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Harrah’s Cherokee premiere of Aruze Gaming’s Roll To Win Craps
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Aruze Gaming is delighted to announce the global premiere of Roll To Win Craps at Harrah’s Cherokee Casino Resort in North Carolina. Harrah’s Cherokee is managed by Caesars Entertainment LLC, and is an enterprise of the Eastern Band of Cherokee Indians. This North American install will be the first in the world to go live.
Roll To Win Craps is a ground-breaking semi-autonomous craps game which allows players to shoot real dice across a large LED playing field screen. Utilizing the same footprint as a traditional craps table, the bright LED panels on Roll To Win Craps
display amazing graphics and eye-catching animations. Individual player stations accept cash and provide tickets, so no physical chips are needed for play. Players are able to place bets privately on their screen, and then see their virtual chips displayed on the main playing field.
“Throughout the development process for Roll To Win Craps, Caesars provided invaluable feedback to help us create a product that was perfectly suited to both player and operator needs,” said Brandon Knowles, Executive Director of Table Games at Aruze. “Because of their involvement and continued support of this product, we are really thrilled to have the first install at one of their most beautiful properties.”
Because of the unique nature of Roll To Win Craps, where bets are always tracked along with who the shooter is, Aruze is available to offer a Hot Shooter side bet. This side bet makes the best part of a craps game – a hot streak – even more exciting.
“Offering cutting edge products for our guests is a big priority,” said Brooks Robinson, Regional Senior Vice President and General Manager of Harrah’s Cherokee Casinos. “Partnering with Aruze to introduce this new spin on a classic is really exciting for us.”
About Caesars’ Harrah’s Cherokee Casino Resort
An enterprise of the Eastern Band of Cherokee Indians, Harrah’s Cherokee Casino Resort is located in the heart of the Great Smoky Mountains of Western North Carolina. The Casino has 150,000 square feet of gaming space with over 3,600 slot games and 150 traditional table games such as blackjack, roulette, and craps. The property also features over 1,100 hotel rooms, the Le Fu Men gaming area, 10 restaurants, the ESSENCE Lounge, the luxurious 18,000 square-foot Mandara Spa, 9 retail shops and the 3,000 plus seat Event Center. In addition to the 56-acre property, guests have privileged access to the Eastern Band of Cherokee Indian-owned Sequoyah National Golf Club. Harrah’s Cherokee Casino Resort is also home to the UltraStar Multi-tainment center which features 24 bowling lanes, an arcade, 3 bars and 200 seat restaurant with event stage.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Harrah’s Cherokee premiere of Aruze Gaming’s Roll To Win Craps

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EveryMatrix signals LatAm expansion plans with CIBELAE membership
EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.
The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.
Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.
It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.
EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.
“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”
Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”
The post EveryMatrix signals LatAm expansion plans with CIBELAE membership appeared first on European Gaming Industry News.
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SBC Summit 2025: New Conference Track Explores Asia’s Gaming Market
SBC Summit 2025 will provide delegates with a comprehensive overview of the latest developments shaping Asian sports betting and iGaming, delivered through its new Emerging Markets conference track.
On Thursday, 18 September 2025, at the Feira Internacional de Lisboa (FIL), the stage will bring together Asia’s leading industry figures to examine a market valued at over $18.3 billion last year. Sessions will cover how operators can navigate compliance across the continent’s diverse jurisdictions, whether India is moving towards a regulated market, and if the wider Asia-Pacific region represents the next major opportunity for international businesses.
The Asia-focused track will mark the culmination of three days of conference action on the Emerging Markets Stage. Day one will explore opportunities in Africa, and day two will analyse the markets of Eurasia and the Middle East.
Rasmus Sojmark, CEO and founder of SBC, said: “If you’re building a global gaming business, you can’t afford to ignore Asia. This track makes it clear why the region belongs at the center of every long-term growth strategy.
“Asia needs a platform where regulators, operators, suppliers, and investors can talk openly. SBC is proud to provide that space, and the Emerging Markets stage is the centerpiece of that effort.”
Opening the discussion is the panel Asia: Navigating Regulation, Opportunity and Uncertainty, which will take an in-depth look at the regulatory landscape across the entire region. Here, industry experts Rory Anderson (Consultant, 12BET), Paul Fox (Chairman & Founder, Claymore Solutions), Lau Kok Keng (Head of Intellectual Property, Sports & Gaming, Rajah & Tan Singapore), Yuta Romanchenko (CBDO, Big Idea), and panel moderator Rosalind Wade (CEO, WinnaMedia) will explore contrasting jurisdictions, from the rise of alternative betting in India to Macau’s entrenched land-based sector, while also assessing which countries are most primed for investment and market entry.
India’s Regulatory Roadmap: The Next Decade for Gaming will shine a spotlight on the country’s complex state-by-state framework and the legal divide between games of skill and games of chance, which has created a unique environment: fantasy sports, lottery, and horse racing have flourished, while online gaming and traditional sports betting remain largely restricted. Bringing together Ranjana Adhikari (Partner, Shardul Amarchand Mangaldas & Co Advocates & Solicitors), Anton Kaszubowski (Managing Director, SBC Advisory), and Japneet Singh Sethi (Chief Growth Officer – South Asia, iGaming NDA), the panel will explore whether the industry is moving toward meaningful regulation or if the grey market will continue to dominate.
The panel Philippines: Life after POGOs will bring together Dominique Laconico (President & CEO, MegaBet+ & Scorebet), Keith McDonnell (Director, KMI Group), Joe Pisano (CEO, Jade Gaming), and Marie Antonette “Tonet” Quiogue (Principal, Arden Consult) to examine the country’s shift from offshore gaming operators (POGOs) to the newly introduced PIGOs. The discussion will explore whether this transition makes the Philippines Asia’s first truly regulated market, the continuing role of PAGCOR, the fate of overseas populations once served by POGOs and the lessons other Asian jurisdictions can draw from this model.
The SBC Summit 2025 agenda also includes the Global Markets stage, which will provide a focused look at the world’s most profitable sports betting and iGaming markets. Over the course of three days, delegates will gain insights into strategies for market entry and expansion in Latin America & Brazil, Western Europe and North America.
Get your tickets for SBC Summit 2025 today!
The post SBC Summit 2025: New Conference Track Explores Asia’s Gaming Market appeared first on European Gaming Industry News.
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AD STANDARDS COUNCIL HONORS PAGCOR CHIEF
The Ad Standards Council (ASC) today recognized Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his leadership in promoting responsible advertising in the gaming industry during the council’s Patas na Patalastas Summit in Makati City.
In accepting the Plaque of Appreciation from the ASC, Mr. Tengco said the honor was not only for him but also for the men and women of PAGCOR who remain committed to fairness, truth, and accountability in discharging their responsibilities.
He also commended the ASC for its role in upholding truth, decency, and accountability in Philippine advertising.
“Industries like ours carry an even greater responsibility to protect public trust,” Mr. Tengco said. “Our partnership with ASC ensures that gambling-related advertisements are not only creative and compelling but also ethical, truthful, and mindful of their impact on society.”
The ASC and PAGCOR formalized their collaboration last July 16 through a Memorandum of Understanding requiring all gambling-related ads – whether on TV, radio, online, or outdoors – to undergo ASC review and approval before public release.
PAGCOR itself also ordered the removal of all outdoor gambling billboards as part of its stricter regulatory measures last month.
“These steps are proof that when it comes to protecting the public, we will always choose to do what is right,” the PAGCOR chief added.
The ASC summit brought together regulators, advertisers, and industry stakeholders to reinforce collaborative efforts in ensuring truthful, ethical, and accountable advertising practices in the Philippines.
The post AD STANDARDS COUNCIL HONORS PAGCOR CHIEF appeared first on European Gaming Industry News.
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