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Terminals are essential for maximum market penetration of sports betting business, states Betinvest COO
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The potential for terminals to unite customer and operator needs as well as allowing businesses to expand even in markets where online betting is still unregulated has been championed by Max Dubossarsky, COO at Betinvest. As the company prepares to showcase its latest updates for the Terminal by Betinvest solution at G2E Las Vegas, Dubossarsky highlights the role and importance of Risk Management Tools and why the brand’s fully automated system’s simplicity holds the key to exceptional success…
What are the key factors that make Terminal by Betinvest so unique?
Terminal is another solution we developed from scratch and upgraded last year to provide our clients with cutting-edge technology for their land-based operations. We aim to enable our clients to achieve maximum market penetration both online and offline. Since terminals aren’t limited to being placed in betting shops, but can also be installed in places with a lot of passing custom, they make a great addition to any sports betting business.
When developing this software, we put a lot of thought into the UI and UX, and we’ve added new features to reduce the time required to place bets. It has the option to accept bet slips automatically or to turn on an alert service that will notify the user about changes in the odds during in-play betting. This is useful because, while a customer is betting on their second and third matches, the odds for the first match could change.
Terminal also boasts an in-depth reporting system, risk management tools, a comprehensive multi-level back office and the option to control the betting terminals remotely. Operators can use it to monitor all of their existing brands and the software is compatible with a wide range of hardware alongside our own.
Installing betting terminals is especially beneficial to business owners, since this eliminates the need to employ staff and rent office space – the system is fully automated. All you need to do is install the terminals – our software will do the rest of the work for you.
Online Operators are only now starting to realise the true potential of customisable terminals – can you explain why this is?
The betting industry began in retail and online services came later, but due to the fact that land-based services incur much higher costs, over the past few years operators have tended to choose to work online. However, terminals are an easier and cheaper way to expand a business, especially in markets where online betting is still unregulated.
Another way that betting terminals benefit operators is by increasing brand awareness. A branded terminal serves as an additional point of communication with potential customers. For people who are new to betting and don’t have a clear understanding of the industry or choice of operators yet, seeing these branded machines around the city will help them to trust that bookmaker. What’s more, thanks to the intuitive interface, their first gambling experience is sure to be a positive one. Choosing to incorporate betting terminals into a business is a decision that both customers and operators will benefit from.
Betting terminals are one of the directions that operators can explore to help them further develop their betting business. They don’t take up a lot of space or require new staff, and they’ve proved to be very successful.
From the customer’s point of view, using terminals is really convenient thanks to our omni-channel approach. Players can place bets from their gaming account on any platform – online, on the desktop or mobile app, or by using an NFC card at betting shops or betting terminals.
Your terminals are fully customisable to unique specifications and design, what research do you conduct before you update?
We’ve studied a number of markets across Europe in which land-based betting is well regulated, such as the UK, Germany, Romania, Croatia, etc., and have created a fully adaptable product that we can set up in any European country. At the same time, we can offer a variety of designs and features to meet the specific requirements of the market and/or the local regulations.
Some forecasters believe payments will be the major trend at ICE London 2020, how will Betinvest’s pay out system help it stand apart from the rest?
Yes, last year we saw an increase in the number of payment service providers at ICE London. We also noticed that betting terminal providers have doubled in comparison with previous years.
We can offer our customers a number of options when it comes to payouts – they can have the winnings credited to their gaming account, collect them from a cashier, or transfer them to an e-wallet. Integrating different payment methods is a never-ending task for our company and for the industry in general since it’s vital that we stay up to date with new methods and technologies. That’s why it’s good that the number of payment providers is growing. Our goal as a provider of sports betting solutions is to ensure that customers have the best possible experience.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Terminals are essential for maximum market penetration of sports betting business, states Betinvest COO
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1spin4win marks strong 2024 performance with 66% GGR growth
1spin4win, a quickly evolving online slots provider, announced impressive growth across all key business metrics, fueling strong results with a 66% increase in GGR for 2024 compared to the previous year.
This success results from a combination of factors, from expanding its game portfolio to strengthening partnerships with over 500 casino operators worldwide, making 1spin4win a more recognized and reliable player in the iGaming space.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Seeing this kind of progress is truly rewarding. Every step we’ve taken has contributed to this achievement, with our team’s hard work making it all possible. I’m proud of what we have accomplished and look forward to continuing our growth in 2025.”
With over 130 titles now in its portfolio, the studio has grown its game offerings significantly. Seasonal and holiday-themed slots, including those for Christmas, Easter, and Halloween, have been a strong focus for a while, strengthening player interest. As a result, the bet count has increased by 42%, directly impacting GGR.
Another factor behind the GGR growth is 1spin4win’s commitment to network promotions. Recent Cash & Drops campaigns, such as the ‘New Year Prize Rush’ and ‘Oktoberfest Fortune,’ have boosted player engagement and deepened connections with partners. These easy-to-integrate promotions offer exciting prizes for players while enhancing brand loyalty for operators, further contributing to 1spin4win’s continued success.
The studio’s ability to stay flexible with its game portfolio while fostering strong relationships with casino operators is proving to be a successful strategy. With a solid 2024 behind it, the provider is ready to expand even further in 2025 and beyond.
Learn more about 1spin4win and explore its offerings at the official website.
The post 1spin4win marks strong 2024 performance with 66% GGR growth appeared first on European Gaming Industry News.
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Kindred Reports Decline in Revenue from High-risk Players for Q4 2024
Kindred Group has reported decline in its share of revenue from high-risk players for the fourth quarter 2024 at 2.7% (Q3 2024 3.2%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2% (compared to 87.3% in Q3 2024). This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024. This shift reflects Kindred’s broader commitment to maintaining high regulatory standards and fostering safer gambling practices.
“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,” Esther Scheepers, Head of Responsible Gambling at Kindred Group, said.
“The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,” Esther Scheepers added.
The post Kindred Reports Decline in Revenue from High-risk Players for Q4 2024 appeared first on European Gaming Industry News.
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Italian brand Vincitu goes live with Fast Track CRM elevating player engagement
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Through the new integration, Vincitu will offer personalised player experiences and gain deeper insights into player behavior, helping the company grow in a competitive market.
The collaboration between Fast Track and Vincitu comes at an important time, as the demand for CRM solutions tailored to the Italian market continues to grow. By combining Vincitu’s experience in the Italian gaming sector with Fast Track’s CRM platform, the collaboration aims to bring real value to players.
“We’re excited to support Vincitu Group with our powerful CRM and player engagement platform in the Italian gaming market. We’re keen to help them deliver personalised 1:1 experiences to players and truly connect with their audiences, building long-term brand loyalty,“ says Simon Lidzén, Co-Founder & CEO at Fast Track.
“We’re thrilled to partner with Fast Track and integrate their advanced platform into our operations. Their solution empowers us to create highly personalised, real-time player experiences while gaining valuable insights into player behaviour. This level of efficiency allows us to focus on building stronger connections, delivering exceptional value at every touchpoint,” comments Christian Saviano, CEO at Vincitu Group.
Fast Track’s partnership with Vincitu further solidifies its role as a trusted provider for operators looking to improve their CRM strategies and drive growth. With a unique focus on delivering real-time, personalised player engagement, Fast Track’s technology helps operators unlock the full potential of their relationships with players, supporting growth and lasting success.
The post Italian brand Vincitu goes live with Fast Track CRM elevating player engagement appeared first on European Gaming Industry News.
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