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Idaho Lottery’s 30th Anniversary Family Of Games Named NASPL’s Best New Instant Game Of 2019

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Idaho Lottery’s 30th Anniversary Family Of Games Named NASPL’s Best New Instant Game Of 2019Reading Time: 3 minutes

 

Pollard Banknote Limited is proud to recognize and congratulate the Idaho Lottery on its 30th Anniversary family of Scratch Games™ being awarded Best New Instant Game of 2019 by the North American Association of State and Provincial Lotteries (“NASPL”).

The winner of the Best New Instant Game category was announced on Wednesday, September 18, 2019 at NASPL’s annual conference in Little Rock, Arkansas. All entries were evaluated based on a variety of criteria including innovative aspects of the game, cost/benefit analysis results, strategic insight, and visual appeal.

The Idaho Lottery launched the 30th Anniversary family at the $5, $10, and—a first ever for the Lottery—$30 price points with a multitude of features and support that contributed to its tremendous success. Since 2019 marks the Idaho Lottery’s 30th anniversary, these three tickets led the celebration with their sparkling, colorful design centered around the Lottery’s anniversary logo to convey a fun party theme. The design was further enhanced by Pollard Banknote’s Scratch FX® innovation—a patented cold foil process that gives tickets a vibrant shine that cuts through retail clutter. In the spirit of innovation, this family of games was also supported by an omni-channel marketing approach including various social media, retail, and mass media campaigns, as well as an xtraplayGAMES™ experience powered by Pollard Banknote that offered an engaging 2nd chance opportunity through the Lottery’s app allowing players to take part in an interactive game for a chance to win cash prizes. Players appreciated the excitement and heightened entertainment provided by these games, which surpassed all of the Lottery’s engagement goals and together generated over $1 million in weekly sales for six straight weeks!

“We’re excited to see the 30th Anniversary family of games named NASPL’s Best New Instant Game,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “Like Pollard Banknote, the Idaho Lottery is driven by innovation. This game is a perfect example of their dedication to creating outstanding player experiences for everyone. We have worked with the Lottery to provide many innovative games and look forward to continuing this successful partnership that will benefit Idahoans for years to come.”

“The 30th Anniversary family of games was an incredible success, surpassing all of our expectations,” said Jeff Anderson, Idaho Lottery Director. “The Lottery’s anniversary gave us an opportunity to celebrate with three unique tickets featuring Pollard Banknote’s Scratch FX® print technology as well as utilizing their expertise in creating exceptional digital player experiences. In addition to connecting with our players on a great celebration, this family of games created $2.8 million in dividends for our beneficiaries, Idaho public schools and the state’s permanent facilities.”

The Idaho Lottery responsibly provides entertaining games with a high degree of integrity to maximize proceeds for education in Idaho. Since its inception in 1989, the Lottery has returned more than $906 million to the State’s Public School Building Account and the Permanent Building Fund. For more information, please visit www.idaholottery.com.

 

About Pollard Banknote:

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Idaho Lottery’s 30th Anniversary Family Of Games Named NASPL’s Best New Instant Game Of 2019

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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1spin4win marks strong 2024 performance with 66% GGR growth

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1spin4win, a quickly evolving online slots provider, announced impressive growth across all key business metrics, fueling strong results with a 66% increase in GGR for 2024 compared to the previous year.

This success results from a combination of factors, from expanding its game portfolio to strengthening partnerships with over 500 casino operators worldwide, making 1spin4win a more recognized and reliable player in the iGaming space.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Seeing this kind of progress is truly rewarding. Every step we’ve taken has contributed to this achievement, with our team’s hard work making it all possible. I’m proud of what we have accomplished and look forward to continuing our growth in 2025.”

With over 130 titles now in its portfolio, the studio has grown its game offerings significantly. Seasonal and holiday-themed slots, including those for Christmas, Easter, and Halloween, have been a strong focus for a while, strengthening player interest. As a result, the bet count has increased by 42%, directly impacting GGR.

Another factor behind the GGR growth is 1spin4win’s commitment to network promotions. Recent Cash & Drops campaigns, such as the ‘New Year Prize Rush’ and ‘Oktoberfest Fortune,’ have boosted player engagement and deepened connections with partners. These easy-to-integrate promotions offer exciting prizes for players while enhancing brand loyalty for operators, further contributing to 1spin4win’s continued success.

The studio’s ability to stay flexible with its game portfolio while fostering strong relationships with casino operators is proving to be a successful strategy. With a solid 2024 behind it, the provider is ready to expand even further in 2025 and beyond.

Learn more about 1spin4win and explore its offerings at the official website.

The post 1spin4win marks strong 2024 performance with 66% GGR growth appeared first on European Gaming Industry News.

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Kindred Reports Decline in Revenue from High-risk Players for Q4 2024

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Kindred Group has reported decline in its share of revenue from high-risk players for the fourth quarter 2024 at 2.7% (Q3 2024 3.2%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2% (compared to 87.3% in Q3 2024). This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024. This shift reflects Kindred’s broader commitment to maintaining high regulatory standards and fostering safer gambling practices.

“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,” Esther Scheepers, Head of Responsible Gambling at Kindred Group, said.

“The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,” Esther Scheepers added.

The post Kindred Reports Decline in Revenue from High-risk Players for Q4 2024 appeared first on European Gaming Industry News.

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Italian brand Vincitu goes live with Fast Track CRM elevating player engagement

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Italian gaming brand Vincitu has officially launched their operations on Fast Track’s CRM platform. The partnership, first established in 2024, has now entered its next phase with the successful integration of Fast Track’s technology into Vincitu’s player account management (PAM) system.

Through the new integration, Vincitu will offer personalised player experiences and gain deeper insights into player behavior, helping the company grow in a competitive market.

The collaboration between Fast Track and Vincitu comes at an important time, as the demand for CRM solutions tailored to the Italian market continues to grow. By combining Vincitu’s experience in the Italian gaming sector with Fast Track’s CRM platform, the collaboration aims to bring real value to players.

“We’re excited to support Vincitu Group with our powerful CRM and player engagement platform in the Italian gaming market. We’re keen to help them deliver personalised 1:1 experiences to players and truly connect with their audiences, building long-term brand loyalty,“ says Simon Lidzén, Co-Founder & CEO at Fast Track.

“We’re thrilled to partner with Fast Track and integrate their advanced platform into our operations. Their solution empowers us to create highly personalised, real-time player experiences while gaining valuable insights into player behaviour. This level of efficiency allows us to focus on building stronger connections, delivering exceptional value at every touchpoint,” comments Christian Saviano, CEO at Vincitu Group.

Fast Track’s partnership with Vincitu further solidifies its role as a trusted provider for operators looking to improve their CRM strategies and drive growth. With a unique focus on delivering real-time, personalised player engagement, Fast Track’s technology helps operators unlock the full potential of their relationships with players, supporting growth and lasting success.

The post Italian brand Vincitu goes live with Fast Track CRM elevating player engagement appeared first on European Gaming Industry News.

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