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Exclusive Q&A with Phillip Runyan, Founder & CEO of Hold Gaming

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Exclusive Q&A with Phillip Runyan, Founder & CEO of Hold GamingReading Time: 4 minutes

 

Let’s begin with a few words about yourself. It’s always great to hear confident, top-class professionals say something about themselves.

I refer to myself as the Chief Executive Risk Taker – not just at the helm of Hold Gaming, but in my day-to-day life. I’m fairly certain my wife has another name for it. If it’s unorthodox, off the beaten path, or considered ‘mad’ then I’m likely to be drawn to it. I think that internal need to try things in a different way is what has helped me find success in work and my personal life.

You talk about Hold Gaming’s “deep roots in the Midwest, an area long overlooked for talent and great ideas” and the resultant “underdog mentality”. Could you elaborate on that?

I grew up in Toledo, OH and recently returned, as many do, to be closer to family. I would not say that we have an abundance of tech in my hometown but what we lack in volume we make up in chutzpah. Like many others, I left when I was younger to pursue a life I didn’t think the region could support. That has all changed. I live in a state where you can pay for your taxes in bitcoin and that’s leading the way in autonomous driving. When I’m asked where Hold Gaming is located and I reply with “Ohio,” I typically get, “oh… ok that’s great” and I can hear the inflection in their voice battle with the words they are saying. Ohio has this stigma of being rural and certainly not where a gaming company would setup shop.

You started your corporate career as the Marketing head at DoubleDown Interactive where you were in charge of bringing in customers through social media, online branding and CRM initiatives and had spectacular success. What would be your main advice to online marketers, especially in the gaming and gambling industry, regarding customer acquisition and retention?

I’d say I started my career in gaming at DoubleDown Interactive. My core skillset of the last (gasp!) 18 years has been in Online Marketing and many of the tools and processes I incorporated at DoubleDown stemmed from selling a lot of product via the internet.

I would say my best advice is to stay flexible and never hesitate to pull the plug on things that don’t work. All too often we want a product, platform, channel, creative, or a cohort to work so badly that we will throw good money after bad. Cut your losses, learn from your mistakes, and get back to the drawing board. Dare I say, fail fast but fail forward.

You founded Hold Gaming about a year back. How was the going so far? Any significant milestones?

The first year is always terrifying and exciting, simultaneously. We’ve accomplished a lot with a skeleton crew and minimal resources considering we are a startup trying to disrupt a multi-billion dollar industry here in the US. As for milestones, I’d say being the first competitive casino game for cash prizes on Apple’s App Store is massive.

Could you tell us more about Blackjack Fire, the game that you launched recently? Our readers would be curious to understand how the game is skill based rather than chance based, especially it is the first skill-based Blackjack game.

Blackjack Fire is our first release and is live in the App Store in both the US and Australia. The game allows two or more competitors to sit at their own table, with the same starting balance, the same amount of time to play their decks of cards, and the same min/max wager amount. As players win hands wagered, the won amounts convert to points on a leaderboard. Once both players have completed their timed challenge, the points are tallied and the winner of the challenge receives the prize. This can be either of virtual currency (which we call Fire Chips) or actual cash, which ranges in prize amounts from $1.00 to $100.00 USD. On top of that we have leagues where competitors can earn more cash or Fire Chip prizes at the end of the month.

Gaming industry is fast becoming a crowded sector, with a lot of new initiatives and innovations coming up a rapid pace. How do you plan to stand out in the crowd?

It feels like the industry is hyper focused on sportsbook or casino floor gaming. While I love the innovation coming out of our competitors, I still believe that the best way to stand out and grab some serious market share is to reach people on their time: at work, at home, waiting to pick up their child from school… at their convenience. We want to consume those time slots and with our burst gaming model, we’re finding that’s exactly what is happening.

Everybody talks about social gaming and incorporating blockchain technology. What are the possibilities of developing a sustainable, feasible and profitable business model that blends social media and blockchain technology into the gaming sector? Is it going to happen in the near future? Or has it already happened?

Honestly, I don’t know how blockchain fits in with social. The idea of doling out transaction fees for free-to-play games sounds expensive, especially when 95% of those (social casino) gamers aren’t payers. We look at blockchain as an opportunity to ease concerns over fairness and to allow each player to see what the other did during their challenge. It’s not at the top of our to-do list, but it’s definitely on there.

The gaming industry has undergone a change in the USA over the last one year or so since the US Supreme Court lifted the blanket ban on sports betting. Do you see the country now emerging as the global hub of sports betting and gaming?

I’ve been so heads-down on the US market, I could only fancy a guess. I don’t know if we’ll dethrone APAC, but we should be comfortable at the #2 spot.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Phillip Runyan, Founder & CEO of Hold Gaming

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025

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Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.

For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.

Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”

As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.

With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.

The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Modern Pokie Machines and the Future of Online Gambling

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From mechanical levers to exciting digital reels, pokies have come a long way. What began as a simple one-armed bandit with spinning symbols is now a multi-billion-dollar entertainment industry powered by top technology and creative design.

Today’s online pokies are more than pressing the “spin” button – they are about storytelling, strategy, and sensory excitement. With themes inspired by pop culture, advanced graphics, and interactive features, modern pokie machines have transformed into one of the most exciting parts of the iGaming world.

In this post, we will explore how pokie machines have evolved, the innovative technologies shaping their future, and how players can find trusted online casinos offering the best pokie experiences. If you are a casual spinner or a serious player, the next era of online pokies is one you will want to be part of.

A Quick Look Back – How Pokie Machines Became a Global Phenomenon

Before today’s high-definition reels and complex bonus rounds, pokie machines started as simple mechanical devices with a lever, spinning reels, and a few lucky symbols. What began in the late 19th century as a novelty game quickly evolved into one of the most iconic forms of entertainment, both offline and online.

The first pokie machines relied on gears and springs, with players pulling a lever to spin three reels. But as technology advanced, so did the game. The move from mechanical to electronic slots in the 1960s and 70s introduced more paylines, exciting themes, and flashing lights that drew crowds.

The internet changed everything for pokies. Players could now explore thousands of games with unique designs, bonus rounds, and progressive jackpots from the comfort of their homes. This shift made pokies the most played category in online casinos worldwide. Every major gaming platform offers an extensive collection of titles from top software providers, turning pokies into the driving force in the iGaming world.

What Makes Modern Pokies So Engaging

Modern pokies go far beyond simple spinning reels. Today’s games combine cutting-edge technology, interactive features, and immersive storytelling to create an experience that keeps players coming back for more.

Next-Level Visuals and Sound Design

Pokies usually feature stunning 3D graphics, vibrant animations, and thematic soundtracks that bring each game to life. From cinematic visuals to dynamic audio cues, these sensory elements make players feel emotionally connected to the game. These graphics and sounds boost the enjoyment and make wins, bonuses, and big moments feel far more exciting.

Interactive Gameplay and Bonus Mechanics

Modern pokies include advanced mechanics like Megaways, cluster pays, expanding wilds, and cascading reels. Mystery symbols, free spins, and progressive jackpots keep players engaged while introducing a sense of unpredictability. These features are designed using behavioral psychology principles, frequent rewards, and interactive elements to maximize excitement and maintain attention throughout gameplay.

Mobile-First Gaming

With most players gaming on smartphones and tablets, modern pokies are optimized for mobile-first play. HTML5 technology ensures smooth performance without the need for apps, offering instant access to games with high-quality visuals, responsive controls, and fast load times. Mobile optimization makes it convenient to play anytime, anywhere, without compromising the experience.

How to Choose the Best Modern Pokie Casinos

Finding the right casino is crucial to enjoying modern pokies safely and maximizing your chances of winning. Players should focus on game fairness, security, and the overall gaming experience to ensure their time and money are well spent. The most popular pokies we recommend are:

  • Book of Dead
  • Gates of Olympus 1000
  • Starburst
  • Le Bandit
  • Sugar Rush
  • Big Bass Bonanza
  • Sweet Bonanza
  • Starlight Princess
  • Divine Fortune
  • Wanted Dead or a Wild
  • The Dog House
  • Etc.

Let’s see how to choose the best variations and which are the factors you should consider for it:

Check RTP Rates and Volatility

Return to Player (RTP) percentages indicate the expected payout over time. Higher RTP games generally offer better long-term returns, while volatility affects how often and how much you can win. Low-volatility pokies give frequent, smaller wins, ideal for longer sessions, whereas high-volatility games provide bigger but less frequent payouts. Understanding these metrics helps players choose games that fit their bankroll and style.

Trusted Licensing and Security

Always play at casinos licensed by recognized authorities such as Curacao, Malta, or the UKGC. Licensing ensures fair play, secure deposits, and responsible gambling practices. Look for SSL encryption and verified payment methods, which protect personal and financial information while maintaining a trustworthy gaming environment.

Explore Top Pokie Collections Online

A wide selection of games enhances enjoyment and strategy. For a curated list of casinos offering the best pokie machines with high RTP rates, visit the website PokieMachines.com. This resource highlights safe, well-regulated platforms with exciting game libraries.

Trends Shaping the Future of Online Pokies

Online casinos are increasingly introducing community-based and competitive features. Multiplayer slot tournaments, leaderboards, and social challenges allow players to interact, compete, and share achievements. These features make pokies more immersive, creating a sense of camaraderie and excitement beyond traditional solo play.

Modern pokies platforms emphasize responsible play too. Tools like deposit limits, session reminders, loss tracking, and reality checks help players manage time and spending. Integrating these features ensures that gaming remains fun and controlled, allowing players to enjoy cutting-edge graphics, interactive features, and big wins responsibly.

The Future Spins Bright

Modern pokie machines represent the perfect blend of entertainment, technology, and innovation. From classic reels to interactive story-driven slots, they have evolved into a global phenomenon that continues to shape the online casino experience.

As technology advances, players can expect even more immersive gameplay, enhanced social features, and tools that promote responsible gaming. If you are in it for fun, competition, or the thrill of the spin, the future of pokies is brighter than ever.

The post Modern Pokie Machines and the Future of Online Gambling appeared first on European Gaming Industry News.

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SOFTSWISS Wins Best Marketing Campaign Award in iGaming

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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.

The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.

Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.

Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”

Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.

Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.

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