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UK Advertising Standards Authority Bans Coral Ad

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UK Advertising Standards Authority Bans Coral Ad
UK Advertising Standards Authority Bans Coral AdReading Time: 2 minutes

 

The UK Advertising Standards Authority (ASA) has banned a gambling ad from Coral.

The complaint against Coral is related to a social media post which the company used to promote betting on the Cheltenham Festival horse racing meet. The social media post was with the caption “Have Another Go,” which showed a punter’s disappointment turn to a smile after receiving a free bet.

The company posted the video on Twitter with the text: “We’re as passionate about the bet as you are. So, get your stake back as a free bet if your horse fails to finish.” It also broadcast a similar ad on television. The complaint argued that the ad encouraged players to make repeat bets.

Coral said that the promotion was a “form of insurance” on a bet that is common in the industry and was not designed to encourage repetitive play.

It said the tweet had “aimed to highlight the prize of the promotion, while keeping within a certain character count and without encouraging socially irresponsible behaviour,” and said it would not use the ad or the “Have Another Go” tagline again.

The ASA ruled the commercial broke the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP), which states that advertisements must not “portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm.”

It said: “We considered that the claim ‘Have another go,’ together with the video ad which featured a man whose mood was instantly lifted following a free bet back, gave the impression that the decision to gamble had been taken lightly and was therefore likely to encourage some consumers to take up the offer repetitively.”

Coral was told it must not use the ad again in its current form and must avoid presenting promotions in ways that were likely to encourage repetitive gambling.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Advertising Standards Authority Bans Coral Ad

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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IZIGROUP and Gamblers Connect Enter a New Partnership

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Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is excited to announce its latest strategic partnership with a true pillar of the European gaming industry: IZIGROUP.

Based in Malta, IZIGROUP is one of the most respected and established operators in the iGaming world. Its influence is immense, serving as the exclusive concessionaire for the National Lottery of Malta through their subsidiary, National Lottery plc. They also operate Malta’s most iconic land-based casino, the Dragonara Casino, a name synonymous with quality and heritage since 1964. The group also has a sports and casino betting platform, IZIBET.

But this partnership isn’t just about land-based prestige. IZIGROUP has powerfully translated its decades of experience into the digital realm with a formidable iGaming presence. This includes their flagship online brands, Dragonara Online Casino and IZIBET which are rapidly expanding beyond Malta into international markets.

Gamblers Connect’s mission has always been to act as the essential bridge, connecting its community with the most trusted, innovative, and responsible operators in the industry.

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With €920 million in total gaming turnover last year and a clear strategy focused on digital innovation, IZIGROUP represents the gold standard of a modern, successful, and ethical gaming operator.

Gamblers Connect is proud to feature IZIGROUP’s brands and to provide users with a direct connection to their world-class portfolio. This collaboration strengthens the network and, more importantly, reinforces a promise to only partner with the best.

Gregory Busuttil, Acquisition & Retention Executive at IZIGROUP, commented: “This feels like a true partnership, not just another campaign — and that’s what sets it apart.”

Gjorgje Ristikj, Founder & CEO at Gamblers Connect, stated: “Our collaboration with IZIGROUP marks an important milestone for Gamblers Connect. Joining forces with a reputable Malta-based brand allows us to combine credibility with reach, delivering stronger exposure, better performance and a more mature presence in the industry. We see this partnership not as a campaign, but as the beginning of a long-term strategic relationship.”

The post IZIGROUP and Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.

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ZITRO PRESENTS NEW SLOT “BRAVE DRAGON”: PICK YOUR LUCK AND BRING DRAGONS TO LIFE!

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Enter a mystical realm where three dragon eggs hold the power to unlock legendary fortunes. In Brave Dragon, you control a special Lucky Cell that you can place manually anywhere on the reels for each spin. When fuchsia, red, or blue coins land in your Lucky Cell, they instantly summon mighty dragons that boost prizes, multiply rewards, and increase coin values. Experience up to three bonus rounds running simultaneously on their own reel sets, while landing a single MEGA or SUPER symbol in your Lucky Cell awards the respective jackpot. Play Brave Dragon exclusively on the FANTASY cabinet!

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Stay tuned—more legendary releases are about to hatch!

The post ZITRO PRESENTS NEW SLOT “BRAVE DRAGON”: PICK YOUR LUCK AND BRING DRAGONS TO LIFE! appeared first on European Gaming Industry News.

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A Splash of Color and a Burst of Fun with Amusnet’s newest release – Bulky Fruits Buy Bonus

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Amusnet brings a burst of color and excitement with Bulky Fruits Buy Bonus, a fresh twist on the classic fruit theme. This lively new release packs plenty of flavor, energy, and fun, delivering nonstop entertainment and juicy surprises at every turn.

Bright, bold, and brimming with action, Bulky Fruits Buy Bonus brings players right into the heart of the game with its Buy Bonus feature – letting them jump straight into bonus rounds without waiting. The familiar Wild symbol boosts rewards, while the Dollar Sign and Star Scatters light up the screen with chances for extra wins and special features.

And when luck decides to shine, the Jackpot Cards feature reveals hidden surprises and jackpots, adding even more layers of excitement. Together with Free Spins and Lucky Spin, every moment is filled with color, anticipation, and a splash of juicy fun.

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Substitutes for other symbols to enhance combinations and increase wins.

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Dollar Sign and Star symbols help trigger special features and unlock extra prizes.

Gamble 
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The post A Splash of Color and a Burst of Fun with Amusnet’s newest release – Bulky Fruits Buy Bonus appeared first on European Gaming Industry News.

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