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What is the future for Norway’s betting monopoly?

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What is the future for Norway’s betting monopoly?

Norway currently enforces a strict ban on all online betting run by anyone other than monopoly operator Norsk Tipping. Yet, despite its latest efforts to keep unlicensed operators out, there are still other options available for Norwegians as it isn’t stopping the people from playing at foreign licensed operators should they choose to.

The policy of making Norsk Tipping the sole licensed operator while keeping foreign betting companies off the Norwegian market has been a favoured approach by shifting governments in the country over several decades. 

For the most part, this has been uncontested by the general population. The services offered by Norsk Tipping have typically been satisfactory for most players and with Norsk Tipping’s obligation to return its profit to society, this has been accepted by many as a fair compromise. 

The motivation behind this policy is often said to be a desire to protect players by controlling which types of gambling services are made available. Allocating money from the gambling industry to organisations working towards the greater good of society is also seen as important. 

However, with international betting companies entering the Norwegian market by offering their services online, this strategy is proving increasingly hard to keep up. Several measures have been taken in the last couple of years to ensure that unlicensed operators stay out of the Norwegian market, for example by blocking transactions to gambling sites. Despite being met with criticism, Lottstift shows no signs of giving in to the external pressure.

 

The shift to online complicates matters

Competition among online betting companies is fierce, and considering how difficult it is for one country to legislate online activity without resorting to means more often seen in countries of a far less democratic nature, the challenges faced by Norsk Tipping are getting bigger. 

In addition, as regulation fails to keep international online actors out, many argue that today’s situation in Norway is, in reality, a free-for-all system where companies required to follow strict regulations in most neighbouring countries are given a free pass to target Norwegian players.

A quick look at the Norwegian comparison site Oddsbonuser.nu tells us that a lot of operators are interested in the country and some of these would welcome regulation. 

For example, Kindred Group and Betsson Group – both members of Norsk bransjeforening for onlinespill (NBO). As can be read on their website, “NBO will promote the introduction of a responsible and sustainable licensing regulation of the Norwegian online gambling market”.

Even though regulation is very unlikely at this point, it’s hard not to fall into the pit of ‘what if’. Close at hand is the situation in Sweden, which regulated the gambling market in 2019. 

Sweden had previously followed a similar path, before abandoning its monopoly. Betting companies can now – by obtaining a licence – operate and advertise on the Swedish market, given that they follow regulations set by Swedish authorities, including paying Swedish taxes.

This naturally means tougher competition for state-owned former monopolist Svenska Spel, but also that politicians now can regulate and limit how betting companies can operate, for example when it comes to promotions and bonuses. But even so, recent proposals of further tightening the regulation in Sweden have caused waves amongst the licensed operators in the country. 

The operators and Spelinspektionen, the Swedish Gambling Authority, are worried that this might cause players to move away from licensed operators and that the black market will grow even bigger – making it worse than pre-regulation in the country. With this in mind, Lottstift is likely even more certain that their strategy is better left unchanged.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players

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The AskGamblers Casino Complaint Service is a vital wheel in the mechanism of AskGamblers, and lately, that wheel has been spinning faster than ever. After reaching the $70 million milestone only a few months ago, the service has now gone above and beyond once again.

At AskGamblers, every complaint is handled with care and persistence to ensure fair treatment for players facing issues with online casinos. The most recent case involved a user who had difficulties withdrawing their winnings from Jackbit Casino. The amount in question was significant – $3,311,000.

After the AGCCS team reached out to the casino, the issue was resolved in less than two weeks, and the player successfully received their funds.

Since its launch in 2009, AGCCS has now returned over $80 million to players across the globe.

Dijana Radunović, General Manager at AskGamblers, said: “Every time our complaint team reaches a new milestone, I’m reminded of how much passion and effort they put into helping players. We’re proud of them and the impact they’re making – it’s a reminder that fairness in gaming really matters.”

The post AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players appeared first on European Gaming Industry News.

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UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling

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The UK Gambling Commission has published the fourth and final report in its series exploring the complex and evolving issue of illegal online gambling.

The series — launched earlier this year — set out to improve understanding of consumer engagement with illegal online gambling, the risks it poses and the actions being taken to disrupt it.

Over the past months, the Commission has published three reports examining:

Part 1: Consumer awareness, drivers and motivations

Part 2: Consumer engagement and trends

Part 3: Disruption of illegal online gambling

This report — “Estimating the size of the illegal online gambling market” — explores the challenges of quantifying an activity that is, by its nature, hidden.

Understanding the challenge

The report highlights that while measuring the scale of the illegal online gambling market is essential for effective enforcement and policy-making, doing so presents significant methodological challenges. Reliable data is limited, and assumptions are often required to fill gaps — meaning that confidence in any single estimate is inherently constrained.

The Commission draws parallels with other areas of illicit activity, such as the trade in illegal tobacco, where government departments face similar difficulties estimating financial impact.

Building on progress

Although no single estimate of market size has been published, the Commission’s work to date has built a stronger evidence base and clearer understanding of both consumer behaviour and illegal operator tactics.

The series has found that:

• consumer motivations to use illegal sites are varied — there is no single driver of engagement

• some consumers are unaware that they are gambling illegally, highlighting the need for greater public awareness

• not all activity in the illegal market represents a direct loss to the regulated sector, as some consumers are self-excluded or otherwise unable to gamble legally

• there is currently no evidence of sustained growth in engagement with illegal websites where data has been collected

• a range of disruption and enforcement tactics are being deployed, supported by cross-industry and international collaboration.

A shared responsibility

The Commission emphasises that tackling illegal gambling requires a coordinated response. Efforts to measure, monitor and disrupt the illegal market will depend on continued collaboration across government, industry, digital platforms and financial services.

Chief Executive, Andrew Rhodes said: “Illegal online gambling remains a serious threat to consumers and to the integrity of the regulated market.

“While measuring the full scale of the problem is complex, our understanding is growing — and so too is our ability to disrupt illegal operators.

“Our independent research has strengthened the evidence base, improved transparency, and underlined that progress depends on a collective effort across sectors.”

Next steps

Although this marks the end of the current series, the Commission will continue its programme of research, data collection and enforcement activity.

The post UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling appeared first on European Gaming Industry News.

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NuxGame Wins in Two Categories at EiGE Awards 2025

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NuxGame has earned two respected titles at the 2025 European iGaming Excellence (EiGE) Awards:

• Best Innovation in iGaming Technology

• Best Marketing Campaign: “DONUT MISS OUT”

These awards, presented at the European Gaming Congress in Warsaw, recognise teams that achieve strong results and help create the future of iGaming.

“Best Innovation in iGaming Technology” Award

This award celebrates products that meaningfully improve how operators launch, personalise and scale. It reflects the company’s ability to simplify iGaming operations through one online casino API, fast launch times, powerful analytics and tools that effectively boost player engagement.

What Made “DONUT MISS OUT” the Best Marketing Campaign

The “DONUT MISS OUT” campaign brought a friendly brand experience to iGB L!VE London and supported clear sales objectives, leading to high engagement and relevant business leads.

The post NuxGame Wins in Two Categories at EiGE Awards 2025 appeared first on European Gaming Industry News.

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