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Robust application potential in gaming sector to boost adoption of 3D rendering
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3D rendered images form a pivotal part of everyday processes of late. Whether it is an animated television show, visuals in magazines, the towering billboards across the roadsides or even social media visuals, 3D rendered images are an integral part of most visual content.
3D rendered images are usually photorealistic and involve a series of processes that begin with 3D modeling and conclude with a 2D image simulating a photograph. Since 3D rendering is a complex and considerably technical process, these types of images have historically been limited to large corporations with adequate resources, both in terms of software and skilled workforce.
Recent years, however, have observed a significant change in the 3D rendering market outlook. Owing to ongoing technological evolution, the tools and software required for 3D rendering have become easier to operate and relatively cost-effective. Consequently, businesses are now able to create attractive and photorealistic 3D rendered content without overshooting their content marketing budget. (source: Global Market Insights, Inc.)
3D rendering refers to the creation of a photorealistic image from a model, through the use of software. 3D rendering is used extensively across industries like gaming, architecture, media, visual effects, simulations, etc. due to their burgeoning requirements for thorough product development.
3D rendering uses visual effects such as texture mapping, shading, motion blurs, shadows, reflections, and more to provide an authentic appearance to the final images.
As technology progresses, rendering algorithms and hardware accelerations are transforming at a rapid pace, making the technology stronger than ever. This, combined with the availability of high-end engineering workstations at economical price points, is spreading the popularity of 3d rendering far and wide.
FluidRay, SolidWorks, V-Ray, 3Delight and Autodesk are some of the most prominent 3D rendering software solutions at present.
Real-time rendering and its impact on animation and gaming
3D rendering demonstrates significant potential for application in the media, entertainment and gaming industries, which witness strong demand for high-definition 3D graphics and animations rendered into visual or 2D models. 3D modeling technologies are adopted widely for the development of applications such as movies, illustrations and video games, among others.
3D rendering can be categorized into two broad segments; real-time or online rendering and pre-rendering or offline rendering. Of these, real-time rendering has gained tremendous acceptance from the gaming industry, where the creation of realistic scenarios and eye-catching graphics reigns supreme.
Real-time rendering involves animation of images at such a speed that they appear to be occurring in absolute real time. The rendering process, also known as the “pipeline” has three main conceptual steps – application stage, geometry stage and rasterizing stage. At the end of the rendering process, an animation is created, occurring seemingly in real time, measured by frames produced per second.
For instance, Unity Technologies’ interactive story game, Book of the Dead demonstrates the immense proficiency of their new Unity 2018 Scriptable Render Pipeline, augmenting the customizability of the rendering architecture in addition to granting developers more control. The secret behind the strikingly lifelike graphics is the Unity Demo Team’s usage of real-time environmental assets, by scanning real-world objects and textures. (Source: Unity Technologies)
Architectural visualization is a boon to the construction industry
The construction industry is likely to gain considerable traction in the overall 3D rendering industry. This growth is largely attributable to the proliferating demand for real-time and virtualized design and planning experience.
3D rendering, also known as architectural visualization, gives designers, architects and 3D artists the tools they need to develop 3D designs in real time and glean an in-depth view of the quantitative and qualitative aspects of the project being designed.
The technology also serves as a lucrative modeling tool for planning consultants and designers, giving them the chance to gain quick feedback and make the desired changes instantly.
Recently, graphic card producer AMD has introduced the AMD Radeon Pro W5700, the first 7nm professional PC workstation graphic card in the world. The card is designed specifically for architects, engineers and 3D designers, to enable them to visualize, appraise and interact with their creations in real time, thereby speeding up product development and decision-making processes to a great extent.
3D rendering eases product prototyping process
3D rendering software services are quickly becoming an integral part of product design and modeling services. Used broadly in the consumer electronics market, for promotional activities, they give organizations the ability to develop 3D models of their product, in turn allowing consumers to interact with the product in the virtual space.
3D rendering also gives product manufacturers the freedom to unleash their creativity in the form of striking visuals for advertisements that showcase all the features and capabilities of their product.
Product engineers and designers generally use 3D rendering during several stages of the product development cycle; typically during the concept development phase to facilitate buy-in and at a later stage following the completion of 3D CAD models to add visual assets that will help promote and sell the final product.
Prototype creation can be sped up significantly by using 3D rendering technology. The initial prototype development stage usually involves the use of a 3D rendered image, which is immensely advantageous for marketing, allowing enterprises to develop prototypes quickly and utilize them for early pre-release promotional campaigns.
An example of this would be renowned apparel brand Tommy Hilfiger, which has recently announced the integration of 3D technology into its apparel design teams across the globe, with their Spring 2022 collection slated to be the first to be designed entirely through Tommy Hilfiger’s exclusive 3D design platform. According to company sources, the incorporation of 3D into their design process will soon replace conventional product photography completely and enable the company to cater to consumer demands at an accelerated rate and in a more sustainable fashion. (Source: Yahoo Finance)
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Robust application potential in gaming sector to boost adoption of 3D rendering

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Fast Track AI to change the face of iGaming CRM
Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.
For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.
Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.
“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.
“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.
The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.
Registration is now open: https://app.livestorm.co/fast-track/fast-track-ai-in-action
The post Fast Track AI to change the face of iGaming CRM appeared first on European Gaming Industry News.
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TSG Group’s financial results for Q2 2025: solid foundations, transformation of core titles and global debut of Trophy Hunter.
In Q2 2025, Ten Square Games consistently executed its plan to transform its core titles and further expanded the flight simulator segment, with a particular focus on Wings of Heroes. The share of TSG Store in Group bookings reached new record levels.
The Company successfully prepared for the launch of its newest game, Trophy Hunter, on the global market and made significant progress in developing Real Combat Simulator. Although in the short term the effects of these efforts are not yet fully visible in q/q results, on a y/y basis – in H1 2025 – the Group recorded clear improvement in adjusted EBITDA and net profit, and generated a strong cash position.
“Our strategy is clear – the transformation of our core titles, accelerating the growth of Wings of Heroes, and bringing new projects to market. The past quarter showed that we are making real progress in each of these areas, even if the effects are not always immediately visible. That is why we are especially pleased with the successful launch of Trophy Hunter – our first new title since 2022. Players received it very positively, and early KPIs demonstrate clear growth potential. The progress achieved so far strengthens our conviction that the path we have chosen for the Group’s development is the right one.” – said Andrzej Ilczuk, CEO of Ten Square Games S.A.
Transformation of core titles
In H1 2025, Group bookings amounted to PLN 171.9 million, down 12.3% y/y, driven by declines in both core titles. In Fishing Clash, bookings reached PLN 101.4 million in H1, including PLN 48.7 million in Q2 2025 alone. Hunting Clash generated bookings of PLN 33.9 million in H1, of which PLN 15.2 million came in Q2 2025.
The Group continued the transformation process in both titles, aimed at halting the decline in bookings and rebuilding monetization potential. Key actions included extensive testing of player segmentation and offers, as well as improving the early-game user experience. During the period, user acquisition spending was significantly reduced. This was a deliberate decision which, while lowering bookings in the short term, is designed to increase the effectiveness of marketing investments in the longer perspective.
A return to higher marketing spend is planned once key game metrics, in particular early retention, improve. Enhancing the early-stage player experience remains a critical element of the transformation process. According to the Management Board, the tests already show initial positive signals, although full effects will take more time as the solutions are extended to larger groups of players who account for a significant share of Group bookings.
Growth of projects with increasing importance: Wings of Heroes, Real Flight Simulator and TSG Store
Titles in the flight simulator segment maintained positive y/y growth in bookings. In H1 2025, Wings of Heroes achieved bookings of PLN 13.6 million, up 111.7% y/y, while Real Flight Simulator generated PLN 10.5 million (+7.9% y/y). In Q2 2025, bookings for these projects reached PLN 6.3 million and PLN 5.2 million respectively. Both projects will soon deliver new updates to players.
TSG Store approached the strategic threshold of 25% share in Group bookings – in June 2025 the ratio stood at 23.4%. The share reached 32.9% in Fishing Clash and 21.7% in Hunting Clash. Record results of TSG Store were driven primarily by systematic in-house development, including the introduction of a unique currency in Hunting Clash, a redesigned store in Fishing Clash, and the implementation of a loyalty system for customers. An important external factor was also a U.S. federal court ruling allowing direct in-app communication with players using Apple devices in the USA about the store’s offer.
New projects: successful global debut of Trophy Hunter and development of Real Combat Simulator
On July 3, 2025, the global premiere of Trophy Hunter took place – Ten Square Games’ first new release since October 2022. Early retention and monetization metrics outperform the Group’s previous titles and highlight the game’s growth potential. The Company is supporting its development with marketing campaigns whose budgets are gradually increasing. The product roadmap for H2 2025 assumes rapid enrichment of the game with new content and features designed to strengthen its community aspects and differentiate Trophy Hunter from competitors. The team’s top priority at this stage is to support player retention and engagement. As of August, the development team has been expanded to 11 people. Trophy Hunter operates on a hybrid model, generating revenues from both in-app purchases and ads.
At the same time, Real Combat Simulator, developed by the Group’s subsidiary Rortos, is progressing. Work is currently underway on an update introducing multiplayer mode and new content – a key stage bringing the project closer to global launch.
Solid foundations and financial flexibility
“In the first half of 2025, Ten Square Games’ financial results improved year-on-year despite a decline in bookings. This improvement was largely driven by reduced marketing spend and strong cost discipline across other areas. During this period, we once again allocated a record-high dividend to our shareholders, while the strength of our business model was confirmed by a solid cash position that ensures financial flexibility for the future,” said Magdalena Jurewicz, CFO of Ten Square Games S.A.
In H1 2025, adjusted EBITDA of the Ten Square Games Group reached PLN 57.6 million, up 5.0% y/y. In Q2 2025, adjusted EBITDA stood at PLN 27.0 million – broadly in line with last year, but down 11.4% compared to Q1 2025. Net profit in H1 2025 increased 18.7% y/y to PLN 47.4 million, while in Q2 it amounted to PLN 20.0 million, lower both y/y and q/q.
Operating cash flow in January–June 2025 amounted to PLN 56.3 million, of which PLN 26.3 million was generated in Q2. In the same period, the Company paid a dividend of PLN 100 million and settled an earn-out payment of PLN 14.7 million to the former owners of Rortos. Regular generation of cash from operations provides the Group with solid financial foundations, enabling simultaneous investment in growth and sharing profits with shareholders.
The post TSG Group’s financial results for Q2 2025: solid foundations, transformation of core titles and global debut of Trophy Hunter. appeared first on European Gaming Industry News.
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Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, shares first takeaways from a Kantar-led qualitative study conducted at iGB L!VE London, showing that security, reliability and revenue-growth potential are the most influential criteria when selecting iGaming software partners. The findings also place SOFTSWISS first by Net Promoter Score (NPS) – the industry benchmark for client loyalty and advocacy.
Designed as an event-based, face-to-face qualitative survey, the Kantar study explored how operators, game providers, and iGaming tech companies make procurement and partnership decisions. Across the total sample, respondents most frequently ranked safety and security of operations as the number-one driver, followed by a reliable partner with a strong market reputation and the ability to open up new revenue opportunities. Close behind were stable, low-downtime infrastructure and a high level of client service – signalling that risk mitigation and dependable delivery are the baseline for partnership decisions, with growth enablement expected rather than optional.
The study revealed a clear divide in priorities between final decision-makers and decision influencers. Influencers place comparatively more weight on the “everyday assurances” of an iGaming platform, like:
- Security
- Client service
- Optimised service infrastructure
Final decision-makers look further out, prioritising:
- Stable infrastructure with minimal downtime
- Clear business-growth levers
- A reliable partner with a strong market reputation
For vendors, the takeaway is to address both sides: demonstrate service excellence to operational stakeholders and prove resilience, scalability and go-live readiness to executive sponsors.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, said: “Security and reliability are now the non-negotiables of iGaming procurement. What Kantar’s work highlights is the two-lens buying logic: operational teams evaluate partners on day-to-day assurance – robust security, responsive support and efficient infrastructure – while final decision-makers judge long-term resilience, Tier-1 launch readiness and the capacity to unlock new revenues. Our roadmap is built for both: verifiable security and service benchmarks today, coupled with proven high-load performance and compliance for tomorrow’s growth.”
Net Promoter Score, calculated as the share of promoters minus detractors, is a widely used indicator of client loyalty. SOFTSWISS achieved the highest NPS in the evaluated set. In open responses, clients most often described SOFTSWISS as a “reputable company” and “most reliable”, repeatedly citing “reliability” as the key reason for high ratings. Beyond NPS, SOFTSWISS was most frequently associated with a broad range of strengths: safety and security, a reliable partner with strong market standing, stable and low-downtime tech infrastructure, and a high level of client service.
SOFTSWISS continues to share market-ready expertise with industry stakeholders. Recent resources include the Sportsbook Online Calculator and the iGaming in LatAm Report, both available on the SOFTSWISS website.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty appeared first on European Gaming Industry News.
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