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YGAM and Betknowmore join forces to ‘drive greater social impact’ through authentic training

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The UK-based charity, Young Gamers and Gamblers Education Trust (YGAM), has partnered with gambling support service Betknowmore UK to deliver a ‘purposeful, authentic and genuine’ approach to their training initiatives tackling gambling-related harm.  The ’not for profit’ organisations are bringing their joint expertise to two new training models with the aim of reaching more industry professionals, universities, students and clients than ever before.

Lee Willows, CEO and founder of YGAM, and Frankie Graham, CEO Betknowmore UK have each heralded the partnership highlighting the need for authentic and accredited training within the gambling sector. The new formal relationship consolidates five years of shared growth and networking with companies and individuals drawn from across the UK and international gambling spectrum.

Commenting on the new partnership, Lee Willows, explained: “I am so excited at the prospect of working even closer with Frankie Graham, a good friend and mentor. Our organisations have been generating purposeful impact for over five-years and we are both working with some incredible businesses in the gambling space. We are looking forward to working with our friends and colleagues in the gambling sector specifically to compliment the current direction of travel by operators to put social responsibility and safer gambling at the heart of their businesses.”

In the last twelve months, YGAM has more than trebled the number of young and vulnerable people it has delivered its education programme to in over 1,700 schools and youth organisations reaching more than 180,000 individuals.  Willows continued: “Over the next twelve-months we are looking to increase our reach to 3,000 schools and youth organisations/practitioners, connecting with approximately 650,000 young and vulnerable people. Commencing Autumn 2019, we will also roll out our Peer Education programme to more than three times the number of students than we did last year bringing the total to 56,000 and provide purposeful, part-time job opportunities for eight students from partnering Universities.”

Frankie Graham, CEO Betknowmore UK said: “Lee and I have been friends, critical friends, champions and motivators to each other and the organisations we have developed. We have always asked how we might combine our skills, experience and insight in this space to drive greater social impact.” He continued. “We believe we have found that special sweet spot and it lies in providing the gambling sector with authentic, accredited training. Authentic as we embrace and embed lived-experience of gambling-related harm into the training and accredited, as we are approved by the global awarding body City & Guilds, having achieved the prestigious City & Guilds Assured standard, which in the words of the awarding body recognises ‘world-class training’.

“Betknowmore UK and YGAM can work with companies to tailor the content of workshops to compliment any specific training. We can also package the training in line with the company brand, delivered on premises in the UK or overseas. Training between five and twenty-five colleagues at a time, we promise an authentic, highly engaging and practical learning experience. We are often in Malta, Gibraltar and Isle of Man and we can combine delegates from two or more operators to create a shared, collaborative experience. In addition in January 2020 we are going to offer open courses in London, Malta, Isle of Man and Gibraltar on a monthly bases to enable colleagues from within the gambling sector to experience our training for themselves, and help us create a series of products that relevant and the most effective in the market.”

“What makes our training totally unique is 100% of the profits are donated to Betknowmore UK and YGAM to enable our organisations to deliver our social purpose, which we both seek to build upon in 2020.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: YGAM and Betknowmore join forces to ‘drive greater social impact’ through authentic training

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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1spin4win marks strong 2024 performance with 66% GGR growth

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1spin4win, a quickly evolving online slots provider, announced impressive growth across all key business metrics, fueling strong results with a 66% increase in GGR for 2024 compared to the previous year.

This success results from a combination of factors, from expanding its game portfolio to strengthening partnerships with over 500 casino operators worldwide, making 1spin4win a more recognized and reliable player in the iGaming space.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Seeing this kind of progress is truly rewarding. Every step we’ve taken has contributed to this achievement, with our team’s hard work making it all possible. I’m proud of what we have accomplished and look forward to continuing our growth in 2025.”

With over 130 titles now in its portfolio, the studio has grown its game offerings significantly. Seasonal and holiday-themed slots, including those for Christmas, Easter, and Halloween, have been a strong focus for a while, strengthening player interest. As a result, the bet count has increased by 42%, directly impacting GGR.

Another factor behind the GGR growth is 1spin4win’s commitment to network promotions. Recent Cash & Drops campaigns, such as the ‘New Year Prize Rush’ and ‘Oktoberfest Fortune,’ have boosted player engagement and deepened connections with partners. These easy-to-integrate promotions offer exciting prizes for players while enhancing brand loyalty for operators, further contributing to 1spin4win’s continued success.

The studio’s ability to stay flexible with its game portfolio while fostering strong relationships with casino operators is proving to be a successful strategy. With a solid 2024 behind it, the provider is ready to expand even further in 2025 and beyond.

Learn more about 1spin4win and explore its offerings at the official website.

The post 1spin4win marks strong 2024 performance with 66% GGR growth appeared first on European Gaming Industry News.

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Kindred Reports Decline in Revenue from High-risk Players for Q4 2024

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Kindred Group has reported decline in its share of revenue from high-risk players for the fourth quarter 2024 at 2.7% (Q3 2024 3.2%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2% (compared to 87.3% in Q3 2024). This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024. This shift reflects Kindred’s broader commitment to maintaining high regulatory standards and fostering safer gambling practices.

“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,” Esther Scheepers, Head of Responsible Gambling at Kindred Group, said.

“The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,” Esther Scheepers added.

The post Kindred Reports Decline in Revenue from High-risk Players for Q4 2024 appeared first on European Gaming Industry News.

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Italian brand Vincitu goes live with Fast Track CRM elevating player engagement

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Italian gaming brand Vincitu has officially launched their operations on Fast Track’s CRM platform. The partnership, first established in 2024, has now entered its next phase with the successful integration of Fast Track’s technology into Vincitu’s player account management (PAM) system.

Through the new integration, Vincitu will offer personalised player experiences and gain deeper insights into player behavior, helping the company grow in a competitive market.

The collaboration between Fast Track and Vincitu comes at an important time, as the demand for CRM solutions tailored to the Italian market continues to grow. By combining Vincitu’s experience in the Italian gaming sector with Fast Track’s CRM platform, the collaboration aims to bring real value to players.

“We’re excited to support Vincitu Group with our powerful CRM and player engagement platform in the Italian gaming market. We’re keen to help them deliver personalised 1:1 experiences to players and truly connect with their audiences, building long-term brand loyalty,“ says Simon Lidzén, Co-Founder & CEO at Fast Track.

“We’re thrilled to partner with Fast Track and integrate their advanced platform into our operations. Their solution empowers us to create highly personalised, real-time player experiences while gaining valuable insights into player behaviour. This level of efficiency allows us to focus on building stronger connections, delivering exceptional value at every touchpoint,” comments Christian Saviano, CEO at Vincitu Group.

Fast Track’s partnership with Vincitu further solidifies its role as a trusted provider for operators looking to improve their CRM strategies and drive growth. With a unique focus on delivering real-time, personalised player engagement, Fast Track’s technology helps operators unlock the full potential of their relationships with players, supporting growth and lasting success.

The post Italian brand Vincitu goes live with Fast Track CRM elevating player engagement appeared first on European Gaming Industry News.

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