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Gaming Americas Weekly Roundup – October 19-25

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Global gaming giant William Hill has expanded its footprint in Iowa through its partnership with Caesars Entertainment, with the addition of a full-service sportsbook at Horseshoe and betting kiosks at Harrah’s Council Bluffs. Customers can visit either retail location to open a mobile account and make their first mobile deposit.

Caesars Rewards, the largest gaming loyalty programme in the world, has grown 20% as a result of the merger between Caesars Entertainment and Eldorado Resorts. Customers from each company’s legacy rewards programmes were seamlessly integrated into the expanded Caesars Rewards loyalty programme on day one.

JCM Global has expanded its partnership with Suquamish Clearwater Casino Resort, upgrading the Intelligent Cash Box (ICB) system to the new ICB 3.0 on the property’s 1200 electronic gaming machines. Clearwater Casino Resort was the first casino in Washington to utilise the ICB system and has been an exclusive JCM customer since 2009.

BETSPERTS CEO and co-founder Reid Rooney has announced that BETSPERTS has just closed a second seven-figure fundraising round in 2020. This round includes some new investors to BETSPERTS including UK-based Velo Partners leading the round.

Casino mogul Sheldon Adelson and his wife Miriam Adelson have donated $75m to the pro-Trump Preserve America Political Action Committee, accounting for roughly 90% of the group’s fundraising in September.

Chinese-owned mobile games firm Playtika Holding Corp has confidentially submitted paperwork with the U.S. Securities and Exchange Commission for an initial public offering. The company said that the offering size and the price range for the initial public offering have not been determined yet.

Maryland Governor Larry Hogan has openly endorsed Question 2 on the state’s November ballot, which would allow sports betting in Maryland to raise money for education. According to an analysis by the Maryland General Assembly, legal sports betting could generate $18.2m in tax revenues in 2022.

New Appointments

Score Media and Gaming has appointed sports business leader and four-time Olympian Angela Ruggiero to its Board of Directors. Ms Ruggiero, CEO and Co-Founder of technology-powered market research firm Sports Innovation Lab, joins the Board with immediate effect and will support theScore as it continues to grow its sports media and gaming operations across North America.

The Ontario Lottery and Gaming Corporation (OLG) has appointed A. Duncan Hannay as its President and Chief Executive Officer, effective 26 October 2020. Most recently, he was President and CEO of Street Capital Group Inc.

New Partnerships

Live sports lottery game developer EquiLottery Games has entered into an agreement with the National Basketball Association (NBA) that will see EquiLottery launch a new, officially-licensed lottery draw game named Slam Dunk Dollar$ based on the outcomes of NBA games.

North American esports giant Complexity Gaming has expanded its partnership with beer brand Miller Lite. The two companies have had a partnership since May 2019. Now the deal has been expanded to include more areas such as live streams and content creation.

New Launchings

International Game Technology (IGT) has launched the PeakSlant32 cabinet, the first slot cabinet in North America to feature three 32-inch displays. PeakSlant32 is IGT’s first cabinet to feature three seamlessly integrated gameplay displays. Guests of Mohegan Sun in Uncasville, Connecticut were the first to enjoy exciting IGT slot games on more than 20 of the eye-catching PeakSlant32 cabinets.

Compliance

Buenos Aires City Lottery (LOTBA), the gaming regulatory body in Buenos Aires, has approved the Programme for the Implementation of the Online Game Platform presented by Codere. This is the first step in an ongoing process for obtaining the license in this jurisdiction, Codere stated in a press release.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming Americas Weekly Roundup – October 19-25

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spinomenal expands Dutch presence with Starcasino partnership

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Spinomenal, the leading iGaming content provider, has extended its footprint within the Dutch market following a partnership with casino operator Starcasino.

The content collaboration delivers a wide selection of Spinomenal titles to the superb Starcasino offering, including Reign of Seth, 1 Reel Buffalo, Super Miner – Golden Treasure, and the special bespoke title “Starcasino! Mega Wild Fruits”.

Spinomenal has already enjoyed a successful collaboration with Starcasino within the Belgian market and plans are afoot to enter new markets.

Lior Shvartz, CEO for Spinomenal commented: “Our partnership with Starcasino has produced excellent results in the Belgian market and we expect more of the same in the Netherlands. Our games have really captured the attention of Starcasino’s players and we look forward to showcasing more titles in the future.”

Pieter van den Bos, Director at Starcasino NL added: “Spinomenal’s games have already made a lasting impression with Belgian Starcasino players and we’re thrilled to build on our partnership with the launch of Starcasino in the Dutch market.”

The post Spinomenal expands Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.

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SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming

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As F1: The Movie races into theatres worldwide, SOFTSWISS,  a global tech company providing software for the iGaming industry,  has chosen to support the film as a reflection of its commitment to innovation, performance, and teamwork. With former Formula 1 driver Rubens Barrichello serving as the company’s Non-Executive Director for Latin America, SOFTSWISS draws a meaningful parallel between the high-speed world of racing and the fast-moving, data-driven nature of online gaming.

SOFTSWISS joined the momentum by hosting exclusive premiere screenings for its partners and clients in São Paulo and Malta. Guests experienced the adrenaline of Formula 1 and Hollywood glamour, with red carpets, champagne towers, and photo zones setting the scene for a celebration that bridged entertainment and technology.

The highlight of the event was a personal video greeting from Rubens Barrichello, former Formula 1 driver and Non-Executive Director for Latin America at SOFTSWISS, who shared his emotional response to the film and reflected on how closely it mirrors both his racing legacy and his current work in tech.

Ahead of the event, SOFTSWISS released a “react video” in which Barrichello watched and commented on the movie trailer. In the video, he draws a compelling parallel between Formula 1 and the iGaming industry, emphasising the role of precision, teamwork, and real-time decision-making in both worlds.

“In the world of iGaming, we also deal with large amounts of data, adjust solutions in real time, and rely on teamwork. Just as a driver trusts engineers and mechanics, we trust our developers and analysts. Both worlds share the same values, and I am happy to be part of each of them,” comments Rubens Barrichello.

Rubens Barrichello has been a SOFTSWISS partner since 2024, when he was appointed as Non-Executive Director for Latin America. Known for his analytical approach and data-driven mindset on the track, Barrichello now supports the company’s business growth across one of the world’s fastest-growing iGaming markets.

His presence bridges two industries deeply rooted in Latin American cultural passion – motorsport and digital entertainment. 

By partnering with figures like Barrichello and aligning with major cultural moments like the F1 movie premiere, SOFTSWISS demonstrates its commitment to innovation, regional relevance, and storytelling that resonates with players and partners alike.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming appeared first on European Gaming Industry News.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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