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Betinvest pioneers ‘Sportsbook as a Service’ model adding multi-domain functionality

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Betinvest pioneers ‘Sportsbook as a Service’ model adding multi-domain functionalityReading Time: 3 minutes

 

Following an incredibly successful launch driving revenue and player engagement for B2B partners, Betinvest’s Sportsbook iFrame is set to continue its winning streak as Igor Popov, CRDO at Betinvest, goes ‘behind the scenes’ to unveil the service’s updates…

The international betting solutions provider Betinvest has enhanced its Sportsbook as a Service delivery model highlighting how their innovative take on sports betting software is ‘more than simple iframe integration’. “Sportsbook as a Service is an approach which is very promising for the whole gaming industry as it enables us to help to expand businesses even faster across the world,” explained Popov. “Our Sportsbook or eSportsbook products can be integrated into a client’s platform anywhere in the world in matter of hours.”

The service was launched in April, just one week after development was completed, with the company reporting zero issues or negative responses since its debut. In spite of this, Betinvest is keen to continue augmenting the solution making it even faster and easier to use and allowing for it be customised for any region via a comprehensive two-level back office – one for operator and the other for provider. “We have improved this solution by giving it multi-domain functionality which means that every operator gets a single back office from which they can work with all of their domains,” added Popov.

“Our clients are able to conduct a comparative analysis of their different brands and operations in different countries. This will help them to monitor their entire business in one place and to develop it based on up-to-date data.”
“We also now offer reactive and proactive risk management systems and a preventive alert system. We provide a variety of tools that enable operators to create groups of high-risk customers and monitor them. They will also be able to limit who can access the back-office settings. This means that if someone works with only banners, teasers and bonuses, they will not have access to the rest of the information in the sportsbook, but they will still be able to create and publish their marketing materials. This is a useful feature for preventing potential problems.”

He added: “One of the benefits of Sportsbook Widget is that, as well as giving our clients a professional-looking sportsbook, we also give them the means to control everything that goes on “behind the scenes”. They can rearrange the components independently to meet their needs, since in some regions it’s not only the content of a sportsbook that is important, but also the layout.”

Sportsbook as a Service delivers two levels of back office, allowing Betinvest to manage and support their clients and the operators to manage their own businesses. Popov said: “Clients can change the content; pause or cancel events; manage high-risk and VIP customers; group customers into categories; conduct marketing; create and award bonuses; alter the advertising settings; create reports and income charts; and edit the frontend. They can manage it autonomously without needing to call us and ask us to do things for them. We give them control. For our part, we take care of all the technical, technological and trading aspects of the business.”

Highlighting the fact that over 75% of the worldwide betting and gambling market operates on mobile devices alongside the ongoing rise of eSports, Betinvest is doubling up on its sportsbook services allowing for more flexibility in terms of how its clients can operate. Popov explained: “It [mobile] became an integral part of our lives in the same way that eSports is becoming a big part of the lives of the next generation. That’s why we also offer our customisable eSportsbook as an individual product within our sportsbook service. We decided to separate our eSports service from our traditional sportsbook so that clients whose main focus is on eSports can opt to use only the eSportsbook without having extra load on their system. We took care to give the product a simple design which includes all the useful features required of an eSports platform.”

Betinvest’s Sportsbook Widget has received high praise from the company’s B2B partners thanks to its cross-market customisation and responsive design for optimised rendering on any device. Commenting on the industry plaudits, Popov concluded: “We’ve helped clients to launch their businesses in a number of different markets and our product has had great feedback from day one. We had complete faith in the product and are proud of the positive results we’ve seen. We believe that the team of developers who worked on this project was the key to our success. They are now providing technical support to our existing clients and integrating the product for our new clients. They’re happy to add features and develop the product in accordance with our clients’ needs and requests. When it comes to B2B success stories, our clients already had established businesses of various sizes, but we hope that, using our product, all of them will see a significant growth in their income over a period of time.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest pioneers ‘Sportsbook as a Service’ model adding multi-domain functionality

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™

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Title pairs advanced Cashingo experience with ULTRA Link&Win enhancements

Games Global, together with its exclusive studio partner, Slingshot Studios, has released Eruption Blaze Cashingo, bolstering the popular series with a feature-rich release, where jackpots up to 5,000x chart a path to 13,283x win potential.

Set against the backdrop of a lava-spewing volcano, every cash and jackpot coin that lands is added to the mirrored Cashingo grid, with the value of all prizes paid out when a horizontal, vertical or diagonal row is completed.

Adding further variety to the action is the integrated ULTRA Link&Win feature, which can be activated by landing six or more coins. The feature begins with three respins on a 5×5 reel set, with three extra rows initially locked. Keys can unlock additional rows, expanding the reels and increasing win potential.

Special Boosters can appear during the round, including Doublers that increase the value of up to four cash prize coins and Collectors that gather all visible cash coin values at once. Persistent versions of these boosters remain active, while Extra Life coins award an extra spin once the initial respins are exhausted.

Free Spins offer a change of pace and greater depth, with a Power Stacks feature enhancing wild and coin symbols to elevate potential.

Eruption Blaze Cashingo showcases Slingshot Studios’ continued refinement of the Cashingo franchise, delivering an engaging, well-paced gameplay experience.

Richard Vermaak, Creative Director at Slingshot Studios, said: “Our goal with Eruption Blaze Cashingo was to take what players enjoy about Cashingo and give it more room to develop.

“The combination of the Cashingo and Power Stacks mechanics introduces a dynamic element to the base game, and the enhanced ULTRA Link&Win feature adds clear progression as the grid expands. We are delighted with how the experience comes together.”

David Reynolds, Director of Games Strategy & Partner Management at Games Global, added:Eruption Blaze Cashingo is a strong addition to our portfolio and a great evolution of the Cashingo concept. Cash and jackpot coins open up new ways for the game to build, while the updates to the ULTRA Link&Win feature bring more variety to each round.

“Slingshot Studios has continued to grow the series in a way that feels natural and engaging.”

The post Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™ appeared first on Gaming and Gambling Industry Newsroom.

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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden

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BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.

As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.

“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.

You can read the full letter here:  Letter to Government on ATG gambling duty

 

The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.

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