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EGR ITALY AWARDS 2019: to SKS365 the prize for the best marketing campaign of the year
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“Our game is from another planet” is the campaign of Planetwin365 brand that has won the jury of the annual event dedicated to the excellence of the industry
The 2019 edition of the EGR Italy Awards closes in the sign of another planet, thanks to the prestigious award given to SKS365 for the best marketing campaign of the year with the claim “Planetwin365, our game is from another planet“.
On October 3rd the Hotel Rome Cavalieri in Rome hosted the Italian gaming elite to celebrate the results of the last twelve months with 16 awards given by eGaming Review, one of the most authoritative English magazines in the world in the B2B field communication, bounded with international online gaming industry and event organizer.
The award-winning commercial spot, featuring the Planetwin365 brand, is a dedication to love for football, through an ideal planet where sport is lived in harmony among the fans. Even the passing of days is not regulated by the usual time unit but it is a tribute to the 90 minutes of the sports match, while the borders of each nation have been replaced by the many and beautiful national uniforms. In all of this, could not miss football best friend: the Planetwin365 sport betting.
In this spot, every single detail is not random but suggests the emotions that only sport can give.
“We are really satisfied with this recognition, confirming the success of a marketing campaign focused on love for football, with betting as an amplifier of passion and pure fun – commented Francesco Gaziano, CMO and Country Manager Italy SKS365 – Relying on Saatchi & Saatchi, we have built around the fan a real soccer planet, with a soundtrack – the Beach Boys music – funny and full of happiness. Love for the most beautiful sport in the world is the true protagonist, despite of stars and celebrities: football is our real testimonial”.
In a sector that is constantly evolving and that poses new challenges for the players in the sector, Planetwin365 wanted to stand out and create the first campaign dedicated to entertainment, geared towards customer involvement, characterized also by the ‘approach to users protection and the principles of corporate responsibility. The message that Planetwin365 intends to convey is precisely to identify sports betting with pure and safe fun.
The campaign had over 26,000 appearances on TV, more than 2 billion impressions, 7484 radio and 128 press appearances.
About SKS365:
SKS365 Group is an authorized sport betting and gaming operator, one among the leaders in the Italian betting market, where it operates under the Planetwin365 brand. The passion for sports, driven by principals of transparency and security with the goal of creating value for the Entertainment industry are all elements that SKS365 offers its clients to further develop the gaming experience and expand business opportunities for all commercial partners.
Through the Planetwin365 brand, SKS365 offers a unique and diversified gaming experience both online – via the Planetwin365.it website – and offline, through a retail network of 1000 shops all around the Italian territory.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EGR ITALY AWARDS 2019: to SKS365 the prize for the best marketing campaign of the year
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IBIA publishes 2024 Sports Betting Integrity Report: 219 alerts reported
Football and tennis provide 61% of alerts
The International Betting Integrity Association (IBIA), the leading voice on integrity for the licensed global sports betting industry, has published its 2024 sports betting integrity report. The report highlights that the total number of suspicious betting alerts reported in 2024 was 219, an increase of 17% on the revised 2023 figure of 187 alerts. However, the 2024 figure remains 11% below the annual average of 245 alerts during 2020-23.
Suspicious betting alerts spanned 12 sports across 53 countries in 2024, with Czechia (19) and Türkiye (11) topping the list. Football and tennis led the way in reported cases, with 75 and 58 alerts respectively, together accounting for 61% of all alerts in 2024.
There was a change geographically, with suspicious betting on sporting events in Europe falling from 113 alerts in 2023 to 80 in 2024. Meanwhile, alerts in Asia increased from 17 to 40, and Africa’s increased from 16 to 28. IBIA is keeping a close eye on these trends to determine whether they’re just anomalies or a growing trend that will require action.
IBIA data played a key role in sporting investigations, leading to 33 matches being deemed corrupted and 17 sanctions against clubs, players, and officials for betting violations.
Khalid Ali, CEO at IBIA, said: “The integrity position remains relatively consistent with previous years, with the focus of suspicious betting remaining primarily on football and tennis. A geographical shift away from European sporting events was observed, but it is too early to determine if this is an ongoing trend. As with all potentially corrupt activity, IBIA is analysing the data and working with its members and global integrity network to implement targeted countermeasures. IBIA’s growing membership are resolute in their commitment to identifying, disrupting, and preventing corrupt sports betting activity and to working with stakeholders.”
Key Findings from the 2024 Report
- Football (75) and tennis (58) continue to account for the majority of suspicious betting alerts, with a combined 133 cases (61%) – a slight decrease from their 64% share in 2023.
- There was a geographical shift in reported alerts in 2024, with Europe’s share dropping to 37%, with Asia having 18% and Africa 13% of all alerts reported.
- Alerts were reported across 12 sports in 53 countries during the year, with Czechia (19) and Türkiye (11) registering the highest number of suspicious cases.
- Sporting investigations finalised in 2024, which utilised IBIA data, resulted in 33 matches deemed corrupted, leading to 17 sanctions against clubs, players, or officials.
The post IBIA publishes 2024 Sports Betting Integrity Report: 219 alerts reported appeared first on European Gaming Industry News.
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Time to join in: Alisha Lehmann invites affiliate teams to the Golden Boomerang Awards 2025 traffic tournament
The global traffic competition with great prizes and a final event in Milan will continue to May 11
Alisha Lehmann, the world’s most popular women’s football player, Swiss and Juventus forward, invites affiliate teams worldwide to participate in the Golden Boomerang Awards 2025. This is the second global annual traffic tournament hosted by Boomerang Partners.
Alisha Lehmann supports the company’s activities as the official ambassador for the fast-growing flagship brand, Boomerang-Bet.com. It covers a wide range of sporting events annually. Boomerang offers users advanced features such as unlimited bet requests, fast withdrawals, VIP services with personal managers, and the Bet Builder tool, which allows bettors to create custom bets. Alisha’s popularity on Instagram (16.7 million followers) and TikTok (11.8 million followers) allows the company’s partners to count on unlimited sports traffic opportunities.
Alisha recorded a video for Boomerang’s social media with an invitation to join the Golden Boomerang Awards 2025. She said: “Today, I invite you to participate in the annual Golden Boomerang 2025 traffic tournament. It’s an incredible opportunity to showcase your skills. Join a global community and compete for amazing prizes. Don’t miss your chance to be part of this unique event in the affiliate industry. Join Boomerang!”
The second annual Golden Boomerang Awards 2025 traffic tournament runs from February 3 to May 11. The top 30 teams will advance to the finals at San Siro Stadium in Milan. This is possible because Boomerang is the Official Regional Betting Partner of AC Milan in Europe. Tournament participants compete in two leaderboards — sports and casino traffic. The best teams will be awarded in 11 categories. The main prize of the tournament – the GRAND Prix for first place in Sport Leaderboard. The company also has prepared monthly tasks and gifts for great results, from cash to other prizes.
Join the Golden Boomerang Awards 2025 and score big!
The post Time to join in: Alisha Lehmann invites affiliate teams to the Golden Boomerang Awards 2025 traffic tournament appeared first on European Gaming Industry News.
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Presence of Hristo Stoichkov was a Main Attraction of Amusnet’s Stand at ICE Barcelona 2025
In 2025, ICE was held in Barcelona for the first time, attracting more than 55,000 visitors. A key moment at Amusnet’s stand was the exclusive participation of football legend, Barcelona icon and official company partner Hristo Stoichkov.
The collaboration with the leading all-casino solutions provider was officially announced in July 2024. It brings the excitement of football – one of the world’s most beloved sports, to a global audience while reinforcing the company’s commitment to delivering exceptional gaming experiences. The partnership with Stoichkov, a football legend ranked among the 100 greatest players of all time, strengthens Amusnet’s leadership in the gaming industry. It embodies core values like teamwork and determination, driving the company’s success and innovation.
The exclusive appearance of FC Barcelona legend Hristo Stoichkov at ICE drew thousands of visitors who seized the unique opportunity to meet him. In the city that played a pivotal role in his career, Stoichkov brought value to the global gaming community, further strengthening Amusnet’s dedication to world-class entertainment. Hundreds of attendees showcased their competitive spirit in a thrilling football championship, competing for exclusive prizes, including autographed footballs signed by Stoichkov and 2025 Champions League tickets. Adding to the anticipation, the iconic player personally drew the winners, making the moment even more unforgettable. The Amusnet team was also honoured to welcome Digitain’s founder, Vardges Vardanyan, alongside Real Madrid Legends: Michel Salgado, Michael Owen, Iker Casillas, and Luis Figo, to its stand. The presence of these iconic football stars, alongside Hristo Stoichkov, embodied the spirit of collaboration and innovation, reinforcing the concept of industry pioneers uniting to shape the future of gaming.
Visitors at the Amusnet stand had the chance to experience the celebrity slot game Stoichkov #8, launched ahead of UEFA EURO 2024 to heighten the tournament’s excitement. Inspired by Stoichkov’s legendary career, the game captures the essence of football with immersive graphics and dynamic features, bringing the thrill of real matches to the reels through Free Spins, Buy Bonus and Expanding Wilds for continuous action. Recognized for its excellence, Stoichkov #8 received the Online Game of the Year award at the BEGE Awards 2024. Since its debut, it has become a player-favourite across multiple markets in Europe and LATAM.
The post Presence of Hristo Stoichkov was a Main Attraction of Amusnet’s Stand at ICE Barcelona 2025 appeared first on European Gaming Industry News.
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