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PrizeLogic and Sportradar Announce Strategic Partnership
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Sportradar’s powerful data, coupled with PrizeLogic’s incentivized engagement capabilities, creates a next generation sports engagement solution
Sportradar, the leading global provider of sports data and content, and PrizeLogic, an industry leader in incentivized engagement, announced a strategic partnership designed to provide brands with a turnkey solution to better activate their sport sponsorships and engage consumers. The partnership marries Sportradar’s worldwide real-time sports data with PrizeLogic’s interactive consumer engagement capabilities to create real-time gamification experiences.
“Sportradar is obsessed with enhancing the fan experience and we continually strive to create engaging and unique products that offer the best solutions for brands, publishers and broadcasters to monetize,” said Brian Josephs, Vice President of Digital Sport, Sportradar. “Partnering with PrizeLogic provides us with the platform that delivers the next generation of sports engagement.”
“At PrizeLogic, data driven engagement is a key strategy to drive relevance and create stronger, more meaningful consumer experiences,” said Ryan LaMirand, CEO, PrizeLogic. “Our partnership with Sportradar provides brands with an easy, cost-efficient solution to extend the value of their sports marketing investments. Connecting with consumers in the moment creates such a powerful and emotional brand experience.”
The partnership produces a range of real-time incentives such as predictive gaming, real-time offers and flock to unlock experiences that can be executed across a variety of marketing channels including in-stadium, across social media platforms and integrated into mobile apps.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PrizeLogic and Sportradar Announce Strategic Partnership
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MightyTips has been shortlisted for the SiGMA Africa Awards 2025 in the Best Sportsbook Affiliate category. The award ceremony will occur in Cape Town, South Africa, on March 10, 2025.
This award highlights and recognises affiliates who successfully drive traffic to online sportsbooks, provide additional insight for sports bettors, and create meaningful collaborations that help boost engagement for all parties.
MightyTips will compete for the Best Sportsbook Affiliate award against industry titans such as Flashscore and Sofascore, among other contenders. A total of 24 awards will be handed out throughout the evening.
MightyTips highlights
The nomination follows a year of growth for the online sports portal. MightyTips provides comprehensive bookmaker reviews and daily free football tips and predictions across various leagues and tournaments, including the English Premier League, Spanish La Liga, and UEFA Champions League, which are highly popular with African audiences. The platform generates consistent African traffic, with Ghana, Kenya, South Africa, Nigeria, and Uganda being the biggest sources.
In 2024, MightyTips expanded its portfolio of multilingual sites to 18 and launched the MightyQs interview series, which illuminates partnerships between sportsbooks and high-profile sports organisations and personas. The latest instalment explores MelBet’s role as the Juventus FC’s Official Regional Partner in Africa and the Middle East.
Another highlight of the year came in September 2024 as MightyTips ambassador, an undefeated pro boxer Jevgenijs “The Hurricane” Aleksejevs claimed the IBO European Middleweight Championship belt, helping to improve the brand’s visibility among sports fans.
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are thrilled to be nominated for the Best Sportsbook Affiliate at the SiGMA Africa Awards. We are working hard to reach African bettors and are delighted to receive recognition. It is great to see our work and proactive approach rewarded. We cannot wait to represent MightyTips at the ceremony in Cape Town.”
The post MightyTips nominated for the SiGMA Africa Awards 2025 as the Best Sportsbook Affiliate appeared first on European Gaming Industry News.
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