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Björn Krantz joins Yggdrasil as Head of Publishing
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Former NetEnt COO to lead new strategic division as company launches ground-breaking global licensing business
Yggdrasil, the innovative online gaming solutions provider, has appointed experienced industry executive Björn Krantz to lead its new Publishing business. Krantz will join Yggdrasil in January 2020 as Head of Publishing.
In future proofing the business and ensuring it remains well positioned in the dynamic iGaming landscape, Yggdrasil is expanding its global footprint to become a content enabler for multiple global partners including operators, suppliers and studios. Publishing is expected to become the key growth driver for Yggdrasil and rapidly expand its pioneering reach across global iGaming markets.
Future customers will be able to license any, or all elements, of Yggdrasil’s gaming ecosystem from its current and future content portfolio and industry-leading gamification and affiliation tools to its advanced platform technology and Game Development Kit (GDK). This will enable them to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, the innovative supplier.
Within the new Publishing business, Yggdrasil will sharpen its business focus, strengthen its technology leadership and leverage synergies from mutual business development projects to ensure the long-term success of the company.
Fredrik Elmqvist, CEO, Yggdrasil, said: “Ever since Björn and I discussed the initial plans for the new business model and our future growth expectations I knew he was the right person to lead the Publishing division which will be central to our success. I’m delighted he will officially join us next year and kick off the new decade in style.
“We’ve spent months carefully planning this new strategy, basing it on the solid foundations we’ve built up over several years and crucially adding several highly innovative and never-before-seen layers that will see the business grow exponentially across the globe.
“With Yggdrasil Publishing we keep on pushing the industry boundaries by franchising our entire kingdom, enabling partners around the globe to rocket leap their B2B success. It is going to be a wild ride that we look forward to.”
Björn Krantz, said “I have enjoyed many exciting years and moments within the iGaming industry, and since a few months back I have been able to reassess what could be the most thrilling and rewarding next step challenge. When Fred outlined his vision for the entire business, I felt straight away there was a perfect match.
“I am delighted to have been given the trust and confidence to lead the newly formed, and strategic publishing division, which is clear proof that Yggdrasil means business, and continues to invest in innovative and future proof value propositions globally. It will be an honor for me to work together with the Yggdrasil team, and to execute on the plan to realize the full potential of the Publishing growth strategy and objectives. It goes without saying that I cannot wait to get started early next year.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Björn Krantz joins Yggdrasil as Head of Publishing
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Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand
Following the successful conclusion of the Eastern European Gaming Summit’s (EEGS) inaugural webinar for the year, titled “Rolling the Dice on AI: How Artificial Intelligence is Reshaping the Gaming Industry,” attendees can now access the video on demand to revisit the insightful discussions and key takeaways. The event, held on February 19, featured a distinguished panel of industry experts who explored the significant impact of AI on player protection, regulatory requirements, and innovation within the gaming sector.
Moderated by Rossi McKee, Co-founder of Telematic Interactive Bulgaria and CT Gaming, the webinar offered a deep dive into the dual-edged role of AI in gaming, discussing how it can enhance player experiences while also creating new challenges for operators.
The expert panel included:
- Paula Murphy – Head of Business Development, Mindway AI
- Joseph Borg – Partner, WH Partners
- Dr. Galia Mancheva – Founder and CEO, Ai Advy
The conversation highlighted the ongoing shift towards AI-driven solutions in gaming, emphasizing the need for ethical considerations and compliance with evolving regulations – especially with the implementation of the EU AI Act. Dr. Mancheva noted, “Operators working with personal data must understand how AI can enhance efficiency and ensure compliance with stringent legal requirements.”
Key takeaways from the webinar revealed that the future of the gaming industry hinges not only on the adoption of cutting-edge technology but also on the commitment to utilize it responsibly. “The real challenge for operators is not just adopting AI but using it ethically,” stressed the panel in unison.
For those who missed the live event, the on-demand video recaps critical insights on AI’s transformative potential in gaming, its implications for responsible gambling initiatives, and the regulatory landscape.
You can watch the entire webinar here: https://youtube.com/eegamingsummit
For more information on future webinars and events, stay tuned to EEGS’s official channels.
The post Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand appeared first on European Gaming Industry News.
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Neela Mediatech Pioneers the Future of IP-Based Gaming in India with Gada Electronic
Neela Mediatech, a trailblazing Indian gaming studio, is redefining the gaming landscape by leveraging beloved intellectual properties to create interactive entertainment experiences. By expanding the universe of Taarak Mehta Ka Ooltah Chashmah beyond television, the company has transformed the iconic show into a multi-platform gaming phenomenon.
The studio’s latest release, Gada Electronics, has emerged as a top game in mobile gaming, proving that nostalgia-driven storytelling combined with strategic gameplay can drive massive engagement. The game has achieved remarkable milestones, ranking #2 among all App Store games in India, surpassing PUBG, and also securing the #1 position in the Adventure & Simulation category on iOS. With over 5 million downloads across Android and iOS, Gada Electronics manages a D1 retention of 35% as well. With Gada Electronics, Neela Mediatech has set a new benchmark for Indian IP-driven gaming.
Unlike traditional simulation games, Gada Electronics allows players to step into the shoes of Jethalal Gada, one of India’s most beloved TV characters, as they manage and expand his iconic electronics store. The game integrates elements of business strategy, resource management, and decision-making, making it both entertaining and intellectually engaging.
India’s mobile gaming market has long been dominated by battle royale and casual games, but Neela Mediatech has taken a unique approach by harnessing local intellectual properties that deeply resonate with Indian audiences.
Commenting on this success, Mr. Asit Kumarr Modi, Founder of Neela Mediatech, said, “For years, Indian audiences have loved the world of Taarak Mehta Ka Ooltah Chashmah. With Gada Electronics, we’ve given them a way to engage with the brand in an interactive format. This success proves that Indian IP-driven gaming has the potential to rival global franchises.” With an established fan base, the game has witnessed exceptional user engagement, retention, and organic adoption, further demonstrating the power of homegrown IPs in India’s gaming industry.
The success of Gada Electronics reflects a larger transformation in India’s gaming sector. The country’s gaming market is projected to reach $8.36 billion by 2030, with simulation games alone crossing 1 billion downloads in 2023. Business simulation gaming is expected to grow from $2.5 billion in 2023 to $5.8 billion by 2032.
Mr. Harjeet Chhabra, CEO of Neela Mediatech, highlighted the shift in the industry, stating, “For years, Hollywood and global gaming giants have capitalized on IP-driven gaming—whether it’s Marvel, Star Wars, or Pokémon. India has an equally rich library of beloved franchises, and we are just scratching the surface of its gaming potential.”
Following the overwhelming success of Gada Electronics, Neela Mediatech is focused on expanding its IP-driven gaming portfolio. The company is working on new Taarak Mehta Ka Ooltah Chashmah-themed edutainment app for kids aged 2-6. Plans are also underway for interactive storytelling experiences featuring beloved TMKOC characters.
By seamlessly blending nostalgia, storytelling, and technology, Neela Mediatech is not just creating games—it is building a dynamic gaming ecosystem for Indian audiences. From television screens to mobile gaming, the future of IP-driven gaming has arrived, and Neela Mediatech is leading the charge.
The post Neela Mediatech Pioneers the Future of IP-Based Gaming in India with Gada Electronic appeared first on European Gaming Industry News.
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Flamenco Passion is a slot with a Spanish soul and an innovative prize system
The leading online casino game provider in Spain, MGA Games, announces the launch of its new 5-reel slot, Flamenco Passion. This new game transports players into the world of flamenco with every spin. Available from February 24 in the .com markets and March 3 in Spain, this slot promises an immersive experience with stunning graphics, flamenco music, and exciting gameplay mechanics.
This new release offers 25 pay lines, Wild symbols, and an innovative dynamic prize system with Mini, Major, and Mega options. Additionally, players can enjoy free spins with the Mega Figure, which appears on the central reels (2, 3, and 4), increasing the chances of winning prizes. The excitement increases with the Mega Reel, a special feature that ensures dynamic gameplay.
The design and setting of the game capture the essence of flamenco and Spanish folklore, with a Typical Spanish aesthetic that is appealing to players of all nationalities. Flamenco music and sound effects enhance the immersion, making each game a true celebration of this tradition.
With this release, MGA Games reaffirms its commitment to innovation and quality in the development of 100% localized content slots. Flamenco Passion promises to captivate players and become a hit in online casinos worldwide. ¡Olé!
The post Flamenco Passion is a slot with a Spanish soul and an innovative prize system appeared first on European Gaming Industry News.
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