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Work hard, play hard: Parimatch means business in esports


When Parimatch looks for ambassadors, they favour the bold; Connor McGregor, Mike Tyson, and most recently, Daniil ‘Zeus’ Teslenko. However, while the former two are revered for their physicality, Teslenko is famous for equal shows of fighting spirit in esports – a market that Stepan Shulga, Head of Esports at Parimatch, believes will be in the top three for sports betting by 2021.
Parimatch has shown its ambition to remain at the forefront of the esports betting market with the appointment of Counter Strike 1.6 and CS:GO legend Daniil ‘Zeus’ Teslenko as brand ambassador.
Sticking to its philosophy of signing ambassadors who share the brand’s abundance of fighting spirit, Parimatch’s announcement of Teslenko signifies a continued belief that esports will continue to move up the charts as a sports betting market, and Stepan Shulga, Head of Esports, wants Parimatch to remain a leader of it.
“We have long been at the forefront of the burgeoning esports industry, recognising its growth potential early on and paying it the same amount of attention as traditional sports. A significant proportion of R&D at Parimatch is focused on developing esports features to dramatically enhance user experience, which is why the brand is considered to be one of the top esports bookmakers,” he explained. “Having ambassadors in different sports is a great practice, but we think it’s especially important to have ambassadors that exemplify our values of fighting spirit. Daniil is a unique sportsman, his career spanned two parts of the history of the legendary game Counter-Strike, he was the world champion in version 1.6 and reached the same heights in the current version of CS:GO. To do it twice, in different eras, shows more than just talent; it displays an elite mentality, and that’s why we brought Daniil on board.”
And it’s stars like Teslenko that have been pushing esports to new heights in 2020, with many analysts predicting that it is now on track to becoming the world’s most watched sport. It’s trajectory as a betting market has followed this upward trend, and Stepan expects to see esports overtake many of the more traditional markets by 2021.
“We are sure that esports is already in the top five sports worldwide if we talk about all sports betting globally,” he continued. “Our expectations are to see esports in the top three games in terms of turnover by 2021. The quarantine and global lockdown only strengthened our hypothesis that investing in esports is justified.”
Indeed, Parimatch invested in esports relatively early on in its journey to becoming a fully-fledged sports betting market, and it has found success by focussing on quality over quantity.
“More often, the average rate in esports is higher than in traditional markets, such as football, where naturally there is a much more significant volume,” said Stepan. “In football, it is also more obvious how to engage the audience of an event, and there are thousands of events with thousands of different audiences. In esports, there are much fewer events, and the audience, while large, can be harder to engage. Our challenge is to find the key to the audience, speak the same language with them, and give them the quality of service and product they expect.”
Another challenge for operators that separates esports from traditional sports is the lack of centralized regulation. Stepan explained that in sports, there is a governing force in the form of federations that have an established hierarchy and structure. In esports, there is no such authority yet, and that makes it more difficult for operators to establish a large supply of fixtures for customers to bet on. The events that Parimatch do offer, however, are always backed by reams of data and statistics to provide customers with a full view of the field.
“The most interesting aspect of esports is the accessibility of detailed data; about players, teams, and all sorts of various statistics,” concluded Stepan. “We always give our players the maximum amount of information relevant to them on all devices, as esports fans know how much fine margins can matter when it comes to winning or losing.”
With another natural born winner on its side in Teslenko, Parimatch has shown customers that it remains committed to leading the way in esports, while indicating to the industry that the market is well worth its attention and investment in 2020.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Work hard, play hard: Parimatch means business in esports

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SPAYZ.io expands payment network across Asia, Africa, and the Middle East
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SPAYZ.io, a global payment service provider has expanded its payment network to four new countries across Asia, Africa and the Middle East, with new payment integrations in Turkey, Egypt, South Africa, and Tanzania.
Merchants in Turkey can access Havale bank for pay-in and payout transactions. In Egypt and Tanzania, SPAYZ.io has introduced Mobile Money solutions, supporting the growing demand for mobile-first financial services. Finally, in South Africa, the company has rolled out EFT bank transfer capabilities, providing a reliable and widely adopted payment method for local and international merchants.
Looking to Q4 2025, SPAYZ.io will be launching services in the United Arab Emirates and Singapore. In the UAE, merchants will soon be able to utilize bank transfer options for both pay-in and payout transactions, supporting the region’s dynamic and digitally driven economy. In Singapore, SPAYZ.io will offer PayNow for pay-ins and bank transfers for payouts, aligning with the country’s advanced financial infrastructure and consumer preferences for fast, secure digital payments.
SPAYZ.io will be exhibiting at SIGMA Rome to discuss its current and future payment solutions, including these new launches, as it plans for a host of new announcements in the coming months. Partners, merchants, and industry leaders can visit Booth 6007 at Fiera di Roma from 3rd to 6th November 2025, to find out more and discuss opportunities for collaboration.
Tatjana Meluskane, Chief Commercial Officer, commented: “We’re not just watching the rise of digital payments in Africa, we’re proudly helping to shape it. These are still cash driven economies, where the potential of digitalisation and online payments has not been realised.
“At SPAYZ.io, our mission is to bridge that gap with infrastructure that’s not only fast and secure, but trusted. What we’re seeing now is a tipping point – mobile-first ecosystems, agent networks, and real-time bank rails are converging to redefine the payments sector. We look forward to discussing with our partners at SIGMA Rome.”
You can schedule meetings with SPAYZ.io at SIGMA Rome by emailing [email protected].
The post SPAYZ.io expands payment network across Asia, Africa, and the Middle East appeared first on European Gaming Industry News.
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Final Sixteen teams confirmed for the BLAST Rainbow Six Munich Major
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Sixteen Teams Locked In for the BLAST Rainbow Six Munich Major
8–16 November 2025 | BMW Park Arena, Munich
The countdown to the BLAST Rainbow Six Munich Major is officially on as the 16 qualifying teams from around the world have been confirmed and are set to battle it out from 8–16 November 2025.
The Major marks the final stop of the 2025 season before the Six Invitational in February next year and will see the world’s best Rainbow Six Siege teams compete for championship glory, crucial Global Standings points and a share of the $750,000 prize pool.
The action kicks off 8–13 November behind closed doors, before culminating in front of a live audience at BMW Park Arena from 14–16 November, as fans bring the noise for three days of top-tier Rainbow Six esports.
The 16 teams competing in Munich:
- Team Secret
- Team Falcons
- Team BDS
- G2 Esports
- FaZe Clan
- FURIA Esports
- Ninjas in Pyjamas
- w7m Esports
- Spacestation Gaming
- Shopify Rebellion
- M80
- Wildcard
- Dplus
- CAG Osaka
- Weibo Gaming
- Enterprise Esports
With high stakes, fierce rivalries and the final Major title of the year on the line, all eyes turn to Munich as the stage is set for an unforgettable week of competition.
Limited tickets are still available – eventim.de/en/event/blast-r6-major-munich-2025-bmw-park-20359451/?srsltid=AfmBOopQhyzSgQxb_US-Zn88vxsiuTymssx09erEQ1eVWWymEFEnisHf
Fans can grab tickets to experience the electric atmosphere live at BMW Park Arena, watch the world’s top teams battle it out for the final Major crown of 2025, and celebrate the very best of global Siege esports.
The post Final Sixteen teams confirmed for the BLAST Rainbow Six Munich Major appeared first on European Gaming Industry News.
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Cubeia expands Originals Studio with Turbo Crash launch
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Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.
Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.
Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.
Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.
A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.
Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”
The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.
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