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NBA 2K League Announces Recipients of Team Business Awards for 2019 Season
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The NBA 2K League yesterday recognized outstanding achievement in team marketing and business operations for the 2019 season when the league presented its NBA 2K League Team Business Awards during the NBA 2K League Fall Workshop in Indianapolis.
Magic Gaming received two awards – the Partnership of the Year Award and the Local Activation of the Year Award – while Raptors Uprising GC earned the Digital Innovator of the Year Award and Pacers Gaming won the Best Use of Streaming Award.
All 21 teams that competed during the 2019 season were invited to submit entries for each category, with the winners chosen by NBA 2K League executives and a Finalist Committee featuring a representative from each team.
“The NBA 2K League teams honored today represent the quality of innovation and partnership that we are used to seeing from our teams,” said NBA 2K League Managing Director Brendan Donohue. “The best part about these awards is that they make all of our teams better and create a new pinnacle for them to strive for next season.”
Partnership of the Year
Magic Gaming won the Partnership of the Year Award for its fully-integrated partnership with Orlando Health. The team provided the ideal platform for the health care provider to further establish its position as a leader in health care for esports athletes. In becoming the Official Hospital Partner of Magic Gaming, Orlando Health connected with the local and national esports community through Magic Gaming and its highly-visible assets, including jersey patches and on-court signage, as well as community relations initiatives.
A key objective of the partnership was making a positive impact in the local community by building lasting relationships with both doctors and patients at Orlando Health Arnold Palmer Hospital for Children. Magic Gaming players served as brand ambassadors for Orlando Health, offering professional gaming advice to hospitalized children and regularly visiting with Orlando Health physicians focused on the health and wellness of professional esports athletes.
Magic Gaming and Orlando Health will team up later this month to upgrade the hospital’s main gaming room with a newer design and enhanced gaming system, in addition to providing customized gaming carts for children who are unable to leave their room.
Raptors Uprising GC was also a finalist for the Partnership of the Year Award for teaming up with Canadian telecommunications company Bell, which upgraded the technology at the team’s practice facility, turning Bell Fibe House into a state-of-the-art, high-speed facility.
Local Activation of the Year
Magic Gaming was also honored with the Local Activation of the Year Award for its association with Full Sail University in Winter Park, Fla. The partnership helped promote Full Sail’s new esports-focused curriculum and launch “The Fortress” – the new state-of-the-art home of the Full Sail Armada, the university’s esports team.
An 11,000-square foot, 500-person capacity venue, “The Fortress” helped elevate the live NBA 2K League in-arena experience by creating an electric atmosphere for THE TICKET powered by AT&T when the arena hosted the NBA 2K League’s final regular-season tournament earlier this year.
Other key activations included live Q&A sessions with Magic Gaming players for Full Sail students to learn about the routines of professional esports athletes, and the creation of a content series where Magic Gaming players spoke about a variety of topics, including their favorite subjects in school.
Cavs Legion GC was recognized as a finalist for the award for its Steel City Showdown in Pittsburgh. The team – in collaboration with the Pittsburgh Penguins, Pittsburgh Knights, Point Park University, and the City of Pittsburgh Sport Commission – staged a first-of-its-kind esports tournament in downtown Pittsburgh at the new Point Park University Theater.
Digital Innovator of the Year
Raptors Uprising GC received the Digital Innovator of the Year Award for the consistently high quality of its content and digital fan engagement throughout 2019. The team created video and social content that was posted across its digital channels, enhancing the fan experience and creating a two-way conversation with followers, most notably through the video content series “6ixtape.”
Instead of releasing traditional post-game highlights, the team created a season-long series of 6ixtape highlight reels featuring soundtracks from Toronto hip-hop artists, culminating in a VIP party and concert for fans. Raptors Uprising GC content in 2019 also featured innovative collaborations with other esports teams and influencers including FaZe Clan and Agent 00.
2019 NBA 2K League Champions T-Wolves Gaming was another finalist for the award. As an expansion team this past season, T-Wolves Gaming leveraged key tentpole moments to create awareness for its brand and to build an engaged community. Often using creative nods to retro 8-bit video games, the team used moments such as the revealing of its logo, jersey and court to build an audience.
Best Use of Streaming
Pacers Gaming was presented with the Best Use of Streaming Award for its use of Twitch to create an engaged community of fans and develop a bond between the team’s fans and players. Regularly scheduled programming with players as part of the Pacers Gaming Primetime series saw consistent viewership growth throughout the year, allowing the team to grow its fanbase and create new sponsorship opportunities.
Raptors Uprising GC was also a finalist for the Best Use of Streaming Award for integrating esports influencers and players into its regular Twitch streams.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NBA 2K League Announces Recipients of Team Business Awards for 2019 Season
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IBIA publishes 2024 Sports Betting Integrity Report: 219 alerts reported
Football and tennis provide 61% of alerts
The International Betting Integrity Association (IBIA), the leading voice on integrity for the licensed global sports betting industry, has published its 2024 sports betting integrity report. The report highlights that the total number of suspicious betting alerts reported in 2024 was 219, an increase of 17% on the revised 2023 figure of 187 alerts. However, the 2024 figure remains 11% below the annual average of 245 alerts during 2020-23.
Suspicious betting alerts spanned 12 sports across 53 countries in 2024, with Czechia (19) and Türkiye (11) topping the list. Football and tennis led the way in reported cases, with 75 and 58 alerts respectively, together accounting for 61% of all alerts in 2024.
There was a change geographically, with suspicious betting on sporting events in Europe falling from 113 alerts in 2023 to 80 in 2024. Meanwhile, alerts in Asia increased from 17 to 40, and Africa’s increased from 16 to 28. IBIA is keeping a close eye on these trends to determine whether they’re just anomalies or a growing trend that will require action.
IBIA data played a key role in sporting investigations, leading to 33 matches being deemed corrupted and 17 sanctions against clubs, players, and officials for betting violations.
Khalid Ali, CEO at IBIA, said: “The integrity position remains relatively consistent with previous years, with the focus of suspicious betting remaining primarily on football and tennis. A geographical shift away from European sporting events was observed, but it is too early to determine if this is an ongoing trend. As with all potentially corrupt activity, IBIA is analysing the data and working with its members and global integrity network to implement targeted countermeasures. IBIA’s growing membership are resolute in their commitment to identifying, disrupting, and preventing corrupt sports betting activity and to working with stakeholders.”
Key Findings from the 2024 Report
- Football (75) and tennis (58) continue to account for the majority of suspicious betting alerts, with a combined 133 cases (61%) – a slight decrease from their 64% share in 2023.
- There was a geographical shift in reported alerts in 2024, with Europe’s share dropping to 37%, with Asia having 18% and Africa 13% of all alerts reported.
- Alerts were reported across 12 sports in 53 countries during the year, with Czechia (19) and Türkiye (11) registering the highest number of suspicious cases.
- Sporting investigations finalised in 2024, which utilised IBIA data, resulted in 33 matches deemed corrupted, leading to 17 sanctions against clubs, players, or officials.
The post IBIA publishes 2024 Sports Betting Integrity Report: 219 alerts reported appeared first on European Gaming Industry News.
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Time to join in: Alisha Lehmann invites affiliate teams to the Golden Boomerang Awards 2025 traffic tournament
The global traffic competition with great prizes and a final event in Milan will continue to May 11
Alisha Lehmann, the world’s most popular women’s football player, Swiss and Juventus forward, invites affiliate teams worldwide to participate in the Golden Boomerang Awards 2025. This is the second global annual traffic tournament hosted by Boomerang Partners.
Alisha Lehmann supports the company’s activities as the official ambassador for the fast-growing flagship brand, Boomerang-Bet.com. It covers a wide range of sporting events annually. Boomerang offers users advanced features such as unlimited bet requests, fast withdrawals, VIP services with personal managers, and the Bet Builder tool, which allows bettors to create custom bets. Alisha’s popularity on Instagram (16.7 million followers) and TikTok (11.8 million followers) allows the company’s partners to count on unlimited sports traffic opportunities.
Alisha recorded a video for Boomerang’s social media with an invitation to join the Golden Boomerang Awards 2025. She said: “Today, I invite you to participate in the annual Golden Boomerang 2025 traffic tournament. It’s an incredible opportunity to showcase your skills. Join a global community and compete for amazing prizes. Don’t miss your chance to be part of this unique event in the affiliate industry. Join Boomerang!”
The second annual Golden Boomerang Awards 2025 traffic tournament runs from February 3 to May 11. The top 30 teams will advance to the finals at San Siro Stadium in Milan. This is possible because Boomerang is the Official Regional Betting Partner of AC Milan in Europe. Tournament participants compete in two leaderboards — sports and casino traffic. The best teams will be awarded in 11 categories. The main prize of the tournament – the GRAND Prix for first place in Sport Leaderboard. The company also has prepared monthly tasks and gifts for great results, from cash to other prizes.
Join the Golden Boomerang Awards 2025 and score big!
The post Time to join in: Alisha Lehmann invites affiliate teams to the Golden Boomerang Awards 2025 traffic tournament appeared first on European Gaming Industry News.
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Presence of Hristo Stoichkov was a Main Attraction of Amusnet’s Stand at ICE Barcelona 2025
In 2025, ICE was held in Barcelona for the first time, attracting more than 55,000 visitors. A key moment at Amusnet’s stand was the exclusive participation of football legend, Barcelona icon and official company partner Hristo Stoichkov.
The collaboration with the leading all-casino solutions provider was officially announced in July 2024. It brings the excitement of football – one of the world’s most beloved sports, to a global audience while reinforcing the company’s commitment to delivering exceptional gaming experiences. The partnership with Stoichkov, a football legend ranked among the 100 greatest players of all time, strengthens Amusnet’s leadership in the gaming industry. It embodies core values like teamwork and determination, driving the company’s success and innovation.
The exclusive appearance of FC Barcelona legend Hristo Stoichkov at ICE drew thousands of visitors who seized the unique opportunity to meet him. In the city that played a pivotal role in his career, Stoichkov brought value to the global gaming community, further strengthening Amusnet’s dedication to world-class entertainment. Hundreds of attendees showcased their competitive spirit in a thrilling football championship, competing for exclusive prizes, including autographed footballs signed by Stoichkov and 2025 Champions League tickets. Adding to the anticipation, the iconic player personally drew the winners, making the moment even more unforgettable. The Amusnet team was also honoured to welcome Digitain’s founder, Vardges Vardanyan, alongside Real Madrid Legends: Michel Salgado, Michael Owen, Iker Casillas, and Luis Figo, to its stand. The presence of these iconic football stars, alongside Hristo Stoichkov, embodied the spirit of collaboration and innovation, reinforcing the concept of industry pioneers uniting to shape the future of gaming.
Visitors at the Amusnet stand had the chance to experience the celebrity slot game Stoichkov #8, launched ahead of UEFA EURO 2024 to heighten the tournament’s excitement. Inspired by Stoichkov’s legendary career, the game captures the essence of football with immersive graphics and dynamic features, bringing the thrill of real matches to the reels through Free Spins, Buy Bonus and Expanding Wilds for continuous action. Recognized for its excellence, Stoichkov #8 received the Online Game of the Year award at the BEGE Awards 2024. Since its debut, it has become a player-favourite across multiple markets in Europe and LATAM.
The post Presence of Hristo Stoichkov was a Main Attraction of Amusnet’s Stand at ICE Barcelona 2025 appeared first on European Gaming Industry News.
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