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NBA Conference Semis: this week’s betting market movers and shakers from Cloudbet


For all intents and purposes, it was a hell of a first round in the NBA playoffs. There were series sweeps (adios Philadelphia, adios Indiana) and a couple that went all the way (hello Houston, hello Denver).
There were buzzer-beaters and phenomenal scoring efforts heralding the emergence of the game’s next superstars (see Doncic, L., Murray, J.) as well as heart-breaking individual efforts that ultimately came to naught (see Mitchell, D.).
The game’s best-known player (see James, L.) rediscovered his imperious form, while the reigning MVP (Antetokounmpo, G.) needed a first-game scare before eventually rolling over his scrappy first-round opponents.
In the midst of all that, there was a temporary halt to protest yet another police shooting in America. Yes, there has been no shortage of drama in the NBA bubble, even without the crowd support and the home-court advantages conferred to higher seeded teams. Arguably, the games have been more dramatic precisely for those reasons.
With the first round out of the way, it’s appropriate for Cloudbet’s trading experts to look at the big movers in the outright markets, as we continue to head into the next stage – the Conference Semifinals – of the most audacious sporting experiment ever undertaken.
Celtic pride
Title odds: 7.09/+609 (from 14.7/+1374 at the start of the first round)
The Celtics have replaced Milwaukee as the favourites to take the Eastern Conference title after sweeping Philadelphia in the first round and taking a 2-1 lead over the Toronto Raptors. Jayson Tatum has been a stud in the playoffs, leading his team with 27 points per game, with solid support from Kemba Walker and Jaylen Brown. They’ve certainly stepped up and for now are more than accounting for the injured Gordon Hayward’s absence.
Meanwhile, their current opponents, the Raptors, have defied expectations this season even without star guard Kawhi Leonard, who left for the Los Angeles Clippers after leading Toronto to the NBA title last year. The Raps stellar run looked to be faltering in the face of a seriously motivated Celtics unit, even though they’ve kept their hopes alive with a Game 3 win.
Still, that win required a buzzer-beating 3-pointer from OG Anunoby, in a game where Boston looked a little too casual. Expect the Celtics to reapply themselves, and with Raps All-Star Pascal Siakam still in lacklustre form, Boston may just have the edge in talent.
The markets slightly favour Boston to win the series in six games (3.5/+250) and move on to the conference finals.
Milwaukee Falters
Title odds: 7.79/+679 (from 3.52/+252 at the start of the first round)
The Bucks, title favorites for much of this year, have had a less than stellar bubble experience, and they’ve been big drifters in the past week. They’ve won just 7 out of their 15 games since the season restarted, a far cry from their 77% win rate during the regular season – and they’ve now lost the two opening games of their series against the Miami Heat.
There are now indications in the market that Milwaukee gets put out this round. The line on a Heat series win is now 1.57 (-173), compared with 2.39 (+139) for the Bucks.
Commentators have questioned Milwaukee’s ability to defend strong 3-point shooting teams and their ability to close out tight games. They’ve suffered from sloppy ball handling, giving them the second-highest turnover rate among teams in this year’s playoffs.
Don’t discount the star power: Giannis Antetokounmpo is a clear favourite to win his second-straight league MVP award, and he’ll do everything he can to give the Bucks their first title since 1974. He’ll need much more help from the likes of Eric Bledsoe and Khris Middleton, who have been inconsistent on the offensive end.
Antetokounmpo said as much after his team’s tight Game 2 loss against the Heat: “It’s about us. It’s always gonna be about us. That’s why we practice. That’s why we go through our game plan. That’s why we’ve got to come out and play harder,” he told reporters.
Miami heats up
Title odds: 8/+700 (from 29.4/+2846 at the start of the first round)
The Heat’s line has improved significantly after they swept Indiana 4-0 in the first round and kept their streak going against the Bucks. Miami cornerstone Jimmy Butler is playing close to his All-Star best, in spite of an indifferent (and very tight) Game 2 against Milwaukee.
Still, that game brought home how strong his supporting cast has been during these playoffs. This is a line-up that outgunned Indiana by an average margin of 10.5 points per match, and includes Duncan Robinson, who is fifth in the league for made 3-pointers this season.
Did we mention earlier that the Bucks have trouble defending 3s? The Heat made 37.9% of their regular-season attempts from beyond the arc, the second-highest rate in the league.
They can certainly pour on the points on a good day, but so can the Bucks. The key for Miami will be how they handle Antetokounmpo defensively, while keeping half an eye on his supporting cast to make sure they don’t light up. The Bucks know firsthand that a comeback is possible: Last year, they won the first two games against Toronto in the conference finals before losing four straight. Miami would do well to take heed – this series is far from over.
We the West
Los Angeles Clippers title odds: 3.14/+214 (from 3.84/+284 before the first round)
Los Angeles Lakers title odds: 3.54/+254 (from 3.77/+277)
While not a massive improvement in their lines, it’s worth just talking about the two LAs because of their star-studded line-ups, and because they’re favoured to face each other in the Western Conference finals.
The Clippers were efficient and effective in dispatching Dallas in the first round, even through injury and Covid-related personnel issues. Kawhi Leonard is the highest scorer of all players left in the playoffs, and his Clippers have averaged more points than any other unit in the postseason.
The Clippers are well rested compared with current opponents Denver, which had to survive a bruising 7-game series against Utah. LA are boosted by the return of guard Patrick Beverley from a calf injury, who will play big defensive minutes shadowing Denver stud Jamal Murray.
With all this in mind, markets favour the Clippers to prevail over the Nuggets in the current round. LA thumped Denver by 23 points in Game 1 of their series.
Meanwhile, after early bubble yips, the Lakers rediscovered their offense in their first-round 4-1 wine over Portland. GOAT contender Lebron James lifted his game when it mattered, as he has done frequently in his career. He’s currently the playoffs’ assists leader, with 10 dimes per game, while he and running mate Anthony Davis are in the top 10 for scoring.
The Lakers averaged 117 points in the Portland series, after posting 106 per game in the 8 regular season games in the bubble. They go up against a Houston Rockets team that can also score by the truckload, but is coming off a 7-game series against Oklahoma City. Rocket guard Russell Westbrook has been struggling with form and a thigh injury. All of that means the Lakers are heavy favourites (1.15/-654) to beat Houston (5.48/+448).
Results and odds are current as of 8am UTC on Friday 4 September
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Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NBA Conference Semis: this week’s betting market movers and shakers from Cloudbet

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Betsson Group Rolls Out Its Flagship Offering in Lithuania
Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets.
Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Group’s ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience – now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.
Jesper Svensson, CEO at Betsson Group, commented, “Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.”
The rebrand reflects Betsson’s ongoing investment in Lithuania, where the company moved into a larger office in Vilnius’ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.
Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the men’s and women’s Lithuanian national basketball teams, and is a proud sponsor of football club FC Žalgiris.
This brand transition also aligns with Betsson Group’s broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, Atlético Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.
The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.
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ELA Games Unveils Revamped Client Area – A Redesigned Hub For B2B Customers
ELA Games, an innovative iGaming game development studio, has redeveloped its comprehensive Client Area. These changes package crucial assets and data regarding the studio’s games and content in an intuitive and informative manner.
The new Client Area includes the following information:
- Roadmap: B2B clients can now learn about the studio’s plans before they’re revealed to the public. Here, clients can access upcoming games, their information and the company’s forthcoming business plans.
- Game Info: Clients can view ELA Games’ content stats in one consolidated section. They can sort each game by certain metrics, such as RTP%, volatility and more.
- Licensing Info: ELA Games currently has licenses for various regions across Europe, including Malta, Romania, Denmark, and Sweden. Clients can view all the games available in each region to better understand the scope of content applicable to their platforms.
- Visual Assets: Clients can access every game’s visual elements for promotional and marketing purposes and game demos.
ELA Games has grown substantially since its inception, with a significant increase in production output. With more visually-rich content and more technical details for clients to digest, having a consolidated and centralised Client Area that includes all relevant information for B2B clients is essential.
Yaroslav Soloshenko, Business Development Manager of ELA Games, commented on the new improvements, “The Client Area is a useful hub where all our onboarded clients can view game details, our studio’s plans and download any visual assets. This consolidated section makes it easier for operators to interact with our brand and make the most out of our content more effectively. We look forward to making more additions to the improved Client Area as we continue to grow and expand our portfolio.”
The post ELA Games Unveils Revamped Client Area – A Redesigned Hub For B2B Customers appeared first on European Gaming Industry News.
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Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited
Gaming Corps, a publicly listed game studio based in Sweden, has entered into a strategic collaboration agreement with global iGaming group and existing major shareholder, Denwena Limited.
The agreement, subject to approval by Gaming Corps’ shareholders, aims to drive growth through the joint production, marketing and distribution of games.
In addition, Denwena will market Gaming Corps as a game studio to other operators and providers, as well as use its extensive network of streamers and influencers for major digital marketing campaigns for the games produced under the collaboration.
The agreement is based upon milestones regarding Gaming Corps’ monthly revenue, linked to the joint games produced. Each milestone is achieved when the turnover from the collaboration reaches or exceeds a specific threshold for a single calendar month, outlined in the table below.
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Should these milestones be achieved, Denwena Limited will be compensated through a warrant program with a predetermined number of shares in Gaming Corps for each milestone reached.
If the collaboration achieves all eight milestones, which Gaming Corps and Denwena Limited acknowledge to be ambitious, the maximum number of warrants Denwena Limited can receive is 208,640,208 with the maximum dilution in Gaming Corps shares fixed at 58.9%.
Each warrant entitles Denwena to subscribe for one new share in Gaming Corps at a subscription price of SEK 1.34 (which corresponds to 130 per cent of the volume-weighted average price (VWAP) of the Company’s share on Nasdaq First North Growth Market thirty trading days before June 16, 2025
Given the high levels of turnover required by the agreement’s various milestones, there is no communicated timetable for when each milestone will be achieved.
In addition to the collaboration agreement, Gaming Corps and Denwena Limited have entered into a loan agreement for a credit facility totalling €2 million, maturing on 20 June 2028 with an interest rate of 6 per cent per annum.
The total value of the agreement is approximately SEK 280 million, which means that the rules in AMN 2025:19 on certain related party transactions need to be considered to comply with generally accepted practice in the stock market.
Against this background, the agreement is subject to approval by Gaming Corps’ shareholders at an extraordinary general meeting. Notice of the meeting will be published shortly. The shares and votes held by Denwena will not be considered in the resolution of the General Meeting.
If milestones are reached, Denwena will subscribe for new shares in Gaming Corps with the support of the warrants Denwena receives in connection with each milestone.
These shares will be transferred from Denwena to Denwena’s owners to avoid mandatory bids in the Company. There is no agreement or other agreement between Denwena’s owners regarding the coordinated exercise of voting rights in Gaming Corps.
“The collaboration with Denwena Limited has had a flying start, and when they first chose to double their RGS agreement with us and then also enter heavily as an owner in connection with our directed share issue in the autumn of 2024, it was an important step for our company journey. To now be able to tell you about the continued path we have set out for Gaming Corps together with them feels incredibly exciting. Our common ambition is to build Gaming Corps into one of the great dragons among the world’s game studios in the coming years. Thanks to the step-by-step model with milestones that the collaboration is based on, the risks for us as a company are small, while the opportunities for both the Company and us shareholders are extremely exciting,” comments Juha Kauppinen, CEO of Gaming Corps.
“We are very pleased with the design of this agreement. In the event of a successful exchange, there is indeed a large dilution effect on our share, but at the same time it is fully conditional on extreme revenue growth levels for Gaming Corps, levels that most likely create value for our shareholders at completely different levels than the dilution effect,” adds Bülent Balikci, Chairman of the Board of Gaming Corps.
“This, in turn, means that if sales do not increase according to our set milestones and joint ambition, there will be no dilution of the share. In addition, Denwena is committed to supporting us with the financing needs that may arise when we gear up the organisation in such a comprehensive way through a loan agreement. Thus, the structure of the agreement creates double built-in protections for our existing investors.
“Here I would also like to clarify that it is only the turnover directly derived from the collaboration with Denwena Limited that is included in these calculations of milestones, while our other operations continue according to the previously communicated strategy and plan.”
Juha Kauppinen, CEO of Gaming Corps, concludes: “Although we have had a very good revenue development in Gaming Corps in recent years, the figures discussed in this collaboration are at very high levels. If we were to achieve only a couple of these milestones, we are likely to be more than profitable, which would be a fantastic development for Gaming Corps and the shareholders.
“In parallel, we will of course also continue to build the Company according to our previous communication, where our strong distribution network and our innovative, unique game engines have given us a solid foundation for increased shareholder value in the long-term work towards profitability, concludes.”
The post Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited appeared first on European Gaming Industry News.
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