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Fnatic Announces the Appointment of New Chairman, Lucien Boyer

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Fnatic Announces the Appointment of New Chairman, Lucien Boyer
Fnatic Announces the Appointment of New Chairman, Lucien BoyerReading Time: 3 minutes

 

Continues Role as Pace-Setter for Global Esports Performance with The Addition of Top Talent from the Sports and Entertainment Industries

Fnatic, leading London-based esports organisation, today announced the appointment of its new Chairman, Lucien Boyer, who brings decades of success and experience from the sports and entertainment industry. Additionally, the brand has brought on two new hires to support the continued growth of its talent and partnerships division: Soraya Sobh, Head of Talent Management and George Mead, Interim Partnerships Director. These impressive additions bolster the growing Fnatic leadership team to secure its leadership position in the world of esports.

“At Fnatic, we are always on the search for top talent across industries, and we are excited to welcome Lucien to leverage his deep expertise and network within the media and sports landscape,” said Sam Mathews, Founder and CEO of Fnatic. “As a leader in esports performance, we are constantly working towards a more diverse and inclusive future, and we pride ourselves on being an equal opportunity employer as we continue to grow our business in 2020 and beyond. The team looks forward to working closely with both Soraya and George to ensure Fnatic continues to be at the top.”

As the Chairman, Lucien will help support the company’s next phase of growth, advance and develop the brand internationally and continue driving relationships with key stakeholders in the media and entertainment landscape. He is recognised as one of the leading experts in sports and entertainment marketing and is an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment. Lucien is co-founder of Inspiring Sport Capital and Chairman of Global Sports Week, an annual international sports event that connects diverse leaders to shake, shape and share the future of the sport economy. Prior to that, Lucien was the Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group and the Global President and CEO of Havas Sports and Entertainment. Lucien will succeed Nick Fry non-executive Chairman, who will remain as an advisor to Fnatic.

“I am humbled to join a highly successful organisation led by such a visionary founder and CEO,” says Lucien Boyer. “There is no doubt that esports represents the most promising new frontier for sports, bringing it closer to the entertainment world. I believe that my unique mix of experience and leadership in brand, sport, media and the entertainment business will help guide Fnatic through the next stage of its success story.”

Lucien’s appointment builds on other reinforcements Fnatic has made to its leadership and management teams this year, particularly in the talent and partnership verticals. Soraya joins Fnatic to continue building out the internal talent management function. Previously, she ran her own artist management agency where she worked with well-known creators such as Above & Beyond and Benny Benassi. This experience, coincided with her entrepreneurial spirit, provides the perfect blend to ensure Fnatic remains the destination of choice for all the best pro-gaming, creator and influencer talent in esports. Soraya is also a recent winner of the Women of the Future (Media) award sponsored by Aviva, and is a previous Music Week 30 Under 30 rising star.

George joins Fnatic following an extensive career with Beko, leading global brand management and partnerships where he spearheaded the Beko #EatLikeAPro campaign with FC Barcelona and UNICEF, which received a series of international industry awards. As Fnatic continues to secure notable, global brand partnerships, George’s prior experience of working with iconic brands and major sports teams brings a strong, knowledgeable perspective to the organisation. With the increased interest of non-endemic brands looking to partner with esports or gaming organisations, George offers an experienced outlook to the table.

“In a young industry and community such as gaming, there are many opportunities to differentiate,” continued Mathews. “At Fnatic, we’re utilising our talent to continue creating a competitive advantage among the biggest brand holders in esports, music and entertainment. Each new hire supports our brand’s larger mission of seeking out, leveling up and amplifying performance-led creators, players and brands for the years to come.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fnatic Announces the Appointment of New Chairman, Lucien Boyer

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SlotMatrix kicks off festive season with Santa’s Golden Christmas release

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SlotMatrix, the world’s largest casino content aggregator, is embracing the holiday season with Santa’s Golden Christmas, a sparkling new slot packed with festive cheer, golden prizes, and heart-warming holiday magic.

Set in a winter wonderland, the game brings players closer to the jolly gift-giver. Snowflakes drift across the reels, each carrying the potential to boost Jackpot values or trigger Stanta’s Jackpot Wheel, where Mini, Minor, Major, Mega, and Grand prizes await.

The Free Spins bonus delivers even more festive excitement. Locking full reels clears columns, opens new positions, and increases the Free Spins Multiplier, which can climb from 1x all the way to 10x. Each cash prize collected during Free Spins is amplified at the end by this multiplier, turning generous gifts into golden wins.

Exclusively available through SlotMatrix, Santa’s Golden Christmas is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix: “We are nearing the end of the year, and we wanted to celebrate this wonderful season with a special game.

“The dazzling visuals, joyful audio, and ever-present chance of hitting Santa’s biggest prizes make this the perfect choice for the holidays. ‘Tis the season to be jolly, ‘tis the season to play Santa’s Golden Christmas.”

The post SlotMatrix kicks off festive season with Santa’s Golden Christmas release appeared first on European Gaming Industry News.

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CHESS SUPERSTARS CARLSEN, NAKAMURA, AND GOTHAMCHESS JOIN BETBY FOR CHESS MASTERCLASS AT ICE BARCELONA

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BETBY, the Tier 1 B2B sportsbook supplier, has announced an unparalleled activation for ICE Barcelona 2026, bringing together three of the most influential figures in chess: Magnus Carlsen, Hikaru Nakamura, and Levy Rozman (aka GothamChess). This will mark the first time that all three will appear publicly together in Europe, adding a landmark moment to one of the industry’s major events.

Magnus Carlsen, BETBY’s global brand ambassador, five-time World Chess Champion, and officially considered the greatest player in chess history, will be joined by Hikaru Nakamura, current world number two, five-time US Champion, and one of the best grandmasters of the modern era. They will also be accompanied by Levy Rozman, better known globally as GothamChess, the world’s largest chess streamer with more than 7 million YouTube followers and a central figure in chess’ surge in mainstream popularity.

This unique gathering underscores the shared vision between BETBY and the global chess community: innovation, strategic excellence, and the pursuit of new frontiers in digital entertainment. Chess continues to experience a cultural renaissance, fuelled by new competitive formats, digital viewership, and its recent inclusion in the Esports World Cup, where Carlsen claimed the inaugural title.

The activation also marks a major moment in the second phase of BETBY’s global campaign with Magnus Carlsen, “Leaders Choose Leaders.” This campaign is built on the idea that true leaders — in chess and business — recognise excellence and choose to surround themselves with others who operate at the highest level.

Carlsen, Nakamura, and Rozman will join BETBY at 12:00 pm on Day 2 (20 January) of ICE Barcelona, at stand 5K20 in Fira Barcelona Gran Via, offering attendees a rare opportunity to get up close and engage directly with three of the sport’s most recognisable figures.

The appearance will include a live press conference, as well as exhibition matches featuring Magnus Carlsen, Hikaru Nakamura, and Levy Rozman.

“Bringing Magnus, Hikaru, and Levy together at ICE Barcelona is a once-in-a-lifetime moment,” said Leonid Pertsovskiy, CEO at BETBY. “Anyone who loves chess knows how special this is. Having these three on the same stage guarantees an incredible show full of energy, personality, and the kind of excitement you rarely get to see live. We’re proud to create a moment that fans and our partners will remember for a long time.”

BETBY invites chess fans, industry professionals, and ICE delegates to witness this exceptional activation at stand 5K20, where strategy, entertainment, and elite talent converge in a show you won’t want to miss.

The post CHESS SUPERSTARS CARLSEN, NAKAMURA, AND GOTHAMCHESS JOIN BETBY FOR CHESS MASTERCLASS AT ICE BARCELONA appeared first on European Gaming Industry News.

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Gaming Corps signs new content partnership with Buzz Bingo

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Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Buzz Group, the company behind the UK’s largest omnichannel bingo operator, Buzz Bingo.

Buzz Bingo has a five-decade heritage, a cross-generational community of more than a million members, and 79 bingo clubs that welcome nearly 100,000 players each week. Its digital platform extends this community online, offering hundreds of slots and recreating the safe and sociable atmosphere that has long defined its venues.

Buzz Bingo’s digital platform will now feature a host of Gaming Corps’ standout titles such as 3 Pigs of Olympus, a light-hearted mythological slot packed with Instant Prize action and an escalating Bonus Pot, along with Anubis vs Horus: Twin Titans, where two of mythology’s most powerful deities face off in a battle for legendary rewards.

These join the wider portfolio of Crash, Mine, Table, Plinko and Slot content, all available across mobile, desktop and in-club Touchpads.

Adam Pentecost, Director of Customer Success at Gaming Corps, said: “Buzz Bingo has a unique place in British entertainment. Few brands have such deep community roots or such a loyal, cross-generational audience. That makes this partnership particularly meaningful for us. Our goal is always to build games that feel engaging from the very first interaction, and Buzz’s focus on sociable, inclusive play is a natural home for our content. We’re looking forward to supporting their continued growth across both digital and in-club channels.”

David Swaine, Head of Product Slots & Games at Buzz Bingo, added: “We’re pleased to bring Gaming Corps titles to buzzbingo.com as we continue expanding our online games library. Their mix of inventive mechanics, bold themes and easy-to-pick-up gameplay fits well with what our players enjoy, both in-club and online. We’re excited to add more of their releases over the coming months.”

The partnership marks Gaming Corps’ latest move in strengthening its position in the UK market, adding another recognisable British entertainment brand to its growing network of operator partners.

The post Gaming Corps signs new content partnership with Buzz Bingo appeared first on European Gaming Industry News.

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