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Looking back on a successful year for 888

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Looking back on a successful year for 888Reading Time: 4 minutes

 

Guy Cohen, Head of B2C at 888 Holdings, talks about what has made 2019 such a big year for the tier one online gambling operator

 

Q: It has been an interesting year for 888 especially following your acquisition of BetBright. Can you tell use a little more about why you chose to acquire the company?

A: Ownership of our own sports technology was the missing link in our proprietary technology stack. Since launch 888 Sport has been powered by the Kambi sportsbook platform which is a great product. We have always wanted to own our own technology across all four verticals – Sport, Casino, Bingo and Poker – and with the acquisition of the technology and team from BetBright, we have achieved this goal. We initiated a post-merger integration process and are investing in the platform to ensure it is ready for deployment.

Q: What was it about BetBright that made it the ideal fit for 888 moving forwards? You must have considered other acquisition opportunities over the years?

A: We have spent many years looking at various options that would allow us to own our own sports betting platform and BetBright stood out as being the only way we could achieve this and deliver the best in class sportsbook offering that we strive to offer our players. The technology product and group of people that we acquired from BetBright fit well into the wider 888 business.

BetBright has a talented and highly-skilled group of people that have the sport and betting knowledge and passion that we need to take our sportsbook offering to the next level. When this combination came at the right price, we knew it was the perfect opportunity for us.

Q: Why did you take the decision to acquire your own sportsbook technology? What advantages and opportunities does this provide?

A: Owning our sportsbook technology allows us to control our destiny. It allows us to invest in our technology talent and use this, along with the platform, to deploy our business strategy and drive growth in a way that we have not been able to do in the past.

For example, we are looking to provide a superior experience to 888sport customers through personalisation, AI and more. Having our own technology allows us to deliver this. In addition, it will provide a more seamless experience across all of our brands – 888casino, 888poker and, of course, 888sport.

Q: 888 was among the first to launch an online sportsbook in the New Jersey. How have you found the US market so far?

A: The US market has and continues to be very important for 888 as a whole and our sports business, which launched in September 2018, was among the first be made available to players in New Jersey. Today, we have a dedicated team in the US which is actively marketing the 888sports brand to customers in the state and we are already seeing positive trends and results.

Q: Outside of the USA, how will the global sports betting sector change as we move into 2020?

A: We believe sport will continue to grow through mobile and live betting. In addition, sport will provide a more personalised experience in both UI and dedicated tools like bet builders. On the marketing side, sport brands will have to adjust to the new advertising rules we see in places like Italy and UK. This all makes for a hugely exciting period ahead.

Q: While sports has stolen the headlines this year, you have also made tremendous strides forwards with your 888poker offering. Tell us more.

A: The current online poker landscape is one of challenges and opportunities, but we still see it as an important vertical and one where there is plenty of chance to grow. 888 Poker is still considered one of the top brands across the various online poker networks and we have achieved this by delivering an unrivalled player experience to both recreational and experienced players with a great range of games, tournaments and promotions.

The poker vertical may not have enjoyed the same levels of growth as sports betting and casino in recent months, but the team at 888poker is working to a new roadmap that we believe puts us on a smoother road and one that will lead us to growth.

888poker is a very important and trusted brand in the online poker world, and although the poker vertical may not have enjoyed the same levels of growth as sports betting and casino in recent months, the team at 888poker is working on a new roadmap that we believe puts us on a smoother road and one that will lead us to growth. It will also ensure our players receive the best experience when it comes to online tournaments, promotions and live events around the globe.

Q: What does this roadmap entail and what are your plans for the 888poker product?

A: Back in March we began the global roll-out of our hotly anticipated Poker 8 platform. Poker 8 takes the player experience to the next level with a vastly improved design and functionality, including new backgrounds, animations, sounds and avatars.

We are also hard at work on bringing additional upgrades to Poker 8 including a revamped poker lobby and significant improvements to our mobile poker offering in order to provide a seamless experience to our users across all platforms.

In addition to this, we continue to run our innovative tournament and campaigns formats such as our new multi-flights feature, The Dragon High Roller, Blast, our seasonal XL Series and many more in order to keep delivering maximum entertainment and value to our players.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Looking back on a successful year for 888

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MAGGI renews its sponsorship with GIANTX for the fifth consecutive year

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MAGGI, through its MAGGI FUSIAN line, has renewed its sponsorship with GIANTX for 2025. The brand will again be featured on the sleeve of GIANTX’s team jersey in the Superliga of League of Legends, Spain’s leading esports competition.

The renewal of this partnership strengthens both parties’ commitment to offering content tailored to current trends and connecting with the gaming and digital entertainment audiences. MAGGI FUSIAN, together with GIANTX, will continue creating activations to engage both traditional fans and new audiences. The brand will also maintain its presence on social media, live streams, and other digital and physical channels.

Since 2021, MAGGI FUSIAN has been one of GIANTX’s main sponsors, contributing to the brand’s consolidation in the esports scene in Spain. GIANTX, in turn, continues its path at the top of European esports, with a presence in both League of Legends and Valorant.

José Díaz, CEO of GIANTX, highlighted the importance of this partnership, stating that MAGGI is one of the longest-standing brands in the esports ecosystem and has been a key supporter from the start.

Sílvia Morales, Brand Manager of MAGGI in Spain, expressed her satisfaction with the renewal, emphasizing the connection with the gaming community and the importance of supporting content creation relevant to the digital audience.

The post MAGGI renews its sponsorship with GIANTX for the fifth consecutive year appeared first on European Gaming Industry News.

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Nolimit City stops the talking and shoots instead in Dead, Dead or Deader

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Shoot first, ask questions never! Nolimit City rides straight into the lawless frontier in Dead, Dead or Deader,  a no-nonsense, bullet-riddled slot where the only rule is: shoot ‘til it stops moving… then shoot again! This slot keeps the familiarity of Nolimit City’s catalogue but changes things up with its art style and humoristic quirks. Following the latest releases like xWays Hoarder 2, Tombstone Slaughter and Duck Hunters, this slot is looking to shoot up the charts.

Dead, Dead or Deader as the name implies is filled with some bloody good xMechanics that make the west deadlier than it already is with the likes of xNudge®, xBet®, and xGod™:

xNudge®: Always nudge to the top or bottom, boosting the multiplier by +1 with every nudge. After nudging to full visibility, the stacked xNudge® Wild gets hanged which awards a respin where the xNudge® Wild remains on the reels for one spin. When the respin is over the xNudge® Wild can get a neck snap which doubles the multiplier value and makes it stick for another spin. This can happen until the xNudge® multiplier reaches 999x or the dreaded Dropout, where the guy falls down and no more respins are awarded.

xBet®: Guaranteed a Scatter Symbol on the second reel

1 Spin 1 xNudge® Wild xBet®: Guaranteed 1 xNudge® Wild on any of the middle 3 reels

1 Spin 3 xNudge® Wilds xBet®: Guaranteed 3 xNudge® Wilds on any of the middle 3 reels

It wouldn’t be the west without the Wild Symbols. If a Wild lands on the reels it will have a 1x multiplier but if more Wilds drop to the right,  they will have a multiplier of 2x and so on until a maximum of 5x

When landing 2 Scatter Symbols in the base game, they transform into wilds with multipliers. Landing 3 Scatter Symbols in the base game, will trigger 12 Dead Spins where xNudge® Wilds always stick for at least one additional spin and the xNudge® multiplier gets doubled immediately before the next spins starts. Landing a Scatter on reel 5 will upgrade Dead Spins to Deader Spins and award +2 Spins

Landing 4 Bonus Symbols in the base game, will trigger 12 Deader Spins with the same features as Dead Spins, however the xNudge® Wild multiplier gets tripled instead of doubled.

xGod® is back! Landing a stacked Casket Symbol on any reel will trigger a maximum payout of 19,349x the base bet. Duck Hunters is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “Aaaaand we’re back in the West! This gritty rendition – where being dead just isn’t enough – showcases xNudge® in all its glory. The Deadlock feature is one of those mechanics you either love or hate, but when it hits… it hits big. Another wild ride we can’t wait for players to experience.”

Dead, Dead Or Deader’ will be available to all Nolimit City partners on February 25th, 2025.

The post Nolimit City stops the talking and shoots instead in Dead, Dead or Deader appeared first on European Gaming Industry News.

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Inspired Launches Big Big Horsey Fortune Across Online & Retail

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is pleased to announce the launch of Big Big Horsey Fortune™, an equine-themed slot game, focused on players online and in retail settings ahead of the highly anticipated horse-racing season.

An evolution of Big Horsey Fortune™, this latest release joins Inspired’s growing omni-channel portfolio, blending the excitement of Inspired’s much-loved Big Big gameplay mechanics with new features for enhanced player engagement. At the heart of the game is the dynamic Match 3 Bonus entry system, where players unlock unlimited free spins by matching three Bonus Symbols. The Big Winner mechanic raises the stakes with an initial prize of up to 100x the stake, while the game’s innovative Punter’s Hand feature can descend at random, lifting a reel to reveal a hidden bonus symbol for added thrills and greater winning potential. A new bonus trail mechanic further enhances gameplay, allowing players to collect upgrade symbols that boost all Big Winner values on the screen and unlock progressively higher multipliers.

For a customisable experience, Big Big Horsey Fortune™ includes additional gameplay features designed to heighten anticipation and maximise payout potential. Online and retail versions both feature Fortune Spins for a streamlined high-win format featuring only the highest paying symbols and a Gamble option, where players can risk their base game wins for cash prizes or direct entry into the bonus round.

The online version also includes Fortune Bet, providing an increased chance of triggering the bonus round, and where regulation permits, Bonus Buy, which allows players instant access to the bonus game. With colourful horse-racing graphics, fast-paced action, and medium volatility, Big Big Horsey Fortune delivers an electrifying experience designed to appeal to casual casino players and horse-racing enthusiasts alike.

Richard Terry, UK Market Product Director, said, “We are proud and excited to be launching Big Big Horsey Fortune to our B3 retail estates. As part of our commitment to delivering market leading seasonal games, we have combined our player-favourite ‘Big Big Fishing Fortune’ title with a classic ‘Day at the Races’ theme – just in time for the biggest events in the UK horse racing calendar, Cheltenham Festival and the Aintree Grand National, setting our customers and players up for an exciting Spring experience.”

Claire Osborne, VP of Interactive at Inspired, said, “With its fun gameplay, crisp horse-racing graphics, and availability across both digital and retail platforms, Big Big Horsey Fortune is set to be a standout hit. It has been designed to maximise engagement during the peak horse-racing season and deliver a thrilling ride that operators won’t want to miss.”

Big Big Horsey Fortune™ is the latest addition to Inspired’s growing portfolio of high-performing seasonal slots content, reaffirming its reputation as a leading provider of innovative and engaging gaming experiences across multiple platforms.

The post Inspired Launches Big Big Horsey Fortune Across Online & Retail appeared first on European Gaming Industry News.

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