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Betting Brands may Shift Focus from Sports to Casino Amid COVID-19 Pandemic

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COVID-19 has shaken up the world. No one and no business has been left unaffected by the virus, and that includes the betting industry. Land-based casino and betting shops have especially felt the impact of the novel coronavirus, which has forced these establishments to close to help stop the spread of the disease. Even the biggest sports betting brands in the UK have suffered online and offline from the widescale suspension, postponement or cancellation of major sporting events.
There’s no question that as far as the gambling industry is concerned, brick and mortar betting shops and casinos have taken the hardest hit, with one of the worst cases being in Nevada, which shut down every casino on its famous Las Vegas strip back in mid-March. Nevada depends on tourism more than any other U.S. state and is used to catering to tens of millions of visitors annually. Unemployment rates are expected to go up by a minimum of 30% in the state, according to the Nevada Resort Association. This has left many to wonder and worry if Vegas’ big names like Wynn Resorts, MGM Resorts, and Sand Crop. will survive the virus’ economic impact, even with help from the financial relief plan.
That said, the closures caused by the coronavirus have been felt across the industry. For instance, the impact on big groups like GVC has resulted in the company taking steps to do what it can to alleviate the strain that has been placed on its operations. Like other companies, GVC has been working hard to lower costs and re-prioritize activity to preserve free cash while making sure its customers continue to be able to enjoy great experiences. Among these re-prioritisations has been reducing the amount spent on sports content, online sports marketing, and trading costs.
Photo source: Shutterstock
Even online Sportsbook is not Immune to Coronavirus
Naturally, the online gambling industry has a massive advantage over its land-based counterparts. No one needs to social distance online and gambling can be enjoyed safely from home 24/7 via a computer or mobile, whether one is self-isolating or in full quarantine. However, in spite of this fact, online sportsbooks continue to find it a challenge to make the most of the internet advantage.
With no active mainstream sports, online bookies have been forced to fill the void with more emphasis on the virtual world of sports, including animated versions of major horse races like the Grand National, which was canceled because of the COVID-19 pandemic. The Virtual Grand National, like other virtual races, was a computer-simulated race. It included virtual spectators and virtual ambulances that followed the runners and riders around the courses.
Beyond virtual sports, digital bookmakers have also placed greater focus on eSports as well as other lesser known events. Still, even with the focus on these other events, all online bookmakers have seen a dramatic decline in depositors and increased churn rates because it is simply far too difficult to retain players when the major sports betting markets are at a standstill.
Many of the big name gambling operators have watched the value of their shares suffer from the COVID-19 outbreak. Some of these include:
- William Hill shares have dropped by more than half since the 21st of February 2020
- GVC Holdings (owner of Ladbrokes Coral) has seen a drop in share prices by more than 20%
- Flutter Entertainment (owner of Paddy Power Betfair) has seen its share value tank by over 15%
Sportsbooks May Shift their Focus to Online Casinos
Online casinos, which offer online slots, virtual table, and card games, scratch cards, live casino games, etc. are in much better shape than their sportsbook cousins and that’s because they don’t depend on sports or other major events to continue carrying on with business as usual.
As such, many bookies that also offer a casino platform may consider cross-selling their online casino products to their existing sports betting customers in an attempt to recoup some of the money they’ve lost. This tactic could work as bored housebound punters, who previously focused solely on sports, can be keener to engage in casino entertainment until they can bet on their favorite football matches or horse races again.
Since March, COVID-19 has shut down most economies and sent more than a billion people into lockdown. Like many other businesses considered non-essential, land-based gambling establishments have closed their doors until the outbreak and restrictions ease. While only time will tell how well gambling operators will fare once the worst of the pandemic has run its course, for now, all they can do is focus on their online operations and survive as best they can. For some, online casinos could potentially provide the life raft they need to stay afloat.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betting Brands may Shift Focus from Sports to Casino Amid COVID-19 Pandemic
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RocketWisdom: 100 Real Player Insights in One Book
RocketWisdom is one of RocketPlay’s most personal projects to date — an authentic digital book featuring over 100 real stories, rituals, and gaming habits shared by RocketPlay players. It began as a small internal effort to explore the fun side of play — how people enjoy their gaming moments and what small traditions make the experience special. It has since grown into a full eBook, now available for download.
What is RocketWisdom?
RocketWisdom is a compact, living digital book featuring 100+ stories, rituals, and personal gaming habits submitted by verified RocketPlay users. These aren’t polished guides — they’re human: lucky charms, timing bets, favourite slots, pre-spin habits, and little moments that make play unique.
RocketWisdom is more than a campaign — it’s a celebration of players’ creativity, shared fun, and community spirit.
Originally, players would periodically share their favourite gaming stories and rituals with the RocketPlay support team and on social media channels. The casino team got curious: what makes each player’s gaming moment their own? Are there funny traditions, habits, or superstitions behind the spins?
So they asked the community directly — and the response was overwhelming. More than 500 submissions arrived: many deeply personal, some playful, others describing family traditions or lucky moments. What started as a simple idea soon grew into a collection worth preserving, so RocketPlay gathered it into a book — first intended for an internal circle, but as more players asked to see it, RocketPlay decided to make RocketWisdom publicly available.
What’s inside
- 100+ real stories and rituals from players — from lucky charms to favourite slot routines
- Exclusive bonus code embedded in the book for instant testing
From 4.11, RocketWisdom can be downloaded directly from the RocketPlay website in two convenient formats — PDF and EPUB — making it easy for players to explore the collection from any device.
Why it matters
Today’s players expect more than chance — they want shared experience, creativity, and fun. RocketWisdom delivers inspiration, smiles, and connection for both seasoned spinners and newcomers.
For streamers and content creators, it offers authentic and entertaining material ideal for livestreams, reviews, and community challenges.
For operators and affiliates, player-driven storytelling helps build engagement and a more connected community.
Beyond being a book, RocketWisdom became a heartfelt celebration of creativity and playfulness shared by the RocketPlay community. Inside the book, readers will find promo codes that invite them to try selected games — closing the loop between inspiration, curiosity, and play.
RocketPlay is a trusted online casino with over 9,000 slots from top providers. Highly rated on CasinoGuru (9.8/10), AskGamblers (9.06/10), and Trustpilot (4.4/5), it’s recognized for its quality, fairness, and reliability. The platform holds trust certificates from Chipy.com, CasinoGuru, and AskGamblers, and offers regular bonuses, tournaments, and strong Responsible Gaming features.
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Orange Gaming B.V. obtains license to offer online casino games in the Netherlands
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Orange Gaming B.V. has been granted a license by the Netherlands Gambling Authority to offer online casino games against the license holder in the Dutch market. With this milestone, Orange Gaming sets a clear course: safe, fair, and transparent online entertainment for Dutch players.
Petrit Dibrani, Director of Orange Gaming B.V., comments:
“We are a Dutch team with short communication lines and a down-to-earth mindset. My background in compliance forms the foundation of our decisions. We aim to go live soon, but we do so carefully and fully in line with all regulations. The Dutch market is demanding, with high taxes and strict limits, yet it also holds significant potential. That’s exactly why we focus on innovation, efficiency, and genuine attention to the player.”
Orange Gaming positions itself as an agile challenger among larger operators. Safer-play-by-design is embedded in all processes and communication. Limits, tools, and game rules are clearly explained, helping players stay in control and make conscious choices. The platform also includes several unique features that will be unveiled upon the website launch.
The post Orange Gaming B.V. obtains license to offer online casino games in the Netherlands appeared first on European Gaming Industry News.
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PropellerAds launches localized platform in China
Reading Time: 2 minutes
PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
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