Connect with us

Powered

728x90 banner available here

Latest News

Sports and Gaming – Playing by a New Set of Rules

Published

on

Sports and Gaming - Playing by a New Set of Rules
Sports and Gaming - Playing by a New Set of RulesReading Time: 3 minutes

 

The pandemic has brought the sports industry to its knees but against the backdrop of global crisis, opportunities have arisen for others. While the sports business is set to lose as much as US$61.6 billion1 in missed revenues by the end of the year, the gaming sector, on the other hand, will generate revenues of $159.3 billion, a +9.3% year-on-year increase.2

Although largely driven by unforeseen circumstances, the pandemic has highlighted the large gulf in the prioritisation of fan experience between the two. As OZ Sports CEO Gudjon Gudjonsson explains, the sports industry has much to learn from gaming if it is to maintain and grow its global fanbase.

If there is one positive element to come out of this all for the sports industry, it is that leagues, federations and teams have had to rethink their way of doing business. The pandemic has accelerated innovation on various fronts. This is especially the case with the return of sport behind closed doors, with the need to remotely manage the production of leagues and make fans feel part of the live experience from the comfort of their homes.

The temporary state of the live sports sector, with limited or no fans in stadiums, has only amplified a bigger and more recognisable challenge. Pandemic or no pandemic, studies show that 90% of fans are unable to watch their favourite team in their home stadium due to factors such as location or finance.

At OZ Sports, what COVID-19 has taught us is that we need to accelerate our vision in making the fan experience more interactive and engaging. The new generation of fans expects to be able to share their experiences without geographical boundaries. OZ is keeping sports more relevant, broadening the fanbase by opening up the physical stadium. 

This is where we have looked to gaming. The prioritisation of user engagement has seen games companies constantly explore new ways to deliver content to consumers. As a result, gaming platforms are becoming social networks in their own right and established social platforms are seizing this opportunity to invest further in games to maintain and grow their user database. Gaming is driving forward the reality of the metaverse – virtual social spaces that are always open, always on, and always expanding.

So, what does that mean for the sports industry? We are still in the early days of sports broadcasting, and there is a lot we can learn from gaming. Our thinking around the intersection of sports and gaming can be seen everywhere in the OZ Sports strategy. It’s in how we think, how we work, and how we innovate as a company. As a tech business with influential investors from the gaming industry, we foster a different culture than traditional sports broadcasting companies. 

Our tech stack is ours, from end-to-end. We mostly leverage technologies on how we do sports production that has until now mostly belonged to gaming companies, which opens up a totally new world for us. At the core, we have our gaming engine, built on a robust machine learning software stack that analyses what is going on in the game, in real-time. From there we further develop our broadcasting technologies, with a layer for services like augmented graphics and avatars, to applications like tracking or a more intuitive replay system, to name but a few. This allows us to work differently as a team of innovators and compete more creatively as a company.

By embracing everything that the gaming industry is positively doing to engage with its fans, we see the world of sports broadcasting becoming far more interesting than it is today. Out of the pandemic, we will see new companies that have succeeded, and these new leaders will foster far more vibrant communities around live events. Gen Z will have emerged with different needs and the more popular short format of sports storytelling will continue to rise.

New exciting technologies will continue to surface in the market that better serve fans’ sports esteem. Use of avatars will be the everyday normal, by representing the digital you in the new metaverse. Fans will be able to instantly express their emotions in the moment of the game, wherever they may be in the world, empowering fans to communicate in ways that are difficult to accomplish in today’s world.

The future of live sport is an exciting one; by embracing gaming technologies OZ Sports will continue to innovate at this intersection. Sports broadcasting as we currently know it is about to change forever, and we’re excited to be at the forefront of that transformation!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports and Gaming – Playing by a New Set of Rules

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data

Published

on

Reading Time: 2 minutes

 

Genius Sports Limited has secured the exclusive official betting data rights for a select group of competitions within the European Leagues Association. As part of this multi-year partnership, Genius Sports will also deploy its GeniusIQ platform across European football.

Genius Sports is the leading provider of live football content to the global regulated sports betting market, with the European Leagues now joining a top-tier content portfolio that includes the Premier League and French Ligue 1.

As part of a shared commitment to driving innovation, Genius Sports will deploy its next-generation GeniusIQ platform in stadiums across Europe.

This proprietary, AI-powered system underpins a suite of innovations across tracking, officiating, team performance, and fan engagement. Already used across the Premier League,  Belgian Pro League, and Danish Superliga, GeniusIQ enables leagues and teams to deepen fan engagement, improve officiating accuracy, and unlock performance insights.

GeniusIQ is designed to future-proof the commercial value of official football data for all stakeholders, and this partnership now establishes a strong foundation for long-term strategic collaboration and innovation.

Alberto Colombo, General Secretary of the European Leagues, said: “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”

Steven BurtonChief Partnerships Officer at Genius Sports, said: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners.

“More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities. By delivering the next-generation, AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European football.”

European Leagues’ Members included in the agreement:

  1. Belgian Pro League
  2. Ligová Fotbalová Asociace
  3. Danish League
  4. Dutch Eredivisie
  5. Dutch Keuken Kampioen Divisie
  6. Finnish Veikkausliiga
  7. Deutscher Fußball Bund (on behalf of 3. Liga and Google Pixel Frauen-Bundesliga)
  8. Greek Super League
  9. Israeli Professional Football League
  10. Kazakhstan Football League
  11. Latvian Virslīga
  12. Norwegian Professional Football League
  13. Liga Portugal
  14. Romanian Professional Football League
  15. Serbian Super Liga
  16. Slovak Niké Liga
  17. Föreningen Svensk Elitfotboll
  18. Swiss Football League

The post Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data appeared first on European Gaming Industry News.

Continue Reading

Latest News

Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution

Published

on

Reading Time: < 1 minute

 

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has rolled out its proprietary AI-powered Rise Core solution to enhance performance, personalisation, and protection.

Officially launched last week in Nigeria, Rise & Hustle is a rewards-based mobile street game series built on its PlayZuzu Gaming platform. Rise Core uses advanced algorithms to stop fraud, identifying and preventing everything from Cost Per Acquisition (CPA) manipulation to gameplay exploitation. The solution excels at fortifying cybersecurity, proactively identifying threats to safeguard player data and platform integrity.

From a creative standpoint, Rise Core will generate and refine in-game visuals and imagery to immerse players in the experience of rising from Hustler to Kingpin. Furthermore, the solution is trained to analyse user behaviour and recommend content in real time to drive engagement and retention.

Deploying Rise Core at the heart of Rise & Hustle’s platform instantly heightens mobile-first gaming by combining entertainment, integrity, and progressive tech in one world.

Rise & Hustle CEO and co-founder Josh Jones commented: “Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we’re building. It will help us build quicker, safer, and smarter than anyone else in the space. Players’ security is paramount, and backed by sophisticated AI we’re in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design, but based on player interests. Rise Core is more than just a tool – it’s our edge in creating player-first experiences for Africa’s mobile-native generation.”

The post Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution appeared first on European Gaming Industry News.

Continue Reading

Latest News

Spinomenal presents 4 Horsemen III: Inferno

Published

on

Reading Time: 2 minutes

 

Leading iGaming content provider Spinomenal has released 4 Horsemen III: Inferno to complement the wildly popular Mythology series.

4 Horsemen III: Inferno invites players into an apocalyptic hellscape where the reels are engulfed by a scorched wasteland under burning skies. A relentlessly surging and dark soundtrack creates an atmosphere thick with tension. The Horsemen return, Conquest, War, Famine, and Death, each carrying their own Free Spins feature, which is triggered with three or more full-sized Scattered Free Spins symbols.

Each time players discover three or more Free Spins symbols, they can move on to the next Free Spins feature, seeking bigger returns. The first Horseman is Conquest and offers Winning Symbols Respins. In this first stage, all winning combinations trigger a respin, with winning symbols staying in place while non-winning symbols are substituted for new ones.

The next Free Spins stage is Extra Wilds and this is represented by War. This time while the reels are spinning, three to five extra Wild symbols can appear on the slot to increase winning chances. Five Wild symbols on a winning line will pay x300.

Any players who find another three or more full-sized Scattered Free Spins will follow the map onto Famine – which is a Shifting Reels Free Spins feature. During this round, after each win the game will trigger a free respin where all the reels move one row down and a new row on top will be revealed.

The final resting place is Death for the Stacked Wild Respins feature where each occasion a stacked Wild symbol appears fully on the reel a respin will be triggered.

Spinomenal CO-CEO, Omer Henya commented: “4 Horsemen III: Inferno is a chaos-fuelled title packed with four epic features within the Free Games mode. The red-hot design is visually striking, and players will be hoping to ride from the flames with a fortune.”

The post Spinomenal presents 4 Horsemen III: Inferno appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.