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SuperLenny takes a step into the Indian market

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SuperLenny takes a step into the Indian market
SuperLenny takes a step into the Indian marketReading Time: 2 minutes

 

The successful launch of SuperLenny.com/in/ represents a huge step forward for SuperLenny. The online gambling guide often falls in the shadows of its larger competitors in size and global reach, but are regardlessly loved by an army of loyal users all over the world. Staying true to its slogan, “deer to be different,” SuperLenny is constantly challenging what it means to be an online gambling guide and is laser-focused on developing new and innovative features for its users.
In a world where fake news is influencing financial markets and political elections alike, lighthouses of truth, trust, and honesty, like SuperLenny.com, are not only needed but crucial to the very survival of the online gambling industry and its players. For what is an online casino or an online sportsbook without trust? Players all over the world are asking themselves this very question, and as the night is dark and full of terrors, more and more are seeking SuperLenny.com as their beacon of light, advice, and honesty.

New markets, new products

Localization is more than just translating language. Localization is adoption. It’s not camouflage, but insertion. The SuperLenny team has taken these principles to its core to make the launch in India as smooth and successful as possible.

Among else, SuperLenny has developed the most thorough guide to online kabaddi betting. This ancient and indigenous Indian sport is popular across the whole sub-Indian continent, but bettors in India hold kabaddi particularly close to their hearts. SuperLenny has with this given Indian bettors, regardless of former experience level, a way to win more with better odds.

Experienced editor-in-charge

To head the new expansion, SuperLenny has hired a new and experienced editor-in-charge for the Indian gambling portal, Tanvi ClarkeTanvi Clarke graduated from IGNOU The People’s University in Delhi with an M.A. in English, and has already shown promising potential in her new position.

“I am honored to be a part of such a great team and a market-leading organization. Performance marketing is nothing without performers, and luckily both SuperLenny and its mother company are filled to the brim with industry-wide recognized talents,” says Ms. Clarke.

India is the 6th market for SuperLenny

SuperLenny is with the latest expansion operating in a total of six markets, including FinlandSweden, the United KingdomGermany, and Canada. SuperLenny has, with this established itself as a significant market player in the iGaming world, and the iGaming portal is now rigged for substantial future growth.
More markets are currently being considered, but are yet to be commercially evaluated by the SuperLenny team.

Why SuperLenny is launching in India

The Indian online gambling market is among analysts considered to be one of the most promising candidates to enter the exclusive group of top-earning markets worldwide, for the online gambling industry. A combination of high digital penetration, a population largely fluent in English, and a sound betting and gambling culture, primes India to become a rising star for online gambling companies in the years to come.
SuperLenny is wholly owned and operated by Gaming Innovation Group, listed at Oslo Stock Exchange and Stockholm Stock Exchange.

 

SOURCE SuperLenny


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SuperLenny takes a step into the Indian market

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing

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Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.

Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.

It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.

Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. 

The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”

The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.

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BETER Names Adam Conway as General Manager of Esports Business Division

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Seasoned esports professional joins fast-betting content provider, bringing over 20 years of trading and product experience to elevate its offering

BETER, an award-winning provider of fast-betting content, data, and live streaming for esports and sports, has appointed former SIS senior executive Adam Conway as its new General Manager of Esports Business Division, significantly strengthening the company’s position in the market.

Conway is a highly accomplished manager in the betting industry, with more than 20 years of experience in overseeing and launching successful product portfolios.

Adam joins BETER following a ten-year tenure at SIS, where he held various positions—from Head of Trading to Global Head of Esports and Competitive Gaming. Before SIS, he held roles at several companies, including Head of Trading at betting powerhouse Ladbrokes.

As Esports General Manager at BETER, Adam will be responsible for strengthening the provider’s leadership in the fast-betting domain, as well as developing and expanding the number of in-house events for the company’s flagship ESportsBattle tournaments, which currently feature disciplines such as eFootball, eBasketball, and eHockey.

Conway will spearhead the development of new disciplines—eCricket and eTennis are set to launch soon—and focus on enhancing relationships with existing clients while establishing new partnerships.

Adam will lead a team of over 200 specialists and 500 professional athletes, delivering more than 500,000 esports events annually across four countries. He will also work closely with key industry bodies, including the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA).

Gal Ehrlich, CEO at BETER, said: “Adam’s background in esports is unmatched, and we are thrilled to have him on board as we continue to enhance our esports offering, especially our flagship ESportsBattle tournaments.

“We’re already the go-to provider for fast-betting content, data, and live streaming in esports and sports. With Adam as our Esports General Manager, we’re confident we’ll strengthen that leadership and further distance ourselves from the competition.

“We’re excited to welcome Adam and look forward to the significant value his expertise will bring to our partners worldwide.”

Adam Conway, Esports General Manager at BETER, added: “It’s an honour to join BETER and contribute my extensive experience in trading and product development to such a pioneering company.

“BETER is the undisputed market leader, and I’m excited to help ensure it remains at the forefront—delivering exceptional products to operator partners and bettors alike.”

The post BETER Names Adam Conway as General Manager of Esports Business Division appeared first on European Gaming Industry News.

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Hit the red line and massive payouts in Vegas Velocity from Rival

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Speed down The Strip towards the game’s 10,000x max payout, boosted by Expanding Turbo Wilds and an Overdrive Respin feature

Experience the neon lights and pulsing rhythm of the City of Sin in Vegas Velocity from Rival. This is a slot where players shift into gear and hit the gas as they race towards big wins.

Vegas Velocity sees players strap in for a thrill ride like no other, lighting up the reels with Expanding Turbo Wild symbols and an Overdrive Re-spin feature.

This is one of the studio’s most visually striking games to date, capturing the electrifying glow of the Las Vegas strip, which flashes past as players speed towards the game’s 10,000x max win potential.

The action hits the red line when Expanding Turbo Wild Symbols drop onto the reels. They can land on reels two, three or four and light up the reel (literally), substituting for all symbols to boost wins.

There’s also the Overdrive Re-spin Feature for added adrenaline-fuelled action. When a Wild Car symbol is part of a win, it expands to fill the whole reel.

It then Locks into place for a free Overdrive Respin. Any additional Wild Cars that form a win during the respin award another Overdrive Respin.

This occurs until there are no more Respins in play, and the feature then U-turns back to the base game.

Vegas Velocity is set across five reels and three rows with ten paylines active in the base game. This is a highly volatile slot with a score of 5/5.

Operators can choose from a range of RTPs including 92.62%, 94.64% and 96.00%, which is the game’s default Return to Player setting.

Ryan Maclean, Head of Games at Rival, said: “Vegas Velocity offers players a fast-paced thrill ride where the adrenaline builds with each spin as they speed towards massive wins.

“The game captures the electrifying excitement of The Strip and where neon lights pulse to the beat of the city.

“By keeping the pedal to the metal, players can trigger high-octane bonuses such as Expanding Turbo Wilds and Overdrive Respin, which help them shift up a gear and hit the game’s biggest payouts.

“This is a strong addition to our growing game portfolio, and we look forward to seeing players buckle up, hit the gas, and light up the reels in what is one of our most explosive slots yet.”

The post Hit the red line and massive payouts in Vegas Velocity from Rival appeared first on European Gaming Industry News.

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