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Exclusive Q&A with Marcus Honney, AvatarUX MD
Reading Time: 4 minutes
As a rising star of the iGaming industry, could you give us some background on the company?
M.H.: AvatarUX officially launched during SiGMA 2019 and we’ve enjoyed a swift rise in the casino supplier market. As one of the original partner studios of Yggdrasil’s YGS Masters programme, we released our first game, Lilith’s Inferno, and received great reviews from both players and operators, setting us on a steady course to hit the ground running in 2020.
From the very beginning we’ve been incredibly fortunate that the investor interest in our project has afforded us the opportunity to choose partners with whom we can truly collaborate with. We took the approach that we wanted investors that were going to be part of the journey with us.
The partners we have are all from the industry and are passionate about games. With experience in both the operator and design elements, and a proven track record in European and Asian gaming – AvatarUX is a truly global unit.
AvatarUX is one of the original partner studios of Yggdrasil’s YGS Masters programme, how important a step was it to join forces with such a well-established company?
M.H.: Being an independent studio, it was paramount to align ourselves with partners who had experience in the European markets. Yggdrasil’s connections were a major factor in why we applied for its YGS Masters Programme, and since being accepted our relationship has gone from strength to strength.
As a new casino supplier, there is a lot to focus on promoting our games effectively. Rather than attempt to do that alone we felt it prudent to join forces with an experienced publisher who can get games to operators swiftly. Currently we use Yggdrasil in our Go To Market strategy in Europe, to promote our portfolio of games and help formulate our road map.
The slot designing sector is highly competitive – what makes AvatarUX’s offering stand out from the crowd?
M.H.: At AvatarUX, we are always looking for that balance between art and captivating game play. Today you need an identifiable expression as a studio to get awareness and affection from customers whether they are operating brands or players. As a studio, we’re not afraid of doing something new but we’re also very conscious of the feedback we receive from operators and adjusting to that. Being a smaller team we have the benefit of agility – it’s easier to turn around a speedboat than a yacht, and it’s our ability to react quickly to customer feedback, while utilising the global experience of our partners that helps us stand out in a very competitive market.
We are also very focused on the game development process and finding the optimal maths model to deliver the perfect gaming experience. As a result, we always invest a lot in R&D prior to starting production. Essentially, we finalise the game as a basic playable math prototype and then add the best-looking art and animations. The result delivers a significantly higher level of quality for the real-money player experience.
You released your first title, Lilith’s Inferno, earlier in the year to very positive feedback. Can you tell us more about the game development process?
M.H.: With the company still relatively small, the development process is all about collaboration. The initial concept is looked at collectively by the team. An early playable maths prototype is then produced and from that point on, everyone gets the opportunity to contribute to how the game is developed. We then discuss the features we want to use, but the prototypes are the key starting point for us.
Our next four releases are going to be based on an exciting new mechanic named Popwins
, but each release will have additional features. The first game with the new mechanic, PopRocks
will be released in April. With these next titles we are in an ideal position to use the vast experience of our team to add new features to a game mechanic we know will be a hit.
The game’s Asian-influenced art and game mechanics seemed to be a real hit with players – do you plan to continue releasing games in this style going forward?
M.H.: We were delighted with the feedback we got about our first game, it was also very well received by critics on YouTube and Twitch. The game’s mechanics were especially popular, and we will be introducing more new game mechanics with our next four releases. Going forward, you will see a road map with Asian-influenced art style games based on known classic mechanics with incremental innovations. And while the games may be based on local classic casino art style, our designers in Hong Kong never shy away from adding an exciting new twist.
What are AvatarUX’s aims for 2020?
M.H.: As an independent studio with high ambitions we see the need for very agile publishers that can help us establish ourselves among operators, studios and affiliates. We are launching four more games this year to complete the series and establish our games library. It’s important for us to carry on the momentum we built up after the release of Lilith’s Inferno as we evolve and develop the studio. With ICE just around the corner we will be able to showcase our innovative game mechanics and start 2020 as we mean to go on. We understand fully that there is a lot of competition and that we need to be mindful about our decisions going forward, but we are excited about the future and we will focus on continuing to grow.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Marcus Honney, AvatarUX MD
Latest News
Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights
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Acquisition to Accelerate Revenue, Adjusted EBITDA, and Free Cash Flow Growth and will be Accretive to Adjusted EBITDA Margins and Free Cash Flow Conversion
Sportradar Group AG today announced it has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball.
The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. With this, Sportradar sports coverage totals more than 1 million matches annually.
The acquisition enhances the Company’s content distribution and will further fuel product development. Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network.
Given the unique transaction structure, the acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the Company’s robust revenue, adjusted EBITDA, and free cash flow growth. Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar. The payments to Sportradar, which are subject to customary purchase price adjustments, will be made over a two-year period.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
The post Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.
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Gamblers Connect, a leading iGaming media & affiliate website connecting operators, providers, and players across the global industry, is proud to announce its latest strategic partnership with one of the most respected names in iGaming technology, Slotegrator.
Founded in 2012, Slotegrator has become a cornerstone of the iGaming B2B landscape, empowering hundreds of successful online casinos and sportsbooks with a complete suite of advanced software solutions. From its Turnkey Casino Platform and APIgrator Game Integration module to its Telegram Casino and Moneygrator payment gateway, Slotegrator has continuously set the standard for innovation, flexibility, and compliance.
This partnership marks a major step in Gamblers Connect’s evolution from a trusted affiliate platform into a full-scale media and B2B hub, one that not only connects audiences with the world’s top operators but also shines a light on the technological engines driving the industry forward.
Through this collaboration, Gamblers Connect will highlight Slotegrator’s market-leading solutions across its media channels, showcasing how their technology simplifies market entry, accelerates growth, and ensures regulatory compliance in emerging and established jurisdictions alike.
Slotegrator’s expertise in areas such as crypto casino infrastructure, white-label platforms, and licensing advisory perfectly aligns with Gamblers Connect’s mission to connect the entire ecosystem, from software innovators to decision-makers seeking trusted, efficient, and future-ready solutions.
Together, the two companies will continue to emphasise values that have defined their success: responsibility, transparency, and innovation.
Ataur Rosul Abeer, Sales Supervisor at Slotegrator, commented: “We’re excited to collaborate with top-tier partners to showcase our latest innovations and deliver even more engaging experiences to the global iGaming community.”
Gjorgje Ristikj, Founder & CEO of Gamblers Connect, added: “Partnering with Slotegrator represents more than just a collaboration, it’s a strategic alignment of vision. Both our teams share the same goal of improving and Connecting the iGaming industry through quality, integrity, and technology. We’re proud to stand alongside such a respected name as we continue expanding Gamblers Connect’s media and B2B reach worldwide.”
The post Slotegrator & Gamblers Connect enter a new partnership appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Emerging-markets leader broadens its eclectic gaming suite with fresh content from an emerging force in the sector
QTech Games, the leading game aggregator for emerging markets, has continued to build the momentum in its premium pipeline, thanks to its latest deal with prominent igaming supplier KingMidas Games in a move set to power the studio’s aggressive international expansion strategy.
Through this partnership, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—are now available to new operator partners via QTech’s definitive aggregator platform for emerging markets.
KingMidas Games is becoming known for its “next-generation content” which serves as a cornerstone of its gaming suite. Its diverse portfolio includes Cards, Chips, Classics, Dice, IP Content, Lottery, Roulette, Slots, and Virtual Experiences – and is defined by radical thinking and engaging game mechanics, as exemplified by high-speed go-kart races, animal obstacle courses, or survival-style gameplay.
This deal organically widens KingMidas Games’ international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where the supplier has made strong recent strides together with QTech Games.
Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with KingMidas Games extends our impressive sequential pipeline into 2025. Operators are always looking for fresh and engaging titles that truly stand out, and KingMidas Games is thriving against the backdrop of a homogenised marketplace. Like us, KingMidas is dedicated to delivering experiences that combine creativity, tech, and cultural relevance to meet evolving localised player expectations and drive new revenue streams for our growing group of worldwide operators.”
Sean Auret, Global Head of KingMidas Games, added: “We are thrilled to further collaborate with QTech, one of the industry’s leading aggregators renowned for connecting high-quality content with dynamic markets. This partnership amplifies KingMidas Games’ reach across key emerging territories and marks another exciting step in our mission to deliver next-generation gaming experiences to a truly global audience.”
The post QTech Games maintains its gold standard with KingMidas Games appeared first on European Gaming Industry News.
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