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Examining the Relationship Between eSports and Online Gambling
The adoption of most sports within online gambling systems means travelling paths long since forged. Owing to the relatability of existing frameworks, creating new entries for the arrival of a traditional sport is usually a simple pursuit. ESports games buck this trend, with their digital nature creating the potential for unprecedented involvement and unique interconnectivity.
While these aspects of eSports are often fundamentally misunderstood or underestimated, a closer examination reveals how deep these relationships could run and how beneficial for the greater betting industry they could be. From bringing in newcomers to adopting new approaches in viewing, there is a lot of mapped and untapped potential in eSports for the iGaming world to cover.
Raw Numbers
One of the most immediately visible ways in which eSports aids the online betting industry comes from the vast inbuilt audience. According to an article at venturebeat.com, around 2.4 billion people played video games in 2019 alone. At the top of this spectrum are titles likes League of Legends and CS: GO, two popular eSports titles which boast around 115 million and 24 million monthly players respectively.
The Ease of Integration
These numbers are important not just for how they illustrate engagement potential, but also in how eSports engagement relates to digital forms of viewing and gambling. For traditional sports like football or tennis, there is a strong reliance on more established methods of viewing. Most often, punters are relegated to watch only a limited selection of physical sports matches on television or digitally, if they have access.
Esports is very different in this regard, allowing practically every game and tournament, even in minor leagues, to be viewed worldwide over the internet, usually for free. Such a level of integration and mass adoption is not something that can be matched by traditional means, giving eSports a comparative leg-up on physical sports.
Many sports bettors find enormous appeal through cheering through each step of the game and, given the better access which eSports games offer, this provides enthusiasts not just with a way to enjoy their sport of choice but with several opportunities to engage with different brands. Both for eSports fans newly introduced to betting via online infrastructure and established bettors looking for something new, these digital choices are opening doors.
Such advantages don’t only apply to live games either, as the ability to watch replays is another area aided significantly by the digital nature of eSports. For an example of this, readers could look at the Overwatch League Replay Viewer available at playoverwatch.com. This program gives punters the ability to download completed matches and watch them at every possible angle, as they wish. With additions like slow motion, overlays, and other tools, serious gamblers who wish to more closely examine players and teams’ performance are gifted a rare opportunity.
The final advantage for online betting which bears mentioning is the ease of fitting eSports games legally within existing gambling websites and systems. As Legalbetting.com explores, legal online sports betting has been a widely accepted component of the industry for years. In the United States, for example, this kicked off in 2018 and, since this point, considerable work has gone into ensuring all aspects are safe for both the bettors and the bookies.
Rather than requiring expensive and difficult to implement new laws, eSports have slotted into already developed sports betting services. Given just how important and strict the rules around legal online betting are, eSports games have begun their mainstream gambling life with advantages that many other sports took years to find.
As a spectator sport, eSports have accomplished astonishing success in the last two decades. From tournaments held in basements to finding showings on major international channels like ESPN, the world is now taking notice. As an industry with such a strong emphasis on sports and the digital both, online betting services are in a unique position to leverage eSports’ explosive growth. With both online casinos and eSports still far from reaching a plateau of popularity, this relationship is going to be one to watch.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Examining the Relationship Between eSports and Online Gambling
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Nazara raises INR 495 crores from existing investors Arpit Khandelwal and Mithun Sacheti led entity, stake increase to trigger open offer
Arpit Khandelwal, Founder & Managing Partner of Plutus Wealth Management LLP and Mithun Sacheti, tech entrepreneur and Founder of Caratlane, have announced a strategic partnership with Nazara Technologies Limited and its promoters, Vikash & Nitish Mittersain. The transaction involves a significant investment of INR 495 crores by Axana Estates LLP, with the stake increase triggering a mandatory open offer and reinforcing the collective vision of accelerating Nazara in its path to becoming a global leader in gaming and digital entertainment.
Key Details of the Transaction
- Preferential Issue: Axana Estates LLP, whose designated partners include Arpit Khandelwal and Mithun Sacheti, will infuse INR 495 crores into the Company to acquire ~5.40% stake through a preferential issue of equity shares at a price of INR 990 per share. This transaction has been approved by the Company’s board and is subject to shareholder and regulatory approvals. The issued shares will comply with SEBI (ICDR) Regulations, 2018, including lock-in requirements.
- Open Offer: Plutus Wealth Management LLP and Axana Estates LLP, along with PACs, will launch a public open offer to acquire an additional 26% stake in Nazara, as per SEBI (SAST) Regulations, 2011. This is subject to regulatory approvals and completion of the open offer process.
- Post-Transaction Shareholding: Assuming full acceptance of the open offer, the total shareholding of Acquirers and PACs, along with the existing promoters (Vikash & Nitish Mittersain) and promoter group, is expected to be ~61.5% of the Company.
Strategic Benefits and Leadership Continuity
This partnership brings together complementary expertise and resources, creating a powerful alliance enabling Nazara to access new markets, leverage cutting-edge technologies, and enhance operational efficiencies.
Nazara will continue to operate independently under the leadership of its Chairman & Managing Director Vikash Mittersain along with Jt. Managing Director & CEO Nitish Mittersain.
The investment will be directed toward accelerating organic growth, strategic acquisitions, and expansion into new markets.
Nitish Mittersain, Jt. Managing Director and CEO of Nazara Technologies, said: “Nazara is set for global growth, and we are excited to partner with Arpit & Mithun, who share our vision. Their belief in our potential and expertise will help us scale new heights, positioning Nazara as a unique global gaming company from India.”
Arpit Khandelwal, Founder & Managing Partner of Plutus Wealth Management LLP, added: “We are excited to deepen our investment in Nazara, a company with a proven track record of capitalizing on global gaming trends. This consolidation of ownership will provide growth capital and bring strategic expertise to support Nazara, its promoters & team in the journey of becoming a world-leading gaming and entertainment brand.”
Mithun Sacheti, Designated Partner of Axana Estates LLP & Founder of Caratlane said:
“Gaming is the new consumer play, blending entertainment, technology, and community to create unmatched engagement. It has become a powerful platform to connect with audiences and shape consumer behaviour in real time. We are thrilled to partner with Nazara to unlock its immense potential and drive global growth and look forward to unlocking the Company’s full potential in collaboration with its exceptional management team.”
In addition to this strategic partnership, Nazara is bolstering its mobile gaming portfolio with the acquisition of two popular game IPs from ZeptoLab.
The Nazara board today approved the acquisition of the intellectual property rights of two popular mobile gaming titles, ‘CATS: Crash Arena’ and ‘King of Thieves’ from Barcelona-based game developer and publisher ZeptoLab for a total consideration of USD 7.7 million (~INR 67 cr). Through this acquisition, Nazara will own the game IPs and will also publish the games under the “Nazara Publishing” banner further strengthening its position in the global mobile gaming market.
The post Nazara raises INR 495 crores from existing investors Arpit Khandelwal and Mithun Sacheti led entity, stake increase to trigger open offer appeared first on European Gaming Industry News.
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Safer Gambling Charities recognised on opening day at ICE Barcelona
Safer Gambling charities Gordon Moody (€30,000), Fejar (€25,000) and FES (€10,000) have been named as the beneficiaries of the charity fund generated by the sponsors of the ICE Sustainable Gambling Zone.
The €65,000 fund was the result of generous donations from leading brands comprising Cirsa, Grupo Orenes, Betsson Group, Flutter, Acordjoc, Alea, Novomatic, Playtech, and Novomatic Spain and takes the total donated at ICE to €385,000.
Ewa Bakun, Clarion Gaming’s Director of Industry Insight said: “Thanks to the generosity of our sponsors I am delighted to be able to announce what are significant five-figure donations to the three charities all of which do outstanding work in the safer gambling space.
“Player Protection is a fundamental objective shared by everyone associated with the Sustainable Gambling Zone. The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset of the player journey.
“This includes the incorporation of safer gambling considerations from the very start rather than as just a compliance requirement. The goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience but where the small proportion who are at risk of developing problems are proactively identified and assisted by operators.”
Clarion Gaming was the first event organiser to embrace safer gambling when it introduced the ICE Consumer Protection Zone seven years ago which went on to establish a template for other events to follow.
Featuring a total of 26 safer gambling bodies, including Spanish organisations ASENCAS and FEJAR, the SGZ will also host three days of educational content dedicated to consumer protection and ESG.
For more information on the world’s biggest gaming technology event and to register: icegaming.com
The post Safer Gambling Charities recognised on opening day at ICE Barcelona appeared first on European Gaming Industry News.
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Global bettors demand payment choice, speed, and security in play
Paysafe’s annual ‘All the Ways Players Pay’ report reveals insights from 4,300 online sports bettors across Europe, North America, and LATAM
A positive payment experience makes 82% of global online sports-bettors stay to continue wagering with sportsbooks, according to new research released today by leading payments platform Paysafe (NYSE: PSFE). Beyond player retention, the latest ‘All the Ways Players Pay’ annual report underscores the critical role payments play in customer acquisition and the importance of sportsbooks offering localized cashiers with alternative payment methods (APMs) to ensure payment choice plus fast and secure transactions.
The 2025 edition of the report, which includes Latin America for the first time, reveals players in the region share North American and European bettors’ priorities when choosing a sportsbook. Globally, quick and easy payouts are the top factor in sportsbook selection, with 34% of bettors prioritizing payout speed over brand trust (33%), promotions, and odds (both 24%), user experience (18%), and sports market variety (17%). Cashing-out quickly is particularly important to bettors in Romania (prioritized by 42%), the U.S. (41%), and Argentina (37%).
Beyond payouts, global players consider other payment factors more important than everything else except brand trust. Bettors seek rapid deposits (25%) and the availability of their preferred payment methods (also 25%) when choosing a sportsbook.
Players’ desire for diverse payment preferences demonstrates the importance of operators maximizing payment options. In the regions surveyed, debit cards remain the top payment choice (42%), trending even higher in Mexico (63%) and Peru (56%) as well as in jurisdictions that ban iGaming credit card transactions like the U.S. state of Tennessee (51%) and the U.K. (48%).
Despite restrictions, credit cards are preferred by 24% of players globally and remain the top payment method in France (39%). But APMs like digital wallets are challenging cards’ popularity. Digital wallets are a top choice for 38% of global players and are even more popular in Argentina (52%) and densely populated U.S. states like New York (48%) and Florida (46%).
Interest in local payment methods (LPMs) available only in specific regions is robust in the U.S. (16%), where Venmo is popular, but trends highest in Colombia (29%) and Ecuador (24%).
Against the backdrop of a resilient cash culture, LATAM players favor eCash for iGaming, with 30% of Colombians and 25% of both Peruvians and Ecuadoreans considering it a preference, though cash’s popularity also stands strong in Spain and the U.K. (both 22%).
In addition to localizing their cashiers, operators need to focus on transactional speed. With players demanding rapid payouts, 42% of global players expect to cash-out instantly. And 34% consider fast deposits critical to their payment experience, trending highest in Colombia (45%) and Ecuador (43%).
Transaction security is even more important, with 41% of global bettors prioritizing this in their payment experience. Players in Argentina (51%), Peru (48%), and Colombia (46%), as well as Romania (44%) and Italy (43%) appear particularly sensitive to security concerns.
Players’ confidence in the security of their transactions continues to improve, with 66% more confident than a year ago, though there’s no room for operator complacency, with 8% less confident and 26% on the fence. These doubters almost certainly impact operators’ revenue, with 32% of players who’ve not wagered in 6+ months saying fraud concerns were their major blocker.
Looking ahead, players reveal a strong appetite for real-time payments, with 73% expecting this to become the norm at sportsbooks within two years. Over the same period, adoption of APMs like digital wallets and eCash will likely grow, with 60% expecting to wager more with one. Bettors in Colombia (85%) and Peru (81%) are particularly bullish on upping the ante with APMs.
“Our latest ‘All the Ways Players Pay’ research report surveys online sports bettors’ transactional preferences across an unprecedented range of regulated markets in the Americas and Europe,” said Zak Cutler, President of Global Gaming at Paysafe. “Payments are crucial for player acquisition and retention in every single market, but there can be no one-size-fits-all approach. Operators will only maximize conversions and minimize churn if they localize their cashiers and respond to player demand for an exhaustive range of payment options that balance transactional speed with security.”
The post Global bettors demand payment choice, speed, and security in play appeared first on European Gaming Industry News.
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