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Parimatch’s Head of Billing explores the future sound of payments
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In his keynote speech at this year’s World Gaming Executive Summit Parimatch’s CEO Sergey Portnov predicted payments will finally get the ‘attention they deserve’ at ICE London 2020 and with the growth of transaction technologies and advent of biometrics, Parimatch is poised for the payment push
“Payments are not about diversity, but rather about quality,” is the clear emphasis for Parimatch according to the company’s Head of Billing, Olga Golikova as the brand’s high-profile position in more than 10 countries continues to expand.
As a large-scale international platform and leading betting operator in the CIS region, the company’s focus on payment technology is more keen than ever following data analysis from the various markets in which the brand operates. Commenting on why payment experience is essential for the future of betting, Golikova explained: “Different payment methods are developing in different parts of the world. Where there is low penetration of plastic cards, mobile payments, e-wallets, prepaid cards are developing. And the logic is not that the operators are looking for a round of banks, but that the population simply does not have cards and a banking account. However, they do have mobile phones. For comparison, the turnover on cards in CIS region at Parimatch is 75%-80%, whereas in Africa mobile payments occupy this position. The issue is in the exclusive accessibility and user-friendly solutions for the end users.”
From AI & voice, to biometrics and Blockchain, the list of technologies disrupting the payments industry is growing rapidly, something which Parimatch is acutely aware of and investing in. As Head of Billing, Golikova determines that sometimes the shiny and flashy new of payment processes might not always be what they seem. “Technologies are developing at a frantic speed, and of course it influences the payment market,” she said. “Even 50 years ago, no one could have thought that everyone in the house would have a computer with Internet, and now we have payments with Face ID being tested. In the space of a few short years since contactless arose, you need neither your card nor your phone anymore. Payments using biometric sounds like a breakthrough. However, it is not that simple with biometry as it is still using highly confidential information and is regulated by many laws and rules.
“Technology, however, is just a wrapper for the old proven methods. Apple Pay and Google Pay are technical wrappers for plastic cards. There is still a bank behind them. Mobile payments based on customer mobile account. And this is another branch of technological development. Cryptocurrency is the third one. And so on. The one with the easiest payment flow is about to win!”
Parimatch works with over 100 global suppliers and is renowned for its international partnerships and recognisable brand ambassadors, including Mike Tyson and Conor McGregor, all of which form a crucial cog in how the company researches and drives new payment initiatives for itself and the sector as a whole. “If we talk about payment partners, then the exchange of experience is very important,” she stated. “What has long been implemented in one region may still only be developing in another. To share expertise is to help grow the market driving success for everyone. It’s a win-win situation!”
However, Golikova warns other commercial brands of the need to be careful when choosing partners, especially in terms of transaction technologies and solutions. “In payments, reputation is everything,” she advised. “The market is small, everyone knows each other. The second key component when choosing who to work with is fame. Coming to partners, especially large ones, with the initiative it is much easier to conduct a dialogue when I represent a world-class company with a recognisable brand and celebrity contracts like our new one Conor McGregor and UFC.”
Parimatch fosters a strong focus on responsible gambling and security, an approach which Golikova ensures is paramount for the brand’s payment systems whether it’s e-wallets, cryptocurrency or the next innovation. “It is an operator`s social responsibility to know our customer. This is very important not only for society, but also, for the operator. Customer verification is an important part of the fight against payment fraud. E-commerce and gaming are driving the online market and leading the way in payments going into 2020 and we hope to continue the trend of transactions being a top priority for the industry.”
When asked if she sees payment solutions being a differentiator for operators in new sports betting markets internationally Golikova concluded that to do this, Parimatch will need to become the size of Google or Amazon and “create its own wallet or something more innovative to spread it around the world!” As an industry where payments are finally getting the recognition they deserve, don’t rule it out!
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch’s Head of Billing explores the future sound of payments

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Tom Horn Gaming Unveils Book of Azure – Max Gold’s Next Epic Adventure
Tom Horn Gaming, a leading iGaming software supplier, announces the release of Book of Azure, the second slot in its Max Gold series.
This Egyptian-themed online slot takes players to Ancient Egypt, combining the proven appeal of the classic ‘Book of’ mechanic with new features designed to maximise player engagement, boost retention, and increase operator revenues.
Played on a 5-reel grid with 9 winlines, the game offers medium volatility, an RTP of 94.99%, and a maximum win potential of 500x the bet. Its combination of steady payout potential and multiple win opportunities encourages longer player sessions and repeat visits.
Classic ‘Book of’ Mechanic Meets Coin Collection
Book of Azure combines the timeless charm of a ‘Book of’ formula with Shatter Mode – Tom Horn’s signature feature – and enhances it with a popular Coin Collection mechanic to create richer and more rewarding gameplay.
When Book symbols land in the base game, they contribute to a Coin Pot above the reels. The bonus round – 10 retriggerable free spins – can be triggered either by landing 3 Book symbols during Shatter Mode or randomly via the Coin Pot, adding unpredictability and fresh win potential at any moment.
Once triggered, one symbol is chosen at random to act as a special expanding symbol throughout the bonus game. This expands to cover reels when part of a winning combination, boosting the chance of solid hits. A progressive multiplier increases from x1 up to x4 during the free spins round.
Cascading Wins and Multipliers
The game’s Shatter Mode brings fast-paced, cascading win sequences. Each win removes symbols from the reels, with new ones falling into place and a win multiplier increasing up to x4 with each consecutive cascade.
The feature ends when no new wins appear or the maximum multiplier is reached.
For players eager to get straight to the action, the Bonus Buy option allows instant access to free spins for 50x the total bet. “With Book of Azure, we wanted to evolve the classic ‘book of’ gameplay by fusing it with mechanics players love – cascading wins and coin collection – while continuing Max Gold’s story,” said Ondrej Lapides, CEO at Tom Horn Gaming. “It’s an action-packed game with a familiar feel, but enough innovation to keep players coming back for more.”
Max Gold’s latest adventure opens up new opportunities for operators looking to offer players trusted mechanics with fresh, engaging twists. Book of Azure is available to Tom Horn Gaming partners as of 14 August 2025.
The post Tom Horn Gaming Unveils Book of Azure – Max Gold’s Next Epic Adventure appeared first on European Gaming Industry News.
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From Warehouse Raves to Fortnite Waves: CRKD™ NEO S 5-FRET deadmau5 FORTNITE FESTIVAL EDITION™ Drops The Beat, Compatible with Fortnite Festival!
Mau5horde rejoice! Pre-Orders Begin for deadmau5-themed Licensed Special Edition NEO S™ Controller for Fortnite Festival, Complete with Five Fret Festival Attachment
CRKD™, the premium collectible gaming brand behind the award-winning Nitro Deck™ and NEO S™ collectible controllers, announced today the NEO S 5-Fret deadmau5 Fortnite Festival Edition, a licensed, special edition NEO S controller, designed for use with Fortnite Festival and other rhythm-based games.
Electronic music producer deadmau5 has made guest appearances in video games before, and from August 5, deadmau5 and his legendary mau5head will be appearing in Fortnite. To celebrate this exclusive engagement, controller connoisseurs CRKD have created a special deadmau5 version of the 5 Fret NEO S controller.
The NEO S 5-Fret deadmau5 Fortnite Festival Edition is compatible with both PC and Nintendo® Switch™, and is a limited edition drop inspired by the instantly recognizable mouse head worn by deadmau5 at his concerts – known as the mau5head. When these controllers disappear off the shelves, they’re gone, so the mau5horde had better be quick off the mark if they want this EDM-tastic peripheral in their lives!
This version of the much-celebrated five-fret edition of CRKD’s iconic NEO S controller is the fourth NEO S in CRKD’s Fortnite Festival range, allowing gamers to connect more deeply with the artists that they admire, making their Fortnite Festival experience more immersive and personal to them. The unique Festival Attachment that’s included replicates the frets found on a real guitar, but as this deadmau5 collaboration highlights, this controller isn’t just limited to guitars. Fortnite Festival fans can use the controller to play Keytar, Drum, Mic and Bass song parts – perfect for strumming away at deep bass beats.
Designed and engineered by team members behind the much-loved hardware for Guitar Hero™ and DJ Hero™, the NEO S will also work with other rhythm-based community games, opening up a whole world of possibilities for music lovers.
Available for pre-order today, the NEO S 5-Fret deadmau5 Fortnite Festival Edition is expected to ship in October 2025, so begin preparing your gaming area now for its grand arrival!
The NEO S 5-FRET dEADMAU5 FORTNITE FESTIVAL EDITION is available for pre-order today at go.crkd.gg/fnfestival and go.crkd.gg/nsdm5.
Shipping is expected to start in October, for a suggested retail price of $59.99 / €69.99 / £59.99.
This collaboration was facilitated by Fortnite’s licensing agency IMG Licensing.
For more information, and to order your NEO S 5-Fret deadmau5 Fortnite Festival Edition, please visit: crkd.gg/
Stay up to date with all the latest news, product releases, and more by following CRKD on all social media channels @crkdgg or visiting go.crkd.gg/social
To join the CRKD Discord, a growing community of engaged gamers and collectors please visit: go.crkd.gg/discord
To read our latest blog post to the rhythm community please visit: https://go.crkd.gg/rhythm
The post From Warehouse Raves to Fortnite Waves: CRKD™ NEO S 5-FRET deadmau5 FORTNITE FESTIVAL EDITION™ Drops The Beat, Compatible with Fortnite Festival! appeared first on European Gaming Industry News.
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Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology
International guests arriving at South Korea’s largest foreigner-only casino, INSPIRE Entertainment Resort, now enjoy a significantly faster and more seamless check-in experience. Customer onboarding times have noticeably improved following the integration of Regula’s advanced identity verification technology. Regula Document Reader SDK, the most comprehensive ID verification solution in the world, integrates with the resort’s anti-money laundering (AML) procedures, boosting operational efficiency and compliance.
Seeking to enhance operational efficiency and meet evolving AML requirements, INSPIRE Entertainment Resort sought a faster and more accurate solution. The resort, which features a high-volume casino catering exclusively to foreign guests, needed a system capable of recognizing passports from around the globe with minimal friction.
Following vendor evaluations, INSPIRE selected Regula Document Reader SDK for its superior document reading speed, intuitive interface, and unmatched global ID coverage. Regula’s solution is powered by the company’s proprietary ID template database—the world’s largest—covering 15,000+ document templates across 254 countries and territories.
Deployed across six entrance stations, Regula Document Reader SDK enables real-time extraction and validation of critical ID data, such as name, date of birth, nationality, and passport number. This data is then passed directly to INSPIRE’s AML system, which in turn performs automated screening against external compliance and watchlist databases.
Since deploying Regula Document Reader SDK, INSPIRE Entertainment Resort casino has experienced:
- Faster document processing and guest entry.
- Significant reduction in manual rescans and staff workload.
- Consistently smooth onboarding, even during peak entry hours.
“As the team responsible for passport scanning at the casino, we’re very satisfied with the improvements Regula has brought. The speed of document processing has noticeably increased, and guest entry has become much smoother. It’s a reliable solution that has elevated the efficiency of our daily operations,” says Dr. Ilnam Lee, IT Director at INSPIRE Entertainment Resort.
“In industries like hospitality, every second counts. We’re happy to support INSPIRE Entertainment Resort in creating a faster and more secure guest onboarding experience while meeting strict AML requirements. Our focus is to make accurate identity verification seamless, even in complex international scenarios, and this project is a great example of that in action,” says Ihar Kliashchou, Chief Technology Officer at Regula.
The post Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology appeared first on European Gaming Industry News.
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