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With $35 million September, Indiana sportsbooks off to impressive start
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Indiana’s retail sportsbooks enjoyed an impressive first month that has the state competitive with more established legal sports betting markets, according to PlayIndiana.com analysts.
Fueled by retail sportsbooks most closely to the situated Chicago market, Indiana retail sportsbooks accepted $35.2 million in bets in September, producing $8.6 million in adjusted gross revenue for the sportsbooks, according to official reporting released Wednesday. With Indiana’s 9.5% tax, the state’s win (which does not include bets yet to be paid, such as a wager on the Colts to win the Super Bowl), injected $813,103 in tax revenue.
“Indiana’s sportsbooks are in their infancy, but their ability to capitalize on the Chicago market did not take long to produce dividends,” Dustin Gouker, lead analyst for PlayIndiana.com. “This is the largest handle we’ve seen in a state’s first month of legal sports betting, and it happened without the benefit of online sports betting, which didn’t launch until October. That is a testament to Indiana’s existing infrastructure.”
Indiana’s $35.2 million handle was more than the $25.8 million Pennsylvania’s retail sportsbooks generated in August, but less than the $44.4 million bet in-person in New Jersey. Of course, more than half of all September bets in Indiana were on football, and neither Pennsylvania nor New Jersey had the benefit of the NFL in August. Both will likely significantly outpace Indiana in September.
Still, Indiana’s launch of online betting in October signals rapid growth in the coming months. Nearly 80% of all bets in New Jersey are made online, and Indiana will eventually take the majority of its bets online, too.
“Indiana showed in its first month a familiar pattern where football betting is far and away the main driver in the industry,” said Kim Yuhl, analyst for PlayIndiana.com. “The ability to make online and mobile bets, though, should send the state’s handle into a new stratosphere. Indiana is clearly on a trajectory to become one of the country’s largest legal sports betting markets.
One of the chief reasons Indiana has so much potential is its proximity to Chicago, in addition to large markets in Ohio and Kentucky. The first full month of betting provided plenty of evidence.
Horseshoe Hammond, near Chicago, generated an Indiana-best handle of $8.98 million, yielding $2.1 million in revenue. Ameristar Casino in East Chicago was second with a $5.4 million handle, producing a $1.3 million win. Ameristar edged Hollywood Lawrenceburg, near Cincinnati, which accepted $5.2 million in bets and won $1.2 million. They were followed by:
- Harrah’s Hoosier Park ($4.3 million handle, $1.31 win)
- Blue Chip Casino ($3.8 million handle, $957,470 win)
- Indiana Grand ($3.6 million handle, $764,908 win)
- Tropicana Evansville ($1.1 million handle, $301,231 win)
- Caesars Southern Indiana ($1.1 million handle, $293,348 win)
- Belterra Casino ($709,219 handle, $133,352 win)
- French Lick Resort ($939,222 handle, $217,523 win)
“The sportsbooks closest to the Chicago market have an obvious advantage in the retail sports betting market,” Yuhl said. “Even as online sports betting evens the landscape a bit, we expect that the Chicago-area sportsbooks will continue to receive the largest share of in-person bettors.”
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayIndiana.com, PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: With million September, Indiana sportsbooks off to impressive start

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Americas Online Gambling Market To Soon Eclipse Europe’s, Finds Vixio Forecasts
- Vixio forecasts that regulated online GGR in North and Latin America will grow at a compound annual rate of 3 percent from US$22.3bn in 2023 to US$56.3bn by 2028, drawing level with regulated European market.
Vixio, a leading provider of regulatory intelligence solutions, ahead of SBC Americas forecasts that the regulated online gambling market in the Americas to be worth US$32.5bn by 2026, compared to US$15.6bn in 2022, more than doubling in size in a period of four years. This growth rate is more than double the equivalent in Europe, with the European regulated online gambling market projected to be worth €37.3bn in 2026, up from just under €30bn in 2022.
By 2028, regulated online gambling markets in the U.S., Canada and Latin American countries are expected to generate US$56.3bn, drawing level with Europe or potentially surpassing it depending on currency fluctuations.
“Prior to 2018, the regulated online gambling market was highly euro-centric but legalization of sports betting and iGaming in various U.S. states as well as the major markets of Ontario and Brazil has coincided with stricter regulations in European countries that has restricted growth in a number of cases,” said James Kilsby, Chief Analyst, Vixio.
Vixio will be showcasing its data forecasting and regulatory intelligence solutions in more detail at the SBC Summit Americas 2026 at stand B175, with additional information in its Latin America Online Outlook report, available at vixio.com/research/latin-america-outlook-2025.
Vixio forecasts that regulated online GGR in North and Latin America will grow at a compound annual rate of 20.3 percent from US$22.3bn in 2023 to US$56.3bn by 2028, drawing level with regulated European market.
Providing further insight into one of the most closely watched online gambling markets globally, Kilsby, Vixio’s award-winning analyst, will be speaking during a panel session titled “Brazil 2025: A Surge in Licensing and Lessons So Far.” James was recently recognized as a Silver Stevie® Award Winner for Thought Leader of the Year in the 2025 American Business Awards®. The panel will take place on Wednesday, May 14, at 11 a.m. in conference room four.
In addition, Vixio has been shortlisted for Compliance Solution of the Year at the 2025 SBC Awards, which will be announced on the second day of the conference.
Visit us at stand B175 at SBC Summit Americas to learn more about how Vixio can help your business navigate the regulatory challenges of the gaming industry.
For more information, or to book a meeting with a Vixio representative at SBC Americas, visit vixio.com.
The post Americas Online Gambling Market To Soon Eclipse Europe’s, Finds Vixio Forecasts appeared first on European Gaming Industry News.
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ACR POKER’S FANTASY POKER LEAGUE RETURNS FOR VEGAS’ HOTTEST SUMMER SERIES
Drafting opens from today through Monday, May 26th, giving players the chance to compete for cash rewards
ACR Poker is bringing back its fan-favorite Fantasy Poker League promotion this month, offering players the chance to cash-in on Vegas’ biggest summer series without playing a single hand.
Building on the success of 2024’s inaugural Vegas edition, where over 700 teams were created, the Fantasy Poker League: Vegas 2025 gives fans and players worldwide a unique opportunity to engage with the action by drafting their ultimate lineup of poker pros and competing for cash prizes, glory and bragging rights.
“Fantasy sports are wildly popular, and after last year’s epic Vegas edition, bringing the Fantasy Poker League back was a no-brainer,” said 2003 WSOP Main Event champion and ACR Pro Chris Moneymaker. “Whether you’re railing your favorite pros or competing with friends, it’s the best way to stay connected to all the hot poker action in Vegas this summer.”
The drafting period for the Fantasy Poker League kicks off today and runs until Monday, May 26th (12pm ET). From Tuesday, May 27th through Wednesday, July 16th, participants will earn points every time their drafted players cash in live poker events during Sin City’s hottest summer series.
Here’s how the 2025 Fantasy Poker League works:
- Draft your fantasy squad(s) (between 4 to 8 players), staying within the $300 salary cap (May 12th–26th)
- Choose between three fantasy league buy-in options: $20, $100, and $500 (May 12th–26th)
- Check the leaderboard daily to see how your selected team(s) are performing against the competition (May 27th–July 16th)
In addition to the Public League, ACR Poker is enhancing this year’s Vegas edition with the introduction of Private Leagues. Players now have the ability to design their own custom league experience with friends and choose their own buy-ins, salary caps, and participation limits to create the perfect competition.
Moneymaker also noted that participants can easily register and assemble their dream poker team(s) by visiting the My Account page – Rewards tab in the ACR Poker client. Plus, they can enter as many teams as they like.
Alongside the Fantasy Poker League, players looking for more poker action this May can jump into ACR Poker’s largest Online Super Series XL, guaranteeing over $50 Million. Plus, the ‘Moneymaker May-Hem’ offers players a chance to join Chris Moneymaker in Las Vegas for the $10K Main Event when they play in any $109 Sunday Moneymaker Tournament this month.
To learn more about the Fantasy Poker League: Vegas, visit ACRPoker.eu.
The post ACR POKER’S FANTASY POKER LEAGUE RETURNS FOR VEGAS’ HOTTEST SUMMER SERIES appeared first on European Gaming Industry News.
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Rapid growth in sports traffic and 400+ participating teams – the Golden Boomerang Awards 2025 results.
The Golden Boomerang Awards 2025, a global affiliate traffic tournament hosted by Boomerang Partners, has officially concluded after three thrilling months of intense competition. From February 3 to May 11, the tournament brought hundreds of affiliate teams across two dynamic leaderboards: Sports betting and Casino.
Boomerang shared some impressive numbers and results from the tournament:
- Over 400 affiliate teams from around the world participated (last year, 226)
- The share of sports traffic to the Boomerang portfolio brands increased by 39% during the competition;
- Sports traffic attracted to the active segment during the competition remained at 86%;
- The top sports event during the contest period was the Champions League semi-final match between Barcelona and Inter;
- During the same period, the top game on the casino leaderboard was the Sugar Rush 1000
In addition to awards in 11 categories (these will be awarded to the winners in May at a special ceremony), Golden Boomerang Awards 2025 participants competed for exclusive prizes in monthly drawings. There were a total of four such drawings:
- Month 1 winner — RevPanda. They attended AC Milan vs Inter.
- Month 2 winner — HighRoller Gaming. The prize was a trip to F1.
- Month 3 winner — Boring Seo. The Boomerang Partners team will fulfil their wish.
Boomerang also held a special competition as part of GBA 2025. It was timed to coincide with the Champions League semi-finals. The winner was team FUMMA, which will receive the coveted ‘Home Stadium Fan’ VIP experience.
With the competition closed, the Top 30 affiliate teams are receiving official invitations to an exclusive award ceremony and networking event at the legendary San Siro Stadium in Milan. As the Official Regional Betting Partner of AC Milan, Boomerang Partners is proud to host the winners in true Italian style — with a show-stopping evening that combines recognition, entertainment, and football heritage. At the center of the celebration will be Andrea Pirlo, football icon and AC Milan legend, who will personally present the award nominations to the top-performing teams.
More details about the final event and winners will follow soon.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Rapid growth in sports traffic and 400+ participating teams – the Golden Boomerang Awards 2025 results. appeared first on European Gaming Industry News.
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