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ONE Championship Partners with Over 10 Brands to Grow Influence
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ONE Championship (ONE) has signed strategic partnerships with several global brands to leverage multiple platforms and create a synergy between the business, martial arts and esports communities. The brands include JBL, TUMI, Red Bull, Lazada, DBS Bank, foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser and Unilever among others.
These brands will collaborate with ONE Championship and ONE Esports on various martial arts and esports initiatives in 2020, as ONE has planned a minimum schedule of over 50 live events this year spanning its entire martial arts and esports gamut.
Two of the events that are set to run this year include ONE Esports Dota 2 Jakarta Invitational in April and the ONE Esports Singapore Major in June. JBL will be the official audio partner for the upcoming Dota 2 World Pro Invitational in Singapore and Jakarta and the Dota 2 Major in Singapore in 2020. Meanwhile, DBS will be the official banking partner of ONE Esports Dota 2 World Pro Invitational series.
Anthony Seow, head of payments and platforms, DBS Bank said as esports becomes more popular in Singapore and across the region, its cardholders who are avid gamers will be rewarded to exclusively curated deals and privileges.
Michelle Yip, CMO of Lazada Singapore, said the inaugural ONE Esports Dota 2 Singapore World Pro Invitational will be livestreamed on the Lazada app.
Ian Alexander Ang, CEO and co-founder of Secretlab, said that with esports booming today, Secretlab aims to support esports athletes through its equipment designed for gamers.
Adam Hershman, general manager, TUMI Greater China, APAC Distribution and Travel Retail said that through its partnership with ONE Esports, the company will focus on working with this new generation of athletes and the fans. As esports players are always on the move and need worry-free travel solutions, TUMI aims to focus on delivering that.
Chatri Sityodtong, chairman and CEO of ONE Championship, said each of its partners share a harmonious culture of excellence and innovation, and each play a specific role in realising the vision at ONE Championship. According to Sityodtong, ONE aims to ignite the world with hope, strength, dreams and inspiration, and share the stories of its athletes with millions of people across the globe.
“The ONE Esports Dota 2 Singapore World Pro Invitational was a huge success. We delivered an amazing experience for the esports community and our brand partners. 88% of attendees surveyed were 18–35. 96% of respondents stated that they are likely to attend the next ONE Esports event, and 84% are more likely to purchase a brand that supports ONE Esports events,” Carlos Alimurung, CEO of ONE Esports said.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ONE Championship Partners with Over 10 Brands to Grow Influence
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Recommend a Startup & Earn 1% of Multi-Million Dollar Investments with Xanada Investments
Xanada Investments has introduced a new referral program, inviting industry professionals, entrepreneurs, and investors to participate in identifying high-potential startups. Through this initiative, those who successfully refer a startup that secures investment will receive 1% of the deal value, often translating into significant rewards from multi-million-dollar investments.
Participants can either submit a startup directly – ensuring the referred project mentions their name – or officially join the referral system by emailing [email protected]. Additionally, those who want to continuously recommend startups and act as official referral agents can reach out to discuss long-term collaboration opportunities.
Xanada Investments is actively seeking iGaming businesses with proven traction that are ready to scale, early-stage startups in the MVP phase preparing for launch, and industry professionals with solid business plans looking for strategic investment.
This referral program reinforces Xanada Investments’ mission to support the next generation of iGaming startups, ensuring that the best ideas reach the funding they need while recognizing and rewarding those who help make it happen.
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, commented on the launch: “We want to motivate the industry to take an active role in investment. By helping us connect with strong startups, participants not only support the fund but also benefit from the success of the projects they introduce. It’s a win-win for everyone – startups find the right investors, the fund discovers high-potential projects, and referrers are rewarded for their valuable connections.”
About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.
The post Recommend a Startup & Earn 1% of Multi-Million Dollar Investments with Xanada Investments appeared first on European Gaming Industry News.
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The $100 Billion Problem: iGaming Fraud Set to Surge by 2025
The iGaming industry is fighting back against fraudulent traffic, with operators now successfully blocking up to 50% of fraudulent activity, according to recent research published by RockApp. This development marks a major milestone in a sector where fraudsters have long manipulated advertising budgets, distorted key metrics, and inflated acquisition costs.
Fraud in iGaming: A Multi-Billion Dollar Drain
Fraud in iGaming advertising has reached alarming levels, with up to 40% of ad traffic in iGaming campaigns being fraudulent. The rise of sophisticated fraud techniques, such as bot-generated clicks, affiliate fraud, and bonus abuse, has created an urgent need for operators to strengthen their security measures.
RockApp’s latest research, which examines the scale of fraudulent traffic across iGaming, highlights that fraud is draining billions from marketing budgets annually. Digital advertising fraud is projected to cost businesses over $100 billion annually by 2024, and the iGaming sector is among the most impacted due to its high CPAs and complex user acquisition strategies.
How Fraud is Manipulating iGaming Campaigns
Fraud in iGaming advertising takes many forms, with fraudsters using increasingly advanced methods to exploit ad networks, tracking systems, and promotional incentives. Key types of fraud affecting operators include:
- Click Fraud & Fake Traffic: Up to 50% of clicks in high-CPA iGaming campaigns come from bots, automated scripts, and fraudulent networks that deplete budgets without bringing in real users.
- Affiliate Fraud & False Attribution: Fraudulent affiliates manipulate tracking systems using tactics such as cookie stuffing, fake sign-ups, and pixel fraud, leading to inflated marketing spend.
- Multi-Accounting & Bonus Abuse: Fraudsters create thousands of fake accounts to claim promotional bonuses, distorting retention rates and inflating acquisition costs.
- Ad Injection & Domain Spoofing: Operators find their ads displayed on unauthorized or low-quality websites, misleading media buyers and reducing conversion rates.
The Financial & Operational Impact
Operators that fail to implement fraud prevention strategies are suffering from:
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- Distorted Performance Metrics: Fake traffic results in unreliable retention rates, conversion rates, and ROI calculations.
- Regulatory & Compliance Risks: Fraudulent advertising practices put operators at risk of violating strict responsible gaming regulations.
- Reputation Damage: Trust is essential in iGaming, and brands associated with high fraud levels risk losing credibility with users and partners.
How Operators Are Cutting Fraud in Half
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Key Strategies for Combating iGaming Fraud:
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- Affiliate Fraud Monitoring & Transparent Attribution: Advanced tracking tools expose irregular sign-ups and prevent fraudulent commissions.
- Enhanced KYC & User Verification: Biometric authentication and multi-factor verification stop multi-accounting fraud.
- Whitelisting & Real-Time Ad Verification: Operators are restricting ad placements to verified, high-quality websites to prevent domain spoofing.
The Future of Fraud Prevention in iGaming
The battle against fraud in iGaming is far from over, but the industry is making significant strides. As more operators adopt data-driven fraud detection solutions, the market is moving toward a future where advertising budgets yield real, measurable results. The reduction of fraudulent traffic by 50% marks a turning point, proving that technology-driven solutions are the key to securing long-term growth in iGaming.
RockApp’s full research on fraudulent traffic in iGaming is available now, providing a deep dive into the financial and operational impact of fraud, as well as the latest strategies operators can use to combat it effectively.
The post The $100 Billion Problem: iGaming Fraud Set to Surge by 2025 appeared first on European Gaming Industry News.
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The post Million Games Expands Blackjack Portfolio with Million Blackjack London Deal appeared first on European Gaming Industry News.
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