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New Report Reveals Americans View Casino Industry More Favorably Than Ever
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Americans Associate Gaming Industry with Job Creation, Innovation
A record 49 percent of American adults have a favorable view of the casino gaming industry, up four percentage points from 2018, according to new research from the American Gaming Association (AGA). The research was unveiled today at the Global Gaming Expo (G2E), the premier gathering of the global gaming industry presented by the AGA and organized by Reed Exhibitions.
The increase in favorability coincides with a surge in casino visitation and a widespread perception that the industry provides innovative, high-quality entertainment while supporting economic growth.The share of American adults that visited a casino in the last year jumped to 44 percent in 2019, up nine percentage points from 2018. This trend looks to continue as almost half of all Americans (49%) say they will visit a casino to gamble over the next 12 months, up from 41 percent in 2018.
“The favorability of our industry has never been higher,” said Bill Miller, president and CEO of the American Gaming Association. “As gaming expands across the U.S. and more Americans engage with our industry’s offerings, they see firsthand gaming’s positive impact on local economies and its value as a community partner. I’m committed to continuing the association’s work to translate gaming’s vast popularity into political capital, one of my top priorities for AGA.”
Additional highlights from the survey include:
- Nearly half of Americans (49%) say that casinos help the communities where they are located, while clear majorities say that casinos specifically help local economies (57%) and create jobs (71%).
- Two-in-three Americans (67%) think the gaming industry provides high-quality entertainment and 63 percent believe casino entertainment options are innovative.
These results come at a time of unprecedented growth for the gaming industry. With the spread of legal, regulated sports betting, 43 states plus the District of Columbia will soon have some form of casino gaming or sports betting. Gaming revenue for the U.S. casino industry reached an all-time high of $75.4 billion last year according to AGA’s annual State of the States report and National Indian Gaming Commission data. Today’s findings are consistent with previous AGA research showing nearly nine out of 10 Americans view gaming as a mainstream form of entertainment.
Methodology
The Mellman Group conducted this survey of Americans’ attitudes on behalf of the American Gaming Association between Sept. 13-19, 2019 among a national sample of 1,000 registered voters. The interviews were conducted both online and via phone. Results from the full survey have a margin of error of +/- 3.1 percent.
About AGA:
The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers, and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New Report Reveals Americans View Casino Industry More Favorably Than Ever

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Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data
Genius Sports Limited has secured the exclusive official betting data rights for a select group of competitions within the European Leagues Association. As part of this multi-year partnership, Genius Sports will also deploy its GeniusIQ platform across European football.
Genius Sports is the leading provider of live football content to the global regulated sports betting market, with the European Leagues now joining a top-tier content portfolio that includes the Premier League and French Ligue 1.
As part of a shared commitment to driving innovation, Genius Sports will deploy its next-generation GeniusIQ platform in stadiums across Europe.
This proprietary, AI-powered system underpins a suite of innovations across tracking, officiating, team performance, and fan engagement. Already used across the Premier League, Belgian Pro League, and Danish Superliga, GeniusIQ enables leagues and teams to deepen fan engagement, improve officiating accuracy, and unlock performance insights.
GeniusIQ is designed to future-proof the commercial value of official football data for all stakeholders, and this partnership now establishes a strong foundation for long-term strategic collaboration and innovation.
Alberto Colombo, General Secretary of the European Leagues, said: “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”
Steven Burton, Chief Partnerships Officer at Genius Sports, said: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners.
“More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities. By delivering the next-generation, AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European football.”
European Leagues’ Members included in the agreement:
- Belgian Pro League
- Ligová Fotbalová Asociace
- Danish League
- Dutch Eredivisie
- Dutch Keuken Kampioen Divisie
- Finnish Veikkausliiga
- Deutscher Fußball Bund (on behalf of 3. Liga and Google Pixel Frauen-Bundesliga)
- Greek Super League
- Israeli Professional Football League
- Kazakhstan Football League
- Latvian Virslīga
- Norwegian Professional Football League
- Liga Portugal
- Romanian Professional Football League
- Serbian Super Liga
- Slovak Niké Liga
- Föreningen Svensk Elitfotboll
- Swiss Football League
The post Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data appeared first on European Gaming Industry News.
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Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution
Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has rolled out its proprietary AI-powered Rise Core solution to enhance performance, personalisation, and protection.
Officially launched last week in Nigeria, Rise & Hustle is a rewards-based mobile street game series built on its PlayZuzu Gaming platform. Rise Core uses advanced algorithms to stop fraud, identifying and preventing everything from Cost Per Acquisition (CPA) manipulation to gameplay exploitation. The solution excels at fortifying cybersecurity, proactively identifying threats to safeguard player data and platform integrity.
From a creative standpoint, Rise Core will generate and refine in-game visuals and imagery to immerse players in the experience of rising from Hustler to Kingpin. Furthermore, the solution is trained to analyse user behaviour and recommend content in real time to drive engagement and retention.
Deploying Rise Core at the heart of Rise & Hustle’s platform instantly heightens mobile-first gaming by combining entertainment, integrity, and progressive tech in one world.
Rise & Hustle CEO and co-founder Josh Jones commented: “Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we’re building. It will help us build quicker, safer, and smarter than anyone else in the space. Players’ security is paramount, and backed by sophisticated AI we’re in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design, but based on player interests. Rise Core is more than just a tool – it’s our edge in creating player-first experiences for Africa’s mobile-native generation.”
The post Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution appeared first on European Gaming Industry News.
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Spinomenal presents 4 Horsemen III: Inferno
Leading iGaming content provider Spinomenal has released 4 Horsemen III: Inferno to complement the wildly popular Mythology series.
4 Horsemen III: Inferno invites players into an apocalyptic hellscape where the reels are engulfed by a scorched wasteland under burning skies. A relentlessly surging and dark soundtrack creates an atmosphere thick with tension. The Horsemen return, Conquest, War, Famine, and Death, each carrying their own Free Spins feature, which is triggered with three or more full-sized Scattered Free Spins symbols.
Each time players discover three or more Free Spins symbols, they can move on to the next Free Spins feature, seeking bigger returns. The first Horseman is Conquest and offers Winning Symbols Respins. In this first stage, all winning combinations trigger a respin, with winning symbols staying in place while non-winning symbols are substituted for new ones.
The next Free Spins stage is Extra Wilds and this is represented by War. This time while the reels are spinning, three to five extra Wild symbols can appear on the slot to increase winning chances. Five Wild symbols on a winning line will pay x300.
Any players who find another three or more full-sized Scattered Free Spins will follow the map onto Famine – which is a Shifting Reels Free Spins feature. During this round, after each win the game will trigger a free respin where all the reels move one row down and a new row on top will be revealed.
The final resting place is Death for the Stacked Wild Respins feature where each occasion a stacked Wild symbol appears fully on the reel a respin will be triggered.
Spinomenal CO-CEO, Omer Henya commented: “4 Horsemen III: Inferno is a chaos-fuelled title packed with four epic features within the Free Games mode. The red-hot design is visually striking, and players will be hoping to ride from the flames with a fortune.”
The post Spinomenal presents 4 Horsemen III: Inferno appeared first on European Gaming Industry News.
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