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Casumo signs with Enteractive

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Casumo has signed an agreement to implement Enteractive’s tech platform (Re)Activation Cloud® as an extension of their CRM cycle to boost player activity and brand loyalty.

Through this partnership with Enteractive, Casumo will be increasing player retention and player loyalty through the innovative (Re)Activation plug-and-play service, and at the same time safeguard and add a more human touch to their Responsible Gaming efforts. All of Enteractive’s processes are GDPR compliant and built for operator compliance and player protection.

Founded in 2012, Casumo’s Award-Winning Online Casino soon became one of the unicorns of the gaming industry. Now employing more than 400 people, in Malta, Gibraltar and Spain, Casumo’s growth promises to accelerate. With its distinguishable creative flair and a passion for high-quality, Casumo is always at the forefront of nimble cutting edge technology.

Casumo Player Engagement Lead Ludovic Diler said: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction. During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.  We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”

The (Re)Activation solution uses native-speaking agents combined with robust tech, driven by human interaction. Using a player-centred approach that improves the customer experience, the (Re)Activation Cloud® boosts the operator’s P&L by activating more players. It integrates with the operator’s player acquisition-retention ecosystem. High touch interactions create long-lasting brand loyalty. Enteractive sales agents provide a highly-personalised conversation on the brands behalf through a complete end-to-end after service, which begins where the CRM processes end.

All (Re)Activation methods used are GDPR and G4 compliant. And all data processed is highly secured.

Enteractive CEO Mikael Hansson said: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match. Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Casumo signs with Enteractive

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Chicken Road Game Launches in India, Expands Mobile Gaming Catalogue

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A new mobile title, the Chicken Road Game, has officially been introduced to Indian users across select digital distribution platforms. The release adds to the expanding catalogue of hyper-casual games now available to India’s mobile-first audience.

Designed for short-session, tap-based gameplay, the Chicken Road Game offers a format compatible with a wide range of Android smartphones, including entry-level devices. The title is accessible through official Android channels and also available in offline formats via Chicken Road Game Download APK packages.

Game Structure and Distribution

The Chicken Road Game features procedural obstacle layouts where the player’s goal is to advance a character forward while avoiding collisions. Each movement is registered via a tap command, making the gameplay structure consistent with widely used mobile interaction standards.

Multiple builds of the game are currently in circulation, including:

  • Chicken Road 2

  • Chicken Road 2.0

  • Variants titled Chicken Road Game APK and Chicken Road 2 Download

These versions may include functional updates or performance optimizations but maintain the same core format. Distribution models include app marketplaces, third-party game aggregators, and direct APK downloads.

Technical Specifications

According to technical documentation available at launch, the Chicken Road App requires minimal device resources:

  • Low memory footprint (under 35 MB)
  • Offline installation via Chicken Road Game Download APK

  • Compatibility with Android 6.0 and above
  • Optional visual settings for improved performance on budget devices

No iOS version has been confirmed as of this release.

Game Type and Monetization Model

The Chicken Road Game is categorized as a hyper-casual, skill-based arcade game. It is not associated with real-money gaming, gambling mechanics, or skill-based wagering.

Some versions of the game may include optional advertisements, which support monetization. No verified versions of the game currently support real-currency transactions, banking integration, or payment gateway functionality.

No officially released build of the game is designated as a Chicken Road Earning App, and there is no confirmation of payout-based mechanisms in the publicly available versions. Listings such as Chicken Road Game Money or Chicken Road Game Real or Fake remain unverified by the developers.

Market and Audience

The Chicken Road Game is developed for general audiences and requires no account linking or identity verification at the time of launch. While available to all age groups, content classification aligns with standard arcade-style gameplay ratings.

Offline installation options, such as the Chicken Road Game Download APK, are expected to support players in regions with inconsistent internet connectivity. The game’s architecture enables basic functionality without requiring active data usage during gameplay.

Update Schedule

As of this announcement, there is no official development roadmap or update schedule published by the game’s creators. Users accessing versions labeled Chicken Road 2.0 may experience performance or aesthetic differences based on device compatibility and distributor-specific builds.

No multilingual or region-specific versions are confirmed at this time.

Compliance and Security Notes

The game operates entirely within the non-monetized, casual arcade category of mobile apps. It does not offer real-money rewards and has no affiliation with financial institutions, cryptocurrency systems, or tokenized gaming models.

No sensitive user data is requested in default builds of the Chicken Road Game. Users are advised to download only from verified sources and to avoid unofficial versions labeled as earning apps or modified for payout simulation.

Conclusion

The official release of the Chicken Road Game introduces a tap-based arcade title to India’s expanding mobile game portfolio. With low device requirements and broad regional availability through APK-based distribution, the game is positioned to be accessible across a wide user base.

Further developments, including potential updates or version control, remain unconfirmed at the time of this release.

The post Chicken Road Game Launches in India, Expands Mobile Gaming Catalogue appeared first on European Gaming Industry News.

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In-demand provider to take the hotly anticipated show by storm with its battle-tested iGaming ecosystem

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VeliTech is proud to announce its return to the SBC Summit Lisbon 2025, taking place from 16-18 September at Feira Internacional de Lisboa.

Building on last year’s momentum and following a year of significant growth and product milestones, the company is ready to demonstrate its battle-tested iGaming ecosystem for emerging markets.

Taking centre stage is VeliGames, an aggregation powerhouse by VeliTech, now supported by a newly launched dedicated website. Far more than a content library, VeliGames brings together scale, flexibility and engagement tools in one platform. The team is ready to demonstrate its full potential at stand A550, showing how it drives success for iGaming brands worldwide.

Giorgi Aleksidze, CEO at VeliTech, said: “Returning to SBC Lisbon for the second year running, we’re showcasing the depth of our battle-tested iGaming ecosystem in action. VeliGames is more than a content pipeline — it’s a complete growth engine for operators. And when combined with our other products, operators get everything they need to build, launch and scale a successful iGaming business.”

This year’s comeback to SBC Lisbon is marked by extra recognition, as the company is shortlisted in two SBC Awards 2025 categories: Multi-channel Supplier and Aggregator of the Year.

As part of the official agenda, Irakli Kakhidze, Director of Turnkey at VeliTech, will join the panel discussion “A Continent on the Move: Sportsbook Technology in Africa” on 16 September (13:40–14:20, Stage 2: Emerging Markets, Africa).

The session will explore opportunities, infrastructure challenges and the innovation shaping Africa’s sportsbook sector, drawing on the VeliTech experience supporting operators as they expand into new markets.

“Sports betting in Africa follows its own path, driven by cultural fit and player behaviour. Success here requires agility and deep local understanding, not one-size-fits-all solutions,” added Irakli Kakhidze, Director of Turnkey at VeliTech.

For more information, please visit the SBC Summit Lisbon 2025 Event Page or contact the team at [email protected].

The post In-demand provider to take the hotly anticipated show by storm with its battle-tested iGaming ecosystem appeared first on European Gaming Industry News.

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Movers and Shakers: Slots Temple – The Company Advocating for RTP Transparency

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While the online gambling landscape continues to strive for greater player protection and transparency, one area that deserves more attention is the transparency of return-to-player (RTP) rates. At Slots Temple, we are committed to enhancing player trust and providing a fair gaming environment, and we see RTP transparency as a crucial part of that commitment.

By focusing on treating players fairly and offering them the best possible experience, we can foster lasting loyalty that goes beyond fleeting bonuses. This guides our approach to RTP, and we’re actively working to ensure our actions match this, as we have demonstrated with our commitment to always offering the highest available RTP version of a game.

 

Slot Players, First and Foremost

For some, the idea of consistently offering the highest RTPs is not a top priority. For us at Slots Temple, it’s a fundamental principle. As a licensed online casino, we understand that providing value and the best experience to our players is the most sustainable path forward. Prior to becoming a licensed online casino, we operated exclusively as an affiliate website, a role that honed our understanding of what players value from their online casino experience.

Our experiences have taught us that you don’t need to overcomplicate anything; all that most players want is clear information about the games they choose, and an honest and transparent casino they can depend on.

Many online casinos choose to offer a low RTP version of their games. This means that the 96.5% RTP version of Gates of Olympus you love at one casino might not be available at another, and you could end up playing the 94.5% version without realising.

 

A Simple Mission 

Our aim is simple: we want players to be fully aware of the odds they are facing and be empowered to choose games that align with their expectations. So, what are we doing about it?

Firstly, we have made a public commitment to always offering our players the highest RTP version of every game available. This isn’t just a promise; it’s a core operational principle. We also benefit from an engaged community of online players who are quick to provide feedback, helping us maintain this commitment. We actively welcome and value this level of player engagement as a crucial part of our process.

On a broader level, we are actively raising awareness about the importance of RTP transparency within the industry. This includes engaging with industry press and educating players on the issue, championing a more transparent future for online slots.

 

A Promising Future 

As operators, we often emphasise the importance of providing players with the best possible experience, but this area is one that many overlook. While offering lower RTP games might increase profits in the short term, it is a sure-fire way not to keep players around when they realise there are better odds elsewhere.

Our not-so-distant relative, the sports betting industry, sees operators proudly advertising that they offer low odds to punters. They understand that customers want value, and by providing it to them, they will return. This goes both ways, too, with sports bettors often quick to criticise bookmakers who offer poor odds.

We hope to see a future in the online casino world where this applies as well. We will continue to promote our high RTP offerings and fulfil our commitment to our players, and we would love to see other operators do the same.

The post Movers and Shakers: Slots Temple – The Company Advocating for RTP Transparency appeared first on European Gaming Industry News.

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