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Parimatch becomes Official Betting Partner of LaLiga in the CIS region

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Parimatch becomes Official Betting Partner of LaLiga in the CIS region
Parimatch becomes Official Betting Partner of LaLiga in the CIS regionReading Time: 2 minutes

 

Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility

Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).

Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.

Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.

This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.

The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”

Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”

Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch becomes Official Betting Partner of LaLiga in the CIS region

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boost your Winnings this Thanksgiving with 50 Free Spins on Dawn of Eldorado at Slots Capital Casino

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As Thanksgiving celebrations kick off SlotsCapital.lv Casino is adding even more excitement to the festivities! From November 28 to December 4, players can claim 50 Free Spins on the captivating slot game Dawn of Eldorado by Rival.

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The post Boost your Winnings this Thanksgiving with 50 Free Spins on Dawn of Eldorado at Slots Capital Casino appeared first on European Gaming Industry News.

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EGT Digital’s X-Nave named “Online Platform of the Year” at the Golden Spade’s Awards 2024

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EGT Digital’s iGaming platform X-Nave has been distinguished as the “Online Platform of the Year” at the Golden Spade’s Awards 2024. The company received the prize at a glamorous ceremony held on November 26 at the Hyatt Regency Sofia Hotel. The event, organized for the second consecutive year by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB), recognized excellence across 12 categories.

X-Nave is an in-house developed “all-in-one” betting platform, providing operators with advanced technology and tools they need to build and maintain a successful and competitive online business. A key strength of X-Nave is its flexibility, as its modules can operate as part of the complete solution or seamlessly integrate with third-party solutions.

Vladimir Dokov, CEO of EGT Digital, received the award at the official ceremony and shared: “It’s a pleasure that X-Nave is recognized by an increasing number of operators as a solution that guarantees sustainable development and long-term success for their business. This award is an acknowledgment of the high assessment of our customers, partners, and industry experts. I would like to thank all of them for their trust and support, without which we would not have been able to achieve these results.”

The post EGT Digital’s X-Nave named “Online Platform of the Year” at the Golden Spade’s Awards 2024 appeared first on European Gaming Industry News.

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Blueprint Gaming spreads its Christmas charm in King Kong Cash™: Even Bigger Bananas Power Play

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Blueprint Gaming’s iconic gorilla makes a special, festive return in the studio’s latest release, King Kong Cash™: Even Bigger Bananas Power Play, offering slot enthusiasts a plethora of bonus rounds to enjoy just in time for Christmas.

The 4,096 ways to win slot takes its place in the depths of a frozen jungle with the 6×4 grid playing host to a series of Kong’s fellow inhabitants and festive-themed bonus icons.

Landing a collect symbol on reels one or six will see all cash and jackpot symbols awarded that land simultaneously. Once the Cash Collect feature has been triggered, players then have the chance to benefit from four Kong upgrades; Dual Collect, Lock & Spin, Cash Boost and the coveted Golden Monkey, all optimising the chance for lavish wins through a series of cash-enriching features.

As in its predecessor’s offering, all unlocked upgrades remain in the base game and during the title’s free spins feature. However, any non-collected banana, golden monkey or golden barrel symbols are added to the new banana pot at the top of the player ‘s screen which can trigger the Go Banana’s feature at random, presenting players with a choice of three Pick a Prize features.

The series’ renowned Free Spins round is accessed by landing between three and six Kong scatters, granting 10 free spins and the perfect Christmas treat of a direct payout of up to 500x.

For slot enthusiasts on the hunt for further gameplay, Blueprint’s festive release also features a brand-new Power Play game available at 5x the original bet, benefitting from only cash, cash pots, collects and bonus symbols active, increasing the chance of additional collects and bonus wins.

King Kong Cash™: Even Bigger Bananas Power Play marks Blueprint’s blockbuster Christmas and final release of 2024, showcasing its commitment to consistently enhancing its game families with fresh features for players to enjoy worldwide.

Jo Purvis, Director of Marketing, PR and Events, said: “We’re delighted to launch King Kong Cash™: Even Bigger Bananas Power Play and what better Blueprint character is there to lead our Christmas offering than the face of our beloved series that has gone from strength to strength over the last year.

“The latest addition promises festive fun with an array of bonus features to enjoy including the iconic Kong Upgrades, the new Power Play feature, and with a maximum win of 10,000x the player’s bet also up for grabs, the perfect presents await our players this December!”

Click here for more on King Kong Cash™: Even Bigger Bananas Power Play

The post Blueprint Gaming spreads its Christmas charm in King Kong Cash™: Even Bigger Bananas Power Play appeared first on European Gaming Industry News.

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