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Betsson Ab Interim Report April – June 2020


Group revenue was SEK 1,532.8 (1,277.7) million, an increase of 20% with an organic increase of 12%.
Casino revenue increased by 40%. Sportsbook revenue decreased by 34% and the sportsbook margin was 6.9% (7.8%).
Operating income (EBIT) was SEK 217.7 (196.9) million.
The EBIT margin was 14.2% (15.4%).
Operating cash flow was 343.9 (390.6) million.
SIGNIFICANT EVENTS AND OUTLOOK
Acquisition of GiG’s B2C vertical completed.
New market entries into Colorado (USA) and Kenya.
The AGM in June resolved on dividend paid to shareholders in July of SEK 2.88 per share, corresponding to SEK 393.6 million.
The daily average revenue in the third quarter 2020 until 16 July was 35% (23% organic) higher than the average daily revenue of the full third quarter 2019.
CEO COMMENT
“I am proud that Betsson has delivered all-time high revenues under the most challenging conditions.”
“The second quarter was strong and followed the positive trend from the start of the year despite market challenges during this extraordinary period. The global pandemic had immediate effect on the Company from March onwards. We responded quickly and decisively to make changes in the offer, and I am particularly pleased to see the strong performance in casino. Sports betting revenues continued to be impacted in the second quarter by the pandemic as expected, however benefited from the progressive return of football and other sporting events at the end of the quarter. Our business has remained financially robust and resilient to this impact, being both diversified and flexible.
Our key focus areas remain the health and safety of both our employees and the societies in which we operate. Early on, we proactively took actions to enable both a safe and effective working environment for the whole Group and to ensure delivery of products and services to customers with uninterrupted quality.
From March to date, we have seen many changes in habits of how people work, interact, shop and enjoy entertainment, many enabled by advancements in technology and the use of digital devices. We believe the ongoing transition from offline to online has been further accelerated as a consequence of the global lockdowns. This will benefit the strategic direction of our business both short and long term.
In the quarter, we continued executing our strategic priorities, pushing through projects in accordance with the strategic plan. Betsson successfully completed the acquisition of the B2C operation from GiG and remotely onboarded approximately 60 new colleagues. We signed an agreement with Dostal Alley Casino in Colorado to enter the high-potential US market. Initially, we will start with B2C sports betting in the state of Colorado, with the ambition to sell our proprietary sportsbook to B2B customers in the future. In this quarter, we have also taken the first steps into Kenya by partnering with local partners. After the quarter, we have taken further steps to strengthen our position in South America where Betsson has expanded its presence in the only regulated market by acquiring 70% of the Colombian based operator Colbet. This deal will give us access to the Colombian market for online sport betting and casino.
The majority of our employees have been working from home and in the true `One Betsson’ spirit, we have all continued striving towards creating the best user experiences. This has been delivered through the full dedication of the teams, enabled by the quality of both our technical infrastructure and digital content. I am enormously proud of and thankful to all our people for their continued hard work and commitment to keeping the business momentum.
During this pandemic, governments have been modelling a range of scenarios of potential impact, several governments took immediate temporary actions on our industry such as either suspending gambling both offline and online or implementing restrictions on marketing. In the beginning of the third quarter, when most countries had removed Corona-related restrictions, Sweden sadly enough implemented restrictions on online casino, without empirical evidence. This measure will unfortunately push even more consumers to play outside of the Swedish regulation.
The immediate outlook is naturally uncertain, however Betsson is in good shape and we are in it for the long term. Our proprietary technology is a strategic advantage, our diversification in markets, verticals and brands makes us resilient to market fluctuations and our financials are rock solid. This makes me optimistic about the prospects for Betsson.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betsson Ab Interim Report April – June 2020

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Boomerang Partners set to shine at SiGMA Europe 2025 with sports-themed booth activities and the Golden Boomerang League winners celebration
From November 4th to 6th, 2025, Boomerang Partners will participate in SiGMA Europe 2025 in Rome, one of the most important events in the world for the affiliate marketing and iGaming industry. The company’s booth 5046 G will be a focal point, thanks to the signature ‘Boomerang Arena’ concept.
The ‘Boomerang Arena’ symbolizes the strong connection between sports and technological innovations, and reflects Boomerang Partners’ focus on the sports aspect of their business. The booth will be divided into several themed zones dedicated to football, golf, tennis, and boxing, as well as a location for sports-related interactive experiences.
Booth 5046 G will be the must-visit hub for SiGMA Europe 2025’s guests for many reasons. Boomerang Partners is preparing a variety of activities that are sure to generate heightened interest from booth visitors. They can look forward to various sports-related interactive experiences, mini-games, table tennis activity, and a unique gift auction. Details about the participation conditions will be announced later. Stay tuned for updates.
On November 5th, Boomerang Partners will ceremoniously announce and award the winners of its first sports traffic tournament, the Golden Boomerang League. It runs from September 1st to October 31st and is designed for both current and new affiliate partners of the company. The prizes include direct entry into the annual global tournament, the Golden Boomerang Awards 2026, and two all-expenses-paid AC Milan Experience packages, which include flights, accommodations, and tickets to a match at the San Siro Stadium. Boomerang Partners will provide this opportunity as the Official Regional Partner of AC Milan.
Book a meeting with Boomerang Partners’ managers now to learn about collaboration opportunities. There are only a few slots left.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
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Introducing Prize Ladder from Northern Lights Gaming
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Studio’s latest classic slot delivers exhilarating bonus action against a glamorous TV gameshow backdrop, with cascading reels adding to the excitement
Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming.
Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last.
Set on a vibrant stage with dazzling neon lights and a booming announcer voice, this ANYWAYS Rolling Reels game pays both left-to-right and right-to-left.
ANYWAYS Rolling Reels is triggered on any win and kick-starts a cascade where winning symbols are removed and new ones roll in, opening up chances for more consecutive wins.
The excitement builds with the Prize Ladder™ itself, which increases the value of winning symbols with every consecutive cascade in a single spin. And if a Padlock symbol lands on the final cascade, those juicy symbol values get locked in for the next spin.
This wouldn’t be a Northern Lights Gaming slot without a glitzy Free Spins bonus, which gets triggered when three or more Scatter symbols land. This gets the player eight Free Games with the Awards Cards held for the duration.
Then there’s the Super Spins, which are triggered when the player lands a full reel of the same symbol with Star overprints on reels one or five.
One whole reel of the same symbol also has a chance to trigger the Super Spins. The reels then spin in more of that symbol across the reels. Each position that is not held, spins, with either the triggering symbol, blank or Scatters.
Additional symbols and Scatters that land are held on the reels, and for each Super Spin, the Prize Ladder award rolls up one level.
Now for the Buy the Bonus options – players can Booster Buy, which increases the chance of triggering the Free Spins, Super Spins and the Padlock Bonus, or they can opt for the Bonus Buy to head straight to the Free Spins, Super Spins or Super Free Spins.
Chris Loftus CEO at Northern Lights Gaming, said: “Prize Ladder is a classic slot that plays more like a bonus-heavy video slot. It’s a game that’s all about the glitz and glamour, and climbing that ladder to unlock the game’s biggest bonuses and wins.
“The entire team has really pulled together for Prize Ladder, and the result is a visually striking slot with gameplay that gets pulses racing thanks to a smart combination of mechanics and bonuses, including some of our unique in-house features like Rolling Reels.
“Think your players are ready to take on the Prize Ladder? There’s only one way to find out.”
The post Introducing Prize Ladder from Northern Lights Gaming appeared first on European Gaming Industry News.
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Relum Appoints New Head of International Relations to Strengthen Global Presence
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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.
Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.
In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.
Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”
Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”
This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.
The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.
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