Latest News
IBM Enters Esports Arena with Activision Blizzard in New Multi-Year Deal as the Presenting Partner of the Overwatch League Grand Finals

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IBM to help power interactive and analytical content for the Overwatch League, engaging fans and players through cloud, IBM’s Watson artificial intelligence, and machine learning
Today, IBM and the Overwatch League
, the world’s first global esports league with 20 city-based teams, announced its first-of-a-kind multi-year deal to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. A sponsorship component kicks off at this year’s 2020 Overwatch League Grand Finals, which started Oct. 8 and run through Oct. 10. With the agreement – IBM’s first-ever esports deal – the technology leader becomes the official AI, cloud, and analytics sponsor of the Overwatch League. The deal covers the 2020 Grand Finals and the entirety of the 2021 and 2022 Overwatch League seasons.
Through the course of the deal, IBM and the Overwatch League plan to leverage IBM’s suite of advanced cloud and AI products. Starting in 2021, IBM and the Overwatch League will be working closely to develop technology solutions leveraging IBM’s expertise in natural language processing and machine learning to improve the league’s rankings system, and utilize IBM’s Watson AI capabilities to create live and in-broadcast predictive analysis, with specific solutions currently under development.
“We’re constantly striving to give fans the ability to more meaningfully engage with the Overwatch League, and teaming up with IBM enables us to do just that,” said Brandon Snow, Chief Revenue Officer of Activision Blizzard Esports. “IBM’s cutting-edge AI and machine learning, underpinned by cloud technologies, will help enable us to bring interactive and innovative engagement opportunities to our fans and teams. This is a fantastic benefit to our viewers, and we’re very excited to be announcing it during the biggest event of our season.”
“We’re thrilled to bring our world class Cloud platforms and Watson portfolio to one of the leading esports platforms in the world,” said Noah Syken, Vice President of Sports & Entertainment Partnerships, IBM. “The solutions we’re partnering to create can help the organizations, players, and fans enjoy an even more immersive, engaging experience. We look forward to working with the Overwatch League, to bring innovative solutions at scale, to broad and relevant audiences.”
The sponsorship with the Overwatch League will kick off in 2021 and include new solutions, that plan to be hosted on the IBM Cloud. Those solutions, which are currently under development, will leverage IBM’s suite of analytics tools to process in-match data, adding Watson’s AI capabilities through the use of Watson Machine Learning and the AutoAI functionality within Watson Studio. Additionally, the solutions will find new ways to showcase the wide array of historical statistics that the Overwatch League gets from live play.
The announcement of IBM and the Overwatch League teaming together is IBM’s first foray into the global world of esports and joins an impressive list of sports and entertainment partnerships that IBM technology powers around the world. IBM has been a part of gaming history as a hardware manufacturer, chip creator, and software provider for developers since 1985. Over the past 35 years, IBM has worked with gaming and esports entities through PowerPC processors, NLP, and cloud technology.
IBM has been a long-time partner to a range of sports organizations, teams, and events, including tennis (US Open and Wimbledon), golf (The Masters), football (via ESPN Fantasy Football), and the GRAMMY Awards. Through IBM’s partnerships, including IBM’s new engagement with the Overwatch League, IBM is able to reimagine sports, and entertainment experiences for fans, players and coaches alike, leveraging the flexibility of the hybrid cloud, and other AI-powered solutions.
SOURCE IBM
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IBM Enters Esports Arena with Activision Blizzard in New Multi-Year Deal as the Presenting Partner of the Overwatch League Grand Finals
Latest News
AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players
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The AskGamblers Casino Complaint Service is a vital wheel in the mechanism of AskGamblers, and lately, that wheel has been spinning faster than ever. After reaching the $70 million milestone only a few months ago, the service has now gone above and beyond once again.
At AskGamblers, every complaint is handled with care and persistence to ensure fair treatment for players facing issues with online casinos. The most recent case involved a user who had difficulties withdrawing their winnings from Jackbit Casino. The amount in question was significant – $3,311,000.
After the AGCCS team reached out to the casino, the issue was resolved in less than two weeks, and the player successfully received their funds.
Since its launch in 2009, AGCCS has now returned over $80 million to players across the globe.
Dijana Radunović, General Manager at AskGamblers, said: “Every time our complaint team reaches a new milestone, I’m reminded of how much passion and effort they put into helping players. We’re proud of them and the impact they’re making – it’s a reminder that fairness in gaming really matters.”
The post AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players appeared first on European Gaming Industry News.
Latest News
UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling
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The UK Gambling Commission has published the fourth and final report in its series exploring the complex and evolving issue of illegal online gambling.
The series — launched earlier this year — set out to improve understanding of consumer engagement with illegal online gambling, the risks it poses and the actions being taken to disrupt it.
Over the past months, the Commission has published three reports examining:
Part 1: Consumer awareness, drivers and motivations
Part 2: Consumer engagement and trends
Part 3: Disruption of illegal online gambling
This report — “Estimating the size of the illegal online gambling market” — explores the challenges of quantifying an activity that is, by its nature, hidden.
Understanding the challenge
The report highlights that while measuring the scale of the illegal online gambling market is essential for effective enforcement and policy-making, doing so presents significant methodological challenges. Reliable data is limited, and assumptions are often required to fill gaps — meaning that confidence in any single estimate is inherently constrained.
The Commission draws parallels with other areas of illicit activity, such as the trade in illegal tobacco, where government departments face similar difficulties estimating financial impact.
Building on progress
Although no single estimate of market size has been published, the Commission’s work to date has built a stronger evidence base and clearer understanding of both consumer behaviour and illegal operator tactics.
The series has found that:
• consumer motivations to use illegal sites are varied — there is no single driver of engagement
• some consumers are unaware that they are gambling illegally, highlighting the need for greater public awareness
• not all activity in the illegal market represents a direct loss to the regulated sector, as some consumers are self-excluded or otherwise unable to gamble legally
• there is currently no evidence of sustained growth in engagement with illegal websites where data has been collected
• a range of disruption and enforcement tactics are being deployed, supported by cross-industry and international collaboration.
A shared responsibility
The Commission emphasises that tackling illegal gambling requires a coordinated response. Efforts to measure, monitor and disrupt the illegal market will depend on continued collaboration across government, industry, digital platforms and financial services.
Chief Executive, Andrew Rhodes said: “Illegal online gambling remains a serious threat to consumers and to the integrity of the regulated market.
“While measuring the full scale of the problem is complex, our understanding is growing — and so too is our ability to disrupt illegal operators.
“Our independent research has strengthened the evidence base, improved transparency, and underlined that progress depends on a collective effort across sectors.”
Next steps
Although this marks the end of the current series, the Commission will continue its programme of research, data collection and enforcement activity.
The post UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling appeared first on European Gaming Industry News.
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NuxGame Wins in Two Categories at EiGE Awards 2025
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NuxGame has earned two respected titles at the 2025 European iGaming Excellence (EiGE) Awards:
• Best Innovation in iGaming Technology
• Best Marketing Campaign: “DONUT MISS OUT”
These awards, presented at the European Gaming Congress in Warsaw, recognise teams that achieve strong results and help create the future of iGaming.
“Best Innovation in iGaming Technology” Award
This award celebrates products that meaningfully improve how operators launch, personalise and scale. It reflects the company’s ability to simplify iGaming operations through one online casino API, fast launch times, powerful analytics and tools that effectively boost player engagement.
What Made “DONUT MISS OUT” the Best Marketing Campaign
The “DONUT MISS OUT” campaign brought a friendly brand experience to iGB L!VE London and supported clear sales objectives, leading to high engagement and relevant business leads.
The post NuxGame Wins in Two Categories at EiGE Awards 2025 appeared first on European Gaming Industry News.
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