News.

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