Latest News
GrooveGaming gets a gem of a deal with RubyPlay


Aggregator GrooveGaming, fast-becoming a global reference point in aggregation and dedicated operator services, has announced a new partnership with RubyPlay that further expands the available content on the technology platform.
GrooveGaming has made it easy for the industry to connect to their game aggregation platform and this plug-and-play format combined with best-in-class technology has helped set the aggregator apart.
Recently the platform’s robust technology was acknowledged when GrooveGaming was selected by IndustryEra as one of the ’10 Best Innovative Technology Solution Providers of 2020′, showing that the aggregator’s technology is a ‘best-of-breed’ and eliciting the comment that: “Readers of Industry ERA Magazine have come across many technology-based businesses, but nothing like iGaming industry aggregator GrooveGaming.”
GrooveGaming is helping to drive revenue growth for partners and is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, BetConstruct, Alea and Quickfire, amongst others.
GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.
Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has frequently hit the headlines over the past couple of years, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and high-quality customer service, together with unrivalled technology tools. This latest signing with RubyPlay highlights the attractiveness of GrooveGaming’s portfolio with operators and players alike.
RubyPlay is one of the industry’s most-respected online gaming providers with over 20 years of experience creating immersive, entertaining and rewarding HTML5 slots games, including Dragon Prophecy, Hot and Heavy, Book of Riches, Bamboo Fortune, Wild Thirst, Piggy’s Gold, Sheerluck Rio Pleasures, Loco Habanero and Medusa Money, amongst others. Latest release Shake Shake Money Tree is their new high-variance slot, an action-packed 5-reel slot played with 50 paylines, featuring stacked wilds and a thrilling Rush Fever bonus round with the possibility to win 500 times the original stake.
Ittai Zur, COO at RubyPlay said: “All the RubyPlay team are very excited about our partnership with GrooveGaming as their distribution network helps us expand to a significant base of new operators. Players around the world will now be able to enjoy our entire stockpile of content.”
Yahale Meltzer, COO at GrooveGaming said: “We’re pleased to deepen our portfolio with RubyPlay, who have a great track-record of manufacturing high-quality games which are replete with eye-catching artwork and a raft of free games, wild symbols, expanding symbols, reel nudges, and animations that pack punch. This adds yet another layer to our offering and takes us another step closer to being the world’s go-to aggregator.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GrooveGaming gets a gem of a deal with RubyPlay

Latest News
Cubeia expands Originals Studio with Turbo Crash launch
Reading Time: < 1 minute
Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.
Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.
Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.
Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.
A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.
Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”
The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.
Latest News
INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS
Reading Time: 2 minutes
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Werewolf It Up! featuring Cash Bank and Zeus Legends of Olympus featuring Triple Hit Combo across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.
Werewolf It Up featuring Cash Bank is the Halloween-themed follow-up to Inspired’s smash hit Wolf It Up! Set in a mystical, spooky forest, the game combines fairy-tale charm with thrilling win potential. The base game introduces cash-packed candy symbols and the Bonus Wolf, which together trigger the Cash Bank Free Spins Bonus with eight free spins. A pseudo-persistence mechanic adds further excitement, with collected candies building towards the Lucky Wheel for chances to win one of four Prize Pots.
As with all our games, players can enhance their gameplay with customisable features including Bonus Buy for instant bonus entry, Fortune Spins for boosted hit potential, and Inspired’s Gamble, for potentially bigger rewards. Werewolf It Up delivers spook-tastic thrills, fun features, and a broad appeal for casual players looking to win big this Halloween.
Zeus Legends of Olympus featuring Triple Hit Combo is a 5×3 reel, 20 win-line slot adventure that brings the power of Zeus, the King of the Ancient Greek Gods, to the reels. In a new art style for Inspired, the game blends ancient Greek mythology with fun gameplay features, the game introduces Inspired’s new Triple Hit Combo mechanic, designed to deliver escalating excitement and legendary rewards.
Players collect coins to feed three pseudo-persistent bags, Double Coins, Pot Fill, and Zeus Boost, that unlock epic bonus rounds powered by Inspired’s thrilling Win & Spin mechanic. With expanding reels, escalating prizes, and Zeus himself boosting values, every spin builds suspense toward greater wins. Optional features include Bonus Buy, Gamble, and a new multi-level Fortune Bet that allows players to supercharge their bonus rounds. Zeus Legends of Olympus combines a mythic theme and modern gameplay with Inspired’s signature innovation.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to unveil these two exciting new slots, each offering something truly unique for players. Werewolf It Up! is set to be this Halloween’s standout game, blending proven mechanics with spooky, visuals that will have players howling with delight. Our seasonal games have become player favorites, and Werewolf It Up! is a perfect addition to our portfolio of holiday-themed titles. Meanwhile, Zeus Legends of Olympus raises the bar with our brand-new Triple Hit Combo mechanic, kicking off a powerful new series of ancient Greek god–themed content. We’re confident both titles will engage players worldwide and deliver outstanding performance at launch and well into the future.”
The post INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS appeared first on European Gaming Industry News.
Latest News
Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer
Reading Time: 2 minutes
Northern Lights Gaming, the award-winning studio known for blockbuster slot titles such as Unusual Suspects and Bison Moon, has promoted Chris Loftus to CEO.
The promotion comes after Andrew Goodale chose to step away from the studio after more than eight years at the helm to pursue other opportunities.
Chris is a seasoned online slot studio executive with more than 17 years of industry experience and joined Northern Lights Gaming back in April 2025 as Commercial Director.
His career began at Inspired Entertainment, where he spent a decade as Head of Content Operations before moving on to 1X2 Network, where he served as Commercial Director for the leading studio and aggregation platform.
This was followed by a stint as Sales Director at fast-growing game studio Playnetic, where he further expanded his expertise in commercial strategy and business development, before joining the Northern Lights Gaming team.
As CEO of Northern Lights Gaming, Chris brings seasoned insight and an energetic approach to the studio, which has both a strong legacy and ambitious plans for the future.
Robert Henrysson, Chairman at Northern Lights Gaming, said: “We are thrilled to promote Chris to the position of CEO and for him to lead Northern Lights Gaming into the next chapter of its success story.
“Of course, we’d like to thank Andrew for his many years of service and for helping to drive Northern Lights Gaming forward with passion and purpose and wish him well for the future.
“Change always brings adjustments, but our direction and mission remain the same – and that’s to create the very best games and experience in the industry.
“And with Chris leading our incredible team and with a strong product roadmap in front of us, we are highly confident of doing just that.”
Chris Loftus, CEO of Northern Lights Gaming, added: “It’s an honour to have been promoted to CEO of Northern Lights Gaming and to have the trust of the team to steer the ship and continue to build on the incredible progress we have already made.
“The key to success for any studio is to create great games that hit the mark with players, and we have the team and process in place to keep adding epic titles to our portfolio.
“Our product roadmap is packed with truly exceptional games, and we can’t wait to see them leave our production line and for players to fire up the reels.”
The post Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer appeared first on European Gaming Industry News.
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