Latest News
PandaScore launches world’s first AI-powered esports odds for bookmakers to offer true in-play esports betting
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Company is looking to bring esports betting up to speed with traditional sports, offering 5x the amount of in-play esports markets you see today
PandaScore is announcing the launch of their esports odds product for bookmakers worldwide. Their esports data is already used by top professional teams, media companies, startups, and bookmakers; all over the world. PandaScore is now launching a dedicated solution for bookmakers so they can finally offer the live betting experience that esports fans have been waiting for. Thanks to their AI, data collection and odds modeling is fast enough to offer live betting. Now any bookmaker can instantly power up its coverage with a up to five times the number of in-play markets.
Serving a betting product for esports fans is demanding, gamers expect a quality live experience. Today most esports odds providers use manual data collection & trading methods which means in-play betting in esports is either inconsistent, unavailable, or experiencing a huge amount of downtime. Esports fans are ready to bet but often can’t because the markets are either suspended or don’t exist in the first place which means bookmakers are leaving money on the table.
PandaScore provides a one stop shop for esport betting from fixtures, to prematch & in-play odds, live statistics, and embeddable widgets. A simple integration will allow bookmakers to power-up their esports offering with more markets, more consistency, and custom markets tailored to esports bettors. The proprietary AI collects data from video sources and transforms it into odds in a fraction of a second. The approach combines technology with an expert esports trading team monitoring odds and automating settlements.
PandaScore provides the deepest in-play odds in the market for League of Legends, Dota 2, Counter Strike: Global Offensive, Overwatch, Rocket League in the market, and 2-3 more esports on the way.
Industry leaders like Parimatch’s CEO, Sergey Portnov, see the potential for esports to overtake traditional sports. “Now, it’s in the top six sports and is 5% of our turnover. I believe next year it could be 8%. In five years, it could easily be 20%… Today, youngsters prefer esports to football. So, in 10 years’ time, it has a chance to beat football.”
Esports fans want to bet, same as traditional sports fans. Skins gambling at its peak was expected to reach $7.4 billion in wagers 2016 alone. It’s not hard to see projections of esports betting reaching $12.9 billion by the end of 2020 from Eilers & Krejcik, as a very real possibility if the industry continues to improve.
Bookmakers that take esports seriously, will get serious returns and it’s only the beginning, esports will continue to experience massive growth.
“Esports is the next big thing in entertainment. We believe esports betting is already big but untapped by most bookmakers,” said Flavien Guillocheau, CEO of PandaScore. “We are here to make it easy to have a world-class offering on day one. If you want to reach esports fans you need to work with esports specialists that understand esports competitions, data, and odds. We’re ready to help you speed ahead of the competition.”
PandaScore offers a market leading solution at competitive pricing. To get a live demo of PandaScore’s odds product go to [https://odds.pandascore.co] and get in touch!
About PandaScore:
PandaScore offers the first AI-powered in-play odds feed for esports through a simple integration for bookmakers. PandaScore’s mission is to help bookmakers reach the full potential of esports betting the right way. After years providing data, the recent launch of their odds product is already seeing great initial traction and the company is already expanding their coverage globally. To get a demo visit https://odds.pandascore.co and get in touch.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PandaScore launches world’s first AI-powered esports odds for bookmakers to offer true in-play esports betting

Latest News
Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens”
A chaotic jungle journey with big, bad foes and insane riches.
Welcome to the jungle, where Shoot Happens! Face your opponent, take aim, and fire your way to riches.
ELA Games unveils its boldest title to date, a combination of decision-making and narrative progression where every shot counts.
In Shoot Happens, you’re not just a player. You’re the main character who has to fend off waves of increasingly dangerous (and valuable) monsters. Armed with 3 shots per round, you’ll need precision and calm nerves to take down the reward and add it to your Winpot. Hit the target for riches. Miss… and it’s back to the beginning.
The Choice Is Yours
Each round is in the hands of the player. Do you cash out now? Or keep slashing through the jungle for bigger and better rewards? Decision-making, timing, and a whole load of guts go a long way.
Expect the Unexpected
Random projectile bonuses can appear in any round, boosting your rewards massively. And just when you thought your journey through the treacherous jungle was over, the final boss appears. While the other monsters may have been a piece of cake, he doesn’t stay down. Each time you defeat him, he respawns for juicier and recurring payouts. Keep going as long as you can handle it, and you might walk out as the top dog of the jungle.
Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “With Shoot Happens, the team ventured outside of conventional game formats, and we wanted to give players a super engaging experience where they’re in control. This title is a bold approach to game design in this industry, as we’re empowering players with choice and enriching the gameplay experience with strong visuals, narratives, and plenty of replayability.”
Play how you want. The Winpot is yours
Shoot Happens is the perfect blend of fast-paced action, bold decision-making, and interactive gameplay. Whether you’re a cautious player or a complete daredevil, the game is an enticing experience for all.
How deep into the jungle are you willing to go?
The post Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens” appeared first on European Gaming Industry News.
Latest News
HIPTHER Enters Next-Level Operations Era: E-Residency, Flexibility, Tech & Collaboration
HIPTHER, the innovative events organiser and media hub behind renowned boutique conferences and online news platforms for the iGaming and Technology industries, is thrilled to announce its new, dynamic era of operations.
Staying true to its international character, HIPTHER breaks free from geographical and logistical limitations by becoming an e-resident company of Estonia and embracing a fully remote work model built on trust, flexibility, and technology.
Estonian E-Residency: A Logical Step Forward for HIPTHER
With a strong focus on innovation, digitalisation, and entrepreneurship, Estonia has long been at the forefront of e-governance. For HIPTHER, a company operating across borders with a digital-first mindset, joining the Estonian e-Residency programme was not just a strategic move – it was the natural next step.
The e-Residency allows HIPTHER to maintain a fully online EU-based company, benefiting from Estonia’s transparent business environment, streamlined administration, and modern legal framework. It enables the team to manage operations more efficiently, with secure access to digital services and the freedom to work from anywhere in the world.
Estonia’s global-first approach mirrors HIPTHER’s own values: agility, decentralisation, and forward-thinking, making this alignment more than practical; it’s philosophical. With its new base in the digital nation, HIPTHER further amplifies its mission to connect industries, foster innovation, and redefine how modern companies operate and grow.
Remote Work Model: Trust, Flexibility, Collaboration in a Tech-forward Era
Supported by e-Residency and the innovative mindset echoed across HIPTHER’s conferences, virtual events, and media outlets – which cover cutting-edge industries such as Gaming, Fintech, Blockchain, Artificial Intelligence, Cybersecurity, and beyond – the #hipthers are now able to collaborate fully remotely.
Following technological advancements and staying true to its human-centric values of wellness, balance, trust, and originality, HIPTHER takes a bold leap toward remote work – where others can’t or won’t.
From managing international summits and awards to running online media and virtual panels, HIPTHER has long relied on digital infrastructure, and now turns this into a permanent advantage.
Zoltan Tuendik, HIPTHER’s Co-Founder & Head of Business, shared his thoughts behind this big next step for the company: “We believe in building a future where innovation, flexibility, and human-centric values guide everything we do. For several years now, our team has been working across borders, embracing remote collaboration and digital-first operations. With this step we’re solidifying and elevating a way of working that’s already part of our DNA. Becoming an e-resident company empowers us to bring lasting change and sets the stage for our next chapter of global impact.”
Join the #hipthers Journey – We’re Hiring!
HIPTHER is growing, and we’re on the lookout for passionate, creative, and driven individuals to join our fully remote team. If you’re excited about working across dynamic industries like iGaming, Tech, Blockchain, and more, we want to hear from you!
Open Positions:
- Social Media & Audience Engagement Lead
- Virtual Events & Community Coordinator
👉 Check out the openings here – send us your CV and a short intro to:
[email protected] or [email protected]
We look forward to hearing from you!
The post HIPTHER Enters Next-Level Operations Era: E-Residency, Flexibility, Tech & Collaboration appeared first on European Gaming Industry News.
Latest News
Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game
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Brace Yourself campaign gives supporters chance to win at every home league match
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Cash prize awarded every time a home player scores two goals
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Midnite will match winning prize pot with charitable donation
Fast-growing UK sportsbook Midnite will give Sheffield United and Southampton fans the chance to net £1,000 at every home league match throughout the new season.
Midnite is the front-of-shirt sponsor for Sheffield United and the back-of-shirt sponsor for Southampton and is launching the Brace Yourself campaign for supporters of both clubs.
It means every time a home player scores twice – a brace – one lucky member of the matchday crowd will grab a grand or possibly more – if no brace is scored, the prize pool will roll over to the next home match.
Midnite will also match the prize pool with a donation to charity close to each club.
Fans at Bramall Lane and St Mary’s can enter by scanning QR codes placed around the stadiums and in the matchday programmes and a seat number will be drawn at random before kick-off.
Brace Yourself kicks off on Saturday (August 9) when Southampton host Wrexham and Sheffield United entertain Bristol City.
Andrew Mook, Midnite’s Head of Brand Marketing, said: “We want fans to be on the edge of their seats throughout the season.
“When a home player scores a brace in the EFL Championship this season, Midnite will reward one lucky fan with a cash prize giveaway. Starting off at £1,000 and rolling over each week if there isn’t a winner, the excitement should build throughout the campaign.
“Midnite will also match the fan prize and donate the same amount to a local charity, in a bid to repay some of the amazing work that they do within the local community.”
Midnite’s Brace Yourself campaign is open to fans aged 18 and older.
The post Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game appeared first on European Gaming Industry News.
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