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Indiana’s launch of online sports betting a big step toward unleashing potential
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Indiana’s legal sports betting market could become one of the largest in the country, generating billions of dollars in bets annually and millions in tax revenue for the state for years to come, according to analysts from PlayIndiana.com.
On Thursday, Indiana will become the seventh state to allow the launch of legal online sports betting, but few of its predecessors have had as much potential as a sports betting market. Already with 13 retail sportsbooks, the addition of online sports betting to Indiana could mean that the state’s best-case scenario is to generate nearly $400 million in annual revenue from a handle of close to $6 billion if neighboring states such as Ohio and Kentucky do not legalize sports betting.
“Indiana’s close proximity to Chicago, as well as other relatively large markets such as Cincinnati and Louisville, should help the state punch above its weight class,” said Dustin Gouker, lead analyst for PlayIndiana.com. “As long as Indiana’s neighbors continue to prohibit sports betting, the state should expect huge flows of drive-in traffic.”
The two largest legal sports betting markets in the country enjoy a similar dynamic. Nevada has long relied on drive-in traffic from California to fill its sportsbooks. And New York helps fuel New Jersey’s sports betting industry, which has accepted $3.8 billion in bets since launching in June 2018.
“Indiana most closely resembles New Jersey, where the New York City market sits just across its border, helping to propel the Garden State into a neck and neck race with Nevada,” Gouker said. “If everything goes right for Indiana, it could see remarkable growth, as was the case in New Jersey.”
Such growth would be a boost to Indiana’s state budget. With a tax rate of 9.5%, $400 million in gross revenue for the sportsbooks would inject $38 million into state coffers.
Indiana’s 9.5% rate could also make it more attractive to operators.
By comparison, Pennsylvania levies a 36% rate, the highest in the nation. New Jersey levies a 9.75% tax on revenue from retail sportsbooks and 13% on online sports betting revenue.
“Indiana has set itself up as one of the most operator-friendly legal sports betting markets in the country,” said Kim Yuhl, analyst for PlayIndiana.com. “That balance should help both sportsbook operators and the state realize their revenue potential.”
For more information and analysis on regulated sports betting in Indiana, visit PlayIndiana.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayIndiana.com, PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Indiana’s launch of online sports betting a big step toward unleashing potential
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IBIA publishes 2024 Sports Betting Integrity Report: 219 alerts reported
Football and tennis provide 61% of alerts
The International Betting Integrity Association (IBIA), the leading voice on integrity for the licensed global sports betting industry, has published its 2024 sports betting integrity report. The report highlights that the total number of suspicious betting alerts reported in 2024 was 219, an increase of 17% on the revised 2023 figure of 187 alerts. However, the 2024 figure remains 11% below the annual average of 245 alerts during 2020-23.
Suspicious betting alerts spanned 12 sports across 53 countries in 2024, with Czechia (19) and Türkiye (11) topping the list. Football and tennis led the way in reported cases, with 75 and 58 alerts respectively, together accounting for 61% of all alerts in 2024.
There was a change geographically, with suspicious betting on sporting events in Europe falling from 113 alerts in 2023 to 80 in 2024. Meanwhile, alerts in Asia increased from 17 to 40, and Africa’s increased from 16 to 28. IBIA is keeping a close eye on these trends to determine whether they’re just anomalies or a growing trend that will require action.
IBIA data played a key role in sporting investigations, leading to 33 matches being deemed corrupted and 17 sanctions against clubs, players, and officials for betting violations.
Khalid Ali, CEO at IBIA, said: “The integrity position remains relatively consistent with previous years, with the focus of suspicious betting remaining primarily on football and tennis. A geographical shift away from European sporting events was observed, but it is too early to determine if this is an ongoing trend. As with all potentially corrupt activity, IBIA is analysing the data and working with its members and global integrity network to implement targeted countermeasures. IBIA’s growing membership are resolute in their commitment to identifying, disrupting, and preventing corrupt sports betting activity and to working with stakeholders.”
Key Findings from the 2024 Report
- Football (75) and tennis (58) continue to account for the majority of suspicious betting alerts, with a combined 133 cases (61%) – a slight decrease from their 64% share in 2023.
- There was a geographical shift in reported alerts in 2024, with Europe’s share dropping to 37%, with Asia having 18% and Africa 13% of all alerts reported.
- Alerts were reported across 12 sports in 53 countries during the year, with Czechia (19) and Türkiye (11) registering the highest number of suspicious cases.
- Sporting investigations finalised in 2024, which utilised IBIA data, resulted in 33 matches deemed corrupted, leading to 17 sanctions against clubs, players, or officials.
The post IBIA publishes 2024 Sports Betting Integrity Report: 219 alerts reported appeared first on European Gaming Industry News.
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Time to join in: Alisha Lehmann invites affiliate teams to the Golden Boomerang Awards 2025 traffic tournament
The global traffic competition with great prizes and a final event in Milan will continue to May 11
Alisha Lehmann, the world’s most popular women’s football player, Swiss and Juventus forward, invites affiliate teams worldwide to participate in the Golden Boomerang Awards 2025. This is the second global annual traffic tournament hosted by Boomerang Partners.
Alisha Lehmann supports the company’s activities as the official ambassador for the fast-growing flagship brand, Boomerang-Bet.com. It covers a wide range of sporting events annually. Boomerang offers users advanced features such as unlimited bet requests, fast withdrawals, VIP services with personal managers, and the Bet Builder tool, which allows bettors to create custom bets. Alisha’s popularity on Instagram (16.7 million followers) and TikTok (11.8 million followers) allows the company’s partners to count on unlimited sports traffic opportunities.
Alisha recorded a video for Boomerang’s social media with an invitation to join the Golden Boomerang Awards 2025. She said: “Today, I invite you to participate in the annual Golden Boomerang 2025 traffic tournament. It’s an incredible opportunity to showcase your skills. Join a global community and compete for amazing prizes. Don’t miss your chance to be part of this unique event in the affiliate industry. Join Boomerang!”
The second annual Golden Boomerang Awards 2025 traffic tournament runs from February 3 to May 11. The top 30 teams will advance to the finals at San Siro Stadium in Milan. This is possible because Boomerang is the Official Regional Betting Partner of AC Milan in Europe. Tournament participants compete in two leaderboards — sports and casino traffic. The best teams will be awarded in 11 categories. The main prize of the tournament – the GRAND Prix for first place in Sport Leaderboard. The company also has prepared monthly tasks and gifts for great results, from cash to other prizes.
Join the Golden Boomerang Awards 2025 and score big!
The post Time to join in: Alisha Lehmann invites affiliate teams to the Golden Boomerang Awards 2025 traffic tournament appeared first on European Gaming Industry News.
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Presence of Hristo Stoichkov was a Main Attraction of Amusnet’s Stand at ICE Barcelona 2025
In 2025, ICE was held in Barcelona for the first time, attracting more than 55,000 visitors. A key moment at Amusnet’s stand was the exclusive participation of football legend, Barcelona icon and official company partner Hristo Stoichkov.
The collaboration with the leading all-casino solutions provider was officially announced in July 2024. It brings the excitement of football – one of the world’s most beloved sports, to a global audience while reinforcing the company’s commitment to delivering exceptional gaming experiences. The partnership with Stoichkov, a football legend ranked among the 100 greatest players of all time, strengthens Amusnet’s leadership in the gaming industry. It embodies core values like teamwork and determination, driving the company’s success and innovation.
The exclusive appearance of FC Barcelona legend Hristo Stoichkov at ICE drew thousands of visitors who seized the unique opportunity to meet him. In the city that played a pivotal role in his career, Stoichkov brought value to the global gaming community, further strengthening Amusnet’s dedication to world-class entertainment. Hundreds of attendees showcased their competitive spirit in a thrilling football championship, competing for exclusive prizes, including autographed footballs signed by Stoichkov and 2025 Champions League tickets. Adding to the anticipation, the iconic player personally drew the winners, making the moment even more unforgettable. The Amusnet team was also honoured to welcome Digitain’s founder, Vardges Vardanyan, alongside Real Madrid Legends: Michel Salgado, Michael Owen, Iker Casillas, and Luis Figo, to its stand. The presence of these iconic football stars, alongside Hristo Stoichkov, embodied the spirit of collaboration and innovation, reinforcing the concept of industry pioneers uniting to shape the future of gaming.
Visitors at the Amusnet stand had the chance to experience the celebrity slot game Stoichkov #8, launched ahead of UEFA EURO 2024 to heighten the tournament’s excitement. Inspired by Stoichkov’s legendary career, the game captures the essence of football with immersive graphics and dynamic features, bringing the thrill of real matches to the reels through Free Spins, Buy Bonus and Expanding Wilds for continuous action. Recognized for its excellence, Stoichkov #8 received the Online Game of the Year award at the BEGE Awards 2024. Since its debut, it has become a player-favourite across multiple markets in Europe and LATAM.
The post Presence of Hristo Stoichkov was a Main Attraction of Amusnet’s Stand at ICE Barcelona 2025 appeared first on European Gaming Industry News.
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