Latest News
Exclusive Q&A with Chris Nikolopoulos, CCO at Betby
Reading Time: 3 minutes
Betby is an exciting new entrant to the sportsbook provider arena. Chris Nikolopoulos, CCO at Betby, discusses what makes them different, and what is in the pipeline for the company. Chris Nikolopoulos is an experienced commercial director who leads the international sales and business development teams at Betby. His responsibilities include the company’s rapid global expansion and spearheading its entry into multiple new markets. He has extensive knowledge of the retail and online sports betting and casino sectors, having previously worked at EveryMatrix, Playson, and Altenar.
1. How does Betby differ from the other sportsbook providers on the market?
There are a number of providers in the industry but we believe we are coming to it with a fresh approach. It is important to keep in mind that we decided to invest in sportsbook software because we saw a gap in the market, both from a product and services perspective, and we were confident we could fill it. So far, everything is going according to plan – if not better. For us it’s very important to offer not just a product, but a complete business relationship to our partners, which means that we are listening to them, we are prioritising their needs and we are not afraid to develop further.
With regards to our product, we have some significant USPs, such as the ability and the focus that we have on being able to deliver customisation based on an operator’s needs. For instance, we have developed several UI layouts which can cover different segments of players, no matter if they are coming from a traditional sportsbook, or a more modern, casino-related background. At the same time, we are putting lots of effort on data and BI, by harnessing machine learning software, which is used to predict and detect customer behaviour, whilst also facilitating automated personalisation techniques. Our team is a mix of industry veterans with huge experience and young, motivated people with innovation in their blood.
2. What challenges do Betby face as a newer provider, competing against bigger, established giants?
I would say that the biggest challenge that most of the new companies have to face is proof of concept. It’s absolutely normal for clients to require some certainty before they choose the provider they will work with and for this they need to see some success stories. However, with regards to us, I wouldn’t say this is that big of a problem at the moment. Within a year of being operational, we have managed to agree commercial deals with several well-established brands and we are already looking further into the future. Possibly, the biggest challenge we are facing is the fact that we don’t have as many licenses as the established yet. As a result, we cannot compete in all of the regulated markets. However, time will change that and we have already taken the necessary steps to earn the necessary accreditation.
3. What markets are Betby targeting as part of its expansion?
We are growing quickly, not only in terms of new clients but also in terms of human resources and technical infrastructure. Our goal is to be a worldwide provider and from launch we have been taking the necessary steps toward that goal. However, if we exclude the European and Asian markets – where we are already operational today – I would say that our growth is very likely to come from territories in Latin America, which is set to become an incredibly exciting region.
4. Betby offers a significant array of sports markets. Is this choice vital when entering new markets?
Yes, it’s necessary. In European markets more or less everything is similar. But try to enter Indian market without cricket or UK without horse racing for instance, and it will be a struggle. Localising the sportsbook content in terms of sports, tournaments, events and markets offered is key. At the moment we are offering more than 55 different sports with a huge variety of sports markets and we are constantly adding more.
5. What is in the pipeline for Betby?
We are in a stage of growth and we are excited about it. At the moment we are focusing on the upcoming SIGMA exhibition which will be a wonderful chance to meet with old and new partners and friends. At the same time, we have finalised our presence at ICE London, where for the first time we will have our own BETBY stand. And we are also progressing with our MGA license application, which is expected to be confirmed soon. Finally, in terms of new sales, we are having some great cases in the pipeline and I believe we will soon be able to share some exciting news but at the moment I cannot comment further. Stay tuned!
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Chris Nikolopoulos, CCO at Betby
Latest News
TEAM VITALITY AND SKIN.CLUB SUPPORT THE SECOND EDITION OF THE ELITE FE TOURNAMENT ON CS2
Team Vitality is proud to announce its support for the second edition of the Elite FE tournament, organised by streamer and Elite FE founder, Minaleyy.
The women’s Counter-Strike 2 (CS2) event, is organised in collaboration with Skin.Club, and brings together the world’s top players to participate in tournaments for a €1000 cash prize.
With only 6% of women in professional esports, the Elite FE tournament aims to promote female talent within the CS2 scene and strengthen their visibility. This initiative is part of an overall effort to encourage more diversity and inclusion in the esports industry.
A SPRINGBOARD FOR WOMEN’S CS2 TEAMS
The Elite FE tournament will bring together 16 international women’s teams, including 4 selected by Minaleyy in collaboration with Team Vitality and Skin.Club, to compete on the FACEIT platform. In each tournament, the winning team will be awarded €1000 as well as various prizes, including Team Vitality merchandising and gaming equipment.
From 23rd February, the entire tournament will be broadcast live on Twitch and hosted by Minaleyy, who will be accompanied by various casters. Debriefs, game analysis, and engaging video content will be produced to contribute to the visibility of the participating teams and encourage conversations on social media.
Designed as a warm-up for professional teams ahead of the upcoming ESL Impact season, the Elite FE tournaments will be held every two months starting in February 2025, with matches scheduled on Sundays to maximise participation and viewership. By aligning with major esports events, Elite FE aims to be a key tournament for player development and a training ground for teams aspiring to reach the professional level.
This tournament represents a competitive, positive and inclusive vision for diversity in esports. By regularly hosting events, Elite FE aims to become an essential platform for CS2 players, while actively showcasing emerging talent.
TEAM VITALITY CONTINUES ITS COMMITMENT TO WOMEN’S ESPORTS
By supporting the Elite FE tournament, organised by Minaleyy, Team Vitality reaffirms its strong commitment to developing women’s esports. The competition provides semi-pro and amateur players with a unique platform to enhance their skills, increase their visibility and integrate into a scene moving towards greater diversity.
This initiative builds on Team Vitality’s ongoing efforts to promote inclusivity in esports, which to date has included the creation of its women’s League of Legends team, the Rising Bees, and its women’s Mobile Legends: Bang Bang team. These initiatives reflect the club’s commitment to actively supporting the emergence of leaders both in the competitive field and at a community level. Team Vitality and Minaleyy are also thrilled to welcome Skin.Club to the project, ensuring the best conditions for the project’s success and maximising visibility for players within the CS2 ecosystem.
The post TEAM VITALITY AND SKIN.CLUB SUPPORT THE SECOND EDITION OF THE ELITE FE TOURNAMENT ON CS2 appeared first on European Gaming Industry News.
Latest News
ESL FACEIT Group Names Acer Official OEM Partner
Partnership Brings Cutting-Edge Technology to Esports Athletes Throughout 2025 ESL Pro Tour Circuit
ESL FACEIT Group (EFG), the leading esports and video game entertainment company, today announced Acer as its Original Equipment Manufacturer (OEM) Partner throughout EFG’s premier Counter-Strike ecosystem, ESL Pro Tour – including flagship tournaments, pro circuits, and amateur scenes.
“Our partnership with Acer arms top Counter-Strike competitors with the industry-leading technology they need to play at their best,” said Bastian Veiser, Director Partner Management, EFG. “This comprehensive collaboration provides year-round access to top-of-the-line gear that will empower not only the pinnacle of competition, but also rising talent, for years to come.”
EFG and Acer’s collaboration extends to several tiers of competitive play, including ESL Challenger League, ESL Pro League, and Intel® Extreme Masters (IEM) tournaments. EFG and Acer will celebrate the deal during IEM Katowice on February 7-9, with a hands-on, immersive activation alongside a product announcement at one of the biggest Counter-Strike 2 events of the year. Beyond IEM Katowice, Predator gaming products will also be featured at both online and offline EFG competitions and on-broadcast in multiple languages.
“The esports audience is at the heart of our Predator product line, and EFG offers unprecedented access to these dedicated fans through its premier events, both in-person and online,” said Vincent Lin, Associate Vice President, Global Product Marketing and Planning, Acer Inc. “Counter-Strike esports presents a unique opportunity to connect with one of the longest-standing competitive titles and a vast fan base seeking the precision, intensity, and performance that our Predator gaming technology delivers.”
For more information on ESL FACEIT Group, visit eslfaceitgroup.com and follow EFG on LinkedIn.
The post ESL FACEIT Group Names Acer Official OEM Partner appeared first on European Gaming Industry News.
Latest News
Full House – UK’s biggest bingo operator to undergo wireless network transformation across UK bingo venues
Principle Networks wins five-year Buzz Bingo partnership
Network services provider Principle Networks announces a new partnership with Buzz Bingo, Britain’s biggest omnichannel bingo operator, to upgrade the Wi-Fi networks across its 80 bingo clubs in England and Scotland.
The project, which will be co-managed by Principle Networks and Buzz Bingo’s IT team over a five-year term, will see the implementation of Cisco Meraki wireless access points. These enterprise-grade cloud-managed access points are designed to connect IoT devices and security solutions and will enable Buzz Bingo to offer a range of new services and improve customer experiences across its clubs.
Buzz Bingo is part of Buzz Group Ltd, which comprises Buzz Bingo, Buzz Casino, BADA Bingo, The Slots Room at Buzz Bingo and Buzz Presents. It has over one million members, and last year welcomed 200,000 new visitors. Its award-winning website, buzzbingo.com, enables people to play together anywhere via their mobile, tablet, desktop and connect to omnichannel games via touchpads in its bingo clubs.
David Cutts, Chief Technology Officer at Buzz Bingo, said: “A key part of our growth will be driven by enhancing customer experiences through investments in our clubs and the latest technologies. The concept of bingo has evolved. Today, customers have a wide range of choices of how they want to play – and our omnichannel approach is unique – with technology sitting at the heart. Principle Networks demonstrated a deep understanding of our objectives and have the expertise required to deliver them. We’re excited about this partnership’s possibilities and look forward to working with the team.”
Principle Networks specialises in implementing and designing scalable, agile and future-proofed cloud-based networks for mid to large enterprises across all sectors, including retail, legal, logistics, social housing, automotive, financial services, local government and IT.
Over the course of the agreement, Principle Networks will work with Buzz Bingo’s IT team to constantly evolve how Buzz Bingo serves its customers and support the organisation’s long-term digital strategy.
Russell Crowley, co-founder at Principle Networks, said: “A secure and reliable network infrastructure is central to delivering the best possible customer experience, whether online or in a club. As the UK’s biggest bingo operator, Buzz Bingo is continually looking for innovative ways to enhance its offering, and we’re very proud to have been chosen as its IT partner for the next five years.”
The post Full House – UK’s biggest bingo operator to undergo wireless network transformation across UK bingo venues appeared first on European Gaming Industry News.
-
Latest News3 months ago
India’s top gamers Jonathan & TechnoGamerz to face off in eFootball showdown at DreamHack India 2024
-
Latest News3 months ago
The 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals Arrive in London!
-
Latest News1 month ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months ago
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
-
Latest News2 months ago
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News3 months ago
Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble
-
Latest News3 months ago
Booming Games Partners with Hollywoodbets to Launch Immersive Slots Games in South Africa
-
Latest News3 months ago
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
You must be logged in to post a comment Login