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Scientific Games Announces Major Instant Games Contract Extension With California State Lottery
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Scientific Games Corporation announced the California State Lottery has signed a three-year contract extension for Scientific Games to continue as the Lottery’s primary provider of instant games and associated services through November 2022, with optional extensions remaining through 2025. The Company will continue to provide the No. 3 instant game lottery in the world (2018 total sales, La Fleur’s Almanac) with instant games and services, including product and player research, game design, game portfolio planning, integrated marketing programs and retailer account management.
“As the California Lottery’s profits grow responsibly, so does the collective impact our partnership has on public education in the state. We value the trust the California Lottery has placed in Scientific Games, and we are proud to continue our focus on innovation and growth that ultimately benefits students in the state of California,” said John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games.
Scientific Games has supplied the California Lottery with instant games nearly every year since the Lottery’s inception in 1985. Under the current primary instant games contract, the Company has helped the Lottery responsibly grow instant game retail sales from $3.06 billion annually in calendar year 2013 to $5.06 billion in calendar year 2018.
Since 1985, the California Lottery has returned $34.2 billion to the state’s public schools.
Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S. lottery industry. The Company is also the fastest growing lottery systems technology provider in the U.S.
© 2019 Scientific Games Corporation. All Rights Reserved.
SOURCE Scientific Games Corporation
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Scientific Games Announces Major Instant Games Contract Extension With California State Lottery
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MightyTips has been shortlisted for the SiGMA Africa Awards 2025 in the Best Sportsbook Affiliate category. The award ceremony will occur in Cape Town, South Africa, on March 10, 2025.
This award highlights and recognises affiliates who successfully drive traffic to online sportsbooks, provide additional insight for sports bettors, and create meaningful collaborations that help boost engagement for all parties.
MightyTips will compete for the Best Sportsbook Affiliate award against industry titans such as Flashscore and Sofascore, among other contenders. A total of 24 awards will be handed out throughout the evening.
MightyTips highlights
The nomination follows a year of growth for the online sports portal. MightyTips provides comprehensive bookmaker reviews and daily free football tips and predictions across various leagues and tournaments, including the English Premier League, Spanish La Liga, and UEFA Champions League, which are highly popular with African audiences. The platform generates consistent African traffic, with Ghana, Kenya, South Africa, Nigeria, and Uganda being the biggest sources.
In 2024, MightyTips expanded its portfolio of multilingual sites to 18 and launched the MightyQs interview series, which illuminates partnerships between sportsbooks and high-profile sports organisations and personas. The latest instalment explores MelBet’s role as the Juventus FC’s Official Regional Partner in Africa and the Middle East.
Another highlight of the year came in September 2024 as MightyTips ambassador, an undefeated pro boxer Jevgenijs “The Hurricane” Aleksejevs claimed the IBO European Middleweight Championship belt, helping to improve the brand’s visibility among sports fans.
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are thrilled to be nominated for the Best Sportsbook Affiliate at the SiGMA Africa Awards. We are working hard to reach African bettors and are delighted to receive recognition. It is great to see our work and proactive approach rewarded. We cannot wait to represent MightyTips at the ceremony in Cape Town.”
The post MightyTips nominated for the SiGMA Africa Awards 2025 as the Best Sportsbook Affiliate appeared first on European Gaming Industry News.
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